Who is Colleen Milner?

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Colleen Milner: Mastering Stop-Motion Makeup & LGBTQ+ Advocacy with Authentic Creativity

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Colleen Milner is a London-based creator who has carved a distinctive space in the beauty world through stop-motion makeup artistry. Her videos aren’t just tutorials—they’re visual stories, blending animation techniques with bold, detailed makeup looks. She’s known for synchronizing visuals to music in hyper-stylized reels, with many fans recognizing her for intricate transitions and precise timing. Her background in visual storytelling sets her apart from the majority of beauty influencers who rely on conventional formats.

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What makes Colleen’s content unique is its ability to merge vulnerability with artistic flair. In one video, she overlays makeup transitions on personal reflections about grief, opening up about her father’s passing with raw honesty. This blend of emotional storytelling and creative execution resonates deeply with her audience, especially LGBTQ+ viewers and those navigating identity and loss. Her posts frequently go viral not just because of aesthetics, but because they communicate something real.

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She’s a repeat collaborator with brands like NYX, Essie, and Garnier—not just for product showcases, but as a creative partner in branded storytelling. Her ad content often mimics the same stop-motion charm of her organic videos, giving brands seamless integration into her artistic world. Whether she’s creating “flower face” makeup or split-image face illusions, her campaigns feel more like visual art than traditional influencer promotions.

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Colleen’s audience spans over 2.7 million followers across TikTok, Instagram, and YouTube—with TikTok as her strongest platform. Despite minimal YouTube activity, her reach and engagement are concentrated in short-form, highly visual content. She also stands out for consistently tagging brands she genuinely uses, and for posting content that prioritizes artistic integrity over algorithm-chasing. Her platform is as much about self-expression as it is about beauty, making her a truly singular voice in the influencer space.

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An Influencer Active on Social Media

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Colleen Milner maintains an active and growing presence on TikTok, Instagram, and YouTube—though the latter has notably diminished in recent activity. Her strongest impact is clearly seen on TikTok and Instagram, where she delivers highly engaging content multiple times a week.

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Colleen Milner's Social Media Strategy Analysis

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TikTok: The Cinematic Makeup Stage

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Colleen’s TikTok strategy revolves around her signature stop-motion artistry, where each frame is meticulously designed to sync with music or storytelling cues. Her April 28th post, a fragmented face recreation of “Somebody That I Used to Know,” is a perfect example—it went viral with 1.4M views and 198.4K likes. These videos take hours to produce, and her audience understands and values that craftsmanship. Rather than churning out quick content, Colleen builds anticipation for each drop.

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What sets her apart is her use of makeup not as a beauty goal, but as a medium for visual performance. Every TikTok feels like a short film, whether she’s morphing flower petals into cheekbone highlights or syncing transitions with lyrics about self-reflection. She rarely uses trending filters or sounds—instead, she crafts custom sequences that reflect her mood, memories, or political stance. Her content strategy leans heavily on originality over trend-chasing.

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Colleen also uses her TikTok as a space for emotional expression. One video openly shares her grief about losing her father, delivered through visuals that combine creative makeup and raw captions. These emotionally transparent moments create a lasting impact that algorithm-chasing posts can’t replicate. Her balance of art and emotional intimacy builds a highly loyal, invested viewer base.

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Despite her engagement rate being on the modest side (0.23%), the quality and emotional depth of her content create a longer shelf life. Posts don’t always explode immediately but continue to rack up views days after release. With an average of 694K views per video, Colleen’s performance proves that storytelling has value beyond metrics. She publishes twice a week at 1 PM—a routine her followers now expect.

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• Username: @colleen.makeupp
• Influence Score: 85.8/100
• Followers: 1.7M
• Activity: 2.4 videos/week
• Engagement Rate: 0.23%
• Growth: 0%
• Average Engagement: 3.9K
• Posting Habits: Twice a week at 1 PM EST

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Instagram: Aesthetic Continuity and Emotional Closeness

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Instagram is where Colleen echoes her TikTok work, but with slight shifts in tone—more diary-like, more reflective. Her May 8th reel amassed 17.7M views and 1.5M likes, showing that her most visual, emotionally nuanced content resonates deeply on this platform. While she repurposes her TikTok stop-motion edits, the Instagram versions often include softer captions and invite more interaction. It’s not just about watching—it's about relating.

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Visually, her Instagram feed is consistent and carefully composed, with pastel tones, expressive faces, and floral elements appearing regularly. She avoids loud commerciality, even in paid collaborations. When she worked with NYX or Garnier, she ensured the branding felt subtle and organically woven into the narrative. This allows her followers to engage with branded content without feeling interrupted.

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Colleen also uses her Instagram to speak about causes she supports. LGBTQ+ inclusion, body autonomy, and female empowerment regularly appear in both visual cues and hashtags. Her followers don’t just come for makeup—they come for identity-driven content that feels intimate and affirming. This advocacy gives her more depth than the typical beauty creator who focuses solely on product.

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Although her growth over the past 30 days is slightly negative (-0.77%), her engagement remains steady and personal. Her followers leave meaningful comments, not just emojis or “so pretty” remarks. With an average of 1.2K engagements per post and 31K average views, her content performs best when it blends artistry with openness. Posting three times a week at 1 PM shows she values consistency without sacrificing creativity.

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• Username: @colleen.makeupp
• Influence Score: 76.1/100
• Followers: 552.4K
• Activity: 10 posts/month
• Engagement Rate: 0.21%
• Growth: -0.77%
• Average Engagement: 1.2K
• Posting Habits: 3 times a week at 1 PM EST

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YouTube: Dormant but Branded

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Colleen’s YouTube presence has seen little activity lately, with her last video posted over three months ago. The video was a brand collaboration with Essie and featured her signature charm, but the response was underwhelming—just 2.2K views. It’s clear that YouTube hasn’t been a priority in her recent strategy. Yet the polished production and branded tie-ins suggest she once saw this platform as a home for longer-form, ad-friendly content.

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What stands out is how different her YouTube tone is—less emotional, more instructional, yet still very "her." She avoids jump cuts and vlogger tropes and instead presents calm, measured beauty routines. While this format doesn’t capture the viral spark of her TikToks, it does present her as professional and brand-capable. It’s a more commercial, less personal version of her online self.

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One likely reason for the platform's neglect is the mismatch between effort and reward. YouTube's algorithm doesn’t favor her type of niche, highly stylized short content, and her most engaged fans are already on Instagram and TikTok. Without new uploads or consistent views, she’s shifted resources away from it. It may return in the future, but for now, YouTube is a dormant channel in her content ecosystem.

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The channel still holds 479K subscribers—a sizable audience if reactivated strategically. Her influence score here is low (20/100), with 0% engagement in the last 30 days and no current posting habits. However, it remains a viable platform for long-form collaborations or tutorials if she chooses to reinvest in it. With the right creative direction, YouTube could again align with her storytelling strengths.

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• Username: @Colleen.Makeupp
• Influence Score: 20/100
• Followers: 479K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.38%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Colleen Milner's Social Media Influence Summary

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Colleen Milner ranks in the top 2% of makeup influencers in the UK and the top 1% worldwide, solidifying her position as one of the most creatively distinctive and high-performing beauty creators on social media.

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Learn more about the Favikon Methodology here

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Content Strategy: Stop-Motion, Storytelling & Self-Expression

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She blends entertainment with empowerment, often using makeup as a metaphor for personal and societal narratives. Recent posts have addressed grief and loss, while others celebrate joy, friendship, and pride. This duality creates a multidimensional connection with her audience—she’s not just another makeup artist; she’s a voice of real experiences.

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Reachability and Partnerships

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Colleen is highly reachable for brand partnerships, having already collaborated with NYX (tagged 68 times), Garnier (45 times), and Essie (34 times), often integrating products seamlessly into her stop-motion makeup narratives. She gravitates toward brands that align with her values—particularly those supporting inclusivity, creativity, and self-expression.

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With an estimated rate of $6K per post, Colleen is open to sponsored content that respects her artistic autonomy. Her consistent posting habits (especially at 1 PM) and track record of emotionally resonant campaigns make her an ideal partner for brands seeking both reach and authentic storytelling.

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Conclusion: Where Artistry Meets Advocacy in the Beauty Creator Space

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Colleen Milner exemplifies how makeup can transcend aesthetics to become storytelling. Her stop-motion videos, advocacy, and emotional honesty offer brands a rare combination of creativity and authenticity. With strong engagement on TikTok and Instagram, and a clear openness to collaboration, Colleen is an ideal partner for beauty brands prioritizing inclusion, artistry, and audience trust. For those seeking more than just pretty pictures—Colleen brings beauty with meaning.

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