Who is Feeh Hanzen?

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Fernanda Hanzen: Mastering Casual Charm and High Engagement in the Beauty Scene

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Fernanda Hanzen is a Brazilian beauty and lifestyle creator best known for her hyper-consistent TikTok output—publishing over 20 videos weekly at 4 AM. Her signature red hair, natural lighting, and fast-paced edits have become visual trademarks across her content. Instead of heavily produced tutorials, Fernanda favors spontaneous get-ready-with-me clips that showcase her outfits, makeup routines, and personality-driven gestures.

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What sets Fernanda apart is her split-brand identity: one rooted in anime aesthetics (her profile avatar) and another built on candid, playful femininity. She rarely uses voiceovers or trends for clout—instead, she relies on rhythmic gestures and close-up expressions to retain attention. Her style isn’t maximalist, but visually cohesive, drawing viewers through understated confidence and charisma.

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Fernanda actively collaborates with beauty brands like SHEGLAM while maintaining creative independence. Whether it’s a soft glam tutorial or a SHEIN outfit haul, her branded posts retain the same casual tone and early-morning publishing rhythm. This continuity helps sponsored content perform on par with organic clips—her June 27 video reached over 447K views with minimal captioning.

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Off-screen, she manages her image through ANEXO Agency, aligning her output with commercial goals without sacrificing authenticity. Her strongest base is in Brazil, but her follower count is climbing globally thanks to her approachable aesthetic and low-barrier entry style. Even without long captions or tutorials, Fernanda keeps viewers coming back—proof of her editorial instinct and creator maturity.

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An Influencer Active on Social Media

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Fernanda Hanzen commands a dominant position on TikTok and Instagram with fast growth, playful aesthetics, and brand-friendly engagement that drives conversion.

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Feeh Hanzen's Social Media Strategy Analysis

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TikTok Strategy: Daily Repetition, Visual Hooks, and Rapid-Fire Delivery

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Fernanda posts an average of 21.3 TikToks per week, most scheduled at 4PM, capitalizing on early-morning engagement cycles. Her videos are fast-paced, relying on gestures, outfit reveals, and lip-syncs rather than long commentary or trending sounds. She uses a consistent setup—often the same room and lighting—to create instant recognizability without overproduction. Despite low captioning, her June and July posts each garnered over 400K–700K views, revealing the power of rhythmic posting and visual branding.

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Her trademark is short-form spontaneity with a polished edge—often featuring body angles, outfit transitions, and makeup close-ups. Each video feels like a direct mirror check, giving her audience a sense of intimacy and informality. She rarely uses on-screen text or long edits, letting motion and expression do the storytelling. Her red hair, central framing, and crop tops serve as repeat visual anchors that maintain follower memory.

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Instead of chasing TikTok trends or viral audio, she leans on editorial-style repetition—posting very similar videos with subtle tweaks in outfit, angle, or timing. This builds algorithmic strength while also crafting a binge-worthy feed. She experiments with gesture-heavy intros (hand flips, hair tosses, winks), which have become subtle trademarks in her content.

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Even sponsored posts follow her blueprint. On June 25, she wore a SHEGLAM product with no caption push, yet the video still topped 704.3K views and 14.3K likes. Her TikTok success isn't reliant on hooks or hacks—it's built on a strong, minimalist identity and unwavering rhythm, appealing to viewers who scroll for aesthetic consistency over gimmicks.

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• Username: @fernandahanzen
• Influence Score: 89.3/100
• Followers: 2.1M
• Activity: 21.3 videos/week
• Engagement Rate: 0.58%
• Growth (30 days): +8.82% (+170.2K)
• Average Engagement: 12.2K
• Posting Habits: 3 times a day at 4 PM EST

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Instagram Strategy: Reels as Portfolio, Posts as Personality Snapshots

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Fernanda’s Instagram content is slower-paced but more curated, averaging 9 posts per month, typically at 5 PM twice weekly. Her feed combines glowing selfies, body-positive outfit shots, and polished brand tags, with a visual style that echoes her TikTok presence but adds editorial polish. Her posts on July 3 and April 30 both crossed 500K views, a significant metric considering her 1M Instagram base.

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Unlike TikTok, Fernanda uses Instagram to build aesthetic credibility. Posts are more deliberate—posing by windows, styled with color-coordinated outfits, and often featuring full-body shots that play up composition and symmetry. In captions, she keeps things minimal, favoring emojis and taglines over storytelling or CTAs.

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Reels, though less frequent, mirror her TikTok flow—face-forward, natural lighting, little to no audio reliance. Her April 25 reel reached 329.3K views, despite lacking any trending format, thanks to loyal TikTok followers migrating to her IG. She positions Instagram as a fashion diary—every post contributes to her branding as approachable yet aspirational.

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Brand tags like @sheinbrasil are always embedded smoothly in her visuals, not forced in copy. Even with promotional posts, she avoids hard-selling or long descriptions. Her strategy is clear: curate a page that feels personal yet portfolio-ready, with cohesive styling that supports soft brand alignment.

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• Username: @feeh_hanzen
• Influence Score: 92.1/100
• Followers: 1M
• Activity: 9 posts/month
• Engagement Rate: 3.57%
• Growth (30 days): +8.49% (+83.1K)
• Average Engagement: 36.6K
• Posting Habits: Twice a week at 5 PM EST

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Twitch Strategy: Minimal Use, Brand-Aligned Potential

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Fernanda Hanzen’s Twitch channel (@fehanzen) currently serves as a dormant platform in her content ecosystem. While she has accumulated 30.6K followers, there’s no recent livestream activity, uploads, or audience interaction data. Her profile is customized and on-brand, but lacks ongoing content. This indicates Twitch is not part of her active content strategy—yet it still functions as a placeholder for future expansion or brand alignment.

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Given her energetic on-camera presence and strong TikTok rhythm, Fernanda has the potential to thrive on Twitch—especially for beauty livestreams or Q&A sessions. With her engaged Gen Z and young millennial audience, Twitch could become a high-conversion touchpoint if activated for branded lives, makeup sessions, or casual fan interactions. For now, it remains unused but well-positioned.

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• Username: @fehanzen
• Influence Score: Not ranked (inactive)
• Followers: 30.6K
• Activity: 0 streams/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Inactive platform (no live sessions in past 90 days)

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Feeh Hanzen's Social Media Influence Summary

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Fernanda sits comfortably in the Top 1% of Instagram creators in Brazil and ranks #47 in Outfits & Styling for the country. Her performance remains strong globally as well, placing her in the Top 1% of creators worldwide within her niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Charm Meets Routine

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What makes Fernanda’s content uniquely effective is her ability to stay casual while maintaining a sharp visual identity. Her use of trending sounds, smooth transitions, and recurring camera angles builds visual familiarity—allowing even first-time viewers to quickly connect.

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Reachability and Partnerships

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Fernanda is particularly responsive to brand opportunities, especially within beauty and fashion. She’s tagged and collaborated with brands like SHEGLAM and iPhoneSul, showing a balance between international and local campaigns.

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She belongs to the ANEXO Agency, which likely helps streamline outreach and campaign negotiation. For brands, this structure means efficient contact and campaign delivery—especially useful for fast-moving product launches or coordinated influencer blitzes.

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Conclusion: Fernanda Hanzen’s Winning Balance of Casual and Captivating

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Fernanda Hanzen is a model case of how creators can maintain authenticity while scaling influence. Her casual style, visual consistency, and upbeat energy make her a versatile choice for brands—and a reliable favorite among Brazilian audiences.

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View the AI-powered profile

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Also See 👀
‍AMANDA FERREIRA - COMPLETE SOCIAL MEDIA ANALYSIS‍JULIA SILVA - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE