Who is Marcos Felm?

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Marcos Felm: Sharing Everyday Joys Through Humor and Couple Content

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Marcos Felm is a Brazilian content creator known for his high-energy couple skits that blend exaggerated humor with everyday relationship dynamics. He frequently stars alongside his real-life partner in short-form videos that capture jealousy, playful arguments, and public displays of affection. His facial expressions and physical comedy are central to his style, often replacing complex dialogue with quick, animated reactions. This approach has made him a standout in Brazil’s relationship-focused content scene.

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On TikTok, Marcos built a massive following of over 2.3 million users by posting skits that exaggerate familiar couple situations, such as snooping through phones or arguing over chores. His consistent late-night uploads at 10 AM EST have trained viewers to expect regular entertainment. He doesn’t chase trending sounds—instead, he relies on repeatable scenarios and character-based storytelling. This formula has earned him an average of 278K views per video, despite minimal editing or effects.

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Instagram plays a complementary role in Marcos’ strategy, where he refines his content for a slightly more polished look. Here, he reaches over 893K followers with daily posts that mix humor and sentiment, often sharing affectionate captions and visual reactions. His top-performing posts tend to include his partner, making their on-screen chemistry the foundation of his digital identity. He’s one of the few creators in Brazil who successfully balances comedic timing with emotional storytelling.

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Beyond content, Marcos has collaborated with top consumer brands like Coca-Cola Brasil, Novomundo, and Abbraccio Restaurante, often integrating sponsored content into scripted skits. He also maintains a strong creator network that includes Agatha Nogueira, Jéssica Nogueira, and Richard Matheus, reinforcing his presence in Brazil’s lifestyle and humor niche. His influence stems from both his ability to entertain and his consistency in showing up every day with content that feels familiar and real.

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An Influencer Active on Social Media

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Marcos Felm blends humor, real-life couple dynamics, and high-volume content across TikTok, Instagram, and YouTube, engaging millions of Brazilian fans.

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Marcos' Social Media Strategy Analysis

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TikTok: Skits That Mirror Real Life

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Marcos Felm’s TikTok is powered by daily uploads that exaggerate everyday relationship friction into bite-sized comedic sketches. He posts consistently at 10 AM EST, using his own dialogue rather than trending sounds, and leans heavily on expressions and physical acting. Most clips are shot in casual indoor settings with minimal editing, reinforcing the real-life feel of his content. His skits almost always include his partner, making their dynamic the central focus of his TikTok identity.

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Instead of chasing virality, Marcos focuses on volume and routine—uploading 6.6 videos per week with a clear thematic structure. His core formats include checking each other’s phones, reacting to unexpected texts, or navigating jealousy in public. This consistency makes his channel feel like a serial, with fans returning to see what the couple will dramatize next. Despite his follower growth plateauing in the last month, his reach remains massive at 2.3M followers.

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While his engagement rate is 0.8%, the average views per video still sit at 278.2K, indicating broad visibility. His humor relies more on body language and less on verbal punchlines, allowing his skits to work without subtitles. This visual-first approach helps him reach a younger, mobile-first audience that consumes content quickly. Marcos knows exactly how to hold attention without relying on editing tricks or trends.

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He’s built a reputation for showcasing relationship humor without veering into controversy. His content is clean, safe, and emotionally expressive, making it well-suited for brand collaborations focused on couples or Gen Z lifestyle. Despite recent static growth, Marcos’s TikTok remains his largest platform for reach and daily audience touchpoints, reinforcing his role as a digital couple life entertainer.

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• Username: @marcosfelm
• Influence Score: 87.7/100
• Followers: 2.3M
• Activity: 6.6 videos/week
• Engagement Rate: 0.8%
• Growth: 0% (last 30 days)
• Average Engagement: 18.3K
• Posting Habits: Everyday at 10 AM EST

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Instagram: The Hub for Interactive Couple Moments

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Marcos’s Instagram blends humor with sentiment, offering followers a mix of comedic reels and sincere captions that deepen emotional connection. He posts every night at 9 AM EST, maintaining a disciplined rhythm that conditions his 893.8K followers to expect content like clockwork. His most effective posts are those where humor and love collide—public displays of affection interrupted by playful jokes or dramatized arguments. The energy is warm, never aggressive.

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Reels are his dominant format, often pulled from TikTok or repurposed with improved pacing for the platform. He supplements these videos with carousel posts and comment sections that encourage interaction, pinning heartfelt replies and affirmations from fans. His Instagram skits are often more polished in terms of framing and lighting, but retain the same character-driven style that defines his brand. Marcos balances curated and casual without compromising the relatability of his couple storylines.

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In the last 30 days, he’s gained 48.6K new followers and posted 9 times, achieving an engagement rate of 3.08%. His average engagement sits at 27.5K, with views per reel reaching 676.2K—a sign that his content performs beyond his follower count. His tone here is more appreciative, often tagging family, followers, and God in his captions. This connection through gratitude adds to the loyalty he receives on the platform.

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Marcos’s Instagram strategy excels because it gives fans more than just laughs—it gives them a narrative. From behind-the-scenes moments to declarations of support during brand features like SBT appearances, he uses Instagram to humanize his content. It’s not just a highlight reel; it’s a diary of professional and personal wins that reinforces why people follow him. That transparency is a key strength of his strategy.

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• Username: @marcosfelm
• Influence Score: 91.4/100
• Followers: 893.8K
• Activity: 9 posts/month
• Engagement Rate: 3.08%
• Growth: +5.6% (last 30 days)
• Average Engagement: 27.5K
• Posting Habits: Everyday at 9 AM EST

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YouTube: Minimal Presence, Maximum Potential

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Marcos has a sizable YouTube following of 593K subscribers, but currently posts less than once a month. His last reported activity suggests 0.7 videos/month, with no recorded engagement in the past 30 days. Unlike his hyper-consistent output on Instagram and TikTok, his YouTube presence is near-static—functioning more as a parked audience rather than an active channel. The lack of regular uploads means his audience isn't primed for long-form content yet.

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There is no measurable engagement rate or average views available, reinforcing that the platform isn’t a current priority. However, the size of the channel indicates he once attracted viewers here—likely from repurposed TikTok content or couple-related compilations. His followers remain subscribed, offering potential for reactivation if he ever decides to revive the channel with fresh series or vlogs.

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The inactive posting doesn’t affect his core content brand, as his short-form platforms carry the bulk of his visibility and influence. That said, YouTube could be reintroduced as a hub for behind-the-scenes content or relationship-focused challenges that require longer formats. The fact that he’s retained 500K+ subscribers without new content shows the potential strength of his name recognition.

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While inactive, the channel still acts as a social proof point in collaborations. For brands seeking longer placements or skit integrations, this channel could serve as an underutilized opportunity—especially if aligned with Marcos’s highly recognized couple narrative. The key challenge is commitment to production consistency, something he’s already proven capable of on his primary platforms.

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• Username: @MarcosFelm
• Influence Score: 81.5/100
• Followers: 593K
• Activity: 0.7 videos/month
• Engagement Rate: 0%
• Growth: 0% (last 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Marcos Felm’s Social Media Influence Summary

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Marcos Felm holds a Favikon Influence Score of 9,093 points, placing him in Level 2 and among the Top 1% of creators in both Brazil and his niche. He ranks #16 in Couple Life Brazil and #112 in Couple Life Worldwide, confirming his authority in relationship-based humor. These rankings reflect not just follower size, but consistent engagement and content identity.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor Rooted in Authentic Scenarios

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Marcos’s content is built around his real-life relationship, which serves as the foundation for all his skits and reactions. Rather than creating exaggerated comedy, he amplifies real emotions—jealousy, gratitude, frustration—into entertaining narratives. His punchlines are usually non-verbal, allowing a wider audience to engage regardless of caption.

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Reachability and Partnerships

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Marcos Felm is highly reachable for brand collaborations, especially through TikTok and Instagram where he posts daily and maintains steady engagement. His previous partnerships with Coca-Cola Brasil, Novomundo.com, and Abbraccio Restaurante show he can integrate sponsors into skits without losing comedic flow. Marcos avoids scripted ads and instead places products within couple scenarios, like gift-giving or date night. This method keeps campaigns natural and consistent with his humor-driven brand.

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He is most responsive to offers in lifestyle, food, and tech products that align with couple-centered routines. Marcos also operates within a trusted creator circle—including Agatha Nogueira and Richard Matheus—which enables multi-influencer campaigns targeting Brazilian Gen Z audiences. His content is politically neutral, cheerful, and brand-safe, making him an ideal partner for family-friendly marketing. Brands seeking long-term content visibility benefit from his stable posting habits and loyal audience.

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Conclusion: Brings Couple Humor to the Spotlight in Brazil

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Marcos Felm has built a digital career out of celebrating the humorous side of love. His expressive, couple-based content resonates with millions across TikTok and Instagram, offering both entertainment and relatability. With consistent posting, strong engagement, and growing partnerships, he’s proven himself as one of Brazil’s most bankable voices in lifestyle comedy. From Coca-Cola to co-stars like Agatha Nogueira, his brand continues to grow through collaborations and daily content that captures the joy and messiness of real relationships.

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