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B2B Influencer Marketing

10 min de lectura

La guía definitiva del marketing de influencers B2B: estrategia, descubrimiento de creadores, alcance y ROI (2026)

El marketing de influencers B2B ayuda a las marcas a generar confianza, llegar a los responsables de la toma de decisiones y generar leads cualificados a través de creadores de confianza. Esta guía completa para 2026 abarca la estrategia, la selección de creadores, la ejecución de campañas y la medición del rendimiento.

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Who is Mallaury?

Mallaury brings together fashion, family, and lifestyle content to create engaging and relatable posts across TikTok, Instagram, and YouTube. With over 1.6M followers, she continues to grow her influence through authentic storytelling and stylish collaborations.

Jeremy Boissinot

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Who is Marion Moretti?

Marion Moretti, also known as Marion Cameleon, is a French professional makeup artist and content creator who has carved a unique space in the beauty industry. With certifications dating back to 2010, Marion shares her passion for makeup through tutorials, product reviews, and innovative looks across her digital platforms.

Jeremy Boissinot

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Who is Loynaphe?

Loynaphe is a French fashion and lifestyle vlogger who uses her social media platforms to share fashion inspiration, beauty tips, and glimpses of her daily life. Known for her stylish outfits, makeup tutorials, and entrepreneurial ventures, Loynaphe has established herself as a rising star in the digital world.

Jeremy Boissinot

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Who is Océane Montedori aka Stranger Potter?

Océane Montedori, also known as Stranger Potter, has carved out a unique niche as a Harry Potter content creator and cosplayer. Her dedication to the wizarding world is evident across her social media platforms, where she engages with a devoted community of Potterheads.

Jeremy Boissinot

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Who is Mihir Kumar Jhaveri?

Mihir Kumar Jhaveri is a visionary tech leader with 25+ years of experience. As Chief Revenue Officer at Ace Infoway, he has driven 3x revenue growth in two years, specializing in AI, ML, and IoT solutions. His strategic partnerships and leadership have shaped industry innovation and success.

Jeremy Boissinot

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Who is Nour Benh?

Nour Benh, a prominent French social media influencer and beauty expert, has captured a global audience with her dynamic presence on platforms like TikTok, YouTube, and Instagram. Renowned for her accessible approach to makeup and beauty, she stands out as a trusted voice in the industry.

Jeremy Boissinot

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Who is Paola Durán?

Paola Durán is a LinkedIn marketing pioneer specializing in B2B sales and personal branding. As a Forbes contributor and trainer, she helps executives optimize digital strategies, build authority, and drive results through innovative approaches. Her workshops and newsletter empower leaders to succeed in the digital age.

Jeremy Boissinot

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Who is Stefanie Marrone?

Stefanie Marrone is a marketing leader with over 20 years of expertise in branding, business development, and social media. Known for her work with law firms and her "Women Who Wow" initiative, she inspires professionals to build impactful brands and achieve growth through innovative strategies.

Jeremy Boissinot

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Who is Kyle Coleman?

Kyle Coleman, SVP of Marketing at Clari, is a top influencer in sales and marketing. Known for optimizing revenue teams and sharing actionable insights, Kyle’s expertise bridges gaps between sales and marketing to drive organizational success.

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Who is Shweta Kukreja?

Shweta Kukreja is a renowned personal branding strategist, empowering entrepreneurs with innovative techniques to amplify their online presence and scale their businesses. With a background in corporate strategy and a proven track record in personal branding, she delivers transformative results through workshops, courses, and one-on-one coaching.

Jeremy Boissinot

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Who is Maria Vitória?

Maria Vitória is a renowned expert in creative writing and B2B marketing, known for her ability to craft impactful strategies that connect and convert. As the founder of A Estranhamente, she champions inclusivity, remote work culture, and leadership grounded in empathy, inspiring professionals and brands alike.

Jeremy Boissinot

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Who is Junior TV?

JuniorTV has established himself as a leading creator in the digital space, leveraging platforms like TikTok, YouTube, and Instagram to build a thriving community. Known for his unique mix of short-form content, ranging from humor to suspenseful storytelling, he has become a trusted voice in video entertainment.

Jeremy Boissinot

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Who is Marcela Helena Jahjah?

Marcela Helena Jahjah combines her expertise in communication, branding, and storytelling to help professionals establish authority and clarity in their messaging. Recognized for her impactful strategies and unique insights, she empowers individuals and businesses to build authentic connections and drive meaningful growth.

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Who is Kyoshi Sad?

Kyoshi Sad, a French content creator, has become a popular TikTok and YouTube personality, amassing millions of followers through comedic, music-driven, and lifestyle content. Known for their engaging videos and signature humor, Kyoshi continues to dominate the Rap & R&B niche while expanding their influence across platforms.

Jeremy Boissinot

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Who is Pat Gelsinger?

Pat Gelsinger, the CEO of Intel, has emerged as one of the most influential leaders in the tech industry. As a public figure, he combines corporate vision with personal values, creating a unique online persona that resonates with his audience.

Jeremy Boissinot

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Who is Sunisa Lee?

Sunisa Lee has transitioned from her role as an Olympic Gold Medalist to a dynamic social media influencer with millions of followers across platforms like TikTok, Instagram, and X. Her content blends athletic highlights, personal milestones, and lifestyle branding, creating a relatable and inspiring digital presence.

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Who is Khaled Habib?

Khaled Habib is an accomplished entrepreneur and the CEO of Fit For Life for Sustainable Development, recognized for his innovative strategies in promoting local markets and sustainable initiatives. With an impressive online presence, Habib has cultivated a loyal following across multiple platforms, where he shares insights into leadership, personal growth, and corporate culture.

Jeremy Boissinot

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Who is Matt Green?

Matt Green, a seasoned professional with a multifaceted career in sales leadership, investment, and portfolio management, has carved a significant niche in the business world. As the Chief Revenue Officer of Sales Assembly, Matt has overseen groundbreaking strategies in hyper-growth organizations, offering tailored solutions for scaling B2B companies.

Jeremy Boissinot

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Who is Karan Adani?

Karan Adani, the Managing Director of Adani Ports and SEZ Ltd (APSEZ), is a key figure shaping the future of India's maritime and logistics industries. With a growing presence on social media, he leverages platforms like X (formerly Twitter) and LinkedIn to share updates on business developments, personal milestones, and thought leadership.

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Who is Mohammed AlQahtani? | B2B Influencer

Mohammed AlQahtani stands out as a prominent leader in Saudi Arabia’s business ecosystem, known for his dedication to excellence and innovation. As the CEO of Saudi Arabia Holding Co., he has played a pivotal role in shaping the financial and technological landscape of the region.

Jeremy Boissinot

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Who is Matt Heinz?

Matt Heinz, a renowned marketing strategist and speaker, has firmly established himself as an authoritative voice in the B2B marketing and sales enablement industry. With over 15 years of experience, Matt has carved out a niche as a go-to expert for companies looking to build effective demand generation and pipeline management strategies.

Jeremy Boissinot