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Top 20 B2B Influencers in the Netherlands on Social Media in 2026

This ranking lists the top 20 B2B influencers in the Netherlands on social media for 2026 based on reach and engagement. It highlights professionals shaping SaaS, marketing, sales, and leadership discussions.

January 28, 2026
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here’s the list of the Top 20 B2B Influencers in the Netherlands on Social Media in 2026:

20. Rinke Zonneveld

Rinke Zonneveld is the CEO of Invest-NL, focusing on entrepreneurship, innovation, and economic development in the Netherlands. With a strong background in industrial policy and a network spanning private, academic, and public sectors, he actively engages in discussions about the investment climate and the importance of supporting startups and scale-ups. His posts often highlight significant investments in deep tech, sustainability, and the circular economy, showcasing his commitment to fostering innovation and addressing societal challenges.

Favikon Authority Score : 7 168

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19. Eugene Willemsen

Eugene Willemsen is the CEO of International Beverages at PepsiCo, overseeing a portfolio of globally recognized brands. He emphasizes sustainability, innovation, and community impact, driving growth across Africa, the Middle East, and South Asia. His leadership is marked by a commitment to empowering diverse teams and fostering collaborative environments. Eugene is passionate about cycling, running, and exploring cultures with his family, reflecting a personal dedication to both professional excellence and community engagement.

Favikon Authority Score : 7 399

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18. Jousef Murad

Jousef Murad is a mechanical engineer and CEO of APEX Agency, based in Eindhoven, Netherlands, specializing in AI-powered lead generation and go-to-market automation for fast-moving B2B businesses. As a Siemens Technology Partner, he builds scalable marketing and sales systems for agencies and consultants. He also hosts the Engineered-Mind podcast and shares educational content on science, AI, technology, and productivity. His social media presence highlights deep insights into engineering and innovative growth strategies.

Favikon Authority Score : 7 419

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17. Job van der Voort

Job van der Voort is the co-founder and CEO of Remote, a company focused on simplifying global employment solutions. His social media presence emphasizes the importance of remote work, employee autonomy, and innovative management practices. He advocates for fair hiring practices and the removal of unnecessary barriers in the workplace, such as traditional experience requirements. Job shares insights on building a strong company culture and the benefits of remote work, positioning himself as a thought leader in the tech and HR sectors.

Favikon Authority Score : 7 446

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16. Wouter Born

Wouter Born is a seasoned CFOTech entrepreneur, investor, and advisor with over 20 years of experience in finance transformation software. He is the founder of Born Capital and co-founder of CXO Software, which was acquired by insightsoftware. Wouter is known for his expertise in CFOTech, having worked with Fortune 500 companies and leading roles in sales management and M&A. His social media presence focuses on sharing insights about CFO office innovations, finance strategies, and leveraging AI in financial operations.

Favikon Authority Score : 7 615

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15. Aaltje Vincent

Aaltje Vincent is a leading career coach and bestselling author in the Netherlands, specializing in job applications and career development. With over 100,000 books sold, she focuses on innovative job marketing strategies and candidate experience. Aaltje is a LinkedIn Top Voice and an official ambassador, advocating for inclusive hiring practices and the use of assessments over traditional interviews. Her content emphasizes the importance of networking and self-presentation in the job market.

Favikon Authority Score : 7 673

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14. Gilbert Eijkelenboom

Gilbert Eijkelenboom is a data storytelling expert and bestselling author, known for his work in bridging the gap between data professionals and business stakeholders. He founded MindSpeaking to enhance communication skills among data professionals, helping them translate complex data into actionable insights. His content focuses on simplifying data communication, improving stakeholder engagement, and fostering impactful decision-making. He offers training and resources to empower data professionals in their careers.

Favikon Authority Score : 7 677

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13. Nick Broekema

Helping creators, CEOs, and founders attract more leads and followers through premium branded content toolkits and 1:1 Content Coaching.

Favikon Authority Score : 7 742

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12. Sander van 't Noordende

Sander van 't Noordende is the CEO of Randstad, focusing on creating an equitable and specialized talent company. He advocates for workplace equity, particularly for the LGBTQI+ community, and emphasizes the importance of inclusivity in the labor market. His posts reflect a commitment to fostering team success and addressing talent scarcity through innovative partnerships and strategies. He actively engages in discussions about workplace culture and the evolving needs of employees and clients.

Favikon Authority Score : 7 812

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11. Jeroen Kraaijenbrink

Jeroen Kraaijenbrink is a strategy writer, speaker, and consultant focused on leadership and organizational development. He emphasizes the importance of actionable strategies and effective change management, often sharing insights on innovation, employee engagement, and the dynamics of strategic leadership. His content is rich with frameworks and models that guide organizations in navigating complex environments. He is also the author of 'The Strategy Handbook' and actively engages with his audience through various social media platforms.

Favikon Authority Score : 7 885

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10. Maryam Miradi, PhD

Maryam Miradi, PhD, is a senior AI scientist and educator with 20+ years building AI models. She specializes in AI agents, NLP, computer vision, large language models, and data science training. She leads enterprise AI projects across banking, energy, retail, and government, and publishes an AI newsletter with 32k+ members. A frequent speaker and author of 24 publications and multiple international awards.

Favikon Authority Score : 8 046

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09. Wouter Durville

Wouter Durville is the CEO and co-founder of TestGorilla, a platform focused on skills-based hiring and unbiased candidate screening. His LinkedIn posts emphasize the importance of HR in shaping company culture, leadership accountability, and employee engagement. He shares resources like HR cheat sheets and free courses, aiming to empower HR professionals with actionable insights. His content often critiques traditional HR practices, advocating for a more people-centric approach in organizations.

Favikon Authority Score : 8 125

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08. Richard van der Blom

Richard van der Blom is a LinkedIn expert specializing in B2B sales and marketing strategies. He offers insights-driven training to enhance LinkedIn engagement and effectiveness. With a background in social selling, Richard has trained over 300,000 professionals and collaborated with over 900 companies. He is known for his comprehensive algorithm insights and content optimization techniques, making him a sought-after keynote speaker. His content focuses on LinkedIn strategies, algorithm updates, and social selling.

Favikon Authority Score : 8 168

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07. Jitske Kramer

Jitske Kramer is a corporate anthropologist, professional speaker, and author known for her work on deep democracy and organizational culture. She travels globally to learn from diverse cultures and leaders, sharing insights on transformation and inclusion. Her recent book, 'Tricky Tijden', explores the dynamics of change and the importance of understanding human behavior in organizations. Jitske emphasizes the need for dialogue and collaboration to navigate societal challenges, making her a prominent voice in leadership and cultural change.

Favikon Authority Score : 8 225

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06. Alexander Klöpping

Alexander Klöpping is a Dutch publisher and podcast host focused on media, technology, and AI. He is the founder of POM, a platform for discussions on AI, and has previously established Blendle, a news platform. His work emphasizes the intersection of journalism and technology, advocating for better digital practices in government and media. Klöpping is also an author, having published a bestseller on co-intelligence, and frequently engages in public discourse about the implications of AI on society.

Favikon Authority Score : 8 396

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05. Danielle Braun

Danielle Braun is a corporate anthropologist and expert in organizational culture and leadership. She is a speaker, author, and director of the Academy for Organizational Culture in the Netherlands. Her work focuses on helping executive teams improve performance and navigate large-scale changes. She shares insights on social media about cultural patterns, leadership challenges, and societal issues, often with a humorous and anthropological perspective. Danielle is also a columnist and event organizer.

Favikon Authority Score : 8 469

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04. Gergely Orosz

Gergely Orosz is a software engineer and author known for his insights on tech careers, software engineering, and industry trends. He writes 'The Pragmatic Engineer,' a leading newsletter for software engineers, and has previously worked at major tech companies like Uber and Skype. His content focuses on the intersection of technology and software development, providing valuable perspectives for developers and engineering leaders.

Favikon Authority Score : 8 481

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03. Pieter Zwart

Pieter Zwart is the CEO and founder of Coolblue, a leading e-commerce company in the Netherlands. His social media presence focuses on entrepreneurship, technology, and customer satisfaction, often sharing insights about company culture and innovations. He engages with followers through humorous and relatable content, highlighting events and initiatives at Coolblue, including educational programs and new store openings. His posts reflect a commitment to customer service and employee engagement.

Favikon Authority Score : 8 526

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02. Marcel van Oost

Marcel van Oost is a prominent figure in the FinTech industry, known for his expertise in financial technology and angel investing. He shares insights on the latest trends and news in FinTech through his LinkedIn posts and daily newsletter. Marcel has a background in communication and media, and has founded a payments consultancy business and a collecting payment service provider. He is actively involved in the FinTech media space and invests in startups, focusing on digital payments and banking technology.

Favikon Authority Score : 8 592

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01. Pieter Levels

Dutch entrepreneur and founder of Nomad List, Remote OK, and other ventures; builds online businesses and tools for remote work; shares insights on startups, AI, investing, travel, and tech culture; known for data-driven, globally minded perspective and candid commentary on policy and markets.

Favikon Authority Score : 8 697

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Also See 👀
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🏆 TOP 200 B2B INFLUENCERS IN THE NETHERLANDS
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