Top 20 Haircare Influencers on YouTube in 2026
Looking for expert haircare tips, product reviews, and styling tutorials? We’ve rounded up the top 20 haircare influencers on YouTube in 2026 who are sharing routines, treatments, and trends shaping healthy hair worldwide.
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All real-time rankings of all platforms and countries are available here.
Here’s the list of the Top 20 Haircare Influencers on YouTube in 2026:
20. Holly Faller 🇦🇺
Holly Faller, known online as 'Oh My Holly,' is a prominent figure in the wig and alopecia community. She shares her personal experiences with alopecia, offering educational and entertaining content about wigs, hair loss, and self-expression. Her posts often include tutorials, transformations, and humorous takes on living with alopecia. Holly collaborates with wig brands and engages her audience with relatable stories and practical advice, fostering a supportive community for those navigating similar challenges.
YouTube Score: 86.6/100
19. Ester Lima 🇧🇷
Ester Lima is a Brazilian content creator specializing in beauty, lifestyle, and curly hair care. She shares tutorials, product reviews, and personal experiences related to hair styling, fashion, and daily routines. Ester frequently collaborates with beauty brands, promoting products through sponsored content and discount codes. Her content spans platforms like Instagram, TikTok, and YouTube, where she engages with her audience through educational and aspirational posts. She often highlights her expertise in curly hair care, offering tips on definition, frizz control, and styling techniques.
YouTube Score: 86.7/100
18. Tom Hannemann 🇩🇪
Tom Hannemann is a master hairdresser and beauty educator known for his expertise in hair care, styling, and coloring. He shares educational content on platforms like TikTok and Instagram, focusing on debunking myths, providing practical hair care tips, and reviewing hair products. His posts often include detailed explanations of hair washing techniques, DIY hair cutting, and hair coloring advice. Tom also engages with his community by responding to questions and sharing his professional insights. His content is primarily in German, targeting a German-speaking audience interested in hair care and styling.
YouTube Score: 86.7/100
17. Evelyn Noda 🇧🇷
Evelyn Noda is a Brazilian content creator who shares her experiences and insights on motherhood, hair care, and lifestyle. Her content spans across Instagram, TikTok, and YouTube, where she frequently posts about postpartum challenges, baby care, and personal reflections. Evelyn often engages her audience with humorous takes on parenting, detailed hair care routines, and heartfelt moments with her family. She also promotes products she uses, providing links for her followers. Her posts are a mix of educational, entertaining, and inspirational content, resonating with new mothers and those interested in beauty and lifestyle tips.
YouTube Score: 87.1/100
16. Mohamed Galal 🇪🇬
Mohamed Galal is a hair specialist known for his expertise in treating various hair problems using natural formulas. He operates a salon in Tanta, Egypt, and shares his knowledge and techniques through social media platforms like Instagram, TikTok, and YouTube. His content primarily focuses on hair care advice, demonstrations of hair treatments, and showcasing the results of his natural hair formulas. He often engages with his audience by sharing client transformations and promoting his services.
YouTube Score: 87.3/100
15. Stella Cini 🇲🇹
Stella Cini is a prominent hair and beauty influencer and the founder of Stellari Hair, a brand specializing in wigs and hair care products. She shares step-by-step hair transformations, tutorials, and product reviews on YouTube, where she has amassed over 966K subscribers. Her content focuses on hair coloring, wig applications, and beauty routines, often showcasing her own hair experiments and styling techniques. Stella collaborates with her brand, Stellari Hair, to promote products and educate her audience on hair care. Her posts frequently feature creative hair transformations, celebrity hair commentary, and lifestyle content, with a strong emphasis on beauty and fashion.
YouTube Score: 87.4/100
14. Beautosal 🇺🇸
Beautosal is a dedicated hair care educator specializing in promoting hair growth and healthy hair routines, particularly for 4C hair types. She shares DIY haircare tutorials, product reviews, and personal hair growth journeys through her YouTube channel. Founder of the haircare line Enrichure, she combines practical advice with community engagement, often addressing common hair concerns and debunking myths. Her content ranges from flaxseed gel applications to feminine hygiene tips, reflecting a holistic approach to personal care.
YouTube Score: 87.4/100
13. Noa Titievsky 🇨🇦
Noa Titievsky is a content creator focused on curly hair care, styling, and product reviews. She shares tutorials, tips, and relatable experiences for young girls with curly hair, aiming to boost confidence in natural hair. Her content includes product reviews, styling guides, and personal hair care journeys based in Vancouver, Canada.
YouTube Score: 87.5/100
12. Jasmine Larsen 🇬🇧
Jasmine Larsen, known as the UK's real-life Rapunzel, specializes in hair growth, beauty, and lifestyle content. With an MSc in Biochemistry, she shares haircare routines, travel experiences, and fashion tips. Her posts frequently feature collaborations, product promotions, and personal milestones like hitting 100k YouTube subscribers.
YouTube Score: 88.3/100
11. Raphael Lorranh 🇧🇷
Raphael Lorranh is a content creator and founder of the #artecacheada project, focusing on curly and coily hair care. He shares educational tutorials, product reviews, and personal vlogs to empower individuals with textured hair, often collaborating with brands like Kolene. His content includes hair transformations, care routines, and family life snippets, predominantly in Portuguese.
YouTube Score: 88.4/100
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10. Gabriel Leite 🇧🇷
Gabriel Leite is a Brazilian content creator specializing in curly hair care and styling. Known as 'Cachos de Leite,' he shares tutorials, product reviews, and personal experiences related to curly hair maintenance. His content spans platforms like Instagram, TikTok, and YouTube, where he educates his audience on techniques, tools, and trends for curly hair. Gabriel often collaborates with hair care brands and engages his followers with interactive posts, encouraging them to share their own hair care routines and challenges.
YouTube Score: 89.4/100
9. Allana Menezes 🇧🇷
Allana Menezes is a Brazilian content creator specializing in curly hair care, styling tutorials, and beauty routines. She shares her personal hair transformations, self-care routines, and daily life through vlogs and tutorials. Her content often includes product reviews and promotions, particularly for Salon Line hair care products, and she engages her audience with relatable, unfiltered storytelling and educational posts about hair care techniques.
YouTube Score: 89.6/100
8. Beatriz Maria 🇧🇷
Beatriz Maria is a Brazilian content creator based in Salvador, known for her focus on beauty, curly hair care, and lifestyle. She shares tutorials, product reviews, and personal style tips, often collaborating with Mercado Livre to promote products. Her content includes makeup tutorials, hair transformations, and motorcycle adventures, engaging a community interested in beauty and self-expression.
YouTube Score: 89.7/100
7. Stash 🇺🇸
Stash is a content creator known for experimenting with hairstyles and hair care, often in partnership with brands. His content includes tutorials, hair care tips, and creative hair experiments like dyeing hair with unconventional materials. He engages his audience with educational and entertaining posts focused on hair styling and maintenance.
YouTube Score: 90.5/100
6. Beheshteh Sadeghi 🇺🇸
Beheshteh Sadeghi is a hair care specialist and founder of BHESHT, based in Los Angeles. She creates and shares content focused on natural hair care remedies, DIY hair products, and hair growth techniques. Her posts often feature tutorials on using ingredients like coconut oil, bananas, and pomegranates for hair health. She actively engages with her audience on platforms like TikTok and YouTube, promoting her salon services and hair care products. Her content is educational and aspirational, aiming to inspire viewers with hair transformation tips and natural solutions.
YouTube Score: 90.8/100
5. Kenza Bel Kenadil 🇫🇷
Kenza Bel Kenadil is a prominent content creator and influencer known for her advocacy in the natural hair movement and against hair discrimination. She shares a variety of content including hair care tips, fashion, personal style, and historical costume showcases across platforms like Instagram, TikTok, and YouTube. Kenza frequently collaborates with brands such as L'Oréal and Swarovski, and her posts often feature educational and entertaining elements, particularly focused on curly hair care and self-love. She also engages her audience with personal stories, event attendance, and humorous comparisons of hair types.
YouTube Score: 90.9/100
4. Brad Mondo 🇺🇸
Brad Mondo is a prominent hair and beauty expert, founder and CEO of XMONDO Hair and XMONDO Color. He creates content primarily focused on hair care, dyeing techniques, and reactions to hair transformations. His YouTube and TikTok channels feature tutorials, product reviews, and entertaining reactions to DIY hair experiments. Brad engages his audience with a mix of educational and humorous content, often showcasing his expertise in hair styling and color.
YouTube Score: 90.9/100
3. Erin Degan 🇺🇸
Erin Degan is a prominent content creator known for her engaging and experimental hair transformation videos, often using unconventional methods like natural ingredients and unique products. With a significant following on YouTube (2.6M) and TikTok (1.7M), she shares her personal hair care journey, including shaving her head, dyeing with beets, strawberries, and henna, and exploring various hair styling techniques. Erin also collaborates with brands like LEGO and promotes products such as Hally Red hair color. Her content is a mix of personal storytelling, product reviews, and adventurous explorations, including haunted locations and slime factories.
YouTube Score: 91.3/100
2. Carina Araújo 🇧🇷
Carina Araújo is a Brazilian content creator specializing in curly hair care, styling, and transition journeys. She shares detailed tutorials, product reviews, and personal experiences related to hair care routines, braiding styles, and makeup. Her content is primarily focused on educating and inspiring women undergoing hair transitions, with a strong emphasis on practical tips and product recommendations. Carina actively engages with her audience through relatable storytelling and aspirational content, often collaborating with hair salons and promoting hair care brands.
YouTube Score: 91.4/100
1. Cilia Ghass 🇩🇿
Cilia Ghass is a prominent beauty and hairstyle expert known for her engaging tutorials and product recommendations across Instagram, TikTok, and YouTube. With millions of followers, she specializes in hair styling, treatments, and makeup, often collaborating with brands like Garnier, Sheglam, and Rare Beauty. Her content includes step-by-step guides, humorous behind-the-scenes moments, and seasonal beauty tips, making her a go-to source for beauty enthusiasts. Cilia frequently uses hashtags like #AlgerienneCapable to connect with her audience and showcase her expertise.
YouTube Score: 91.6/100
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