Who is Anthony Baroud aka Dental Digest?

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Dr. Anthony Baroud aka Dental Digest: Making Dental Care Entertaining and Educational

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Dr. Anthony Baroud, better known online as Dental Digest, is a licensed dentist who built his platform by reviewing toothbrushes with the same excitement others reserve for tech gadgets. He gained viral traction with his signature black T-shirt, blue gloves, and paper towel wipe-down before every test. His blend of clinical precision and creator flair helped make dental product reviews a form of entertainment.

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Unlike most healthcare professionals online, Anthony uses DIY experiments, TikTok trends, and satisfying ASMR to appeal directly to young viewers. His viral snack tests and plaque-revealing mouth rinses became visual hooks that kept audiences coming back. Each video feels more like a challenge than a lecture—anchored in science, but always playful and fast-paced.

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He's amassed millions of followers not through traditional dental tutorials, but by fusing pop culture with oral health. Whether it's brushing with gold toothbrushes or comparing cartoon-themed pastes, his content is deeply visual and intentionally absurd at times—without sacrificing value. This balance of whimsy and accuracy sets him apart in the medical creator space.

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Anthony has collaborated with brands like Poppin Candy and Crumbl Cookies, often testing the sugary treats before teaching viewers how to clean up after them. His storytelling is circular: indulging first, then restoring dental order, mirroring real-life habits. That transparency—showing fun and responsibility together—is central to why his audience trusts him.

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An Influencer Active on Social Media

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Dr. Anthony Baroud is active across YouTube, TikTok, and Instagram, with YouTube and TikTok driving most of his engagement and reach.

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Anthony's Social Media Strategy Analysis

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YouTube: The Centerpiece of His Content Empire

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Dr. Anthony Baroud’s YouTube content follows a strict format—black shirt, paper towel wipe-down, and side-by-side brushing comparisons using plaque-revealing rinses. This consistency makes his videos instantly recognizable and highly replayable, especially for kids and teens. He integrates high-quality ASMR elements like brushing sounds and toothpaste squeezing, maximizing viewer satisfaction. His 3.1 videos per month still generate over 653K average views, showing strong demand for his bite-sized, test-focused uploads.

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Unlike other dental creators, Anthony avoids complex oral health jargon and uses his own teeth to demonstrate product effects. His videos are structured around controlled comparisons—like cartoon vs. luxury toothbrushes—turning every episode into a mini science experiment. Viewers don’t just watch; they learn what works best. This real-time analysis bridges the gap between entertainment and education.

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He often incorporates humor, like brushing with oversized novelty brushes or gold-plated electric models, which adds visual flair without diluting the educational message. That ability to stay on-topic while keeping things absurd and creative is part of his viral formula. These aren’t random stunts—they serve a teaching goal wrapped in spectacle.

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Anthony’s YouTube presence places him firmly in the top 1% of creators both in the U.S. and worldwide, with a national ranking of #1,741. This status isn’t just driven by his 21.1M subscribers, but by the consistent structure and replay value of his videos—viewers return to his content for clarity, satisfaction, and entertainment. His uploads follow a recognizable format that builds audience loyalty and makes each video feel familiar yet engaging.

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• Username: @DentalDigest
• Influence Score: 87.9/100
• Followers: 21.1M
• Activity: 3.1 videos/month
• Engagement Rate: 0.03%
• Growth: 0%
• Average Engagement: 5.7K
• Posting Habits: Once a week at 7 PM EST

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TikTok: Quick Demos and Viral Snacking

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Anthony’s TikTok account, with 9.8 million followers, serves as a rapid-fire version of his YouTube presence, tailored for short-form consumption. He sticks to a consistent visual identity—black t-shirt, plaque rinse, and colorful toothbrushes—which has become instantly recognizable across his videos. Each video starts quickly, often with a dramatic before-and-after shot or product close-up to capture attention within the first few seconds. This strong branding keeps returning viewers hooked and signals to new viewers exactly what kind of content to expect.

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His unique edge lies in how he blends trending challenges with informative reviews. Instead of jumping on viral sounds without direction, he applies them to oral health experiments—testing Gen Z’s favorite candy for enamel impact, or evaluating the efficiency of a toothbrush found in a vending machine. This twist on trends doesn’t just capitalize on what’s hot; it makes his content functional and educational while staying fun. That duality helps him break out of the typical “dental content” mold.

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Each TikTok ends with his signature “Smile On :)” sign-off, a subtle but effective brand reinforcement. He also avoids lengthy talking segments, letting ASMR-friendly brushing sounds and fast-paced editing do most of the storytelling. The repetition of brushing routines and close-up shots keeps content accessible, even for non-English speakers or younger audiences. The lighting is bright and cheerful, aligning with his broader brand tone of clean, safe, and positive engagement.

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Despite a recent plateau in follower growth, he continues to average 774K views and nearly 9K engagements per post—numbers rarely seen in the educational niche. His engagement rate of 0.09% might seem low, but the sheer volume of views per post compensates for it, especially in a platform dominated by lifestyle and entertainment creators. His ability to retain virality with consistent posting—1.7 times per week—demonstrates how well he’s optimized his content format for TikTok’s algorithm and user behavior.

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• Username: @dentaldigest
• Influence Score: 87.2/100
• Followers: 9.8M
• Activity: 1.7 videos/week
• Engagement Rate: 0.09%
• Growth: 0%
• Average Engagement: 8.9K
• Posting Habits: Twice a week at 4 PM EST

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Instagram: Clean Visuals with a Casual Twist

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Anthony’s Instagram account, followed by 234K people, acts as a visual scrapbook rather than an educational channel. It leans into celebration and relatability, showcasing personal milestones like hitting 10 million YouTube subscribers or debuting new merchandise. These moments are marked with playful visuals—balloons, cakes, and props—that resonate with a younger, family-oriented audience. Unlike his more clinical TikTok or YouTube content, his Instagram is where his followers see the man behind Dental Digest.

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He averages 6 posts a month and maintains an engagement rate of 0.56%, with typical posts generating around 1.3K interactions. Each upload is carefully framed with high-resolution, bright thumbnails that are cheerful and easy to digest. The color scheme consistently favors reds, whites, and bold contrasts, mirroring the clean, dental aesthetic without feeling sterile. He doesn’t aim to educate here; instead, he cultivates warmth, celebration, and fan connection.

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Brand collaborations are subtly but effectively folded into his posts, with companies like Crumbl Cookies and Poppin Candy tagged in posts that feel like genuine endorsements. Rather than standard promo shots, he integrates brands into moments—like holding themed desserts during subscriber milestones. This makes the partnerships feel natural and fun, especially for an audience that favors soft selling over overt marketing. His consistent visual tone builds trust while keeping content easy to follow.

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While Instagram isn’t his main driver of growth, it serves an important function in maintaining a brand-safe image. It’s where parents, teachers, and potential partners see the polished side of Dental Digest—without losing the personality. His posting tone remains friendly, upbeat, and consistent with his “Smile On :)” message. This consistency makes Instagram a key space for long-term brand positioning and high-visibility collaborations.

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• Username: @dentaldigest
• Influence Score: 85/100
• Followers: 234.6K
• Activity: 6 posts/month
• Engagement Rate: 0.56%
• Growth: +3.82%
• Average Engagement: 1.3K
• Posting Habits: Once a week at 4 PM EST

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Dr. Anthony Baroud’s Social Media Influence Summary

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Dr. Anthony Baroud ranks in the top 1% across all categories in dentistry, both in the U.S. and worldwide. He holds the #2 spot in dentistry globally, reflecting his wide lead in this niche. He also places in the top 1% for YouTube in the U.S. and worldwide, ranking #1,741 in the U.S. and #7,898 globally. These rankings confirm Anthony’s status as a leading figure in dental content.

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Content Strategy: Humor, Hygiene, and Hands-On Education

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Anthony’s content strategy focuses on making dental care visually satisfying, accessible, and entertaining. From toothbrush “battles” to myth-busting videos, every piece is optimized for shareability. He regularly includes ASMR-style brushing sounds and food-related challenges that connect hygiene with broader trends. Rather than only focusing on instruction, he leans into high-energy storytelling and challenges that showcase results. His style resonates with both younger viewers and parents looking for educational content their kids enjoy. The consistency across platforms reinforces his authority and keeps audience engagement steady.

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Reachability and Partnerships

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Anthony’s core audience is U.S.-based, young, and highly responsive to visual stimulation—reflected in his viral-format dental content. His reach extends beyond dental niches, capturing the attention of Gen Z and families who engage with trending challenges and snack reviews. The timing of his uploads—4 PM EST and 7 PM EST—caters to morning scroll habits, ensuring visibility at high-traffic hours. This strategic timing boosts his performance across YouTube and TikTok, where his average views hit 774K and 653.5K respectively.

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He’s positioned as an ideal partner for brands in the dental care, health snack, and family wellness spaces, having successfully collaborated with Crumbl Cookies, Poppin Candy, and Walmart. His content is brand-safe, brightly lit, and fast-paced—perfect for integrations that rely on high recall. Anthony rarely uses traditional ad scripts, opting instead for natural placement through storytelling or product testing. This subtle but effective technique increases partner trust and repeat collaborations.

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Conclusion: Redefining Dental Education Through Viral Content and Everyday Curiosity

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Dr. Anthony Baroud has successfully built a bridge between dentistry and entertainment, a rare feat in the influencer world. By combining facts with fun, he’s cultivated a unique space that brings science into everyday content. With top rankings in dentistry and millions of followers across platforms, his influence is clear and consistent. He’s more than a creator—he’s a trusted source for oral care, especially for young audiences who might otherwise tune out dental advice.

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