Who is Aubree Jones?

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Aubree Jones: Sharing Motherhood with Heart, Humor, and Community at Scale

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Aubree Jones is a mother of six who has built a loyal digital following by sharing the unfiltered realities of large-family life. Her content is grounded in her personal journey through miscarriages, pregnancy struggles, and postpartum depression—experiences she speaks about with rare vulnerability. These stories resonate deeply with parents navigating similar emotional terrain. Her openness gives her content emotional weight that goes beyond surface-level parenting advice.

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What sets Aubree apart is her ability to balance humor with sincerity. In one moment, she’s joking about her husband being her “sugar mama,” and in the next, she’s reflecting on the mental toll of motherhood. Her audience connects with this rhythm of light and heavy because it mirrors their own lives. She uses that tone to build trust—never sensationalizing, but always inviting empathy.

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Faith plays a central role in Aubree’s storytelling. She often references her LDS beliefs as a source of strength, weaving her values into her content without overt preaching. This subtle integration allows her to engage a faith-based audience while remaining inclusive to broader viewers. It’s a rare balance that gives her both emotional depth and wide appeal.

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Aubree’s content is family-powered—her husband and children appear regularly in skits, Reels, and Shorts, making her page feel more like a lived-in home than a digital brand. Whether it's celebrating milestones or surviving tantrums, she shares it all in a way that feels personal yet universally relatable. Her storytelling isn't just about parenting—it's about building connection through shared chaos and grace.

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An Influencer Active on Social Media

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Aubree Jones uses TikTok, Instagram, and YouTube to share emotionally grounded, family-centered content that blends humor, parenting insights, and lived faith.

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Aubree Jones' Social Media Strategy Analysis

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TikTok Strategy: Parenting Chaos Captured in Real-Time

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Aubree Jones uses TikTok to document the unpredictable, humorous side of raising six kids, often filming relatable scenarios directly from her home or van. Her content captures real-time parenting dilemmas—whether it’s dealing with car seat logistics or poking fun at family dynamics—shot with minimal filters and unpolished charm. This rawness gives her storytelling credibility and relatability, especially to fellow parents juggling similar chaos.

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Despite having over 2.1M followers, Aubree posts just under 2 videos a week, focusing on quality over frequency. Her audience doesn’t come for trends—they come for her take on life’s messes, framed through the lens of family-centered comedy. While her growth is flat (0%), her videos still draw an average of 803K views monthly, thanks to loyal returning viewers.

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She often integrates her husband, Joshua, into content, playing off their real-life couple dynamics with humor. For example, her “sugar mama” joke generated tens of thousands of engagements not because it was a trend, but because it revealed their authentic relationship dynamic. Her approach turns everyday marriage quirks into bite-sized comedy, crafted for parents who need a laugh in between diaper changes.

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Her sponsored content blends in organically. When partnering with brands like Target or Arm & Hammer, she integrates product placements subtly within parenting storylines—never pausing the narrative to sell. This format helps preserve the trust she’s built with her audience, keeping her branded posts nearly indistinguishable from her organic ones.

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• Username: @whataboutaub
• Influence Score: 87.9/100
• Followers: 2.1M
• Activity: 1.9 videos/week
• Engagement Rate: 1.29%
• Growth (30 days): 0%
• Average Engagement (30 days): 27.1K
• Posting Habits: Twice a week at 10 PM EST

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Instagram Strategy: Faith-Filled Family Life in Visual Motion

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Aubree’s Instagram content leans heavily on Reels, where she recreates moments from her life with humor, grace, and a strong emotional pulse. Her most viral videos don’t rely on aesthetics—they’re powered by authenticity, like her “baby number 7” post that drew over 17 million views. She doesn’t overproduce, instead capturing real-life clips with accessible lighting and informal backdrops, making her presence feel grounded and intimate.

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She posts consistently—about 12 times per month—typically three times a week at 9 PM, a slot that likely hits her fellow mom demographic during school drop-off or morning coffee. Her captions are short and conversational, designed to spark reactions or laughter without needing elaborate context. This simplicity is part of what keeps her audience engaged and returning.

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Unlike creators who keep their families in the background, Aubree’s children are central to her Instagram identity. Each Reel feels like a glimpse into a day at the Jones household, often highlighting relatable parenting themes like sibling bickering, pregnancy fatigue, or bedtime battles. These moments are not acted—they’re relived and repackaged for impact.

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Her partnerships on Instagram benefit from the platform’s visual storytelling strengths. A collab with Target might show her kids picking out school supplies or her husband fumbling with a household task—each one telling a real story. She doesn’t just share products; she shows how they live within the fabric of her daily life.

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• Username: @whataboutaub
• Influence Score: 92.1/100
• Followers: 982.3K
• Activity: 12 posts/month
• Engagement Rate: 1.95%
• Growth (30 days): +4.45%
• Average Engagement (30 days): 19.2K
• Posting Habits: Three times a week at 9 PM EST

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YouTube Strategy: Deep Connection Through Viral Shorts

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Aubree’s YouTube strategy is rooted in Shorts that mimic the tone and success of her Instagram Reels but often land with even greater reach. One of her most-viewed clips—about guessing what baby number 7 might look like—garnered 25.1M views, a staggering number for someone who only posts 0.8 videos a month. These Shorts capitalize on her established voice: warm, self-aware, and family-centric.

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She uses YouTube as a secondary platform, but it’s surprisingly high-impact. With 882K subscribers and 9.98% growth in the past 30 days, her presence here is quietly powerful. Even though her engagement rate sits at 0.06%, the sheer volume of views proves that her Shorts deliver consistent visibility. She’s turned sporadic posting into long-tail content success.

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The platform also gives her space to spotlight longer, emotionally driven content. One standout video featured her daughter receiving flowers from her husband—a subtle, tear-jerking tribute to family bonding. Moments like these don’t just perform well; they deepen the emotional attachment of viewers who want more than just laughs.

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Brand integration on YouTube is minimal, but the opportunity is clear. With strong storytelling and massive reach, Aubree could expand into family-friendly product features or vlogging collaborations. Her ability to build emotional arcs in under a minute shows a unique strength in short-form narrative structure—perfect for brands looking to deliver impact quickly.

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• Username: @whataboutaub
• Influence Score: 92.2/100
• Followers: 882K
• Activity: 0.8 videos/month
• Engagement Rate: 0.06%
• Growth (30 days): +9.98%
• Average Engagement (30 days): 569
• Posting Habits: Once a year at 8 PM EST

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Aubree Jones' Social Media Influence Summary

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Aubree Jones ranks in the top 1% of creators in both the Motherhood and YouTube categories, solidifying her as a leading voice in family-focused digital content.

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Learn more about the Favikon Methodology here

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Content Strategy: From Chaos to Connection

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Aubree’s content strategy is grounded in real-life parenting—complete with messes, laughter, and emotion. She doesn’t chase polished perfection; she spotlights relatable chaos and wins her audience over with humor, humility, and insight. Her storytelling often highlights values rooted in her LDS faith, offering both lighthearted entertainment and deeper emotional takeaways.

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Reachability & Partnerships

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Aubree is highly reachable for brand collaborations, with a clear history of sponsored content integrated seamlessly into her family narrative. Brands like Target, Arm & Hammer, and Haakaa appear across her content with natural placement—no product feels out of place. Her "very safe" content style and cheerful tone make her ideal for family and home-focused partnerships.

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She has a high likelihood of accepting paid sponsorships and product reviews, particularly those aligned with parenting tools, home care, or values-driven initiatives. With over 2 million followers on TikTok alone, and a campaign ripeness indicator suggesting active openness to brand deals, she is a top-choice influencer in the motherhood space.

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Conclusion: Transforming Family Life into Digital Connection and Purpose

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Aubree Jones has carved out a unique digital space by sharing motherhood with raw honesty, humor, and faith. From pregnancy struggles to joyful chaos with six kids, her content invites audiences to laugh, cry, and reflect. Her influence spans platforms, anchored by loyal followings and viral reach. For brands seeking meaningful engagement with family-oriented audiences, Aubree offers not just visibility—but genuine impact.

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