Who is Daniela Azuaga aka Divertiguay?

‍

‍

Daniela Azuaga: Creating Family-Focused Entertainment with Energy and Heart

‍

‍

Daniela Azuaga is a Spain-based creator who built her platform around teen-focused content, often featuring school-life skits, daily routines, and personal storytelling. She gained popularity through high-energy videos that reflect the everyday experiences of her young audience. Her content is designed to be both entertaining and familiar, drawing directly from her own routines and interests. Daniela speaks directly to her followers in a casual, accessible tone that keeps her content relatable.

‍

She is also the author of the Familia Amiguay book series, which she regularly promotes across her platforms. The books are woven into her content strategy—sometimes through themed videos or behind-the-scenes posts about the writing process. This crossover between publishing and digital content makes her presence unique within her age group. Daniela successfully built a brand that spans both screen and print without losing her teen audience.

‍

‍

Her videos are colorful, fast-paced, and often shot in playful settings like bedrooms or classrooms. She uses catchy audio, trending challenges, and expressive acting to capture attention quickly. Rather than leaning on influencers or guest stars, Daniela centers her content on herself, her family, and her stories. This choice keeps her digital identity consistent and highly recognizable.

‍

Daniela maintains regular activity across all platforms, with posting schedules that match teen browsing habits—late-night uploads and multiple updates per week. She avoids political commentary entirely, which, combined with her bright content tone, makes her a safe creator for family-focused campaigns. Whether she's showing a new book, acting out a school scenario, or unboxing fashion from SHEIN, Daniela stays focused on her specific audience: Spanish-speaking teens and preteens.

‍

‍

An Influencer Active on Social Media

‍

‍

Daniela Azuaga reaches over 3 million followers across YouTube, TikTok, and Instagram with upbeat, relatable content tailored to Spanish-speaking teens and families.

‍

‍

Daniela Azuaga's Social Media Strategy Analysis

‍

‍

YouTube: High-Energy Videos for a Young Fanbase

‍

‍

Daniela’s YouTube channel, “Daniela Go Family,” centers around colorful, high-energy videos made specifically for kids and teens. Her content often features school-themed challenges, family skits, and videos that reference her Familia Amiguay books. She uses exaggerated expressions, costumes, and simple dialogue to make the videos easily digestible for a younger audience. Every upload feels like a small episode in her ongoing digital world.

‍

Her average posting rate of 8.3 videos per month reflects a consistent but manageable schedule. Daniela prioritizes creative storytelling in each video, often using props or simple effects to build scenarios. These aren’t just uploads—they're themed productions, often with her book characters or references woven in. Her uploads are timed for morning hours, aligning with her audience’s weekend viewing habits.

‍

‍

Despite having 1.8 million subscribers, her engagement rate is just 0.06%, with an average of 1K interactions per video. However, she averages 40.9K views, showing that her content has reach, even if comments and likes are lower. Daniela relies more on passive viewers—children who watch repeatedly—than on interaction-heavy audiences.

‍

She uses YouTube to announce book releases, product collaborations, and larger updates that don’t fit within the short form of TikTok or Reels. The platform serves as the main hub for her creative projects. While engagement could be improved, the consistent viewership supports her role as a youth-focused creator with a loyal, silent fanbase.

‍

• Username: @danielagofamily
• Influence Score: 81/100
• Followers: 1.8M
• Activity: 8.3 videos/month
• Engagement Rate: 0.06%
• Growth: 0%
• Average Engagement: 1K
• Posting Habits: Twice a week at 7 PM EST

‍

Recommended tools
‍Find YouTube Influencers
Analyze your own YouTube profile
Analyze Competitors' YouTube Profiles

‍

Instagram: Visual Snapshots of Her Daily Life

‍

‍

Daniela’s Instagram (@danielaazuagaa) functions as a curated extension of her public persona. Here, she shares day-in-the-life posts, travel snapshots, and style-focused photos that appeal to teens and preteens. Unlike her other platforms, Instagram allows her to show more of her personal side, including trips, outfits, and aesthetic content—like her casual shoot in South Kensington, London.

‍

With 726.9K followers, she keeps a steady flow of 12 posts per month. She uses the grid for polished photos, while Stories are more casual and often feature book updates, promotions, or short chats. Her captions are typically short, emoji-heavy, and audience-friendly, staying aligned with her teen-focused tone. Her posting time—1 PM EST—caters to her audience’s browsing behavior in Spain.

‍

‍

Despite a recent drop in followers (-1.32%), Daniela has an engagement rate of 0.97%, with an average of 7K interactions per post. Her Reels average 257.6K views, indicating strong performance in short video formats. She leverages this reach to promote her books and brand collaborations without breaking from her visual aesthetic.

‍

Instagram is also where Daniela links most clearly to her fashion-based partnerships. She has featured SHEIN Spain in multiple posts, integrating their pieces into daily outfits rather than using dedicated ads. This soft-sell approach works well with her content strategy—keeping the focus on her identity rather than the product.

‍

• Username: @danielaazuagaa
• Influence Score: 80.2/100
• Followers: 726.9K
• Activity: 12 posts/month
• Engagement Rate: 0.97%
• Growth: -1.32%
• Average Engagement: 7K
• Posting Habits: 3 times a week at 1 PM EST

‍

‍

TikTok: Teen-Focused Skits and Consistent High Engagement

‍

‍

On TikTok, Daniela (@daniela.cntt) posts daily skits that dramatize school life, family situations, and teen trends. Her performance style is exaggerated and expressive, using fast editing, costume changes, and jump cuts to match the platform’s high-speed rhythm. These short clips cater directly to Spanish-speaking teens, often focusing on relatable themes like sibling arguments or homework stress.

‍

With 623.9K followers and 4.9 videos per week, she maintains a high level of activity. Her videos consistently pull in large view counts, with an average of 240.9K views and 26.3K engagements per post. Her engagement rate is the highest across her platforms at 4.22%, indicating that TikTok is where her audience feels most involved. She’s built a community that regularly comments, shares, and reacts to her skits.

‍

‍

She keeps her content casual and free of political or serious themes, which makes her page safe for both teens and their parents. Her consistent late-night posting at 11 PM EST lines up with teen scrolling behavior, allowing her to reach users when they’re most active. Her influence score of 87.1/100 reflects the platform’s role as her strongest engagement driver.

‍

TikTok is also where Daniela tests new formats, sounds, and ideas before bringing them to Instagram or YouTube. It acts as both a content lab and a fan engagement space. Whether she’s reacting to trends or acting out fictional teen scenarios, her content is made to entertain—and it’s working.

‍

• Username: @daniela.cntt
• Influence Score: 87.1/100
• Followers: 623.9K
• Activity: 4.9 videos/week
• Engagement Rate: 4.22%
• Growth: 0%
• Average Engagement: 26.3K
• Posting Habits: Every day at 11 PM EST

‍

‍

Divertiguay’s Social Media Influence Summary

‍

‍

Daniela holds an overall influence score of 2, backed by 8,973 points, placing her among Spain’s more prominent teen and lifestyle creators. She ranks in the top 6% on TikTok in Spain and top 2% globally, while sitting in the top 3% for video entertainment nationally. On a global scale, she’s in the top 1% for video entertainment, confirming her relevance beyond local markets.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Books, School Life, and Visual Consistency

‍

Daniela’s content strategy revolves around her youthful persona and strong visual themes. From pink branding to school-themed videos, every platform reflects her upbeat tone. She posts frequently but always with a clear format—challenges, books, or lifestyle moments that echo her digital identity. She uses YouTube to anchor long-form content, TikTok for short skits and reach, and Instagram to link everything with behind-the-scenes updates. Each platform plays a specific role, but they all feed into a clear brand: Daniela Azuaga, the girl behind Familia Amiguay. This consistency keeps her audience connected across channels.

‍

‍

Reachability and Partnerships

‍

‍

Daniela Azuaga is highly reachable for brand partnerships, particularly those aimed at Spanish-speaking teens and families. She has previously collaborated with SHEIN and Jazwares, integrating their products directly into her videos and lifestyle photos. These integrations feel natural—often styled as part of her everyday routine rather than standalone promotions. Her strongest partnership platform is TikTok, where she posts nearly five times a week and maintains a 4.22% engagement rate.

‍

‍

Her content is brand-safe, upbeat, and politically neutral, making her a reliable choice for youth campaigns. With an estimated rate of $15K–$30K per post, Daniela offers a direct line to a teen audience that actively engages with her content. She frequently uses Stories, Reels, and video skits to introduce products in formats her followers are used to. Her consistent schedule and recognizable style make her an easy creator for brands to work with repeatedly.

‍

‍

Conclusion: Building a Digital World for Young Fans

‍

Daniela Azuaga has carved out a recognizable space in Spain’s digital creator scene by staying consistent, relatable, and audience-aware. With strong engagement on TikTok and visual cohesion across platforms, she has successfully grown a brand that blends digital entertainment with literary storytelling. Her ability to keep content fresh without changing its tone is a key reason for her continued success. Her structured posting habits, youth-focused visuals, and loyal fanbase make her ideal for brands targeting teens and families. Whether promoting a book, filming a challenge, or sharing a personal moment, Daniela keeps her content aligned with what her audience wants—and that’s what keeps them coming back.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍IRENE SILVA - COMPLETE SOCIAL MEDIA ANALYSIS‍YOSOYANIX - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE