Who is El Cromas?

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El Cromas: Sparking Joy Through Humor and Adventures on Social Media

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El Cromas is a Spanish content creator who gained popularity through his mix of humor, pranks, and personal adventures. He began sharing light-hearted moments from his daily life, quickly resonating with a young audience. His unique approach blends storytelling with spontaneous humor, often filmed outdoors or with friends. He focuses on creating content that feels unscripted but delivers high entertainment value.

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He is best known for his short-form prank and challenge videos, which dominate his TikTok presence. Unlike many creators who stick to trends, El Cromas adds a personal twist to viral formats, making each post feel original. His facial expressions, quick editing, and confident delivery make his videos instantly recognizable. Viewers often comment on the joy and energy he brings to everyday situations.

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On Instagram, El Cromas shares more personal content—behind-the-scenes photos, selfies, and humorous observations. This platform showcases his charisma in a more direct way, helping him build strong fan relationships. His high engagement rate on Instagram proves that his audience is not just large but deeply connected. He maintains a consistent posting routine, which keeps followers engaged and coming back.

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Beyond entertainment, El Cromas collaborates with youth-oriented brands like Vidal Golosinas and Grefusa. He chooses sponsors that fit naturally into his content, often integrating them with humor. His content remains non-political and safe for general audiences, making him a reliable partner for advertisers. This balance of authenticity and brand appeal is a key part of his continued success.

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An Influencer Active on Social Media

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El Cromas has a combined follower count of 9.7 million across TikTok (4.8M), YouTube (3.2M), and Instagram (1.7M), showing a balanced multi-platform strategy with strong audience engagement and growth.

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El Cromas' Social Media Strategy Analysis

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TikTok: Fast-Paced Humor for a Massive Audience

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El Cromas’ TikTok content revolves around pranks, light-hearted challenges, and playful reactions, always delivered with a distinctive, fast-paced editing style. His use of expressive facial cues and absurd scenarios adds a unique comedic signature that fans quickly recognize. Rather than leaning heavily on trending audios, he frequently creates original sketches or adds unexpected twists to trends. This ability to inject personality into every post has helped him stand out in a saturated platform.

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He consistently posts around 3.3 videos per week, keeping content fresh while avoiding overexposure. His morning uploads at 3 PM EST match the habits of his largely Spanish audience, likely maximizing reach before school and work hours. Although his account experienced a -1.15% dip in follower growth recently, he still gained 54.6K followers in a month, proving continued traction. Even when metrics shift, his community remains engaged, often driving discussions in the comments.

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His engagement rate of 3.83% reflects active interaction, with an average of 183.9K engagements per video. Unlike creators who rely on high production, El Cromas’ TikToks often appear spontaneous, even chaotic—but this rawness contributes to his relatability. His humor frequently plays on stereotypes, exaggerations, or unexpected reactions that appeal to teens seeking quick, entertaining distractions. That authenticity is central to his TikTok presence.

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He rarely reuses formats exactly, and instead reworks successful concepts with new props or scenarios. Whether it’s dressing in odd costumes, interacting with bystanders, or teasing his audience, El Cromas knows how to provoke laughter without going too far. His ability to push the line while remaining brand-safe is a key reason he maintains both a young fanbase and advertiser appeal on TikTok.

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• ‍Username: @elcromass
• ‍Influence Score: 94.6/100‍
• Followers: 4.8M‍
• Activity: 3.3 videos/week‍
• Engagement Rate: 3.83%‍
• Growth: -1.15%‍
• Average Engagement: 183.9K‍
• Posting Habits: 3 times a week at 3 PM EST

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YouTube: Vlogs that Capture Real-Life Adventures

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El Cromas uses YouTube for longer, more narrative-driven videos that showcase full pranks, travel vlogs, or group challenges. These videos often feature his real-life friend group and include unscripted dialogue, which adds to the natural flow. He excels at pacing, keeping viewers hooked from intro to outro with a mix of humor, awkwardness, and reaction shots. The editing style retains his TikTok energy while adapting it to 8–15 minute formats.

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He posts about 3.7 times per month, usually opting for event-based uploads rather than daily vlogging. His timing—twice a month around 7 PM EST—suggests a strategy aimed at weekend or morning viewers looking for distraction or humor before starting their day. Despite having the lowest engagement rate (0.16%) of his three platforms, his subscriber count of 3.2M keeps his reach significant. Not every video goes viral, but the views are stable—around 91.2K per video on average.

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Unlike on TikTok, his YouTube content gives more room for creative skits and extended jokes. He might stretch a single prank into multiple scenes, adding suspense or layered storytelling. One of his strengths is the way he keeps the humor fresh across a longer runtime, avoiding filler with clever edits, recurring characters, or escalating dares. The channel functions more as a comedy series than a traditional vlog.

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Even though his comments may not flood with thousands per video, the tone is loyal and positive. Many viewers cite specific jokes or moments, a sign that his content is being watched all the way through. YouTube is where El Cromas turns casual viewers into fans who return for full episodes, brand collabs, and special uploads—not just quick hits. His videos are well-positioned for product integrations thanks to his loyal audience and flexible format.

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• ‍Username: @ElCromas‍
• Influence Score: 93.1/100‍
• Followers: 3.2M‍
• Activity: 3.7 videos/month‍
• Engagement Rate: 0.16%‍
• Growth: +3.97%‍
• Average Engagement: 5.2K‍
• Posting Habits: Twice a month at 7 PM EST

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Instagram: High Engagement and a Personal Connection

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El Cromas uses Instagram to showcase his personal side while staying aligned with his comedic tone. His feed is a curated mix of high-quality photos, humorous captions, and occasional skit-style Reels. Posts often feature him in character, with props or expressions that tease upcoming TikTok content, creating cross-platform momentum. His audience here feels like an inner circle, as he’s more likely to speak directly to them in captions.

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He publishes roughly 12 posts a month and averages 206.2K engagements per post—his highest average across platforms. The engagement rate of 11.97% is exceptional, signaling a deeply involved audience. Posts are timed for 4 PM EST, which allows them to surface in feeds by the time followers begin their day. The consistency of this pattern reinforces fan habits and drives predictable engagement.

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A standout moment was his rainbow mug post, which collected nearly 200K likes and sparked massive conversation around identity, humor, and misinterpretation. Rather than dodge the attention, El Cromas leaned into it with confidence and continued his usual tone. This moment reveals his ability to generate buzz without controversy—an asset for brands looking for visibility without risk. His audience responded with humor and support, showing trust in his personality.

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Instagram also serves as a space for brand collaborations, often disguised within lifestyle shots or carousel posts. His partnerships with Vidal Golosinas and Grefusa have appeared here in playful, on-brand formats. He rarely takes a “salesy” approach, instead blending sponsored moments into the comedic voice he’s known for. This strategy keeps sponsored content authentic and avoids alienating followers.

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• ‍Username: @elcromas_‍
• Influence Score: 96.3/100‍
• Followers: 1.7M‍
• Activity: 12 posts/month‍
• Engagement Rate: 11.97%‍
• Growth: +7.04%‍
• Average Engagement: 206.2K‍
• Posting Habits: 3 times a week at 4 PM EST

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El Cromas’ Social Media Influence Summary

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El Cromas ranks #1 in Pranks & Challenges in Spain and #29 on Instagram nationally, placing him in the top 1% of Spanish influencers. Globally, he holds strong positions at #41 for Pranks & Challenges and #744 on Instagram. With an Favikon Influence Score of 9,486 pts, his rankings reflect high engagement and consistent audience interaction.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Positivity, and Youthful Adventures

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El Cromas’ content strategy is built on authenticity, humor, and accessibility. He blends travel, pranks, personal stories, and light-hearted moments into a seamless feed that keeps young viewers entertained. His tone is consistently cheerful, safe for brands, and free from political topics. His videos often feature friends, playful challenges, and spontaneous outings that are both visually engaging and emotionally resonant. The casual tone paired with consistent scheduling contributes to a strong bond with his audience and regular viewership.

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Reachability and Partnerships

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El Cromas is highly reachable for brand partnerships, with clear alignment in sectors like snacks, youth entertainment, and casual fashion. He has already worked with brands such as Vidal Golosinas, PcComponentes, and Grefusa—always integrating them into humorous content that doesn’t disrupt his usual style. His campaigns don’t rely on forced endorsements; instead, he builds scenes or jokes around the product, keeping the tone consistent. This approach makes his sponsored content feel native to his audience.

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His estimated campaign rate ranges from $15K to $60K per post, supported by high engagement on Instagram and a multi-platform reach of nearly 10 million followers. El Cromas typically posts at scheduled hours (3–7 PM EST), which gives brands predictable visibility during peak Spanish user activity. His tone is cheerful and safe, avoiding divisive or political topics, which makes him a low-risk collaborator. His audience, made up mostly of teens and young adults in Spain, responds well to playful product placement and comedic storytelling.

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Conclusion: Leading Spain’s Youth Entertainment with Humor and Heart

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El Cromas has built a powerful presence in Spanish digital media by staying true to his mission—spreading happiness through humor. His dominance in pranks and challenge content, paired with high engagement and consistent growth, makes him one of Spain’s most influential content creators today. With a strong connection to his audience, an impressive follower base across three major platforms, and a clear niche, El Cromas is well-positioned for future collaborations. Brands looking to authentically reach young Spanish-speaking audiences will find in El Cromas a reliable, creative, and highly influential partner.

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