Who is Ferran Obiols i Raventós?

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Ferran Obiols i Raventós: Where Packaging Meets Poetry

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Ferran Obiols i Raventós is turning beauty packaging into a branding art form. With an expert eye for form, color, and storytelling, he transforms every product into a visual experience. Whether discussing Pantone trends or unveiling luxury perfume launches, Ferran's content bridges creativity and strategy with effortless style. He’s a go-to voice for anyone interested in branding that speaks as loudly as the product itself.

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1. Who he is

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Ferran Obiols i Raventós is a beauty packaging design specialist and branding strategist based in Spain. As a New Business Developer at a creative agency, he has helped shape some of the most talked-about product launches in the beauty space. His deep knowledge of design trends, materials, and visual storytelling allows him to craft brand experiences that resonate across the luxury and mass-market segments.

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2. A Network of Heavyweights

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Ferran operates in a space surrounded by global beauty giants and high-end fashion brands. His Favikon network map is packed with major names including L’Oréal, Louis Vuitton, Hermès, Estée Lauder, Loewe, Sephora, and Kiko Milano. His connections also span across trend forecasting agencies, packaging experts, and innovation leaders.

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3. Why people listen

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Ferran has a gift for turning design into dialogue. His LinkedIn posts pair stunning visuals with sharp commentary, giving audiences more than just something pretty to look at. He talks about materials, consumer psychology, launch strategy, and the artistic soul behind a product.

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4. Authenticity that resonates

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Ferran’s authenticity score is a stellar 96.5 out of 100. His audience clearly values what he shares. Comments on his posts come from professionals across packaging, design, fragrance, and retail. Discussions often involve constructive feedback, project sharing, and recognition of his collaborations.

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5. Numbers that back it up

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Ferran has grown his following organically from around 5,300 to over 10,900 followers in just two years. His Influence Score sits at 5,968, placing him in the top 1 percent on LinkedIn in Spain and globally in the branding category. His engagement rate is high, with reactions ranging from 300 to over 700 per post and dozens of comments from industry peers.

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6. Collaborations that matter

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Ferran’s portfolio includes standout partnerships with Puig, L’Oréal, and creative agencies leading major fragrance and skincare launches. One notable collaboration featured the Carolina Herrera launch “La Bomba,” where he provided packaging insight and visual storytelling. His work is frequently tied to iconic campaigns and collections.

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7. Why brands should partner with Ferran Obiols i Raventós

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Ferran brings creative direction, design insight, and storytelling skills that are ideal for beauty, fashion, and lifestyle brands.

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• Creative campaigns showcasing product storytelling and packaging journeys

• Design-focused workshops for beauty startups or innovation teams

• Branded visual content highlighting behind-the-scenes design processes

• Thought leadership partnerships on sustainability, brand identity, and luxury perception

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8. Why Ferran Obiols i Raventós is relevant in 2026

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As consumer attention gets shorter and design becomes more emotional, Ferran is right where branding needs to be. He understands how to build products that not only look good but feel meaningful. With AI and automation entering the creative space, Ferran offers the human touch that brands still need to stay relevant.

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Conclusion: Designing with Soul

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Ferran Obiols i Raventós is more than a packaging expert. He’s a storyteller with a designer’s eye and a strategist’s mind. His content elevates the conversation around beauty branding, showing how design choices shape consumer emotions and brand equity.

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