Who is Gabi Brandt?

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Gabi Brandt: Championing Modern Motherhood Through Beauty and Everyday Grace

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Gabi Brandt is a Brazilian lifestyle and beauty influencer whose storytelling revolves around the joys and complexities of motherhood. Her content is deeply rooted in her real-life experiences as a mother of three, often capturing quiet, emotionally resonant moments with her children. But what sets Gabi apart is how she gracefully blends that maternal intimacy with beauty education and self-care rituals—creating a space that empowers women to be nurturing and glamorous at once.

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Her tone is poetic and heartfelt, often reflected in captions like “a maternidade me fez perceber que o amor mora nos detalhes...” (Motherhood made me realize that love lives in the little things). This deeply personal voice resonates across her visual aesthetic, which is soft, warm-toned, and anchored in Brazilian home life. Her content isn’t aspirational in the traditional sense—it’s relatable, reflective, and subtly aspirational for women redefining identity post-motherhood.

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Over the years, Gabi has worked with some of Brazil’s most trusted beauty brands, including Eudora, Skelt Cosmetics, and L'Occitane au Brésil. These long-term collaborations are not just about product placement; they reflect shared values around femininity, simplicity, and elegance. Gabi doesn’t hard-sell; she gently introduces products through her own routines, whether it's organizing perfumes or sharing a candid beauty trick with her TikTok followers.

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Her brand presence extends beyond visuals—she represents a modern archetype of Brazilian womanhood: emotionally expressive, family-first, yet still deeply in tune with self-care and aesthetics. Her success lies in her ability to be specific in her storytelling while still connecting with a wide, emotionally invested audience of mothers, women, and beauty lovers across Brazil.

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An Influencer Active on Social Media

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Present on Instagram, TikTok, YouTube, and X, Gabi Brandt leads a multi-platform narrative focused on motherhood, beauty, and self-expression—rooted in emotion and built on trust.

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Gabi Brandt's Social Media Strategy Analysis

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Instagram: Where Motherhood Meets Emotional Storytelling

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Gabi Brandt’s Instagram is her emotional anchor—a space where she documents life with her children through poetic captions and aesthetically rich portraits. Her highest-performing content often features intimate family moments layered with reflective writing in Portuguese, like “a maternidade me fez perceber que o amor mora nos detalhes.” This level of sincerity has allowed her to create viral posts—her top reel earned over 16.9M views and 563.7K likes, driven not by virality but by emotional resonance. Her followers engage as if reading chapters of a memoir, not browsing influencer content.

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Her visual identity centers on soft natural lighting, beige-toned interiors, and minimal styling that lets emotion take the lead. She rarely uses props or overt branding; even sponsored content is woven into her daily family narrative. She recently partnered with L’Occitane au Brésil, Eudora, and Skelt Cosmetics, blending beauty promotions into family-centered reels. This allows her to maintain high relatability while still delivering commercial value to brands.

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Gabi posts around 14 times a month, typically at 5 PM, matching the morning routines of her audience—primarily Portuguese-speaking mothers. Her engagement rate of 1.18% and average of 73.9K interactions per post remain high for her scale (6.2M followers), especially given that her visual and emotional consistency cultivates loyal, long-term viewers. Even without explosive growth, she sustains a stable, meaningful relationship with her audience.

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Her Instagram strategy isn’t about volume or high-polish edits—it’s about emotional clarity and personal storytelling. She’s not trying to be a fashion model or an aspirational luxury figure. Instead, she chooses vulnerability, love, and family as the lens through which all content is filtered. This authenticity keeps her among the top 1% of Outfits & Styling creators in Brazil, ranked #13 nationally.

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• Username: @gabibrandt
• Influence Score: 86.2/100
• Followers: 6.2M
• Activity: 14 posts/month
• Engagement Rate: 1.18%
• Growth: -0.26%
• Average Engagement: 73.9K
• Posting Habits: 3 times a week at 5 PM EST

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TikTok: Beauty Routines With Personality

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On TikTok, Gabi Brandt pivots from emotional storytelling to casual beauty tutorials and light-hearted moments that showcase her personality. Rather than fully polished influencer content, her videos feel more like snippets from a friend’s camera roll—headphone-clad monologues, perfume reviews, and iPhone camera hacks. One of her standout videos, a close-up talking clip, reached over 1.3M views and 203.5K likes, driven entirely by her facial expressions and natural charisma. She uses simplicity as her hook, not spectacle.

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Her beauty-focused clips often show behind-the-scenes setups of her perfume collection or product hacks, creating a balance between aspirational and attainable. She’s tapped into the #perfumetiktok niche but does so with a maternal lens, showing how fragrance fits into her daily life as a mother. She avoids trending audios and dances—instead leaning into soft-spoken product talk and expressive storytelling. These videos aren’t loud, but they are deeply watched.

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With a posting frequency of 5.7 videos per week, she stays visible and consistent. Despite no significant follower growth in the past 30 days, her engagement rate of 1.29% and average of 337.8K views per video reveal that her core audience is highly active. Her daily 6 PM publishing habit suggests a routine-driven content strategy, likely timed to meet viewers in their quiet, personal moments—before work or school. She doesn't flood the feed; she fits into routines.

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Her TikTok strength lies in her ability to make beauty content feel lived-in. These aren’t full-blown tutorials—they’re passing moments, caught between motherhood and self-care. That narrative makes her highly compatible with beauty brands targeting real-life, emotionally intelligent audiences. Ranked in the top 2% of TikTok creators in Brazil, Gabi’s subtle approach proves that you don’t need to be loud to be seen—you just need to be real.

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• Username: @gabibrandt
• Influence Score: 88.4/100
• Followers: 2.7M
• Activity: 5.7 videos/week
• Engagement Rate: 1.29%
• Growth: 0%
• Average Engagement: 34.8K
• Posting Habits: Daily at 6 PM EST

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YouTube: A Dormant Presence with Untapped Legacy Value

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Gabi Brandt’s YouTube channel exists more as a legacy placeholder than an active platform. With only three uploaded videos and no new content in the past five years, her presence is practically frozen in time. Yet, the channel still maintains 620K subscribers, proving the lasting impact of her earlier online presence. It’s clear that the channel initially served as a complement to her lifestyle storytelling—likely focused on beauty, family, or personal vlogs during a past era of her creator journey.

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Despite the inactivity, there’s potential value in reactivating the channel given her massive Instagram and TikTok followings. Her ability to generate deeply emotional and highly engaging narratives would translate well into longer-form content if she chose to revisit it. For now, however, the platform is disconnected from her evolving brand and offers no measurable engagement or commercial output. Brands looking for YouTube integrations would need to rely on her other active channels.

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• Username: @gabibrandt
• Influence Score: 19.9/100
• Followers: 620K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): -0.25% (−1.5K)
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter (X): Low Priority Platform with Minimal Brand Impact

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Gabi Brandt’s presence on X (formerly Twitter) has significantly dwindled, with her last activity dating back to two months ago, and posting behavior noted as once a year at 9 AM. Her follower base of 428.9K remains moderately strong, but her influence score of 8.3/100 reflects low platform relevance, minimal content output, and zero engagement. The platform appears to be an afterthought in her strategy—possibly used for sporadic personal posts or non-promotional thoughts in the past.

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There’s no sign of brand partnerships, personal storytelling, or beauty advocacy on this platform, in contrast to her vibrant presence elsewhere. The account might still function as a searchable name handle or source of verification, but its strategic and commercial use is virtually nonexistent. As it stands, X holds little to no value in her influencer portfolio and likely won't be part of any future campaigns unless her communication style or audience needs shift dramatically.

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• Username: @_gabibrandt
• Influence Score: 8.3/100
• Followers: 428.9K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.14% (−600)
• Average Engagement: 0
• Posting Habits: Once a year at 9 AM EST

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Gabi Brandt's Social Media Influence Summary

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With a Favikon Influence Score of 9,263 points (Level 2), Gabi Brandt ranks among Brazil’s top lifestyle and fashion influencers. She is currently ranked #13 in Outfits & Styling (Brazil) and #142 worldwide, placing her within the top 1% globally in her category.

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Learn more about the Favikon Methodology here

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Content Strategy: Emotional Authority Through Maternal Storytelling

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Gabi’s strategy is anchored in one theme: emotion. Her content reads like a love letter to motherhood—whether she’s showing a birthday moment, a playful conversation with her sons, or a quiet reflection about growth. She maintains high brand safety, bright positivity, and minimal political tone, making her a dream partner for beauty, wellness, and parenting brands targeting Brazilian families.

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Reachability and Partnerships

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Gabi is extremely partnership-ready, having collaborated with brands like Eudora (tagged 9 times), Skelt Cosmetics, Johnson’s Brasil, and L’Occitane au Brésil. These campaigns are integrated organically—products are shown as part of her home life, never staged or disconnected. Her feed is proof that subtlety sells.

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Her platform insights highlight high campaign ripeness, particularly for beauty, parenting, and female-focused brands. Brands benefit from her stability and consistent messaging—there are no wild pivots, no rebrands, just emotional consistency. That reliability makes her ideal for brands looking to build long-term, trust-based relationships with Brazilian women.

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Conclusion: Where Emotion, Beauty, and Motherhood Converge

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Gabi Brandt has carved a unique space where softness is strength. She doesn’t just post content—she invites followers into a lifestyle of emotional presence, maternal pride, and everyday elegance. Through slow, intentional storytelling, she’s redefined how beauty and family life coexist online.

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Also See 👀
‍CAROL BONDARIW - COMPLETE SOCIAL MEDIA ANALYSIS‍MARCELA MONTELLATO - COMPLETE SOCIAL MEDIA ANALYSIS
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