Who is Mireia Trepat Martí?

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Mireia Trepat Martí: The founder who makes entrepreneurship feel human

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Mireia Trepat Martí co-founded Freshly Cosmetics and turned it into a reference for transparent, digital-first beauty. Today she shares the real playbook behind building teams, fixing mistakes, and staying sane as a founder. Her posts are practical, warm, and very no-BS. If you like lessons you can use tomorrow, you’ll like Mireia.

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1. Who she is

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Mireia is the co-founder and now advisor at Freshly Cosmetics, one of Spain’s fastest-growing clean beauty brands. She grew a 200-person company, then shifted to speaking, advising, and content to help the next wave of operators. Milestones include hypergrowth at Freshly, a TEDx Reus talk, and launching the “No Bullshit Talks” podcast. Her content draws from boardrooms, warehouse floors, and late-night founder notes. She positions herself as the candid operator who shows her work and her mistakes so others can move faster.

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2. A Network of Heavyweights

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Mireia sits in the middle of Spain’s startup scene. You’ll spot Freshly, 4YFN and MWC/GSMA around her, plus voices from SaaS, retail, and investing. Operators, product leaders, and media founders engage with her posts. The circle gives her content reach into e-commerce, DTC, and tech events across Spain and Europe.

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3. Why people listen

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She tells founder stories with receipts. Real team challenges. A culture misstep she’d fix sooner. A writing habit that unlocked better leadership. It’s advice packaged as short scenes, not theory, which makes it easy to remember and share.

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4. Authenticity that resonates

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Favikon rates her authenticity at 81.5/100. The vibe matches the score. Photos from the office, beach walks with a book, TEDx prep, and raw lessons after tough weeks. She is open without being performative, mixing calm leadership with “here’s what I changed and why.”

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5. Numbers that back it up

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Her audience has grown naturally from about 6.4K to 22.6K followers in just over two years. Engagement quality sits in the high-natural range with thoughtful replies and follow-up questions. Content quality is insightful, anchored in concrete examples and frameworks. She ranks Top 2% on LinkedIn Spain and Top 5% in Startups & Entrepreneurship nationwide.

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6. Collaborations that matter

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Beyond Freshly, Mireia speaks at TEDx, appears at tech events like MWC/4YFN, and collaborates with founders and operators across DTC and SaaS. Her podcast extends the conversation with honest interviews and repeatable tactics. Brand features land in business press and community newsletters thanks to her operator-to-operator credibility.

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7. Why brands should partner with Mireia Trepat Martí

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You work with Mireia when you want substance and founder trust. Ideas that fit:

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• Thought-leadership series on scaling teams and culture with a partner brand’s audience

• Keynote or fireside at entrepreneurship and product events with practical case studies

• Workshop sprints for e-commerce leaders on metrics, ops, and customer obsession

• Co-created content and podcast takeovers that turn a product story into a founder playbook

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8. What causes she defends

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Mireia champions female empowerment, climate action, and tech for good. Her posts highlight visibility for women on stage and in the C-suite. She threads sustainability through the Freshly story with product and supply-chain choices. She uses tech as an enabler for better jobs and better companies, not just growth at all costs.

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9. Why Mireia Trepat Martí is relevant in 2025

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Operators are hungry for signal in a noisy AI and creator economy. Mireia brings operating depth plus a clean, repeatable way to share it. As growth teams blend brand, product, and community, her “write, test, learn” loop is the blueprint. She sits where retail, content, and founder-led media now meet.

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Conclusion: Building Better, Out Loud

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Mireia Trepat Martí proves that kind leadership scales. She shares the messy middle so others can make sharper calls with less drama. If you want a partner who turns real founder experience into crisp lessons and community momentum, she’s it. Expect clarity, courage, and content that moves people to act.

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