Who is Murilo Mello?

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Murilo Mello: Elevating Brazilian Dance with Cultural Pride and Digital Energy

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Murilo Mello is a Brazilian dance creator best known for spotlighting São João traditions through high-energy choreography on TikTok. His routines often include colorful costumes, folk-inspired soundtracks, and visual references to Brazil’s northeast culture. He frequently merges rural rhythms with modern beats, creating a unique blend that resonates with Brazilian youth. This rural-meets-urban aesthetic sets his style apart from standard TikTok dance content.

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He posts consistently early in the morning, building a dependable routine that keeps his audience returning daily. His choreographies are tightly edited, often featuring solo performances in natural light settings, enhancing the vibrant and grounded tone of his feed. Murilo’s visual language includes bold movement, celebratory music, and a touch of theatricality. Rather than following international trends, he adapts them through a Brazilian cultural lens.

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On Instagram, Murilo expands his storytelling with behind-the-scenes content and festive portraits that reflect his personality and dance lifestyle. He uses carousel posts and short-form videos to share milestones, personal style moments, and partnerships with other Brazilian dancers. His posts show a sense of humor, community, and cultural celebration, emphasizing joy over performance perfection. This keeps his tone approachable while maintaining high aesthetic quality.

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Murilo is also tightly connected to Brazil’s digital dance network, regularly interacting with creators like Aleff Sales and Jhon Gomes. His tagging history shows frequent cross-promotion within this community, suggesting strong offline ties beyond algorithmic collaboration. These bonds reinforce his cultural credibility, especially among younger audiences seeking authenticity. His presence serves as both entertainment and cultural expression, grounded in celebration and local pride.

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An Influencer Active on Social Media

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Murilo Mello is active on TikTok (3.8M followers) and Instagram (1.1M), where he posts daily, blending viral dance routines with Brazilian celebration content.

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Murilo's Social Media Strategy Analysis

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TikTok: Leading With Culture and Consistency

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Murilo Mello’s TikTok strategy is built around culturally rooted dance routines that highlight Brazilian traditions like São João and forró. He often choreographs solo performances using folk-style music, sometimes remixing them with viral sounds to broaden appeal. His use of rustic backdrops and traditional outfits—like straw hats and boots—adds a strong regional flair. These choices give his feed a unique identity within TikTok’s global dance space.

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He publishes around 9.5 videos per week, with a sharp preference for posting daily at 4 PM EST, maintaining visibility across early-morning TikTok engagement windows in Brazil. This habit signals discipline and helps condition his audience to anticipate content at a specific time. Despite a low engagement rate of 0.17%, he still draws around 92K views per post, showing strong reach through algorithmic distribution.

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His TikToks typically feature direct eye contact, upbeat music, and smooth camera transitions that emphasize movement. Murilo avoids complex video effects or over-editing, letting choreography and costume do the heavy lifting. Most videos are filmed in full-body frames to spotlight the dance sequence, keeping the viewer’s attention on rhythm and precision.

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With a growth rate of +2.35% over 30 days, Murilo’s TikTok strategy focuses more on steadiness than virality. His content performs best during cultural moments, suggesting strong seasonal potential for brand collaborations linked to festivals or regional themes. His dance serves both entertainment and storytelling, consistently tapping into pride and nostalgia.

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• ‍Username: @_murilo_mello‍
• Influence Score: 89/100‍
• Followers: 3.8M‍
• Activity: 9.5 videos/week‍
• Engagement Rate: 0.17%‍
• Growth (30 days): +2.35%‍
• Average Engagement: 6.6K‍
• Posting Habits: Everyday at 4 PM EST

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Instagram: Visual Dance Diary With Strong Aesthetic

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On Instagram, Murilo shares a curated mix of performance recaps, outfit reveals, and public appearances, positioning himself as both dancer and local public figure. His recent look from the Parque de Exposições in Vitória da Conquista, for example, blends rural charm with fashion appeal, driving fan praise and high comment interaction. He leans into stylized portraits to present a more polished, aspirational version of himself.

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He posts about 15 times per month, typically at 7 PM EST, aligning with Instagram’s early scroll crowd in Brazil. Unlike his TikTok routine content, Murilo’s Instagram includes collaborations, events, and aesthetic shots from backstage or cultural shows. These visuals support his brand as a regional dance ambassador rather than just a content creator.

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While his growth is more modest at +0.63%, his 0.67% engagement rate shows stronger loyalty and connection per post than on TikTok. His audience engages through emojis, compliments, and celebratory language—especially in comments, which often include terms like “lindo,” “top,” and “parabéns.” His look, posture, and confident captions contribute to a subtle but effective lifestyle positioning.

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Murilo also uses carousels and stories to extend content lifespan. A single appearance might be shared through multiple formats: a full-body pose, a video snippet, and a caption featuring emojis or music references. This repetition enhances recall and gives his posts a storytelling arc, especially when covering live performances or fan meet-ups.

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• ‍Username: @_murilo_mello‍
• Influence Score: 88.5/100‍
• Followers: 1.1M‍
• Activity: 15 posts/month‍
• Engagement Rate: 0.67%‍
• Growth (30 days): +0.63%‍
• Average Engagement: 7.2K‍
• Posting Habits: Everyday at 7 PM EST

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Murilo ’s Social Media Influence Summary

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Murilo Mello ranks in the Top 1% on TikTok Brazil (#1084) and Top 1% in Dance & Choreography Brazil (#38), with a global Dance & Choreography ranking of #537. His strong performance across both national and international dance rankings underscores his authority in the vertical. With an Favikon Influence Score of 8,835, he competes among Brazil’s top cultural and lifestyle creators.

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Learn more about the Favikon Methodology here

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Content Strategy: Rhythmic, Cultural, and Emotionally Charged

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Murilo’s content strategy is driven by rhythm, tradition, and visual energy. He designs his posts to feel immersive, often using costume changes, street settings, or traditional decorations to bring Brazilian culture into the digital spotlight. Unlike generic dance accounts, Murilo leans on authentic cultural reference points to root his content in a strong sense of identity.

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Reachability and Partnerships

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Murilo Mello is highly reachable through TikTok and Instagram, where he maintains daily activity and consistent posting windows—4 PM EST on TikTok and 7 PM EST on Instagram. His predictable schedule makes it easy for brands to plan timely campaigns, especially those tied to seasonal festivities like São João. His comment sections remain open and active, often responding to fans and public messages with emojis or short replies. This regular interaction reinforces his availability and public-facing presence.

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He is particularly suited for Brazilian entertainment and cultural campaigns, as his audience is highly localized and responsive to regional themes. His strong presence at live events, such as the Parque de Exposições in Vitória da Conquista, signals openness to in-person collaborations and sponsored appearances. Brands in the dance, fashion, and lifestyle sectors can tap into his rural-meets-urban aesthetic for event-led or culturally driven content. His estimated post rate between $7.5K–$15K reflects mid-tier accessibility for brands with focused goals.

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Conclusion: Murilo Mello is Brazil’s Digital Dance Ambassador

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Murilo Mello brings Brazilian spirit to the screen—through energetic routines, vibrant traditions, and a reliable presence. His content isn't just about choreography, but about identity and cultural celebration. With strong rankings in both national and global dance categories and a growing community across TikTok and Instagram, Murilo stands out for his consistency, cultural anchoring, and youthful energy. As he continues building digital stages for Brazil’s rhythms, Murilo offers brands an authentic gateway into youth culture—one dance at a time.

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