Who is Phil Shorland?

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Phil Shorland: Shaping LinkedIn Branding with Clear Voice and Honest Stories

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Phil Shorland is a LinkedIn ghostwriter and brand voice coach based in the United Kingdom, known for his cheerful tone and strategic use of storytelling. He works with business owners and freelancers to help them express their brand personality through clear, engaging writing. His content often reflects his own journey, including client anecdotes, personal experiences, and branding missteps turned lessons. This self-aware approach makes his advice practical and grounded in lived results.

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He focuses on helping professionals who feel stuck with how they communicate online, breaking down brand messaging into repeatable frameworks. Phil is not interested in chasing virality; instead, he values consistency and building long-term trust through a conversational writing style. He frequently challenges fluff-filled marketing advice by offering examples of what not to do, alongside real strategies that work. His post structure often includes direct prompts or questions to encourage audience reflection.

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Phil’s content coaching goes beyond tips—he reviews profiles, rewrites bios, and advises on post cadence and voice alignment. He attracts an audience of self-employed consultants, small business owners, and marketing professionals who want their LinkedIn presence to feel natural, not salesy. His feed features testimonials and insights from these sessions, reinforcing the practical nature of his work. Unlike many coaches, he focuses on making clients visible without making them sound identical.

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With an influence score of 92.5/100 and over 8.4K followers on LinkedIn, Phil has cultivated a tightly connected and engaged audience. He posts almost daily at 12 AM EST, achieving an engagement rate of 4.21% and growth of nearly 7% in just 30 days. His tone remains positive and accessible, with zero political content and a high safety score. This combination of steady growth, strong engagement, and real utility defines his presence as both a content creator and coach.

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An Influencer Active on Social Media

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Phil Shorland focuses his efforts on LinkedIn, where he shares consistent and engaging content tailored for business owners and freelancers; Instagram is inactive and not used strategically.

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Phil's Social Media Strategy Analysis

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LinkedIn: Where Storytelling Meets Coaching

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Phil Shorland’s entire content strategy is anchored on LinkedIn, where he posts with remarkable consistency—23 times a month, almost daily at 12 AM EST. His posts often begin with a personal insight or client anecdote, followed by branding advice that connects storytelling to business impact. He avoids polished jargon and instead uses casual language that reflects how his audience actually speaks. This helps demystify branding for freelancers and small business owners.

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Each post is structured for clarity: a short hook, an experience, and a clear takeaway or prompt. Phil’s content often centers on voice alignment, client writing mistakes, and specific rewrites he’s done in ghostwriting sessions (shared with permission). He’s one of the few LinkedIn coaches who regularly posts examples of before-and-after brand voice rewrites. This transparency reinforces trust while also showing his skills in action.

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His engagement rate of 4.21% is strong, with 355 average engagements and over 73K views monthly. Phil’s tone remains cheerful and safe—there’s no controversy, no fluff, and no “bro-marketing” claims. This keeps his feed accessible for cautious professionals while making it easy for brands to partner with him. His growth rate of 6.91% over 30 days proves that his steady and sincere approach resonates.

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What makes Phil’s LinkedIn different is that he teaches through doing—his own profile and content are his portfolio. He writes exactly how he advises others to write: clearly, honestly, and with purpose. His prompts are interactive and often designed to spark others to comment, share personal experiences, or even rework their own bios. His strength is not just his advice, but his consistency in modeling it every week.

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• ‍Username: @philshorland‍
• Influence Score: 92.5/100‍
• Followers: 8.4K‍
• Activity: 23 posts/month‍
• Engagement Rate: 4.21%‍
• Growth (30 days): +6.91% (+550 followers)‍
• Average Engagement: 355‍
• Posting Habits: Daily at 12 AM EST

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Instagram: Dormant and Non-Essential

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Phil’s Instagram account (@contentwithphil) is completely inactive, with no posts in the last 8 months. The account holds 1.3K followers, but growth has flatlined, and there’s no current engagement or content strategy in place. No visuals, carousels, or video content have been updated, and the bio lacks any links or highlights that support active coaching funnels. Instagram clearly isn’t part of his branding or client acquisition efforts.

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There’s no attempt to cross-promote his LinkedIn content or repurpose his ghostwriting tips into reels or stories. The account is disconnected from his core business and appears to be a leftover from an earlier content phase. This lack of platform synergy suggests Phil prefers a focused, single-platform strategy over spreading thin across multiple channels. It also reflects his priority: depth of connection over digital presence.

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• ‍Username: @contentwithphil‍
• Influence Score: 5.8/100‍
• Followers: 1.3K‍
• Activity: 0 posts/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 3 AM EST

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Phil Shorland's Social Media Influence Summary

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Phil holds an Favikon Influence Score of 6,503 points, placing him in the Top 1% for LinkedIn creators in the UK (#174) and Top 8% globally in the Content Marketing & Copywriting category (#302). He ranks #193 in Marketing & Sales in the UK, showing strength in both category authority and national relevance. His strategy is highly LinkedIn-specific, but it works well—his metrics reflect strong audience alignment and consistent performance without a need to diversify platforms at this stage.

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Learn more about the Favikon Methodology here

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Content Strategy: Value First, Personality Always

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Phil’s strategy centers on content utility. His posts often follow a structure: a relatable anecdote, a core takeaway, and a prompt or idea that helps others reflect on their own brand. Rather than pushing products or over-polished visuals, his value lies in clarity and language. He helps his audience refine their voice by showing his own in practice. His content feels conversational but is backed by real marketing knowledge. By showing both success and failure, Phil encourages other professionals to embrace storytelling as part of their business strategy. This transparency makes him both trustworthy and memorable in a sea of generic coaching posts.

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Reachability and Partnerships

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Phil Shorland is highly reachable and actively open to brand collaborations, particularly in the coaching, content creation, and B2B services space. His professional tone, cheerful content style, and absence of political discourse make him a low-risk, high-alignment partner for business-facing brands. With a post rate of 23/month and a consistent schedule daily at 12 AM EST, brands can expect timely, visible integration. His estimated post rate of $325–$397 makes him accessible for startups and solo-led campaigns.

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Phil’s audience is tightly focused: UK-based entrepreneurs, freelancers, and small business owners who are invested in refining their brand voice. His influence is built on trust, so sponsored content needs to align with his storytelling style and tone. He’s already tagged brands like Favikon in posts, showing past collaboration history and comfort with branded messaging. His very high brand safety rating further increases his suitability for thought leadership campaigns and product education.

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Conclusion: Building Brand Voice with Purpose, One Post at a Time

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Phil Shorland is a standout LinkedIn creator who merges content strategy with honesty and coaching. With a strong UK-based professional audience and excellent engagement stats, he excels at building brand voice through real storytelling. Though inactive on Instagram, his LinkedIn performance shows steady growth and high relevance, especially for B2B and coaching-related campaigns.

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View the AI-powered profile

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