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Who is Shivani Khosla?
Shivani Khosla is a UK-based content creator combining food, gaming, and unboxing content to create a highly interactive experience across platforms. Her strongest presence lies on TikTok, where she captures the attention of thousands daily with her unique blend of humor, reviews, and public interactions.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Shivani Khosla: Building a Unique Space in Food and Gaming Content
Shivani Khosla is a UK-based content creator who focuses on food reviews, gaming content, and unboxings. Known for her energetic TikToks and engaging public interviews, she often incorporates humor and casual commentary to connect with viewers. Her content stands out for its interactive elements like food challenges, giveaway events, and quick-reaction videos. Shivani’s audience is primarily English-speaking and tuned into UK pop culture and food trends.
She started building her audience through short-form content, using TikTok as her launchpad with consistent uploads and themed series. Her signature line, “Come with me to become a food inspector!” has become a recognizable hook, drawing viewers into her fast-paced food explorations. Whether sampling viral snacks or trying unconventional flavor combinations, Shivani keeps the tone light while offering genuine reactions. Her uploads often feature real-time polls or fan questions to boost interaction.

Beyond TikTok, Shivani extends her content to YouTube, where she shares in-depth reviews and longer unboxing videos. Though less active on the platform, her videos there offer more context and storytelling behind the products she features. Her Twitch channel focuses on casual gaming streams, which attract a smaller but loyal segment of her audience. This variety allows her to balance entertainment with product discovery in a way that fits naturally into her style.
Shivani frequently collaborates with UK-based brands like Mogu Mogu, Ninja Kitchen UK, and Lidl GB, often integrating products into real-use scenarios rather than standalone promotions. Her ability to keep branded content feeling organic has made her a valuable partner for sponsored posts. She avoids politically sensitive or controversial topics, making her page a brand-safe space for marketing campaigns. With her consistent output and clear niche, Shivani has grown into a reliable figure in food and lifestyle content online.
An Influencer Active on Social Media

Shivani Khosla has established herself as a cross-platform creator with a powerful presence on TikTok, YouTube, Instagram, and Twitch, reaching a combined audience of over 1 million followers focused on food and gaming content.
Shivani's Social Media Strategy Analysis
TikTok: Short-Form Food Reactions and Interactive Series

Shivani Khosla’s TikTok presence is built around quick-paced, food-focused videos designed to entertain and provoke a reaction. Her most-viewed content includes public taste tests, food challenges, and funny commentary, often filmed on the go. She uses the line “Come with me to become a food inspector!” to start many of her videos, creating a repeatable format fans recognize immediately. This consistency helps drive engagement and keeps followers returning for new takes.
She posts approximately 12 videos per week, usually scheduling two a day around midnight, allowing her content to circulate globally by morning. Her videos regularly include cuts to viewer comments or polls, turning passive viewers into active participants. Shivani also uses trending sounds and in-video captions to increase reach, especially when reviewing new or unusual snacks. Her content doesn’t rely on filters or heavy editing, which aligns with her casual, real-life tone.

Giveaways are a key feature of her TikTok strategy, used both as a reward and a way to increase sharing. These events are typically tied to follower milestones or product partnerships and encourage users to engage through likes, shares, and comments. Shivani uses pinned comments and calls to action to boost visibility of sponsored content, all while maintaining her usual laid-back presentation. Her audience expects this balance of entertainment and reward.
She has seen positive growth on the platform, gaining +8.9K followers over the past 30 days with a current follower count of 721K. Her engagement rate sits at 1.54%, with average engagement around 11.1K and 212.4K views monthly. Shivani ranks in the top 2% of TikTok creators in the UK and the top 1% globally, putting her among the platform's most influential food content creators. These stats confirm that TikTok remains her most successful and strategically used channel.
- Username: @khoslaa
- Influence Score: 89.3/100
- Followers: 721K
- Activity: 12 videos/week
- Engagement Rate: 1.54%
- Growth: +1.25%
- Average Engagement: 11.1K
- Posting Habits: Twice a day at 11 PM EST
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YouTube: Long-Form Reviews and Unboxings

Shivani’s YouTube channel has 185K subscribers, and while less active than her other platforms, it serves a clear purpose: extended reviews and full-length unboxing content. Her average video output is 1.8 videos per month, usually longer in duration and more detailed than her TikTok posts. These videos are often themed around trending food products or tech gadgets, tying directly into her niche while giving her space to talk in depth.
Unlike her fast TikTok delivery, Shivani uses a more relaxed pacing on YouTube. She walks through each item with commentary, frequently comparing multiple versions or brands. This format appeals to fans who prefer content with more explanation and less editing. Her videos often include mid-roll viewer comments, brand explanations, and viewer challenges for added interaction.

While her YouTube engagement rate is lower at 0.08%, and her average interaction is 152 per post, the platform still plays a role in how she structures larger collaborations. It’s a place where she can fully showcase a product, especially during unboxings or sponsored content requiring more than 60 seconds. Her delivery style stays consistent — casual, expressive, and friendly — even in long-form content.
She posts videos at around 7 PM EST, though only occasionally, which may explain the flat growth trend. However, the platform adds credibility to her profile, giving brands another avenue for detailed product placements. It also acts as a content archive, where older sponsored campaigns continue generating views long after they’ve been posted.
- Username: @ShivaniKhoslaa
- Influence Score: 78.6/100
- Followers: 185K
- Activity: 1.8 videos/month
- Engagement Rate: 0.08%
- Growth: 0%
- Average Engagement: 152
- Posting Habits: Once a year at 7 PM EST
Instagram: Daily Visuals and Behind-the-Scenes

Shivani’s Instagram feed acts as a curated diary of her daily content creation and behind-the-scenes life. With 111.8K followers, she posts consistently every day around 10 AM EST, often aligning uploads with the themes explored in her TikToks. Her Instagram content includes event appearances, casual selfies, brand collaborations, and clips from larger campaigns. One example is her feature on the Samsung UK billboard, which she shared as both a personal milestone and branded post.
She uses Instagram Stories to give real-time updates about her food hunts, partnerships, and new content drops. This is where she teases giveaways, shares polls, and engages in quick Q&As with her audience. Instagram also functions as a space for more visual storytelling, with posts often including long captions reflecting on career moments or travel experiences. Her feed maintains a consistent aesthetic, typically featuring bright lighting, simple edits, and food or city backgrounds.

Brand visibility is a core part of her Instagram strategy. She tags brands in captions and photos while keeping the focus on her reactions or personal milestones. For example, in her post about being featured on the Samsung billboard at Piccadilly Circus, she thanked both the brand and her audience, making it personal while keeping the campaign front and center. This approach allows her content to remain sponsor-friendly while still emotionally relatable.
Her engagement rate on Instagram is 0.83%, with an average of 925 interactions per post. The platform hasn’t shown follower growth recently, but the account remains active and aligned with her TikTok strategy. Instagram helps Shivani maintain audience connection outside of short-form video and gives brands a visual-focused space to collaborate without altering her content tone.
- Username: @shivanikhoslaa
- Influence Score: 79.8/100
- Followers: 111.8K
- Activity: 10 posts/month
- Engagement Rate: 0.83%
- Growth: 0%
- Average Engagement: 925
- Posting Habits: Every day at 10 AM EST
Twitch: Gaming Streams and Live Interaction

Twitch is Shivani’s smallest platform by follower count, with 21.2K followers, but it holds value as a live engagement channel. As a Twitch partner, she streams gaming sessions that let her interact directly with fans in real time. These streams offer a more relaxed side of her persona and help diversify her content outside of food and reviews.
While specific activity metrics aren’t currently available for Twitch, the platform allows her to maintain a deeper relationship with her most engaged followers. Her streams typically include chat-based interactions, reactions to viewer suggestions, and gameplay commentary. She doesn’t over-edit or script these sessions, which reinforces the casual nature of her overall content style.

Twitch serves more as a niche space for Shivani rather than a primary growth channel. The followers here are mostly returning fans from TikTok or YouTube who want to connect on a more personal level. She occasionally uses her Twitch sessions to tease upcoming collaborations or test content ideas before filming them for other platforms.
Even though her activity is currently low, her Twitch presence adds a live element that her other platforms lack. It rounds out her brand as more than just a short-form video creator and provides a potential avenue for gaming sponsorships and community-building events. As she builds more structured streaming habits, this platform could offer higher returns in engagement.
- Username: @khoslaa
- Influence Score: Not Available
- Followers: 21.2K
- Activity: Not reported
- Engagement Rate: Not reported
- Growth: 0%
- Average Engagement: Not reported
- Posting Habits: Not reported
Shivani Khosla’s Social Media Influence Summary

Shivani ranks among the top 2% of TikTok creators in the UK (#378) and is in the top 1% globally on the platform. In the food entertainment category, she holds the impressive #7 spot in the UK and #484 worldwide. Her overall Favikon Influence Score is 8,761 points, and she’s scored as a Level 3 influencer on Favikon, putting her firmly in the "established influencer" range with strong potential for brand collaborations.
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Content Strategy: Blending Food Reviews, Humor, and Audience-Led Engagement
Shivani’s content is built around short, fun, and highly interactive formats. She frequently uses giveaways, food reviews, and humorous interviews to spark conversations and encourage sharing. Across all her platforms, she maintains a consistent tone: casual, friendly, and safe for all audiences. Her content is suitable for a wide age range, and her positivity rating reflects her appeal across demographics.
Reachability and Partnerships

Shivani Khosla is highly reachable for partnerships, with a history of working with brands like Samsung UK, Mogu Mogu, and Ninja Kitchen UK. Her content style stays consistent even during collaborations, often showing her using or reacting to the product in a casual, everyday setting. She doesn’t rely on scripted promos—most of her branded posts feel like extensions of her usual content. This makes her especially appealing to brands targeting food-loving Gen Z and Millennial audiences in the UK.

She frequently tags brands in both her posts and Stories, boosting their visibility without forcing product focus. Her Samsung UK collaboration led to a full-size billboard in Piccadilly Circus, which she shared with excitement, thanking the brand and her audience directly. This type of public appreciation adds credibility to her partnerships. Shivani’s content safety rating and non-political tone make her a reliable pick for long-term brand collaborations.
Conclusion: Steady Rise as a Trusted Voice in Food and Lifestyle Content
Shivani Khosla has established herself as a standout content creator in the food and gaming categories, with a growing audience and a proven track record for brand-friendly content. Her TikTok dominance, supported by a wide-reaching presence on Instagram and YouTube, provides multiple engagement points for fans and brands alike. With top-tier rankings in her niche, a vibrant and consistent posting style, and strong partnerships already in place, Shivani is well-positioned for continued growth.
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