Who is Weemily Ferreira?

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Wemily Ferreira: Redefining Beauty Empowerment in Brazil’s Digital Age

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Wemily Ferreira emerged into the public eye as Miss Brasil Teen 2024, but her influence extends far beyond the pageant stage. Representing a generation of bold, self-aware young women in Brazil, she leverages her platform to advocate for self-care, cultural pride, and representation. Her signature style—defined by voluminous curls, vibrant makeup, and unapologetic confidence—has become a symbol of identity and empowerment among Gen Z audiences. Born and raised in Brazil, her content is infused with local references, Afro-Brazilian beauty traditions, and regional authenticity.

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On Instagram, Wemily doesn’t just post beauty content—she documents a journey of self-expression through makeup as art. Whether she's recreating Amazon-inspired festival looks or sharing behind-the-scenes of major cultural events, she brings her audience into real, unscripted moments. Her consistent visuals and storytelling have helped her amass nearly 2 million followers, positioning her among the top 1% of influencers in Brazil. Her makeup content isn't just aesthetic—it's emotionally resonant and frequently tied to her personal narrative.

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Her TikTok strategy is rooted in energy and relatability. From comical skits with Brazilian creators to fast-paced makeup transitions and trending sound clips, Wemily’s personality shines through in every clip. What makes her stand out is the emotional warmth in her delivery—even promotional content (like the MAC Studio Fix video that earned over 7 million views) feels natural and conversational. Her TikToks reflect the culture and rhythm of Brazilian youth, often mixing beauty routines with culturally resonant humor and dance.

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Wemily’s brand alignment speaks volumes about her credibility. She’s partnered with Maybelline NY Brasil, Soul Power Brasil, and Luisance—brands known for prioritizing inclusivity and authenticity. She’s frequently tagged by these brands in her posts, and her audience responds positively, with above-average engagement rates across platforms. While her YouTube remains experimental, her core strength lies in consistently creating high-impact, community-driven content on Instagram and TikTok. Through it all, she remains distinctly Wemily—joyful, rooted, and unmistakably influential.

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An Influencer Active on Social Media

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Wemily Ferreira has an active presence on three major platforms—Instagram, TikTok, and YouTube. However, her core influence lies in Instagram and TikTok, where she commands a combined 3.1 million followers. These platforms allow her to blend vibrant beauty content with high engagement storytelling, while her YouTube channel, though smaller, offers potential for deeper-format content.

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Weemily Ferreira's Social Media Strategy Analysis

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Instagram Strategy: Empowerment in Every Frame

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Wemily Ferreira’s Instagram is her digital stronghold, where she crafts a powerful visual identity centered on beauty, empowerment, and cultural pride. Her signature content—ranging from striking festival makeup to behind-the-scenes pageant moments—reflects her dual identity as a beauty creator and public figure. Her post announcing her Miss Brasil Teen 2024 win garnered nearly 3 million views, proving how personally resonant milestones fuel engagement. She doesn’t simply share content—she builds a visual archive of pride and progress.

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Her audience is highly responsive to posts that blend beauty and emotional significance. For example, her Amazon-inspired content, created during the @festivaldacunha, received 4M views and over 134K likes—highlighting how cultural relevance boosts her reach. Her storytelling tone is intimate, often including phrases that speak directly to self-worth, confidence, and resilience in Brazilian Portuguese. Her ability to connect emotionally, especially through beauty as identity, makes her feed deeply compelling.

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Wemily’s visual language is bright and celebratory. Yellow tones, natural curls, and community-oriented photos (such as joint makeup looks with friends) dominate her aesthetic. These elements aren’t coincidental—they reflect her values around joy, sisterhood, and individuality. Her visuals are consistently framed to amplify Afro-Brazilian representation in beauty, a critical reason for her high ranking in the Hair Care niche (#2 in Brazil).

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Posting twice daily at 8 PM, she maintains a disciplined content cadence that primes her audience for habitual engagement. Rather than chasing trends, her content has a rhythm rooted in her lifestyle and career milestones. Her engagement rate of 2.45% and nearly 1M average monthly views speak to a community that shows up for her regularly. Instagram is not just a portfolio for Wemily—it’s a real-time diary of her evolution, filtered through color, care, and cultural resonance.

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• Username: @weemilyferreira
• Influence Score: 92.2/100
• Followers: 1.9M
• Activity: 11 posts/month
• Engagement Rate: 2.45%
• Growth: +0.27%
• Average Engagement: 45.6K
• Posting Habits: Twice a day at 8 PM EST

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TikTok Strategy: Authentic Joy in Motion

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On TikTok, Wemily leans into playfulness, relatability, and cultural fluency, crafting short-form videos that resonate with Brazilian Gen Z audiences. Her content features spontaneous interactions, dance trends, comedic cuts, and beauty hacks delivered with natural charisma. Her humorous duet with @Chung or her glow-up transitions show her command of timing, tone, and authenticity. Even branded content, like her MAC Studio Fix Powder tutorial, feels personable and unscripted.

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Unlike creators who rely heavily on editing tricks, Wemily’s TikToks succeed through subtle expressiveness and timing. Her facial reactions, voiceover rhythm, and use of Brazilian slang ground each post in cultural specificity. This is especially evident in her July 10 video with @joãozinho, where natural chemistry drives both humor and relatability. Her audience doesn't just watch—they feel like they’re part of the scene.

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She posts daily at 6PM, offering fresh content that fits naturally into her audience’s scrolling routines. Her 2.78% engagement rate on TikTok—higher than on Instagram—signals that her content performs exceptionally in the fast-paced, short-form space. With 1.2M followers and an average of 416.9K views per video, her reach is consistent and organic, without dependence on artificial virality. Her top-performing videos often involve minimal editing but maximize emotional appeal.

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Wemily’s TikTok presence is less about glam and more about “real girl energy.” She doesn't chase perfection; she plays with formats and vibes that reflect her community’s humor and style. Even her promotional videos retain this lightheartedness, allowing her to build trust while driving brand visibility. TikTok is where Wemily showcases her most spontaneous self—and her audience returns daily to see what she’ll do next.

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• Username: @weemilyferreira
• Influence Score: 88.5/100
• Followers: 1.2M
• Activity: 10 videos/week
• Engagement Rate: 2.78%
• Growth: 0%
• Average Engagement: 33.3K
• Posting Habits: Every day at 6 PM EST

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YouTube Strategy: Untapped Potential in Short-Form Storytelling

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Wemily’s YouTube presence is still in its early stages, with just 5.5K followers and minimal activity (0.5 videos/month), yet her content shows glimmers of niche experimentation. She’s primarily using YouTube Shorts to test out reaction-based and transformation beauty content. In a recent video titled “Por um instante até duvidei da minha capacidade,” she shares an emotionally raw moment, blending humor with vulnerability. These micro-stories suggest her ability to pivot into more longform content if supported.

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Her use of beauty trends like the “rag doll/boneca de pano” look reveals her willingness to explore unconventional aesthetics. Unlike TikTok or Instagram where she is the central persona, her YouTube Shorts often highlight others, such as collabs with creators like @danisoomin. This shows a different creative lens—one that is more observational and experimental. Although her reach here is currently low, her Shorts indicate an eye for internet micro-trends.

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There’s a noticeable absence of branded content or structured series on her YouTube—something that could work in her favor if she pivots toward storytelling or personal vlogs. The minimal editing and intimate angles mirror her TikTok style, but without the same viewer momentum yet. A short posted 7 days ago received under 3K views, with no engagement—a clear signal that her community hasn’t yet migrated here. However, the consistent tone across platforms keeps the door open for growth.

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Posting just twice this month and only once in the previous year, Wemily is clearly using YouTube as an experimental space rather than a core platform. But if she channels her TikTok charisma into narrative formats or behind-the-scenes vlogs—especially around events like Miss Brasil Teen—her audience may follow. YouTube is her quietest platform, but its potential lies in depth, not volume.

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• Username: @WeemilyFerreira
• Influence Score: 46.7/100
• Followers: 5.5K
• Activity: 0.5 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Weemily Ferreira's Social Media Influence Summary

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Wemily Ferreira ranks in the top 1% of influencers in Brazil, holds the #2 spot in Hair Care (Brazil), and is recognized #23 worldwide in the same category, underscoring her elite status in the beauty and lifestyle space.

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Content Strategy: Casual, Empowering, and Youth-Focused

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Wemily’s strategy is clearly built around empowerment, beauty, and relatability. She maintains a content style that is safe, positive, and casual—with minimal political overtones, making her brand-friendly across a range of industries. Her ability to humanize beauty through storytelling (as seen in her Amazon and Miss Brasil Teen posts) brings an emotional dimension that deepens audience loyalty.

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Reachability & Partnerships

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Wemily’s influencer profile indicates a high likelihood of accepting brand partnerships, particularly those related to sponsored posts and product reviews. She’s best suited for brands in beauty, lifestyle, and fashion that want to connect with Portuguese-speaking young women in Brazil.

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With an average rate of $10K per post and a proven history of engaging campaigns, Wemily is a strategic fit for brands seeking authentic reach and impactful storytelling. Her presence in top-tier rankings and her frequent tagging of brand collaborations show she's already active in the influencer economy, with room to expand into ambassador roles or campaign-led narratives.

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Conclusion: Wemily Ferreira—The Future of Beauty Influencing in Brazil

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Wemily Ferreira is not just shaping beauty conversations in Brazil—she’s redefining them. With an influence rooted in authenticity, a powerful Instagram and TikTok presence, and top-tier rankings in hair care, she represents a new generation of digital creators who blend style with substance. Her platform is more than just about aesthetics; it’s about visibility, empowerment, and storytelling.

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