Who is YoSoyAnix?

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YoSoyAnix: A Spanish Fashion & Beauty Star Powering TikTok’s Gen Z Trends

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Anix began her content journey by posting light-hearted, personality-driven TikToks that quickly found a home among young Spanish audiences. Her content leans heavily into Gen Z internet humor, using visual jokes and trendy audios to connect with viewers. She frequently appears with other creators like Irene Silva, further strengthening her position in the Spanish influencer community. Her collaboration network is diverse, making her social media presence feel interconnected and active.

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She gradually expanded her aesthetic, integrating beauty and fashion-focused content while maintaining a fun and unfiltered tone. This helped her appeal to lifestyle brands targeting a youthful female demographic. The mix of comedy and authenticity makes her posts feel natural, even when they’re branded. Unlike polished influencers, she thrives on relatable chaos—messy rooms, goofy transitions, and everyday situations.

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Her audience is rooted in Spain and largely made up of teens and young adults, many of whom engage with her content daily. Her tone is consistently cheerful, politically neutral, and emotionally upbeat, making her content safe and easy for mainstream brand campaigns. She posts regularly, ensuring her presence remains constant in the TikTok and Instagram algorithm. Despite modest YouTube activity, she retains strong cross-platform recognition.

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She’s been tapped by LANEIGE Europe and SHEGLAM for campaign-style posts, showing her value in fashion and skincare sectors. As part of the Streik Management circle, her brand relationships are expected to deepen. Despite minor follower fluctuations on Instagram, her TikTok remains her power platform. The consistency of her video strategy and the accessibility of her content contribute to her high performance score.

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An Influencer Active on Social Media

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YoSoyAnix has a powerful presence across TikTok, Instagram, and YouTube Shorts, with nearly 1.4M total followers and especially high traction on Spanish-speaking TikTok.

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YoSoyAnix's Social Media Strategy Analysis

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TikTok: Where Humor, Trends, and Styling Collide

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YoSoyAnix’s TikTok account @_yosoyanix leads her creator presence, with over 939.8K followers and a highly active rhythm of 6.6 videos per week. She consistently posts every day at 8 AM EST, reinforcing strong viewer habits with a clear time slot. Her content centers on humorous takes, daily anecdotes, and trend-based skits that directly reflect her life in Spain.

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She thrives on Gen Z humor, often combining silly expressions with casual monologues that boost relatability. Her most frequent collaborators include Irene Silva and RoRo, both of whom appear in her TikToks to support trending formats or mini challenges. Anix also uses branded effects and sounds cleverly, often weaving product tags into funny context.

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Her 6.18% engagement rate and 541.1K average views per video highlight that her audience doesn’t just scroll past—they engage. She keeps her aesthetic raw and unfiltered, allowing comedic timing to drive most of the virality. With short captions and expressive delivery, she taps into inside-joke humor relevant to her Spanish-speaking community.

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Her top-performing clips feature dynamic scenarios like “expectation vs. reality” or wardrobe mishaps, paired with light narration. Although she rarely dives into personal storytelling, her followers respond well to posts that subtly reveal her personality quirks. With a +0.57% growth this month, her consistency and timing continue to attract fresh viewers.

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• ‍Username: @_yosoyanix‍
• Influence Score: 91.9/100‍
• Followers: 939.8K‍
• Activity: 6.6 videos/week‍
• Engagement Rate: 6.18%‍
• Growth: +0.57%‍
• Average Engagement: 58.1K‍
• Posting Habits: Everyday at 8 AM EST

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Instagram: Outfit Showcases and Collaborative Glow-Ups

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Anix’s Instagram @yosoyanixx leans into her fashion, lifestyle, and travel persona, with 426.7K followers and a highly visual approach. She posts about twice a week, usually at 9 AM EST, using reels and carousels to feature her outfits and trip highlights. Her content often mixes rural Spain, Latin American getaways, and curated everyday looks.

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Her posts from Colombia and Spain—like the recent hiking trail in Valle del Cauca—garner high engagement due to their mix of scenic views and outfit shots. Anix rarely includes long captions but leans on high-quality imagery and vibrant colors to drive comments. She maintains a consistent visual identity—sunlight, green tones, long wavy hair, and crop tops are signature motifs.

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With a 6.32% engagement rate, Instagram is where fans see the “aesthetic side” of her humor. Despite slower growth (−1.01% in the last 30 days), her posts reach up to 853.9K average views on reels, proving that video-first strategies keep her content discoverable. She uses niche hashtags but doesn’t overload captions—brevity and visuals carry her brand.

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She collaborates with brands like SHEGLAM and Laneige here, tagging them naturally within beauty routines or styling clips. Anix’s audience resonates with low-key glam and carefree posing, especially when paired with trending music or filters. Though not the highest in posting frequency, her visuals consistently drive above-average viewership.

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• ‍Username: @yosoyanixx‍
• Influence Score: 81.9/100‍
• Followers: 426.7K‍
• Activity: 4 posts/month‍
• Engagement Rate: 6.32%‍
• Growth: −1.01%‍
• Average Engagement: 27K‍
• Posting Habits: Twice a week at 9 AM EST

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YouTube Shorts: Minimal Use, Untapped Potential

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YoSoyAnix’s YouTube Shorts channel @yosoyanix_short is still in its early phase, with 2.2K subscribers and no activity in the last 25 days. Her account has 0 uploads per month, no recent videos, and 0% engagement, which suggests this channel is not currently a focus. However, its creation hints at testing short-form crossover content from TikTok.

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The branding on her YouTube is consistent with her main platforms—same username, same aesthetic. It appears she initially used the account to repost snippets from TikTok, but never fully committed to long-term Shorts creation. Her only visible video received minimal traction, suggesting a lack of channel optimization or distribution strategy.

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Given her strong TikTok presence, a reactivation here with 60-second vertical humor could revive the channel easily. With Shorts now tied closely to YouTube monetization and discovery, Anix has the opportunity to repost high-performing TikToks and reach new audiences. Her spontaneous humor and visual identity align well with what works on Shorts.

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For now, though, YouTube remains inactive and lacks posting structure. If Anix decides to return, aligning the posting time with her TikTok peak (9PM) and leveraging music-based comedy could mirror her existing formula for success. There’s potential here—but it’s on hold.

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• ‍Username: @yosoyanix_short‍
• Influence Score: 54.5/100‍
• Followers: 2.2K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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YoSoyAnix’s Social Media Influence Summary

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YoSoyAnix earns an Favikon Influence Score of 9,000 points, securing a Top 2 badge on Favikon. She ranks in the Top 1% on TikTok Spain (#153) and in the Top 2% for Video Entertainment Spain (#108). Globally, she remains in the Top 1% on TikTok (#4,583) and Top 1% in Video Entertainment Worldwide (#3,174)—strong placements that reflect her resonance with youth audiences and humorous, beauty-driven content.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Trends, and Brand-Ready Relatability

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Her content strategy is centered on quick, digestible humor combined with beauty and fashion hooks. She balances trend-following with original facial expressions and situational comedy. Instead of giving polished GRWM tutorials, she leans into TikTok’s comedic timing, adding personal twists to popular audios. Her collaborations with brands like LANEIGE Europe, SHEGLAM, and Streik Management suggest strategic alignment with beauty and skincare partners.

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Reachability and Partnerships

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YoSoyAnix maintains high reachability through consistent engagement in her comment sections—often replying with inside jokes or emojis that her core fans instantly recognize. She regularly tags close collaborators like @whosroro and @irenesilvab, making her content feel like part of an ongoing friend-group storyline. Her audience is Spanish-speaking, primarily from Spain and Latin America, and her humor relies on cultural references only familiar to that demographic. This strengthens her appeal for brands targeting Gen Z consumers fluent in internet slang and casual vernacular.

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She has not yet launched branded story formats or affiliate discount codes, but her past posts show clear potential for integrated beauty, fashion, or travel partnerships. Anix’s 9PM TikTok drops are highly predictable, giving potential collaborators clear timing for peak impressions. Despite not running sponsored posts in bulk, her followers have shown interest in fashion tags and beauty product callouts, particularly in Instagram reels. For marketers focused on building authentic Spanish-language UGC, she presents a compelling option rooted in personality-driven content.

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Conclusion: Humor and Beauty in Sync

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YoSoyAnix has carved out a niche where internet humor and fashion seamlessly blend. Her TikTok remains the centerpiece of her influence, but she also holds strong ground on Instagram, making her a well-rounded Gen Z voice. With a solid creator network and brand-ready stats, she is a compelling partner for beauty and lifestyle campaigns targeting Spanish-speaking youth.

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View the AI-powered profile

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