‍The Challenge

‍

Story Matters Online faced the complex task of positioning their clients—CEOs of startups and SMBs—as thought leaders in competitive markets across IT, finance, and other industries. Traditional lead generation methods weren't sufficient; clients needed to establish credible personal brands on LinkedIn to attract high-quality business opportunities.

‍

"We are focusing on LinkedIn because that's what we are doing. Our company is doing lead generation through LinkedIn," explains Karel Izera, who leads their LinkedIn strategy initiatives.

‍

The Favikon Solution

‍

Story Matters Online chose Favikon as their primary intelligence platform, building an extensive database of over 20,000 profiles across 200+ specialized lists. Their approach centers on competitive analysis and performance benchmarking.

‍

‍

‍

‍

Strategic Implementation:

‍

•   ​Competitor Mapping:​ Creating comprehensive lists of competitors within specific industries and niches

•   ​Performance Benchmarking:​ Using Favikon's LinkedIn scoring system as third-party validation

•   ​Client Consultancy:​ Providing data-driven recommendations based on competitive analysis

‍

‍

‍

‍

‍

"We are creating a list which is competitors of our client. And then tell him, okay. These two or three guys are better than you based on Favikon LinkedIn score. So you have to keep posting, building community more and be more visible than your competitors," Karel explains.

‍

‍

Key Results & Value Delivered

‍

‍

‍

‍

‍

Authority Building:​ Favikon's scoring system serves as an independent authority that clients trust. "Favikon scoring method is really good for us because we have authority. Like, Favikon, we just okay. This is by Favikon. It's not by us, but it's another authority."

‍

Historical Performance Tracking:​ The platform's growth analytics enable Story Matters Online to demonstrate ROI to clients through visual progress tracking. "What we are really appreciated is the history of the community building, the graph of history, is rising paths, really interesting for us."

‍

‍

‍

‍

Consultative Insights:​ Real-time data allows for strategic pivots. "With clients, we are just looking for their work on the business log. So you can see here is your community is slowing and growing. We don't connect the right people very often. So we have to work on that."

‍

‍

Why Favikon Over Competitors

‍

"There is lot of option from LinkedIn which you have and your competitor doesn't have," Karel notes. The platform's LinkedIn-specific features and comprehensive profile data give Story Matters Online competitive advantages that generic social media tools cannot match.

‍

Unique Value Propositions:

•   Deep LinkedIn integration and specialized metrics

•   Comprehensive creator profiles with business context

•   Historical performance data for trend analysis

•   Scalable list management for agency workflows

‍

The Impact

‍

Story Matters Online has successfully scaled their consultancy model, managing hundreds of client profiles while delivering measurable improvements in LinkedIn performance. Their clients gain confidence from third-party validation and clear competitive positioning.

"I just really appreciate this type of cooperation," Karel concludes, highlighting the partnership approach that enables their continued growth in the competitive B2B lead generation space.

‍

‍

‍

‍

Ready to elevate your B2B lead generation strategy? See how Favikon’s LinkedIn intelligence tools can help you position clients as industry thought leaders and outpace the competition.