Influencer Campaign Brief Generator: Creator-Ready Briefs in 60 Seconds (Free Claude Skill)

Most influencer briefs fail one of two ways. Too vague, so the creator guesses and the brand ends up asking for a reshoot. Or written like an internal memo, so the creator wades through context they don't need to make one Reel.

What it does

Influencer Campaign Brief Generator asks for what it needs (brand, goal, audience, platform, deliverables, timeline, budget, key messages) and produces two separate documents, because a creator and a brand team need different things:

• The creator-facing brief: the campaign in three lines, one measurable goal, a deliverables table with platform, format, deadline, and usage rights per item, must-say and must-NOT-say messaging, creative direction framed as a guardrail rather than a script, and the exact disclosure tag required per market (FTC, ASA, ARPP)
• The internal brief: objective and primary KPI, a selection-rationale table (authority, authenticity, brand fit, past partnerships, exclusivity conflicts), budget breakdown, approval owners with deadlines, top three risks with mitigations
• A missing-information checklist, ordered by risk, so nothing gets quietly invented. Legal and usage-rights gaps surface first, nice-to-haves last

Creative direction leans on what actually performs rather than generic advice: B2B campaigns get pointed toward tactical, practitioner-style content over polished brand statements; B2C campaigns get small, achievable results over dramatic before/afters, since those convert roughly 3x better in the data behind this skill. If a contract doesn't exist yet, it offers the 12-section outline (payment schedule, usage rights, exclusivity window, revision cap) with a legal-counsel caveat every time, the same structure behind Favikon's free influencer contract template.

Every deliverable gets checked before delivery: no empty cells, a trackable CTA, exact disclosure tags for the platforms in scope, and no metrics framed as a creator commitment when the creator can't actually control them (like algorithmic reach).

How to install

1. Download the ZIP.
2. In Claude, go to Settings > Customize > Skills.
3. Click the + button, then Create skill.
4. Upload the ZIP (it needs the skill folder itself at the root, not just the files inside it).
5. Toggle it on.

Next time you ask Claude to brief a creator, set up a paid partnership, or figure out what to send a creator before a campaign, it uses the skill automatically. No need to reference it by name.

Who it's for

Anyone about to brief a creator for the first time, or the fiftieth, marketers who've been copy-pasting last quarter's brief and hoping nothing's missing, agencies running several briefs a week, founders sending their first paid partnership. If the creator hasn't been selected yet, the internal brief's selection-rationale table runs on whatever you can eyeball manually; Favikon's creator profiles fill that same table with verified authority, authenticity, and brand-fit scores instead, and campaign paperwork keeps the contract, payment terms, and negotiation history attached to each creator automatically once the partnership is live.