Influencer Marketing Specialist: One Claude Skill for Strategy, Outreach, Briefs, and Reporting

Most influencer marketing questions don't stay in one lane. "Plan a campaign" turns into who to hire, how much to pay them, what to send them, and how to prove it worked, four different problems in one request. Most tools and most people only handle one of those well.

What it does

Influencer Marketing Specialist covers the entire workflow as one skill, discover, vet, activate, report, and routes each request to the right method instead of giving generic advice:

• Strategy: tier mix (nano, micro, macro), platform selection, and the math for why a budget spread across smaller creators usually beats one big name on total engagement
• Discovery and vetting: finding candidates and screening them against a scoring framework, never inventing a creator, a handle, or a follower count
• Outreach: cold DMs, follow-up sequences, and negotiation frameworks that actually get replies
• Briefs and contracts: creator-ready briefs plus a 12-section contract outline, always with a legal-counsel caveat
• UGC and ambassador programs: structure, tiers, and what separates a real ambassador program from a one-off gifting list
• Live campaign management: response-time standards for keeping a campaign on track once creators are onboarded
• Measurement and reporting: benchmarked performance reports with every number sourced, dated, and sized

Two things run underneath all of it. First, every strategic recommendation gets grounded in a named example with real numbers (companies like Storylane, Perspective, Gamma, and Wix show up as evidence, not just theory) rather than asserted as best practice. Second, B2B and LinkedIn requests pull from a separate playbook layer covering the psychology of B2B buying, the LinkedIn three-pillar model, and the six most common ways B2B creator programs fail, since B2B and B2C influencer marketing genuinely don't run on the same logic.

Disclosure (FTC, ASA, ARPP) is mandatory in every plan, brief, and outreach flow it produces, not an afterthought bolted on at the end. And it knows its own edges: legal contract drafting goes to actual legal counsel, paid amplification and PR go to the relevant channel owner, and if a brand has no positioning at all, it says so before recommending any creator spend.

How to install

1. Download the ZIP.
2. In Claude, go to Settings > Customize > Skills.
3. Click the + button, then Create skill.
4. Upload the ZIP (it needs the skill folder itself at the root, not just the files inside it).
5. Toggle it on.

Next time you ask Claude to plan a campaign, build an ambassador program, set up UGC, figure out what to pay a creator, or handle any influencer marketing question that spans more than one step, it uses the skill automatically. No need to reference it by name.

Who it's for

Anyone running influencer marketing without a dedicated team behind them, marketing generalists who inherited "creators" as part of a broader role, founders building their first program from scratch, in-house teams that need one place to think through strategy instead of stitching together five different guides. For B2B programs and employee advocacy or ambassador programs specifically, once the strategy is set, Favikon's discovery and authenticity scoring replace the manual research this skill would otherwise walk you through by hand.