Top 20 Hair Care Influencers on TikTok in 2025

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Here’s the list of the Top 20 Hair care Influencers on TikTok in 2025:

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20. Carina Araujo

Carina Araujo is a Brazilian content creator focused on curly hair care, sharing tips, hairstyles, and product recommendations. With a strong presence on TikTok and Instagram, she engages her audience with relatable content about hair care routines and transformations. Carina promotes brands like SHEIN through sponsored posts, showcasing her expertise in beauty and fashion for curly-haired individuals.

TikTok Score: 90.9/100

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19. Audrey Anne Jean

Audrey Anne Jean is a Canadian content creator specializing in easy hair tutorials and lifestyle content. Based in Prince Edward Island, she shares engaging posts on Instagram and TikTok, focusing on hairstyles, family life, and simple recipes. Her content resonates with a broad audience, particularly parents and individuals seeking practical beauty tips. With a strong emphasis on everyday life and creativity, she has garnered significant engagement through her relatable and visually appealing posts.

TikTok Score: 81.7/100

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18. Fabrice Goffinet

Fabrice Goffinet is a prominent TikTok creator known for his engaging content focused on curly hair care and transformation. His posts often feature tutorials, product reviews, and relatable experiences related to curly hair, attracting millions of likes. He collaborates with brands like Skala Cosméticos and Bali Curls, showcasing hair products and routines. His content resonates with a diverse audience interested in hair care, beauty trends, and personal grooming.

TikTok Score: 91.1/100

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17. Chris Appleton

Chris Appleton is a prominent hair artist and global color ambassador known for his work with celebrities and contributions to Vogue. His social media presence showcases his expertise in hairstyling, transformations, and personal growth narratives. He emphasizes authenticity and creativity, often sharing insights into his journey from the UK to Hollywood. His posts reflect a blend of professional achievements and personal reflections, highlighting his commitment to empowering others, particularly in the beauty industry.

TikTok Score: 91.2/100

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16. Chrissy Ellingson Rasmussen

Chrissy Ellingson Rasmussen is a hair extension and color specialist based in Arizona and Orange County. She offers online training and education through her platform, Habit Education, and promotes her salon services at Habit Salon. Her social media presence showcases vibrant hair transformations, tutorials, and client testimonials, emphasizing her expertise in hair color and extensions. Chrissy engages her audience with interactive content, encouraging bookings and consultations through her various platforms.

TikTok Score: 91.7/100

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15. Tayblondd

Tayblondd is a Brazilian hair stylist and influencer specializing in luxurious blonde hair transformations. She promotes her expertise through engaging content on Instagram and TikTok, showcasing hair techniques and encouraging audience interaction. As an international ambassador for @robsonpeluquero, she offers online courses and shares tips for achieving stunning blonde looks. Her posts often spark discussions about beauty standards and parental approval regarding hair transformations for young girls.

TikTok Score: 91.9/100

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14. Dayane Diaz

Dayane Diaz is a Brazilian hair stylist and educator specializing in hair coloring techniques, particularly highlights. She promotes her online courses and in-person training sessions through engaging social media content, showcasing transformations and client reactions. As an ambassador for Robson Peluquero, she actively interacts with her audience, encouraging participation and feedback. Her posts often feature before-and-after results, emphasizing her expertise in achieving desired hair colors without damage.

TikTok Score: 91.9/100

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13. Gue Ōliveira

Gue Ōliveira is a Brazilian best-selling author and CEO of Gue Art Concept and GAC Education. She connects with her audience through themes of transformation, empowerment, and self-discovery, often using her platform to inspire others to embrace their true selves. Her content includes motivational messages, personal stories, and reflections on beauty and identity, resonating particularly with the LGBTQIA+ community. Gue's posts frequently highlight the importance of self-worth and personal growth.

TikTok Score: 92/100

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12. Romain Bergamaschi

Romain Bergamaschi is a hair expert with a significant presence on TikTok and Instagram, focusing on curly hair tutorials, tips, and transformations. His content often features engaging hair hacks and product recommendations, attracting millions of likes. He collaborates with brands like Fenty Hair and L'Oréal Pro, showcasing his expertise in hair care. Romain's posts emphasize practical advice for maintaining and styling curly hair, making him a go-to resource for individuals seeking to enhance their hair care routines.

TikTok Score: 92.1/100

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11. Klavina Antonyella

Klavina Antonyella is a prominent social media personality with over a million followers on TikTok. She is known for her expertise in hair styling, particularly focusing on curly and afro hair. Her content often includes hair tutorials, beauty tips, and lifestyle vlogs, frequently featuring her travels to Dubai. Klavina engages her audience with interactive content, asking for their opinions and preferences. She collaborates with brands like Sephora and Gisou, showcasing beauty products.

TikTok Score: 92.2/100

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10. Olya Bryl

Olya Bryl is a hairstylist known for her engaging TikTok and Instagram content focused on hairstyle tutorials and tips. She shares creative ideas for long hair, including heatless curls and various ponytail styles, appealing to a wide audience interested in hair care and styling. Her posts often feature product recommendations and personal insights, showcasing her expertise in hairstyling. Olya has transitioned to a new Instagram account, indicating a fresh start in her social media journey.

TikTok Score: 92.4/100

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9. Jada Tiara

Jada Tiara is a prominent TikTok creator known for her engaging content focused on hair, makeup, and lifestyle. With a significant following of 750k on TikTok, she shares tutorials, product reviews, and personal experiences related to beauty and self-care. Her posts often feature ASMR elements, showcasing wig installations and hair care routines, appealing to a diverse audience interested in beauty trends and techniques.

TikTok Score: 92.5/100

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8. Matt Newman

Matt Newman is a hairstylist and beauty enthusiast known for her engaging content on TikTok and Instagram. She shares hair tutorials, tips, and personal experiences, often highlighting her journey from LA to New York. Her posts feature a mix of humor and practical advice, appealing to a wide audience interested in hair care and styling. Collaborations with beauty brands are common, showcasing her influence in the beauty community.

TikTok Score: 92.6/100

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7. Alice Mukendi

Alice is a beauty and lifestyle creator based in Dallas, TX, known for her engaging TikTok content that showcases hair braiding and beauty tips. With a strong focus on black girl magic and empowerment, she actively participates in discussions around discrimination and representation in the beauty industry. Her posts often feature collaborations with other influencers and highlight her experiences at events like the Cannes Film Festival.

TikTok Score: 93/100

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6. Stash

Stash is a creative content creator focused on hair styling and beauty tips, primarily on TikTok and YouTube. Their posts often feature unique hair experiments, tutorials, and product promotions, engaging a wide audience with entertaining and informative content. Stash collaborates with brands like Based Bodyworks, showcasing various hair products and techniques. The content is characterized by a playful and experimental approach to hair care, appealing to a diverse demographic interested in beauty and self-expression.

TikTok Score: 93.6/100

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5. Hossam Abdullah

Hossam Abdullah is a popular TikTok creator known for engaging content focused on hair care and styling. His posts often feature experiments with hair products, humorous takes on haircuts, and interactions with his audience. With a significant following, he shares tips and tricks related to hair maintenance, showcasing a blend of entertainment and education in the beauty niche. His content resonates well with viewers interested in hair trends and personal grooming.

TikTok Score: 93.7/100

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4. Zeph Sanders

Zeph Sanders focuses on self-improvement and hair transformation, sharing his personal journey through various social media platforms. His content often highlights hair care routines, updates on hair growth, and motivational messages related to personal development. With a significant following, he engages audiences through relatable experiences and tips, particularly in the realm of hair care and confidence building.

TikTok Score: 94.7/100

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3. Naoto Sohma

Naoto Sohma, known as Gockey Samurai, is a Japanese DJ and content creator specializing in ASMR and traditional samurai themes. His social media presence features a blend of shaving ASMR videos, poker content, and cultural references, showcasing a unique fusion of modern and traditional Japanese elements. He actively engages with his audience through various platforms, emphasizing his samurai identity and traditional style.

TikTok Score: 95.6/100

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2. Destinee Rose

Destinee Rose is a prominent hairstylist based in Westland, MI, specializing in braiding and hair transformations. She actively engages her audience with relatable content about her experiences as a stylist, showcasing her work and sharing personal anecdotes. With a strong presence on TikTok and Instagram, she promotes her services, including mentorship and hair tutorials, while also celebrating milestones like reaching one million followers. Her content resonates with a youthful audience interested in hair care and styling.

TikTok Score: 96.5/100

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1. Mariya Usan

Mariya Usan is a talented ASMR creator and hairstylist specializing in ballroom hairstyles and makeup. Based in the USA and Europe, she offers workshops and private lessons, showcasing her expertise through engaging ASMR videos. Her content features tutorials on various hairstyles, often incorporating elements of relaxation and creativity. With a strong following on TikTok and Instagram, she connects with her audience through interactive and visually appealing posts, celebrating hair transformations and beauty techniques.

TikTok Score: 97/100

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