Top 20 Haircare Influencers on Social Media in the Netherlands in 2025

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Here’s the list of the Top 20 Haircare Influencers on Social Media in the Netherlands in 2025:

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20. Alyssa | Alyssarxs

Alyssa is a passionate advocate for natural curly hair care, sharing her journey and expertise through engaging content on Instagram, TikTok, and YouTube. She focuses on styling, maintaining, and growing long curly hair, often featuring product reviews and tutorials. Her posts highlight the importance of embracing natural curls and provide tips for hair health and styling techniques. Alyssa's content resonates with a community of curly-haired individuals seeking inspiration and practical advice.

Favikon Authority Score: 2 692 pts

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19. Alida | wavygirl.ali

Alida is a wavy hair enthusiast from the Netherlands, sharing her hair care routines and styling tips on Instagram. Her content focuses on curly and wavy hair techniques, product recommendations, and personal experiences with hair transformations. She collaborates with brands like Tréluxe and Deheb, promoting their products while engaging her audience with relatable hair care advice. Alida's posts often include before-and-after styling comparisons, showcasing the impact of different techniques and products on wavy hair.

Favikon Authority Score: 2 992 pts

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18. Iliandra Balentina

Iliandra Balentina is a beauty and lifestyle influencer focused on curly hair care and self-empowerment. She shares personal hair journeys, product recommendations, and family moments, emphasizing the beauty of natural hair textures. Her content often features collaborations with hair care brands and promotes self-love and acceptance, particularly for young girls learning to embrace their natural beauty. She engages her audience with relatable experiences and product discounts, fostering a community around curly hair care.

Favikon Authority Score: 3 637 pts

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17. Diede | WavyDiede

Diede is a wavy curly hair enthusiast from the Netherlands, sharing tips and product recommendations for high porosity, fine, and high-density hair. Her content focuses on hair care routines, styling techniques, and product reviews, often featuring brands like Treluxe and BounceCurl. Diede engages her audience with relatable experiences and practical advice, aiming to empower others to embrace their natural waves. She actively promotes affiliate products and encourages her followers to love their hair.

Favikon Authority Score: 4 596 pts

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16. Iris | Curls by Iris

Iris is a passionate hair care expert and owner of Curls by Iris, focusing on curly hair care and styling. She  shares tips, product recommendations, and personal experiences related to embracing and maintaining healthy curls. Her content emphasizes self-love and community support among women with curly hair, often featuring product endorsements and tutorials. Iris engages her audience with relatable posts about hair challenges and solutions, fostering a supportive environment for curly-haired individuals.

Favikon Authority Score: 5 657 pts

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15. RBBN

RBBN is a creative TikTok user focused on hair extensions and beauty, sharing tips and personal experiences related to hair care. Engages with followers through relatable content, including pregnancy updates and beauty product promotions. Known for using hashtags like #tapebabes and #haarextensions, indicating a niche in hair styling and extensions. The content is visually appealing and often features personal moments, making it relatable to a broad audience interested in beauty and lifestyle.

Favikon Authority Score: 5 671 pts

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14. Jane Tayman

Jane Tayman is a beauty and lifestyle content creator and model based in the Netherlands. She shares tips on hair care, particularly for curly hair, and promotes various beauty products through engaging posts. Her content often includes personal experiences and product recommendations, showcasing her expertise in maintaining healthy curls. Jane actively collaborates with brands and participates in events, emphasizing a relatable and informative approach to beauty and self-care.

Favikon Authority Score: 5 701 pts

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13. Georgina Gigi

Georgina is a prominent figure in the hair and beauty industry, known for her engaging content on TikTok and Instagram. As the founder of @gimahair, she shares daily inspiration related to hairstyles, fashion, and beauty tips. Her posts often feature tutorials, product recommendations, and personal experiences, showcasing her expertise and passion for hair care. With a significant following, she effectively connects with her audience through relatable content and collaborations with beauty brands.

Favikon Authority Score: 6 028 pts

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12. Melanie | Melscurlss

Melanie is a curly hair enthusiast based in the Netherlands, sharing her journey and tips for maintaining healthy curls. Her content focuses on hair care routines, product comparisons, and styling techniques, often featuring brands like Bounce Curl and Kinky Curly. She engages with her audience through relatable experiences and encourages others to embrace their natural hair. Melanie's posts reflect her passion for curly hair care and community support, making her a trusted voice in the curly hair niche.

Favikon Authority Score:  6 649 pts

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11. Yasmine | justyasminex

Yasmine is a lifestyle content creator and founder of YASU Matcha, focusing on curly hair care, home aesthetics, and matcha culture. Her social media presence showcases tips for styling curls, home transformations, and healthy living, with a strong emphasis on her matcha brand. She engages her audience with relatable content about her daily life, wellness routines, and product launches, fostering a community around her interests in beauty and lifestyle.

Favikon Authority Score: 6 948 pts

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10. Seline en Sureyha

Seline en Sureyha is a Dutch content creator focused on hair care tips, equestrian activities, and family life. With a strong presence on TikTok and Instagram, she shares engaging content about hair growth routines, horse riding experiences, and family adventures, often featuring her daughter. Her posts resonate with a community interested in hair care and equestrianism, showcasing a blend of personal and lifestyle content.

Favikon Authority Score: 7 458 pts

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9. Shaquelise Bacuna

Shaquelise Bacuna is a vibrant content creator known for her engaging TikTok and Instagram posts that focus on curly hair care, beauty, and personal growth. She shares tutorials, product recommendations, and motivational quotes, appealing to a diverse audience interested in beauty and self-improvement. Her content often features her personal experiences and lifestyle, showcasing her Caribbean heritage and promoting positivity.

Favikon Authority Score: 7 513 pts

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8. Valerie Quirijns

Valerie is a curly hair enthusiast based in the Netherlands, sharing tips and techniques for embracing natural curls. Her content focuses on curly hair care, styling methods, and lifestyle, engaging a community of curl friends. She frequently collaborates with hair product brands, showcasing her favorite products and routines. Valerie's posts are visually appealing and informative, often encouraging interaction and sharing among her followers.

Favikon Authority Score: 7 530 pts

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7. Alysha Zahra Gilbert

Alysha Zahra Gilbert is a content creator focused on curly hair care, fashion, and Christian lifestyle. She shares outfit inspirations, beauty tips, and personal experiences as a wife and UGC creator. Her posts often highlight her faith and promote brands related to beauty and fashion, engaging her audience with relatable content about marriage and self-love. Alysha's vibrant personality shines through her casual and approachable style, making her a favorite among followers interested in lifestyle and beauty.

Favikon Authority Score: 7 565 pts

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6. Laura Zeeuwen

Laura Zeeuwen is a hair expert and founder with over 24 years of global experience in the hair industry. Based in Amsterdam, she promotes cruelty-free haircare products and shares insights on hair extensions, care tips, and personal stories. Her social media presence highlights her expertise and passion for quality hair, emphasizing craftsmanship and integrity in her work. Laura engages her audience with relatable content about her journey, family, and the beauty of hair, making her a trusted figure in the haircare community.

Favikon Authority Score: 7 979 pts

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5. Yasmin Arion

Yasmin Arion aka Yazzbratzz is a TikTok creator focused on natural hair care, particularly for type 4 hair. She shares tips on hairstyles, maintenance routines, and product recommendations, engaging her audience with relatable content. Her posts often highlight protective styles and hair health, resonating with a community interested in natural hair care. With a significant number of likes on her videos, she fosters a positive environment for discussions around hair care.

Favikon Authority Score: 8 116 pts

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4. Leco van Zadelhoff

Leco van Zadelhoff is a prominent hairstylist and visagist based in the Netherlands, known for his expertise in beauty and style coaching. He actively engages with his audience through social media, sharing insights on hairstyling, makeup techniques, and personal experiences, particularly around events like Pride. As an ambassador for L’Oreal Professionnel and Douglas, he promotes beauty products and offers tutorials, showcasing a blend of professional advice and personal storytelling.

Favikon Authority Score: 8 278 pts

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3. Lala | Wavy Curly Hair Care

Lala is a wavy curly hair care expert based in the Netherlands, sharing insights on hair care tailored for fine wavy hair. She emphasizes the importance of understanding individual hair types and offers personalized consultations. Lala's content includes product recommendations, hair care tips, and her journey as a new mom, blending personal experiences with professional advice. She actively engages her audience through giveaways and interactive posts, fostering a community around wavy and curly hair care.

Favikon Authority Score: 8 522 pts

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2. Nikita Berkhout

Nikita Berkhout, known as Curlykiet, specializes in curly hair care and styling. She shares tips, tutorials, and product recommendations across Instagram, TikTok, and YouTube, focusing on healthy curls and easy hairstyles. Her content often includes discount codes for hair products, engaging with a community interested in curly hair solutions. Nikita's posts feature a mix of educational and promotional content, appealing to those seeking advice on managing and styling curly hair.

Favikon Authority Score: 8 686 pts

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1. Quinty Mirjam

Quinty Mirjam de Vries is a prominent social media creator with a focus on hair tutorials and beauty hacks, boasting a significant following on TikTok and Instagram. As the founder of 'Hot Without Heat', she shares engaging content related to hair care and styling, often featuring personal anecdotes and product promotions. Her posts reflect a vibrant personality and a strong connection with her audience, celebrating milestones and encouraging creativity in beauty.

Favikon Authority Score: 8 854 pts

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Also See 👀🏆 TOP 200 HAIRCARE INFLUENCERS ON SOCIAL MEDIA IN THE NETHERLANDSFIND OUT WHO LEADS IN THEIR COUNTRY OR NICHEHOW DOES FAVIKON RANK INFLUENCERS?