Top 20 Makeup Influencers in Brazil in 2025

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Here’s the list of the Top 20 Make Up Influencers in Brazil in 2025:

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20. Cleyton Araújo

Cleyton Araújo is a Brazilian makeup artist and content creator known for his engaging makeup tutorials and humorous content. He offers an automakeup course and frequently shares 'making of' videos showcasing his creative makeup transformations. His social media presence is characterized by vibrant visuals and interactive content, appealing to a diverse audience interested in beauty and self-expression.

Favikon Authority Score: 8 996 pts

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19. Bella Dias

Bella Makeup is a Brazilian beauty content creator with a strong presence on YouTube and TikTok, focusing on makeup tutorials, beauty tips, and engaging challenges. With over 5 million subscribers on YouTube, she shares a variety of content, including humorous dubbing videos and personal vlogs. Her vibrant personality and passion for beauty resonate with her audience, making her a prominent figure in the beauty community. Bella actively engages with her followers through interactive content and challenges.

Favikon Authority Score: 9 008 pts

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18. Karol Resende

Karol Resende is a professional makeup artist and colorimetry expert with over 20,000 students worldwide. She offers online courses focused on makeup techniques and color theory, emphasizing the importance of understanding color in makeup application. Her social media presence showcases tutorials, product reviews, and personal reflections, often promoting her courses and collaborations with beauty brands. Karol engages her audience with practical advice and motivational content, aiming to empower aspiring makeup artists.

Favikon Authority Score: 9 017 pts

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17. Thayná Pontes

Thayná Pontes is a Brazilian beauty and lifestyle content creator, sharing tips on hair care, makeup, and fashion. Active on platforms like TikTok and Instagram, she engages her audience with tutorials, product reviews, and personal anecdotes from her life in her twenties. Her content often features themes of self-expression and beauty trends, particularly focusing on curly and wavy hair care. Thayná's vibrant personality resonates with her followers, making her a relatable figure in the beauty community.

Favikon Authority Score: 9 017pts

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16. Josilene Vazz

Josilene Vazz is a Brazilian content creator and CEO of Vazz Modas, known for her engaging TikTok and YouTube videos focusing on beauty, lifestyle, and personal transformation. With a significant following, she shares relatable content about her daily life, beauty routines, and fashion tips, often highlighting her personal experiences and glow-up journeys. Her posts resonate with a young audience, showcasing her vibrant personality and connection to beauty trends.

Favikon Authority Score: 9 058 pts

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15. Jessica Cardoso

Jessica Cardoso is a beauty and lifestyle content creator based in São Paulo, Brazil. She shares makeup tutorials, fashion tips, and lifestyle content across platforms like TikTok and Instagram. Her posts often feature collaborations with beauty brands such as L'Oréal and SHEGLAM, showcasing product reviews and promotional content. Jessica engages her audience with vibrant visuals and relatable commentary, making her a prominent figure in the beauty influencer space.

Favikon Authority Score: 9 061 pts

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14. Karen Bachini

Karen Bachini is a beauty influencer with over 16 years of experience testing beauty products. She shares makeup tutorials, product reviews, and beauty tips across platforms like Instagram, TikTok, and YouTube. Her content often features product recommendations, beauty hacks, and personal experiences, engaging a large audience interested in cosmetics and skincare. She promotes her own beauty brand, Karen Bachini Beauty, and collaborates with various beauty brands, showcasing a wide range of products from high-end to affordable options.

Favikon Authority Score: 9 068 pts

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13. Fernanda Petrizi

Fernanda Petrizi is a digital content creator and founder of the Petrizi brand, focusing on makeup, lifestyle, and beauty. Based in Brazil, she engages her audience through tutorials, product reviews, and humor, showcasing her own makeup line. Her social media presence includes Instagram and TikTok, where she shares tips and promotes her products. Fernanda emphasizes self-care and empowerment through beauty, often highlighting her brand's offerings and promotions.

Favikon Authority Score: 9 081 pts

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12. Thais Braz

Thais Braz is a beauty and makeup expert known for her engaging content on Instagram and TikTok. She shares makeup tutorials, skincare tips, and product reviews, often focusing on inclusivity and techniques for various skin conditions. Her posts highlight practical beauty solutions and promote products from various brands, showcasing her expertise in the beauty industry. Thais also emphasizes the importance of self-confidence through makeup, particularly for individuals facing challenges like cancer.

Favikon Authority Score:  9 090 pts

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11. Léo Silva

Léo Silva is a hairstylist and makeup artist based in São Paulo, Brazil, known for his transformative hair styling videos on TikTok and Instagram. His content focuses on hair transformations, showcasing vibrant colors and styles, often engaging with his audience through questions about their preferences. He promotes hair care products and techniques, emphasizing the importance of personal expression through hair. Léo's posts frequently highlight his artistic approach to hairstyling, making him a prominent figure in the beauty and transformation niche.

Favikon Authority Score: 9 147 pts

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10. Julia Aleixo

Julia Aleixo is a Brazilian lifestyle and beauty content creator known for her engaging posts on TikTok and Instagram. She shares beauty tips, skincare routines, and personal anecdotes, often highlighting her experiences as a mother. Her content resonates with a wide audience, particularly those interested in beauty trends and lifestyle inspiration. Julia actively collaborates with brands, promoting products through sponsored content, and engages her followers with relatable and entertaining videos.

Favikon Authority Score: 9 196 pts

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9. Julia Alvarenga

Julia Alvarenga is a Brazilian actress and content creator known for her engaging videos on TikTok and Instagram, focusing on entertainment, beauty, and comedy. With a significant following, she shares personal experiences, makeup tutorials, and humorous commentary on popular culture. Her content often reflects her vibrant personality and connection with her audience, making her a relatable figure in the digital space.

Favikon Authority Score: 9 218 pts

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8. Ismeiow

Ismeiow is a Brazilian drag queen, YouTuber, and makeup artist based in São Paulo. She creates humorous and engaging content across platforms like TikTok and Instagram, focusing on beauty, drag performances, and personal experiences. Her posts often highlight her makeup skills and feature vibrant transformations, appealing to a diverse audience. Ismeiow also promotes her own events, including a festival celebrating her achievements, showcasing her strong community engagement.

Favikon Authority Score: 9 236 pts

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7. Adam Mitch

Adam Mitch is a Brazilian content creator known for his engaging beauty and lifestyle videos across platforms like TikTok and YouTube. His content often includes makeup reviews, tutorials, and humorous commentary, appealing to a youthful audience. He collaborates with various beauty brands and shares personal experiences, making his channel a vibrant space for beauty enthusiasts. Adam's approachable style and interactive content foster a strong community among his followers.

Favikon Authority Score: 9 247 pts

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6. Letícia Gomes

Letícia Gomes is a passionate makeup artist and content creator known for her transformative makeup skills. She shares her artistry through various social media platforms, showcasing her ability to embody different characters and themes, often inspired by pop culture. Her posts frequently highlight makeup tutorials, product recommendations, and collaborations with brands. Letícia engages her audience with interactive content, inviting them to participate in her creative process.

Favikon Authority Score: 9 255 pts

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5. Theulyn Reis

Theulyn Reis is a Brazilian beauty and lifestyle influencer with a strong social media presence, boasting over 19 million followers. She shares engaging content about her home construction project, including a personal beach, and promotes beauty products. Her posts often highlight her vibrant personality and connection to her roots, particularly through fashion and cultural representation. Theulyn actively engages her audience with updates and personal anecdotes, creating a relatable and aspirational online persona.

Favikon Authority Score: 9 383 pts

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4. Pamella Lunardi

Pamella Lunardi is a dynamic content creator known for her engaging posts about beauty, lifestyle, and personal experiences. As a Forbes Under 30 honoree, she shares her journey from humble beginnings to entrepreneurial success, emphasizing empowerment and positivity. Her TikTok and Instagram feature a mix of personal milestones, beauty tips, and collaborations with brands, particularly in the beauty industry. Pamella's content resonates with a young audience, inspiring them to pursue their dreams and embrace their individuality.

Favikon Authority Score: 9 424 pts

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3. Lisa Barcelos

Lisa Barcelos is a Brazilian content creator known for her engaging makeup tutorials and beauty transformations, particularly around Halloween themes. With a strong presence on TikTok, she has amassed over 12 million followers, showcasing her creativity through various makeup styles and trends. Her content often includes playful transitions and collaborations with beauty brands, reflecting her expertise in makeup artistry and self-care. Lisa actively engages with her audience, sharing tips and personal experiences related to beauty and lifestyle.

Favikon Authority Score: 9 436 pts

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2. Camila Pudim

Camila Pudim is a Brazilian beauty and humor content creator known for her engaging makeup transformations and tutorials across TikTok and YouTube. With a vibrant personality, she shares her love for makeup through creative challenges, product reviews, and festive looks, often incorporating cultural themes. Her content resonates with a young audience, showcasing her expertise in beauty trends and humor, making her a relatable figure in the beauty community.

Favikon Authority Score: 9 648 pts

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1. Franciny Ehlke

Franciny Ehlke is a Brazilian content creator known for her vibrant presence on social media, particularly in the beauty and lifestyle sectors. She shares makeup tutorials, product reviews, and personal life updates, often engaging her audience with giveaways and interactive content. Her posts frequently highlight her love for travel, personal growth, and her entrepreneurial ventures, such as her LipHoney product line. Franciny's content is characterized by a casual and approachable style.

Favikon Authority Score: 9 671 pts

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