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Top 20 B2B Influencers in Germany on Social Media in 2026

This ranking lists the top 20 B2B influencers in Germany on social media for 2026 based on reach and engagement. It highlights professionals shaping SaaS, marketing, sales, and leadership discussions.

January 28, 2026
Elena Freeman
Country of author
Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here’s the list of the Top 20 B2B Influencers in Germany on Social Media in 2026:

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20. Bernd Montag

Bernd Montag is the CEO of Siemens Healthineers, focusing on healthcare innovation and technology. His social media presence emphasizes breakthroughs in healthcare for everyone, sustainability, and the importance of teamwork. He shares insights on healthcare access, partnerships, and the role of technology in improving patient outcomes. Montag engages with political leaders and highlights the company's contributions to global health challenges, particularly in underserved regions. His posts reflect a commitment to social responsibility and innovation in the medical technology sector.

Favikon Authority Score : 7 813

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19. Carsten Maschmeyer

Carsten Maschmeyer is a prominent startup investor and mentor, known for his role as a TV lion on 'Die Höhle der Löwen'. He focuses on empowering entrepreneurs and emphasizes the importance of recognizing and rewarding employee performance. His social media presence highlights his advocacy for flexible work environments, the value of vocational training, and the need for fair compensation in the workplace. He actively engages in discussions about leadership, employee motivation, and the future of work.

Favikon Authority Score : 7 859

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18. Christian Sewing

Christian Sewing is the CEO of Deutsche Bank, having joined as an apprentice in 1989. He emphasizes the importance of strong, reliable banks in supporting economies and clients globally. His posts reflect a commitment to social responsibility, addressing issues like homelessness in Frankfurt and advocating for sustainable finance. He actively engages in discussions about the future of Europe, economic reforms, and the role of banks in societal challenges, showcasing a blend of leadership in finance and social advocacy.

Favikon Authority Score : 7 897

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17. Anna York

Anna York is a digital marketing specialist with a passion for SEO, Google, and AI Chatbots. With nearly a decade of experience in the field, Anna strives to stay up-to-date with the latest trends in the fast-paced world of digital marketing. She is dedicated to helping others automate repetitive tasks and improve their SEO strategies. Anna shares exclusive tips with her email subscribers and publishes helpful guides on a weekly basis. Her goal is to combine engaging content with strong SEO techniques to achieve optimal website rankings.

Favikon Authority Score : 7 980

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16. Johannes Kliesch

Johannes Kliesch is the founder and CEO of SNOCKS, a lifestyle startup based in Mannheim, Germany, specializing in basic clothing like socks and underwear. He actively shares insights on e-commerce, team culture, and leadership on LinkedIn, emphasizing employee well-being and innovative marketing strategies. His posts often highlight company milestones, personal growth, and the importance of community within the workplace. He also engages in discussions about the challenges and successes of running a startup.

Favikon Authority Score : 8 126

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15. Tina Mueller

Tina Mueller is an accomplished business leader and CEO at Weleda AG, with over 25 years of experience in the beauty industry. She is a passionate advocate for women in leadership and transformational change, actively mentoring others. Her social media presence focuses on sustainable practices, digital transformation, and the integration of health and beauty. Tina is recognized for her commitment to diversity and has received accolades such as the German Diversity Award. She engages in discussions about societal issues and promotes a holistic approach to health.

Favikon Authority Score : 8 136

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14. Andreas Horn

Andreas Horn is the Head of AIOps at IBM, focusing on AI and data science. His LinkedIn posts highlight his expertise in AI technologies, including deep learning and data pipelines. He shares insights on AI's impact on enterprises, emphasizing the importance of ethical considerations and risk management in AI deployment. His content often features discussions on the future of AI, innovations in technology, and the role of AI in enhancing business operations. He actively engages with the tech community through events and panels.

Favikon Authority Score : 8 266

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13. Shirin Khosravi Jam

Shirin Khosravi Jam is a Senior Data Scientist specializing in FinTech, LLMs, and MLOps. With over 30k followers, she shares insights on building AI agents, machine learning systems, and practical resources for aspiring data scientists. Her content includes book recommendations, project roadmaps, and hands-on tutorials, aimed at demystifying complex topics in data science and AI. Shirin actively engages with her audience, encouraging collaboration and knowledge sharing in the tech community.

Favikon Authority Score : 8 280

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12. Lara Sophie Bothur

Lara Sophie Bothur is a prominent figure in the tech industry, known for her role as a Global Tech Influencer and the first full-time Corporate Influencer at Deloitte. She is recognized as a LinkedIn Top Voice in Tech & AI, with a focus on 'Tech for Good', Women in Tech, and Corporate Influencing. Lara collaborates with major tech companies like Google, AWS, and NVIDIA, promoting sustainable and innovative technology solutions. Her content emphasizes the transformative power of technology in various sectors, including healthcare, agriculture, and education.

Favikon Authority Score : 8 307

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11. Felix Beilharz

Felix Beilharz is a prominent digital marketing expert and keynote speaker based in Germany. With over 130,000 followers, he shares insights on social media marketing, AI in marketing, and online strategies. He has authored 11 books and conducts seminars internationally. His content often critiques societal issues, including political biases and media influence, while promoting effective marketing practices. He engages actively with his audience, providing valuable tips and fostering discussions around digital trends.

Favikon Authority Score : 8 331

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10. Florian Sandmann-Reetz

Florian Sandmann-Reetz is a Microsoft Office 365 trainer and expert with over 25 years of experience. He shares practical tips and tricks for using Microsoft Office tools, particularly Outlook and Excel, through engaging online courses and social media content. His posts often highlight productivity hacks, webinars, and downloadable resources aimed at improving efficiency in digital workplaces. He hosts a podcast and offers a community for deeper engagement with his audience.

Favikon Authority Score : 8 333

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09. Christian Klein

Christian Klein is the CEO of SAP SE, a leading enterprise software company. He is known for his strategic leadership in driving SAP's transformation towards cloud-based solutions and AI integration. Klein frequently shares insights on business innovation, digital transformation, and sustainability. He is actively involved in partnerships with tech giants like AWS and NVIDIA to enhance AI capabilities. His posts reflect a commitment to innovation, customer success, and a supportive workplace culture.

Favikon Authority Score : 8 344

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08. Ann-Katrin Schmitz

Ann-Katrin Schmitz is a prominent social media and influencer marketing expert based in Germany. As the CEO of Baby Got Business and co-founder of NOLES Beauty, she focuses on educating and inspiring others in the digital space. Her content spans social media strategies, influencer partnerships, and personal branding, often featuring insights from her extensive experience in the industry. She also hosts a podcast and organizes conferences, emphasizing community building and innovative marketing approaches.

Favikon Authority Score : 8 344

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07. Philipp Westermeyer

Philipp Westermeyer is the founder of OMR, a prominent figure in the marketing and media industry. His social media presence is centered around business insights, marketing trends, and interviews with influential personalities across various sectors. He frequently shares updates and reflections on major events like OMR festivals and podcasts featuring notable guests. His content often highlights entrepreneurial success stories and innovations in the digital economy.

Favikon Authority Score : 8 360

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06. Ola Källenius

Ola Källenius is the CEO of Mercedes-Benz, known for his leadership in automotive innovation and sustainability. He frequently shares updates on Mercedes-Benz's advancements in electric vehicles, AI integration, and global collaborations. His posts highlight significant partnerships, technological breakthroughs, and humanitarian efforts, such as donations to disaster relief. Källenius also emphasizes the importance of diversity and inclusion within the company, showcasing a commitment to progressive values.

Favikon Authority Score : 8 396

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05. Frank Thelen

Frank Thelen is a prominent German entrepreneur, investor, and author known for his focus on technology and innovation. As the CEO of Freigeist Capital and TEQ Capital, he specializes in seed investments in European tech startups. He is also a well-known TV personality, having appeared as a judge on the German version of Shark Tank, 'Die Höhle der Löwen'. Thelen is passionate about promoting technological advancements and sustainability, frequently sharing insights on digitalization, AI, and the European economy through his LinkedIn newsletter, 'Innovation Pulse'.

Favikon Authority Score : 8 459

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04. Sebastian Raschka

Sebastian Raschka, PhD, is an AI research engineer with expertise in large language models (LLMs). He has a background in academia and industry, working on implementing LLM solutions at Lightning AI and teaching as a statistics professor. Sebastian is the author of bestselling books on machine learning. His work focuses on practical AI systems and code-driven implementations. For more information, visit his website and publications. He recently shared insights on transformer architecture and efficiency improvements in the field.

Favikon Authority Score : 8 505

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03. Roland Busch

Roland Busch is the CEO of Siemens AG, a leading technology company focused on transforming industries through digitalization and sustainability. His social media presence highlights strategic partnerships with tech giants like AWS and NVIDIA, emphasizing innovations in AI, industrial metaverse, and digital twins. Busch advocates for climate change solutions and diversity, openly opposing right-wing extremism. His posts reflect a commitment to technological advancement and societal progress.

Favikon Authority Score : 8 515

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02. Diana zur Löwen

Diana zur Löwen is a Berlin-based content creator and entrepreneur focused on finance, startups, and beauty. She is the founder of Melationship and Rawr Ventures, and actively engages in discussions around female empowerment and lifestyle topics. Her social media presence includes insights on investment strategies, personal finance, and self-love, often sharing her experiences and promoting her podcast. Diana's content is informative and relatable, appealing to a diverse audience interested in personal growth and entrepreneurship.

Favikon Authority Score : 8 605

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01. Nico Rosberg

Nico Rosberg, a former Formula 1 World Champion, has transitioned into a successful venture capitalist and sustainability entrepreneur. As the founder of Rosberg Ventures, he focuses on investments in sustainable technology and startups. He is also the co-founder of the Greentech Festival, promoting green technology. Rosberg shares his expertise as a commentator for Sky F1 and engages with fans through his YouTube channel, discussing motorsports and sustainable innovations.

Favikon Authority Score : 9 021

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