Top 20 B2B Influencers in Portugal on Social Media in 2026

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Here’s the list of the Top 20 B2B Influencers in Portugal on Social Media in 2026:

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20. Felipe Carvalho

Felipe Carvalho is a Cyber Defense Incident Officer and Malware Analyst with a strong focus on cybersecurity education and community support. He shares free resources, certifications, and training materials to help others in the field. His posts emphasize collaboration and knowledge sharing, often featuring tools and techniques for malware analysis, ethical hacking, and incident response. He is proactive in promoting self-learning and has a notable presence in the cybersecurity community, including achievements in bug hunting and training.

Favikon Authority Score : 5 493

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19. Sofia Tenreiro

Sofia Tenreiro is a Partner at Deloitte with expertise in technology, AI, and sustainability. She has over 15 years of experience leading digital and cultural transformation projects across various industries, including energy and consumer goods. Sofia is passionate about talent development and advocates for a human-centered approach to integrating AI in business. She actively engages in discussions on energy transition, ESG strategies, and the impact of emerging technologies on leadership and organizational growth.

Favikon Authority Score : 6 080

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18. Nuno Matos

Nuno Matos is the Chief Executive Officer of Wealth and Personal Banking at HSBC, with over 30 years of experience in the financial services industry. He has held various leadership roles across multiple countries, focusing on transforming customer experiences and driving sustainable finance initiatives. Matos is passionate about diversity and inclusion, advocating for policies that empower women and promote financial inclusion. His social media presence highlights strategic growth, innovation in banking, and a commitment to customer-centric services.

Favikon Authority Score : 6 507

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17. Márcia Santos

Márcia Santos is a Microsoft MVP and educator specializing in Power BI and Excel. She conducts tailored training sessions aimed at transforming data into strategic insights, emphasizing the importance of digital tools and AI in business. Her workshops focus on enhancing professional visibility and skills in data analysis, automation, and productivity. Márcia actively engages with her audience through social media, sharing practical tips and resources for leveraging technology in various sectors, particularly accounting and finance.

Favikon Authority Score : 6 529

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16. Marta Leite de Castro

Marta Leite de Castro is a prominent Portuguese entrepreneur and media personality, serving as the Founder & CEO of Project N360. She hosts the RTP program 'Network Negócios' and is involved in various initiatives that promote creativity and innovation in business. Her content focuses on storytelling in corporate settings, marketing trends, and the evolution of brands. Marta is also recognized for her contributions to the World Creativity Organization and her efforts to inspire others through her work in media and events.

Favikon Authority Score : 6 531

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15. Leonel Dias

Portuguese software developer specialising in geospatial web applications, open-source and self-hosted infrastructures, and real-time maritime mapping using PostGIS, Laravel, Vue.js, and MapLibre. Actively shares technical tutorials and project updates on LinkedIn and GitHub, engaging with the community and promoting best practices in geospatial development.

Favikon Authority Score : 6 564

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14. Ivo Pinto

Ivo Pinto is a Principal Cloud Architect at AWS, specializing in multicloud, automation, and enterprise networking. He is an accomplished author with best-selling books on network automation and cloud projects. Ivo is recognized for his expertise in cloud-native solutions for Fortune 50 companies, and he frequently presents at IT conferences. He holds multiple IT certifications, including three CCIEs, and is a passionate mentor in the tech community.

Favikon Authority Score : 6 658

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13. André Novais de Paula

André Novais de Paula is a Digital Marketing Specialist and CEO at Directimedia, focusing on helping businesses grow through digital marketing strategies, training, and consulting. He is a co-author of a book on digital marketing and actively shares insights on AI tools, productivity, and effective marketing techniques across his social media platforms. His content emphasizes practical advice for marketers and business owners, showcasing his expertise in direct and digital marketing.

Favikon Authority Score : 6 761

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12. Rui Bairrada

Rui Bairrada is the CEO and Founder of Doutor Finanças, a fintech focused on financial literacy and personal finance solutions in Portugal. With a background in banking, he transitioned from a Partnership Banking Coordinator at Deutsche Bank to entrepreneurship, aiming to improve financial well-being for families. His social media presence emphasizes community engagement, innovative financial tools, and personal growth, often sharing insights from his journey and advocating for financial education.

Favikon Authority Score : 6 901

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11. Pedro Branco

Pedro Branco is a Portuguese executive search leader focused on leadership development, organizational well-being, and talent management. Through Pedro Branco & Partners, he drives executive search, coaching, and corporate training, while teaching postgraduate programs and authoring a practitioner-focused book on managing people, culture, and results. He frequently shares insights on workplace culture, outplacement, and strategic HR, combining real-world cases with theory to improve organizational performance.

Favikon Authority Score : 7 004

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10. Diego Borgo

Diego Borgo is a Web3 Executive Advisor, guiding Web3 founders to success in the ever evolving internet. With over a decade of expertise in branding and digital marketing, and 8+ years of blockchain experience, Diego guides brands through the rapidly-evolving digital wild west that is Web3 by helping them to drive commercial value and customer engagement. Diego has a wealth of experience working with global brands such as: adidas Prada G-Star Salesforce Unilever L'Oréal Mastercard Volkswagen Group Škoda Porsche Cupra Shell He also has advised and invested in more than 15 Web3 native companies. He has been featured in over 100 podcasts and nominated as one of "10 Metaverse experts to follow" by W&V, Germany's leading marketing and media portal. Diego's mission is to drive mainstream adoption of blockchain, Web3 and AI technologies, and he does this through advising, consulting, and educating the masses.

Favikon Authority Score : 7 038

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09. Miguel Stilwell d'Andrade

Miguel Stilwell d'Andrade is the CEO of EDP and EDPR, leading efforts in the energy transition with a focus on renewable energy and sustainability. He emphasizes the importance of decarbonization and innovation in energy solutions, advocating for a cleaner planet. His posts highlight significant projects, partnerships, and milestones in renewable energy, showcasing EDP's commitment to becoming coal-free by 2025 and all green by 2030. He engages with global leaders and stakeholders to drive climate action and energy resilience.

Favikon Authority Score : 7 052

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08. Mara Pereira

Portuguese-born data analyst and solopreneur known for Power BI report design and data storytelling. Former Microsoft employee who built Data Pears into a six-figure online business and now teaches others to monetize expertise via online courses and digital products. Global digital nomad sharing career pivots, scalable offers, and user-centric analytics.

Favikon Authority Score : 7 222

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07. Pedro Caramez

Pedro Caramez is a LinkedIn specialist and consultant with over 15 years of experience in B2B sales, recruitment, and marketing. He provides training and strategic consulting to help businesses leverage LinkedIn for social selling and employer branding. An avid runner, he shares insights on personal development through running and networking. His content focuses on enhancing professional visibility and building meaningful connections on LinkedIn, often using personal anecdotes from his marathon experiences to inspire others.

Favikon Authority Score : 7 266

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06. Jamal Reimer

Jamal Reimer is an enterprise sales expert with over 20 years of experience, specializing in coaching sellers to close large deals. He has successfully closed multiple $50M+ deals and is the author of 'Mega Deal Secrets.' His content focuses on strategies for navigating complex sales cycles, engaging executives, and building effective sales teams. He shares insights on overcoming challenges in enterprise sales and emphasizes the importance of deep account research and relationship building.

Favikon Authority Score : 7 318

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05. Norton Sousa

Norton Sousa is a Talent Acquisition professional overseeing recruitment efforts across technology, operations, and human resources. He focuses on improving hiring processes, enhancing employer branding, and ensuring a positive experience for candidates. His background includes work in automotive, creator economy, gaming, e-learning, and other sectors. Norton supports flexible work arrangements, particularly remote work, and emphasizes the role of personal branding in recruitment. He also prioritizes employee well-being, valuing flexibility and autonomy in the workplace. On LinkedIn, he regularly shares practical insights and advice for job seekers and recruiters alike.

Favikon Authority Score : 7 533

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04. Sofia Manso

Sofia Manso is the CEO of Academia da Felicidade and Director of People and Happiness at Grupo Bernardo da Costa. She focuses on organizational culture, leadership, and employee well-being, advocating for a human-centered approach in workplaces. Her content often discusses the importance of happiness in organizations, personal development, and the impact of leadership on employee satisfaction. She actively engages in discussions about workplace dynamics and the role of happiness in productivity.

Favikon Authority Score : 7 924

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03. José Manuel Fernandes

José Manuel Fernandes is a seasoned sales and marketing professional from Portugal with over 20 years of experience. He specializes in New Business and CRM Management, focusing on international markets. As a trainer and guest lecturer, he emphasizes the importance of practical experience in education. His content on LinkedIn reflects a strong commitment to leadership, team development, and the value of personal growth, often sharing insights on effective management and organizational culture.

Favikon Authority Score : 8 021

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02. Ricardo Costa

Ricardo Costa is a prominent figure in leadership and humanized management, with a strong focus on employee happiness and well-being. He serves as Chairman of Grupo Bernardo da Costa and is an influential voice on LinkedIn, advocating for flexible work environments and empathetic leadership. His posts emphasize the importance of trust, understanding, and personal growth in the workplace. He is also a published author and honorary consul, actively participating in discussions about economic and social development in Portugal.

Favikon Authority Score : 8 373

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01. Celso Lascasas

Celso Lascasas is a Portuguese entrepreneur and investor, founder of the Laskasas Group, which operates in the furniture and real estate sectors. With over 20 years of experience, he shares insights on entrepreneurship, innovation, and business growth. His social media presence emphasizes motivational content, personal achievements, and community engagement, particularly in supporting Portuguese immigrants. He actively promotes events and initiatives aimed at inspiring others to pursue their entrepreneurial dreams.

Favikon Authority Score : 8 491

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Also See 👀
‍🏆 TOP 20 B2B INFLUENCERS IN SPAIN ON SOCIAL MEDIA IN 2026
‍🏆 TOP 200 B2B INFLUENCERS IN PORTUGAL
‍HOW DOES FAVIKON RANK INFLUENCERS?