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Top 20 Beauty Bloggers in Italy in 2025

Italy’s beauty scene in 2025 is led by creators who inspire millions with their skincare tips, makeup tutorials, and fashion advice. This list highlights the 20 most influential bloggers making an impact across platforms and brands.

August 26, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Beauty Bloggers in Italy in 2025:

20. Sara Costantini

Sara Costantini is a fashion and beauty enthusiast sharing insights on trends, makeup, and skincare. Her content is vibrant and engaging, often featuring outfit inspirations and product recommendations. She collaborates with brands like Garnier and Pupa Milano, showcasing a mix of high and low-cost beauty products. Sara's posts encourage interaction, inviting her audience to share their opinions on fashion choices and beauty tips.

Favikon Authority Score: 8 254 pts

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19. Carlotta Bertotti

Carlotta Bertotti is an acting student and jewelry enthusiast who challenges beauty standards through her unique blue birthmark. Her Instagram showcases a blend of beauty routines, fashion insights, and personal reflections, engaging a community interested in self-expression and aesthetics. She is represented by @oneshot_agency and actively promotes various cosmetic brands, reflecting her passion for beauty and style.

Favikon Authority Score: 8 304 pts

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18. Federica Ricci

Federica Ricci, known as La Snika, is a makeup artist and content creator specializing in beauty, fashion, and travel. She shares insights on beauty techniques, lifestyle vlogs, and healthy food tips across her social media platforms. With a focus on empowering her audience to embrace their best selves, she collaborates with brands like Charlotte Tilbury and NABLA Cosmetics, showcasing products and beauty hacks. Her engaging content resonates with a diverse audience, particularly in the beauty and lifestyle sectors.

Favikon Authority Score: 8 439 pts

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17. Angela Akoli

Angela Akoli is a vibrant content creator known for her engaging YouTube vlogs and lifestyle posts across social media platforms. She shares personal experiences, fashion hauls, and relatable moments, often inviting her audience into her daily life. With a focus on authenticity, her content resonates with young audiences, particularly in the Albanian community. Angela actively promotes brands through collaborations, showcasing her style and personality in a fun and approachable manner.

Favikon Authority Score: 8 453 pts

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16. Noemi Sansoldo

Noemi Sansoldo is a beauty and skincare enthusiast with a strong presence on TikTok, where she shares hair and beauty hacks, amassing over 2 million followers. She promotes K-Beauty through her brand Yepoda, emphasizing natural and cruelty-free skincare products. Her content often features hairstyle tutorials and product endorsements, showcasing her expertise in beauty trends and skincare routines.

Favikon Authority Score:  8 507 pts

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15. Irene Prosperi

Irene Prosperi is a beauty and makeup enthusiast based in Rome, Italy, with a strong presence on TikTok and Instagram. She shares skin positivity, makeup tips, and product reviews, engaging her audience with relatable content and personal experiences. With over 580k followers on TikTok, her posts often feature collaborations with beauty brands, showcasing new products and makeup techniques. Irene's content is vibrant and interactive, appealing to a community interested in beauty and self-expression.

Favikon Authority Score: 8 577 pts

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14. Nora | soloeleonora

Nora aka soloeleonora is a lifestyle content creator focused on personal growth, self-care, and wellness. She shares motivational tips, beauty routines, and insights on manifesting one's best self through her social media platforms. With a strong presence on Instagram and YouTube, she engages her audience with relatable content, including book promotions and personal anecdotes. Her work emphasizes empowerment, particularly for women, and she actively encourages her followers to embrace their individuality and pursue their dreams.

Favikon Authority Score: 8 607 pts

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13. Gaia Garavaglia

Gaia Garavaglia is a dynamic presence in the media landscape, engaging audiences through radio, social media, and live performances. She shares personal experiences and gratitude towards her collaborators, showcasing her journey in the entertainment industry. Her content often features fashion, lifestyle, and promotional partnerships, reflecting her vibrant personality and connection with her audience. With a strong following, she effectively combines personal storytelling with brand collaborations.

Favikon Authority Score: 8 619 pts

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12. Cristina Fogazzi

Cristina Fogazzi, known as L'Estetista Cinica, is a beauty expert and influencer based in Milan. She shares candid beauty advice, skincare tips, and humorous insights about body positivity and self-acceptance. Her content spans Instagram and TikTok, where she engages her audience with tutorials, product recommendations, and personal anecdotes. Cristina promotes her brand, Veralab, and emphasizes the importance of self-love and realistic beauty standards.

Favikon Authority Score: 8 725 pts

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11. Eleonora Tani

Eleonora Tani is a vibrant content creator known for her engaging presence on platforms like YouTube and TikTok. She focuses on beauty, fashion, and lifestyle, sharing vlogs, product reviews, and personal experiences. Her content often features collaborations with brands, particularly in the beauty sector, and she actively engages with her audience through interactive posts. Eleonora's work reflects a passion for travel, food, and makeup, making her a relatable figure in the lifestyle influencer space.

Favikon Authority Score:  8 736 pts

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10. Adele Maina

Adele Maina is an Italian content creator known for her engaging ASMR lifestyle and beauty videos on TikTok and Instagram. With a following of over 1.5 million on TikTok, she shares makeup routines, skincare tips, and personal vlogs, often incorporating popular beauty brands. Her content is characterized by a focus on self-care and beauty, appealing to a young audience interested in lifestyle and wellness.

Favikon Authority Score:  8 738 pts

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9. Jori Delli

Jori Delli is a fashion and beauty enthusiast, sharing her love for makeup, skincare, and stylish outfits on Instagram and TikTok. She often features her family, particularly her child, and promotes various brands through her posts. Her content includes personal anecdotes, beauty tips, and fashion showcases, reflecting her vibrant lifestyle. Jori's posts resonate with a youthful audience, and she engages with her followers through relatable humor and lifestyle updates.

Favikon Authority Score: 8 738 pts

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8. Ludovica Coscione

Ludovica Coscione is a prominent figure in the beauty and lifestyle space, known for her engaging content on Instagram and TikTok. She frequently collaborates with major brands like Lancôme and L'Oréal, showcasing makeup and skincare products. Her posts often reflect a blend of personal experiences and promotional content, resonating with a youthful audience. With a focus on beauty, fashion, and self-expression, she has cultivated a strong online presence, particularly among fans of pop culture and beauty trends.

Favikon Authority Score: 8 751 pts

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7. Hanna Raponi

Hanna Raponi is an Italian content creator known for her engaging posts on TikTok and Instagram, focusing on lifestyle, beauty, and personal experiences. She shares relatable content about her daily life, including fashion, meditation, and outdoor adventures. Her posts often highlight her love for nature and self-improvement, resonating with a community that values authenticity and personal growth.

Favikon Authority Score: 8 759 pts

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6. Glenda Resta

Glenda Resta is a beauty content creator on TikTok, sharing engaging and humorous posts about beauty products, skincare, and personal experiences. Her content often includes product reviews, makeup tips, and relatable anecdotes, appealing to a wide audience interested in beauty and lifestyle. She collaborates with brands like Nyx Cosmetics and L’Oréal Paris, showcasing her expertise in beauty trends and product recommendations.

Favikon Authority Score: 8 788 pts

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5. Athena | athenabettelli

Athena is a bilingual content creator on TikTok, engaging her audience with a mix of personal anecdotes, beauty tutorials, and social commentary. Her posts often reflect her vibrant personality, showcasing her makeup skills and lifestyle while addressing societal issues. She actively promotes charitable causes and encourages her followers to support various organizations. With a strong presence in the beauty and lifestyle niche, Athena connects with her audience through relatable content and interactive challenges.

Favikon Authority Score: 8 845 pts

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4. Clio Zammatteo

Clio Zammatteo, known as ClioMakeUp, is a prominent beauty influencer and makeup artist based in Italy. She shares makeup tutorials, product reviews, and beauty tips across various platforms, including Instagram, TikTok, and YouTube. Clio emphasizes accessible beauty, encouraging self-expression and fun in makeup. Her content often features collaborations with brands and events, showcasing her products in over 100 stores across Italy. Clio's engaging personality and expertise make her a trusted figure in the beauty community.

Favikon Authority Score: 8 859 pts

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3. Alice Muzza

Alice Muzza is a prominent social media creator known for her engaging TikTok and Instagram content, focusing on beauty, lifestyle, and personal experiences. She frequently collaborates with brands like Nyx Cosmetics and Labello, showcasing makeup products and fashion. Her posts often feature humor and relatable moments, appealing to a young audience interested in beauty trends and lifestyle tips. Alice's vibrant personality shines through her content, making her a favorite among followers who appreciate authenticity and creativity.

Favikon Authority Score: 8 889 pts

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2. Chiara Facchetti

Chiara Facchetti is a prominent content creator specializing in lifestyle and beauty, with a significant following on TikTok (760k) and YouTube (790k). Her content often features personal experiences, product reviews, and family-oriented themes, engaging a diverse audience. Chiara actively collaborates with brands, showcasing products through vlogs and lifestyle videos, and is represented by Dequa Studio for business inquiries.

Favikon Authority Score: 9 075 pts

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1. Sofia Crisafulli

Sofia Crisafulli is a mom lifestyle and beauty content creator active on Instagram, TikTok, and YouTube. Her posts often feature personal moments with her family, beauty tips, and relatable parenting experiences. She engages her audience with a warm and approachable style, sharing snippets of her daily life and beauty routines. Sofia's content resonates with a community interested in motherhood and beauty, making her a relatable figure for many young parents.

Favikon Authority Score: 9 277 pts

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