Top 20 Beauty Bloggers in the US in 2026

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Here's the list of the Top 20 Beauty Bloggers in the US in 2026: 

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20. Leilani Green

Leilani Green is a prominent beauty influencer known for her engaging makeup tutorials and collaborations with major brands like Sephora. Her content primarily focuses on makeup transformations, product reviews, and beauty tips, showcasing her expertise in the cosmetics industry. With a strong presence on TikTok and Instagram, she connects with her audience through relatable content and personal anecdotes, often highlighting her own product collaborations. Leilani's vibrant personality and creativity resonate with beauty enthusiasts and aspiring makeup artists.

Favikon Authority Score : 9 251 pts

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19. Jackie Aina

Jackie Aina is a prominent beauty influencer and co-founder of FORVR Mood, a brand available at Sephora. Based in Los Angeles, she focuses on changing beauty standards and advocating for inclusivity in the beauty industry. Her content spans makeup tutorials, self-care routines, and discussions on individuality, particularly within the Black community. Aina actively engages with her audience through various platforms, promoting empowerment and representation in beauty.

Favikon Authority Score : 9 262 pts

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18. Beheshteh Sadeghi

Beheshteh Sadeghi is a balayage expert based in Los Angeles, specializing in hair coloring, highlights, and haircuts. She shares detailed DIY recipes for hair care using natural ingredients like avocado and rosemary oil, promoting hair growth and health. Her Instagram presence showcases her work, client transformations, and hair care tips, engaging a broad audience interested in beauty and hair care.

Favikon Authority Score : 9 285 pts

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17. AlyForLife

Aly is a vibrant content creator known for her engaging 'Get Ready With Me' (GRWM) videos featuring her cat, Jasper. With a strong presence on TikTok and Instagram, she emphasizes self-expression and fun in her content, often showcasing fashion hauls and makeup tutorials. Her posts resonate with a youthful audience, celebrating individuality and creativity. Aly's content frequently includes playful interactions with her pet, making her relatable and entertaining.

Favikon Authority Score : 9 300 pts

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16. Stash

Stash is a creative content creator focused on hair styling and beauty tips, primarily on TikTok and YouTube. Their posts often feature unique hair experiments, tutorials, and product promotions, engaging a wide audience with entertaining and informative content. Stash collaborates with brands like Based Bodyworks, showcasing various hair products and techniques. The content is characterized by a playful and experimental approach to hair care, appealing to a diverse demographic interested in beauty and self-expression.

Favikon Authority Score : 9 305 pts

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15. Jeffree Star

Jeffree Star is a prominent makeup mogul and cosmetics creator, known for his brand Jeffree Star Cosmetics. He is also a singer, songwriter, and fashion enthusiast. Based in Wyoming, Jeffree has expanded his ventures to include a yak ranch, showcasing a diverse lifestyle. His social media presence is characterized by makeup reviews, product launches, and personal updates, often featuring collaborations with other artists. Jeffree is recognized for his bold and innovative approach to beauty and fashion.

Favikon Authority Score : 9 307 pts

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14. Jayda Cheaves

Jayda Wayda is a prominent TikTok creator known for her engaging and vibrant content, often featuring beauty tips, lifestyle insights, and personal anecdotes. She promotes her beauty brand, Jayda Cheaves Beauty, and shares her journey in fitness and self-improvement. Her posts resonate with a youthful audience, showcasing a blend of humor and authenticity, while also emphasizing the importance of self-love and confidence.

Favikon Authority Score : 9 338 pts

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13. Brynne Marie

Brynne Marie is a 26-year-old beauty, lifestyle, and fashion content creator known for her engaging presence on TikTok and Instagram. With over 5 million followers on TikTok, she shares makeup tutorials, vlogs, and personal insights, often collaborating with brands like Benefit Cosmetics and EVRY JEWELS. Her content reflects a vibrant and relatable style, appealing to a young audience interested in beauty and lifestyle trends.

Favikon Authority Score : 9 339 pts

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12. Mikayla Nogueira Hawken

Mikayla Nogueira is a prominent makeup artist and content creator known for her engaging beauty tutorials and authentic personality. With over 16 million followers on TikTok and 3 million on Instagram, she has quickly risen to fame since entering the influencer space in 2020. Mikayla is the founder of Point of View, a beauty brand, and has been recognized in Forbes 30 Under 30. Her content includes makeup reviews, lifestyle posts, and personal reflections, showcasing her journey and passion for beauty.

Favikon Authority Score : 9 355 pts

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11. Dakota Latalladi

Dakota Latalladi is a Puerto Rican content creator based in Florida, known for her engaging DIY and beauty tutorials, particularly focusing on curly hair routines and nail art. Her social media presence showcases a vibrant personality, often sharing personal moments and cultural references, especially related to Puerto Rican identity. With a significant following on TikTok and Instagram, she combines humor and creativity in her posts, appealing to a youthful audience interested in beauty and lifestyle content.

Favikon Authority Score : 9 365 pts

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10. Brad Mondo

Brad Mondo is a prominent hairdresser and social media personality known for his engaging content focused on hair transformations and reactions to hair dye fails. He operates brands XMONDO Hair and XMONDO Color, showcasing his expertise in hair care and styling. His TikTok and YouTube channels feature entertaining and educational videos, where he reacts to various hair disasters, providing tips and insights for viewers. His content resonates with a wide audience interested in hair trends and DIY hair care.

Favikon Authority Score : 9 379 pts

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9. Itati A. Lopez

Itati A. Lopez is a prominent social media personality and CEO of Viyant Beauty, known for her engaging TikTok and Instagram content. She shares personal insights, beauty tips, and lifestyle updates, often featuring her wedding and daily life. Itati hosts a podcast titled 'Suelta La Lengua Con Itati,' where she discusses various topics with a light-hearted approach. Her posts reflect a strong connection with her audience, showcasing giveaways and collaborations with brands, particularly in the beauty and lifestyle sectors.

Favikon Authority Score : 9 399 pts

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8. Samara Boulter

Samara Boulter is a vibrant social media personality known for her engaging TikTok and Instagram content, where she showcases her unique style as a 'pink diva mermaid queen.' With a significant following, she shares beauty tips, personal moments, and collaborations with brands, particularly in the beauty industry. Her posts often highlight her close friendships and playful personality, making her a relatable figure among her audience.

Favikon Authority Score : 9 422 pts

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7. Jessica Alba

Jessica Alba is a multifaceted entrepreneur and actress, known for founding The Honest Company, which focuses on eco-friendly consumer products. She shares insights into her family life, wellness, and beauty tips across her social media platforms. Alba's content often highlights her personal experiences as a mother and her passion for healthy living, while also showcasing her involvement in various fashion and lifestyle events. She engages with her audience through relatable posts and collaborations with other influencers.

Favikon Authority Score : 9 440 pts

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6. Erika Titus

Erika is a vibrant social media personality known for her engaging TikTok and Instagram content, often featuring personal anecdotes, beauty tips, and lifestyle updates. She actively interacts with her audience, sharing moments from her life and promoting brands like Innisfree and HapaKristin. Erika's posts reflect a playful and relatable style, often incorporating humor and personal reflections. She also hosts meet-and-greet events, fostering a strong connection with her followers.

Favikon Authority Score : 9 463 pts

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5. Vic Blends

VicBlends is a barber and podcaster known for giving free haircuts and sharing motivational content. He hosts the DeepCut Podcast, featuring notable guests like Barack Obama and Teddy Swims. His social media presence emphasizes community engagement, personal growth, and positive vibes, often highlighting charitable efforts and personal stories. He actively promotes men's health awareness through partnerships with brands like Gillette and Movember.

Favikon Authority Score : 9 505 pts

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4. Salish

Salish is a teen TikTok creator known for fashion drops, brand collaborations, and upbeat, fan-focused content. Posts center on outfits, merch launches, store appearances, and partnerships with brands like Sincerely Yours and Sephora. The feed highlights lifestyle and fashion, with personal moments and family involvement.

Favikon Authority Score : 9 560 pts

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3. Huda Kattan

Huda Kattan is the Founder & Co-CEO of Huda Beauty, recognized as the #1 Beauty Influencer on Instagram. Her social media presence highlights her entrepreneurial journey, brand achievements, and collaborations within the beauty industry. Kattan shares insights on beauty trends, product launches, and her team's efforts, showcasing a strong connection with her audience through engaging content.

Favikon Authority Score : 9 561 pts

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2. James Charles

James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.

Favikon Authority Score : 9 636 pts

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1. Kylie Jenner

Kylie Jenner is a prominent figure in the beauty and fashion industry, known for her successful brands Kylie Cosmetics and KHY. Her social media presence is characterized by beauty tutorials, behind-the-scenes content, and product launches. She frequently collaborates with high-profile designers and brands, showcasing her influence in the fashion world. Kylie also shares personal moments, family interactions, and lifestyle content, engaging a vast audience across multiple platforms.

Favikon Authority Score : 10 000 pts

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