Top 20 Beauty Industry Influencers on Social Media in the UK in 2025

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Here’s the list of the Top 20 Beauty Industry Influencers on Social Media in the UK in 2025:

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‍20. Anastasia Nikulina

Anastasia Nikulina is a renowned beauty entrepreneur and lash educator based in London, with a global community of over 5,000 students across 70+ countries. She specializes in eyelash extensions, offering both online and in-person courses. Anastasia has received multiple awards, including 'Gold Trainer' by London Lash, and is known for her innovative techniques and masterclasses. She actively engages with her audience through social media, sharing tips, tutorials, and insights into the lash industry.

Authority Score : 4 242 pts

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19. Samantha Zimmerman

Samantha Zimmerman is the Head of Beauty at BRiMM and a former beauty editor at Grazia UK. She has a strong presence in the beauty industry, sharing insights on beauty products, personal experiences, and events. Her content often highlights her entrepreneurial journey, including her previous role as the founder of Curate Beauty. Samantha engages with her audience through personal stories, beauty tips, and event highlights, showcasing her expertise and passion for beauty and wellness.

Authority Score : 4 601 pts

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18. Jamelia Donaldson

Jamelia Donaldson is a beauty entrepreneur and founder of TreasureTress, a subscription service for textured hair products. She is a keynote speaker advocating for representation and empowerment of women in business, particularly in the beauty industry. Her content focuses on personal branding, networking, and the importance of visibility for women entrepreneurs. Jamelia has received multiple awards for her contributions to the beauty sector and actively engages in discussions about cultural identity and the challenges faced by Black women in business.

Authority Score : 4 738 pts

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17. Claudia Sardi

Claudia Sardi is a specialist and educator in the beauty industry, focusing on lash and brow treatments. She operates an award-winning salon in Northampton, UK, and shares engaging content on TikTok and Instagram, showcasing her work and educating clients about beauty care. Her posts often highlight client transformations, beauty tips, and humorous insights into the beauty industry, attracting a significant following and engagement.

Authority Score : 4 898 pts

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16. Shavata Singh

Shavata Singh is a beauty expert with over 20 years of experience in luxury brows and lashes. She operates multiple locations across the UK, including Harvey Nichols and Boots, offering bespoke beauty treatments. Her social media showcases her expertise in brow shaping, lash lifts, and bridal beauty packages, emphasizing quality and personalized service. Shavata's brand is built on a legacy of passion and precision, appealing to clients seeking high-end beauty solutions.

Authority Score : 4 918 pts

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15. Sophie Mulgrew

Sophie Mulgrew is a brow lamination specialist and educator based in Manchester, UK. She offers training through her academy and promotes her beauty services on Instagram, showcasing her expertise in brow and lash treatments. Her posts highlight her skills, new salon space, and the importance of pre-booking appointments. With a strong focus on client satisfaction and precision, she engages her audience with relatable content about beauty business ownership.

Authority Score : 4 940 pts

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14. Arianne Angove

Arianne Angove is a multi-award-winning lash artist and educator based in Cardiff, Wales. She is the founder of Always Bonita Beauty, offering lash services and training programs. Arianne is passionate about empowering others in the beauty industry, providing hands-on education in lash extensions and brow lamination. She actively engages with her community through workshops and mentorship, emphasizing inclusivity and ongoing support for her students. Her content showcases beauty techniques, personal reflections, and business insights.

Authority Score : 5 334 pts

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13. Carrie Kershaw Landy

Carrie Kershaw Landy is a three-time award-winning PMU artist and trainer based in Kent, London. She specializes in empowering women through her training programs in Lip Blush and other PMU services. Her social media presence focuses on beauty, aesthetics, and personal development, encouraging aspiring artists to build successful careers in the PMU industry. She actively engages with her audience, promoting her training courses and sharing success stories of her students.

Authority Score : 5 595 pts

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12. Kimberley Grace

Kimberley Grace is a Registered Nurse and Aesthetics Educator specializing in beauty training, particularly in lash artistry. She offers courses in lashes, nails, and facials, emphasizing empowerment and community support for aspiring beauty professionals. Her content often highlights personal experiences in the beauty industry, promoting continuous learning and inclusivity. With a strong focus on building a supportive network, she engages her audience through relatable posts and educational opportunities.

Authority Score : 5 666 pts

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11. Joely Gabrielle Sanderson

Joely Gabrielle Sanderson is a brand founder and consultant, actively engaged in the beauty and wellness industry. She shares insights on makeup, skincare, and her journey in launching a supplement brand focused on digestive health. Her content often features personal anecdotes, product recommendations, and updates on her business ventures, including a focus on community engagement through newsletters. Joely's posts reflect her expertise in beauty and her commitment to promoting wellness.

Authority Score : 5 794 pts

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10. Hollie Bedford

Owner of Lash Huns, an award-winning lash brand and supplier based in Kidderminster. With over six years of experience as a lash artist, she focuses on providing professional lash products and services. Her social media presence highlights her expertise in lash artistry, client engagement, and product promotions, including eco-friendly initiatives like planting a tree for every order. She actively welcomes new clients and shares insights into her business journey and salon renovations.

Authority Score : 6 070 pts

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09. Novo Cosmetics

A highly awarded aesthetics practitioner based in Lincolnshire, specializing in semi-permanent makeup (SPMU) and facial rejuvenation techniques. Known for expertise in ombré brows and lip enhancements, the creator shares transformative beauty treatments and client success stories on Instagram. Engaging content highlights the artistry of aesthetic procedures, client satisfaction, and educational insights into the beauty industry.

Authority Score : 6 127 pts

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08. Georgia Beattie

Georgia Beattie is a prominent brow artist and educator known for her expertise in brow lamination and shaping. With a decade of experience, she runs Brow Envy and actively participates in industry events, including judging competitions. Her social media showcases transformations, product recommendations, and training opportunities, attracting a dedicated following. Georgia emphasizes staying updated with trends and offers masterclasses for aspiring brow artists, making her a key figure in the beauty community.

Authority Score : 6 216 pts

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07. Hayley Grocott

Hayley Grocott is a passionate brow artist based in Chesterfield, Derbyshire, specializing in brow maintenance treatments like Hybrid Shape & Stain and freckle tattoos. She actively engages her audience with promotional posts, giveaways, and client testimonials, showcasing her expertise in enhancing natural beauty. Her content emphasizes confidence and self-care, appealing to clients seeking personalized beauty services. Hayley is also a co-founder of @nomoretattz, focusing on helping clients feel confident through her artistry.

Authority Score : 6 346 pts

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06. Zoe Trigwell

Zoe Trigwell is the founder and CEO of Trigwell Cosmetics, a vegan and cruelty-free beauty brand. With over 10 years of experience in the beauty industry, she focuses on creating high-quality products at accessible prices. Her social media presence highlights her journey as a bride-to-be, sharing personal moments and insights into wedding planning while engaging with her audience through relatable content. Zoe emphasizes creativity, confidence, and community support in her posts.

Authority Score : 6 393 pts

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05. Imogen Southwood

Imogen Southwood is a master lash artist, trainer, and mentor based in the UK. She runs the iLashed Academy, providing training and products for aspiring lash technicians. With over 500 students, she emphasizes skill development and client satisfaction in her posts. Her content focuses on lash techniques, business growth, and personal experiences in the beauty industry, showcasing transformations and educational tips. Imogen is also recognized as a young entrepreneur winner, highlighting her success in the beauty sector.

Authority Score : 6 552 pts

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04. Tara Lalvani

Tara Lalvani is the founder and CEO of Beautifect, a beauty tech company revolutionizing makeup application. With a background as a dental surgeon, she transitioned into entrepreneurship, focusing on innovative beauty solutions. Her social media presence emphasizes empowerment, work-life balance, and the importance of self-belief. Tara actively engages with her audience, sharing insights on leadership, product development, and the challenges of being a female entrepreneur. She advocates for women in business and promotes a community of support among female founders.

Authority Score : 7 103 pts

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03. Amanda Caroline Cronin

Amanda Caroline Cronin is a prominent figure in the beauty and wellness industry, known for her role as the founder of Amanda Caroline Skincare and Amanda Caroline Secret Door. She is also a cast member of The Real Housewives of London, where she shares insights into her luxurious lifestyle and business ventures. Her content often highlights themes of empowerment, elegance, and personal growth, appealing to a diverse audience interested in beauty, wellness, and reality television.

Authority Score : 7 915 pts

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02. Ashley Stobart

Ashley Stobart is the founder and CEO of Cosmetic Consult, a British skincare brand known for its effective, one-step beauty solutions. With nearly two decades of experience in the beauty and wellness industry, she combines innovation with consumer insights to create products that resonate with skincare enthusiasts. As co-host of the Nip Tuck Podcast, she discusses womanhood and wellness, engaging a community that values honesty and humor. Her social media presence showcases her brand's products and personal insights into beauty and life.

Authority Score : 8 147 pts

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01. Chloe Ferry

Chloe Ferry is a prominent figure in the beauty and lifestyle space, known for her engaging content across Instagram, TikTok, and YouTube. She shares personal experiences, beauty tips, and insights into her life, including her journey with cosmetic surgery and mental health. As the owner of Chloe Ferry Cosmetics and a beauty salon, she combines her entrepreneurial spirit with a focus on self-love and empowerment, often promoting her products and collaborations with brands.

Authority Score : 8 959 pts

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