Top 20 Beauty Bloggers on social media in 2025

‍All real-time rankings of all platforms and countries are available here.

‍

‍

Here’s the list of the Top 20 Beauty Bloggers on social media in 2025:

‍

‍

20. Aila Loures

Aila Loures is a Brazilian content creator known for her engaging posts on TikTok and Instagram, where she shares humor, beauty tips, and personal anecdotes. With a significant following of over 4.5 million on TikTok, her content often features lighthearted trends, dance challenges, and relatable moments. Aila's vibrant personality shines through her interactions, making her a beloved figure among her audience. She also promotes brands through sponsored content, showcasing products in a fun and approachable manner.

Favikon Authority Score: 9 379 pts

‍

‍

View the AI-Powered Profile‍‍‍‍

‍

‍

19. Maryam Alkhalidi | مريم الخالدي

Maryam Alkhalidi is an Iraqi lifestyle influencer and content creator known for her engaging YouTube and TikTok videos. She focuses on beauty, self-love, and motivational content, often featuring makeup tutorials and personal vlogs. Her vibrant personality and positive energy resonate with her audience, making her a prominent figure in the Arab social media landscape. She actively promotes beauty products and shares her experiences, aiming to inspire her followers.

Favikon Authority Score: 9 387 pts

‍

‍

View the AI-Powered Profile

‍

‍

18. Shahad Hassan

Shahad Hassan is a prominent social media influencer based in Dubai, with a significant following on platforms like YouTube, Instagram, and TikTok. She specializes in content related to fashion, beauty, and lifestyle, offering makeup tutorials, fashion tips, and product reviews. Her engaging posts often feature collaborations with well-known brands, and she actively participates in trending challenges and themes. Shahad's content is primarily targeted towards a female audience, focusing on beauty and style.

Favikon Authority Score: 9 394 pts

‍

‍

View the AI-Powered Profile

‍

‍

17. Lenie Aycardo

Lenie Aycardo is a prominent social media creator known for her engaging content on TikTok and Instagram, showcasing beauty trends, cultural celebrations, and personal milestones. With a strong focus on motherhood and beauty, she shares her experiences as a new mom while promoting various beauty products. Her posts often highlight Filipino culture and traditions, making her a relatable figure for her audience. Lenie's vibrant personality and creative makeup tutorials resonate well with her followers, contributing to her significant online presence.

Favikon Authority Score: 9 405 pts

‍

‍

View the AI-Powered Profile

‍

‍

16. Sıla Dündar

Sıla Dündar is a Turkish content creator known for her engaging and entertaining videos on platforms like TikTok and YouTube. She collaborates with her brother and friends to produce fun challenges and lifestyle content, often featuring beauty and skincare products. Her posts frequently include brand partnerships, showcasing her influence in the beauty and lifestyle sectors. With a strong following, she focuses on creating relatable and enjoyable content that resonates with a young audience.

Favikon Authority Score: 9 409 pts

‍

‍

View the AI-Powered Profile‍

‍

‍

15. Jillian Ward

Jillian Ward is a prominent Filipino social media personality known for her engaging content across TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal moments, often highlighting her experiences in the entertainment industry. With millions of likes on her posts, she connects with her audience through relatable themes and vibrant visuals. Jillian also promotes various brands, showcasing beauty products and participating in events, making her a notable figure in the influencer space.

Favikon Authority Score: 9 417 pts

‍

‍

View the AI-Powered Profile

‍

‍

14. Kenedy Rojas

Kenedy Rojas is a prominent content creator with a strong presence on platforms like YouTube and TikTok, where she shares lifestyle, fashion, and beauty content. With over 3.7 million subscribers on YouTube, her videos often feature hauls, personal experiences, and humorous takes on everyday life. She co-hosts a podcast called 'Las Cherries,' discussing various topics with a lighthearted approach. Kenedy engages her audience through relatable content and interactive posts, making her a favorite among young viewers.

Favikon Authority Score: 9 417 pts

‍

‍

View the AI-Powered Profile

‍

‍

13. Bea Borres

Bea B is a student vlogger from the Philippines, sharing her life experiences and beauty tips on platforms like TikTok and Instagram. Her content often features personal anecdotes, beauty products, and lifestyle insights, engaging a youthful audience. She promotes various brands and products, showcasing her vibrant personality and connection with her followers. Bea's posts reflect a mix of humor and relatability, making her a popular figure among her peers.

Favikon Authority Score: 9 418 pts

‍

‍

View the AI-Powered Profile

‍

‍

12. Sofia Camila Muñoz

Sofia Camila Muñoz is a vibrant TikTok creator known for her engaging family content and beauty product endorsements. She shares personal moments, humor, and lifestyle tips, often highlighting her love for her children and family. Her posts frequently feature beauty products, showcasing her partnership with brands like Kaba and D'Luchi. With a strong presence on TikTok, she connects with her audience through relatable and entertaining content, often directing them to her Instagram for more updates.

Favikon Authority Score: 9 424 pts

‍

‍

View the AI-Powered Profile

‍

‍

11. Mariale Marrero

Mariale is a prominent beauty and lifestyle content creator based in Los Angeles, known for her engaging videos on makeup, skincare, and beauty hacks. She has a significant following across platforms like YouTube and Instagram, where she shares tutorials, product reviews, and giveaways. Mariale collaborates with various beauty brands, showcasing products and promoting self-care routines. Her content is characterized by a positive and approachable style, appealing to a diverse audience interested in beauty and lifestyle.

Favikon Authority Score: 9 435 pts

‍

‍

View the AI-Powered Profile

‍

‍

Recommended tools
Find Instagram Influencers‍Analyze your own Instagram profile‍Analyze Competitors' Instagram Profiles

‍

‍

10. Lucía Bellido

Lucía Bellido is a vibrant social media creator known for her engaging TikTok and Instagram content, focusing on beauty, fashion, and lifestyle. She shares personal anecdotes, humor, and product promotions, often collaborating with brands like SHEIN and NYX Cosmetics. Her posts reflect a youthful and playful aesthetic, appealing to a young audience interested in trends and self-expression. Lucía's content is characterized by a mix of personal insights and promotional material, showcasing her as a relatable figure in the beauty and fashion space.

Favikon Authority Score: 9 446 pts

‍

‍

View the AI-Powered Profile

‍

‍

9. Leah Halton

Leah Halton is an Australian content creator known for her engaging TikTok and Instagram posts, often featuring makeup transitions, relatable humor, and personal anecdotes. Her content resonates with a youthful audience, showcasing her lifestyle, summer experiences, and interactions with her followers. Leah's posts frequently include lighthearted themes and personal reflections, contributing to her popularity on social media platforms.

Favikon Authority Score: 9 465 pts

‍

‍

View the AI-Powered Profile‍

‍

‍

8. Faye Malisorn

Faye Peraya is a prominent Thai actress and influencer known for her work in fashion and entertainment. She is the founder of @millionsmax.official and collaborates with various brands, including Bvlgari and Cathy Doll. Her social media presence features a mix of personal moments, promotional content, and engagement with her audience, showcasing her vibrant personality and style. Faye's posts often highlight her participation in events like the Cannes Film Festival, reflecting her status in the fashion industry.

Favikon Authority Score: 9 517 pts

‍

‍

View the AI-Powered Profile

‍

‍

7. Itati A. Lopez

Itati A. Lopez is a prominent social media personality and CEO of Viyant Beauty, known for her engaging TikTok and Instagram content. She shares personal insights, beauty tips, and lifestyle updates, often featuring her wedding and daily life. Itati hosts a podcast titled 'Suelta La Lengua Con Itati,' where she discusses various topics with a light-hearted approach. Her posts reflect a strong connection with her audience, showcasing giveaways and collaborations with brands, particularly in the beauty and lifestyle sectors.

Favikon Authority Score: 9 537 pts

‍

‍

View the AI-Powered Profile

‍

‍

6. Nailea Devora

Nailea Devora is a prominent social media personality known for her engaging content across platforms like TikTok, Instagram, and YouTube. She shares a mix of lifestyle, fashion, and beauty content, often collaborating with major brands such as H&M, Chanel, and Dior. Her posts frequently include makeup tutorials, fashion tips, and humorous takes on everyday life. Nailea is also involved in mental health advocacy, partnering with organizations like Madhappy to support youth emotional health.

Favikon Authority Score: 9 579 pts

‍

‍

View the AI-Powered Profile‍

‍

‍

5. Lana Mohd

Lana Mohd is a prominent social media personality based in Dubai, with roots in Syria. She is known for her engaging content on TikTok and YouTube, where she shares trending videos, fashion looks, and lifestyle content. Her posts often feature popular trends and collaborations with brands like NARS and NYX Cosmetics. Lana's content is vibrant and appeals to a wide audience, showcasing her influence in the fashion and beauty space.

Favikon Authority Score: 9 696 pts

‍

‍

View the AI-Powered Profile‍

‍

‍

4. Huda Kattan

Huda Kattan is the Founder & Co-CEO of Huda Beauty, recognized as the #1 Beauty Influencer on Instagram. Her social media presence highlights her entrepreneurial journey, brand achievements, and collaborations within the beauty industry. Kattan shares insights on beauty trends, product launches, and her team's efforts, showcasing a strong connection with her audience through engaging content.

Favikon Authority Score: 9 675 pts

‍

‍

View the AI-Powered Profile

‍

‍

3. Cilia Ghass

Cilia Ghass is a prominent Algerian beauty and hairstyle expert with a significant following on TikTok and Instagram. She shares quick and effective hairstyle tutorials, beauty tips, and product recommendations, often featuring collaborations with beauty brands. Her content is characterized by engaging ASMR elements and a focus on practical beauty solutions, appealing to a diverse audience interested in hair care and styling.

Favikon Authority Score: 9 692 pts

‍

‍

View the AI-Powered Profile‍

‍

‍

2. Fernanda Jalil

Fernanda Jalil is a vibrant content creator known for her engaging TikTok and YouTube videos, focusing on makeup tutorials, humorous challenges, and behind-the-scenes glimpses with her best friend. With a significant following, she combines beauty and entertainment, often incorporating ASMR elements and interactive content. Her posts reflect a strong connection with her audience, showcasing creativity and a playful approach to beauty and lifestyle themes.

Favikon Authority Score: 9 735 pts

‍

‍

View the AI-Powered Profile‍

‍

‍

1. Noor Stars

Noor Stars is a prominent social media personality and YouTuber from the Middle East, known for her engaging content that spans various themes, including lifestyle, travel, and beauty. She has a significant following across platforms like Instagram and TikTok, where she shares personal experiences, beauty routines, and cultural explorations. Noor is also recognized for her collaborations with brands and her participation in campaigns, showcasing her influence in the fashion and beauty sectors.

Favikon Authority Score: 9 739 pts

‍

‍

View the AI-Powered Profile

‍

‍

Also See 👀
‍🏆 TOP 20 BEAUTY INFLUENCERS IN CANADA IN 2025
‍🏆 TOP 200 BEAUTY BLOGGERS ON SOCIAL MEDIA
‍HOW DOES FAVIKON RANK INFLUENCERS?