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Top 20 Beauty Influencers on Social Media in Argentina in 2025

Argentina’s beauty scene is thriving in 2025, and these 20 influencers are leading the way with fresh ideas and standout style. From makeup tutorials to skincare tips, they inspire audiences and set trends across the country.

August 25, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here's the list of the Top 20 Beauty Influencers on Social Media in Argentina in 2025: 

20. Ani Nijensohn

Ani Nijensohn is a prominent social media personality focusing on beauty, fashion, and lifestyle content. With a significant following on TikTok and Instagram, she shares engaging travel vlogs, beauty product reviews, and fashion tips. Her content often features her experiences in Tokyo, showcasing her love for Japanese culture and style. Ani collaborates with various beauty brands, highlighting her influence in the beauty and fashion industry.

Favikon Authority Score : 8 581 pts

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19. Lichy Dessa

Lichy Dessa is a hairstylist and beauty expert based in Argentina, specializing in hair coloring techniques and online courses for aspiring stylists. Her social media presence showcases various hair transformation techniques, product recommendations, and educational content aimed at beauty professionals. With a strong focus on blonde hair and balayage techniques, she engages her audience through tutorials and tips, promoting her beauty products and online courses.

Favikon Authority Score : 8 601 pts

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18. Aye Díaz

Aye Díaz is a content creator based in Buenos Aires, Argentina, focusing on beauty, skincare, and lifestyle. Her social media presence includes tips, reviews, and recommendations on perfumes, haircare, and makeup, appealing to a primarily female audience. She engages her followers with relatable content, DIY hacks, and personal development advice, often using humor and interactive posts to foster community engagement.

Favikon Authority Score : 8 611 pts

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17. Camila Galante

Camila Galante is a passionate entrepreneur and owner of a beauty brand, @camilagalante.co. Her social media presence is characterized by heartfelt family moments, showcasing her journey as a mother and her love for her children. She frequently shares personal experiences, parenting insights, and promotes her brand's products, often highlighting collaborations with other brands. Her content resonates with themes of love, family, and motherhood, making her a relatable figure for her audience.

Favikon Authority Score : 8 643 pts

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16. Camila Tarantino

Camila Tarantino is a professional makeup artist known for sharing makeup tips, tutorials, and product recommendations across her social media platforms. She engages her audience with practical advice on drugstore makeup, skincare prep, and innovative application techniques. Her content often features collaborations with beauty brands, showcasing her expertise in creating looks suitable for various occasions. Camila's vibrant personality and approachable style make her a relatable figure in the beauty community.

Favikon Authority Score : 8 663 pts

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15. Facundo Verdini

Facundo Verdini is a prominent hairstylist based in Buenos Aires, known for his engaging TikTok and YouTube content focused on haircuts, styling tips, and transformations. He promotes his salon, Verdini Peluqueria, and offers practical advice for achieving trendy looks. His posts often feature popular hairstyles and techniques, appealing to a wide audience interested in hair fashion and beauty. He actively engages with followers, encouraging them to share his tips and tricks.

Favikon Authority Score : 8 688 pts

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14. Anto Fossati

Anto Fossati is a beauty and empowerment advocate based in Buenos Aires, Argentina. Her social media presence focuses on perfumes, beauty products, and self-care tips, engaging her audience with product recommendations and personal insights. She actively promotes various beauty brands and encourages her followers to embrace their individuality and confidence through fragrance and makeup. Her content is vibrant and interactive, often inviting her audience to share their preferences and experiences.

Favikon Authority Score : 8 772 pts

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13. Domi Faena

Domi Faena is a vibrant social media personality known for her engaging posts that celebrate friendship, family, and self-acceptance. She shares personal experiences, often highlighting the importance of mental health and the joy of being surrounded by loved ones. Her content includes styling collaborations and beauty product promotions, reflecting her involvement in the fashion and beauty industry. Domi actively engages with her audience through relatable narratives and visually appealing content.

Favikon Authority Score : 8 774 pts

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12. Mia Rezanowicz

Mia Rezanowicz is an Argentine TikTok creator known for her engaging content that often includes personal anecdotes, beauty tips, and relatable humor. Her posts frequently utilize trending hashtags like #fyp and #parati, indicating a focus on reaching a broad audience. She interacts with her followers through lighthearted commentary and shares glimpses of her life, including family moments. Her content is casual and approachable, appealing to a youthful demographic interested in lifestyle and beauty.

Favikon Authority Score : 8 802 pts

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11. Luna Gomez

Luna Gomez is a content creator and model from Argentina, known for her engaging TikTok and Instagram posts focused on beauty, hairstyles, and personal experiences. She shares easy and creative hair tutorials, often featuring products from brands like Silfab Beauty and TRESemmé. Her content also includes humorous takes on relationships and everyday life, showcasing her relationship with her boyfriend, Mati Lopez. With a growing follower base, she emphasizes gratitude towards her audience and personal growth.

Favikon Authority Score : 8 804 pts

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10. Daniela López

Daniela López, known as Dadatina, is a licensed cosmetologist and author of the skincare guide #pielesreales. She shares accessible skincare, haircare, and makeup tips across her social media platforms, including Instagram and TikTok. Her content focuses on product reviews, skincare routines, and educational insights about cosmetic ingredients. Daniela promotes her own skincare line, ACF by Dadatina, and engages her audience with interactive Q&A sessions, making her a trusted source in the beauty community.

Favikon Authority Score : 8 852 pts

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9. Melanie Celeste

Melanie Celeste is a vibrant content creator known for her engaging presence on TikTok and YouTube. She shares personal experiences, including birthday celebrations and product hauls, while promoting her handmade accessories. Her posts often express gratitude towards her community and highlight her creative endeavors. With a focus on lifestyle and personal growth, she connects with her audience through relatable content and interactive engagement.

Favikon Authority Score : 8 875 pts

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8. Araceli González

Araceli González is a public figure and actress based in Buenos Aires, Argentina. She shares content related to her cosmetics brand, G.ara, and promotes a healthy lifestyle. Her posts often reflect personal moments, family values, and beauty tips, showcasing her products and engaging with her community. Araceli emphasizes empowerment and self-care, making her a relatable figure in the beauty and wellness space.

Favikon Authority Score : 8 896 pts

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7. Mayte Canosa

Mayte Canosa is a prominent makeup artist and content creator from Argentina, with a significant following on TikTok (over 2.5M) and YouTube (over 2.3M). Her content primarily revolves around makeup tutorials, horror storytelling, and personal vlogs, showcasing her artistic skills and engaging storytelling. She often incorporates themes of art history and personal experiences, making her relatable to a wide audience. Mayte's unique blend of beauty and narrative content sets her apart in the digital space.

Favikon Authority Score : 8 929 pts

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6. Juanita Ramos

Juanita Ramos is a prominent beauty content creator with a strong presence on TikTok and Instagram, showcasing makeup tutorials, product hauls, and personal moments. With 2 million followers on TikTok and 900k on YouTube, she engages her audience with relatable content and vibrant aesthetics. Her posts often feature collaborations with beauty brands and highlight her love for makeup, making her a key figure in the beauty influencer community.

Favikon Authority Score : 9 039 pts

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5. Cande Copello

Cande Copello is a prominent beauty and lifestyle content creator from Argentina, known for her engaging makeup tutorials and product reviews across TikTok and YouTube. With a significant following, she collaborates with brands like La Roche-Posay and SHEGLAM, showcasing her expertise in makeup trends and skincare. Cande's content often reflects her Argentine pride and incorporates elements of pop culture, particularly K-Pop and film references, appealing to a youthful audience interested in beauty and fashion.

Favikon Authority Score : 9 044 pts

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4. Aylen Park

Aylen Park is a vibrant content creator focusing on beauty, food, and travel, often featuring her mother in engaging posts. Based in Los Angeles and Orange County, she shares insights on Korean beauty trends, skincare routines, and makeup tutorials, appealing to a diverse audience. With a strong presence on TikTok and YouTube, she has garnered millions of likes through her relatable and fun content, showcasing products and experiences that resonate with her followers.

Favikon Authority Score : 9 051 pts

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3. Facundo Navajas

Facundo Navajas is a professional barber and content creator known for his engaging social media presence. He shares insights into his barbering techniques, personal experiences, and interactions with celebrities. His content includes vlogs, tips on haircuts, and motivational messages, appealing to a young audience interested in barbering and lifestyle. He actively promotes his barber shop and engages with his followers through various platforms, showcasing his work and personal life.

Favikon Authority Score : 9 062 pts

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2. Cata Reyes

Cata Reyes is a prominent content creator known for her engaging makeup tutorials and lifestyle posts on TikTok and Instagram. With a focus on beauty trends, she showcases various makeup styles, often inspired by pop culture and personal experiences. Her content resonates with a youthful audience, particularly in Argentina, where she combines humor and creativity in her videos. Cata actively interacts with her followers, offering insights into her makeup process and personal life, making her a relatable figure in the beauty community.

Favikon Authority Score : 9 148 pts

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1. Joel Balbuena

Joel Balbuena is a hair colorist and stylist based in Villa Urquiza, Argentina. He is the creator of Balbuena Studio, where he offers hair transformation services. His social media presence focuses on showcasing hair transformations, client testimonials, and promotional offers. He actively engages with his audience through TikTok and Instagram, sharing tips and insights related to hair care and styling. Joel also participates in community support initiatives, particularly for individuals in need, highlighting his commitment to social causes.

Favikon Authority Score : 9 158 pts

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