Top 20 Beauty Influencers in Australia in 2026

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Here's the list of the Top 20 Beauty Influencers in Australia in 2026: 

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20. Olivia Calabio Scanu

Olivia Calabio Scanu is a Sydney-based entrepreneur and CEO of Avilo by Olivia, specializing in curly hair care products. Her social media presence focuses on curly hair tips, self-care routines, and fashion collaborations, particularly with brands like Fashion Nova. Olivia shares personal milestones, including her recent wedding, and engages her audience with relatable content about embracing natural curls. She promotes her brand through tutorials and product launches, fostering a community around curly hair care.

Favikon Authority Score : 8 636 pts

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19. Miss Jackson

Miss Jackson is a vibrant drag performer and beauty enthusiast based in Australia, known for her engaging TikTok and Instagram content that showcases makeup tutorials, drag performances, and fashion. She actively promotes brands like SHEIN and engages with her audience through relatable and entertaining posts, often highlighting her experiences in the drag scene. Her content is infused with a playful spirit, often using the hashtag #virgoenergy, and she is involved in local events like CLUB GLOSS, celebrating queer culture.

Favikon Authority Score : 8 647 pts

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18. Laura Bui

Laura Bui is a Melbourne-based influencer known for her vibrant beauty and lifestyle content on Instagram. She frequently collaborates with brands like YesStyle and Huda Beauty, showcasing products through engaging posts that often include promotional codes. Her content features a mix of beauty tips, product reviews, and interactive questions, encouraging audience participation. With a strong following, she effectively engages her audience with relatable and visually appealing content.

Favikon Authority Score : 8 655 pts

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17. Emma MacDonald

Emma MacDonald is a vibrant content creator based in Sydney, Australia, known for her engaging TikTok and Instagram posts that focus on beauty, fashion, and lifestyle. She shares makeup tutorials, outfit inspirations, and personal anecdotes, fostering a strong connection with her audience. Emma's content is characterized by a casual and approachable style, making her relatable to her followers. She actively engages with her community, often expressing gratitude for their support and sharing her experiences.

Favikon Authority Score : 8 659 pts

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16. Belinda Lee Mills

Belinda Lee Mills is a prominent hair artist and ambassador for several hair care brands, including EVO and OLAPLEX. She shares hair transformation tips, styling techniques, and personal stories that inspire confidence and self-care among her followers. Her content often highlights the importance of kindness and community support, showcasing her passion for helping others feel beautiful. With a significant presence on Instagram and TikTok, she engages a wide audience interested in hair care and beauty.

Favikon Authority Score : 8 676 pts

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15. Martha Kalifatidis

Martha Kalifatidis is a prominent TikTok creator known for her engaging content that often features humor, fashion, and lifestyle themes. She frequently collaborates with brands, showcasing products in a relatable manner. Her posts reflect a blend of personal anecdotes and promotional content, particularly in the beauty and fashion sectors. With a significant following, she engages her audience through relatable experiences and trendy topics, making her a notable figure in the influencer space.

Favikon Authority Score : 8 677 pts

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14. Helina | barefacebrowsbyhelina

Helina is a skilled brow artist based in Bli Bli, Australia, known for her innovative #bfblami technique. She shares engaging content on TikTok and Instagram, focusing on eyebrow styling, lamination, and beauty tips. Helina promotes sustainable beauty practices and actively interacts with her audience through tutorials and personal insights. She also hosts the 'Barefaced and Naked' podcast, discussing beauty trends and techniques, making her a prominent figure in the beauty community.

Favikon Authority Score : 8 679 pts

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13. Michelle Wong

Dr. Michelle Wong is a chemistry PhD and cosmetic scientist based in Australia, specializing in beauty science. She educates her audience on the science behind skincare and haircare products through various platforms, including YouTube and Instagram. Her content focuses on debunking myths, providing evidence-based insights, and offering practical advice on product efficacy. She is also the author of 'The Science of Beauty', which aims to simplify complex scientific concepts for consumers.

Favikon Authority Score : 8 679 pts

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12. Tatenda Luna

Tatenda Luna is a beauty and lifestyle content creator based in Melbourne, Australia. She shares engaging posts about skincare, makeup, and personal experiences, often featuring brands like Fenty Beauty and L’Oréal Paris. Her content includes tutorials, product reviews, and lifestyle vlogs, showcasing her vibrant personality and love for beauty. Tatenda actively promotes women's empowerment and addresses social issues like street harassment, making her a relatable figure in the beauty community.

Favikon Authority Score : 8 693 pts

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11. Brandon Scott

Brandon Scott is a prominent beauty content creator known for his innovative makeup tutorials and transformations, particularly inspired by pop culture phenomena like 'Euphoria' and 'Wicked'. With a significant following on TikTok and Instagram, he engages audiences through creative makeup looks, product reviews, and personal reflections on masculinity in beauty. His content often features collaborations with major beauty brands, showcasing a blend of artistry and personal storytelling.

Favikon Authority Score : 8 714 pts

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10. Ashlee Day

Ashlee Day is a prominent beauty creator and TikTok influencer, recognized as the 2024 TikTok Beauty Creator of the Year. With a following of 1.1 million on TikTok, she shares engaging makeup tutorials, product reviews, and beauty tips. Her content often features collaborations with major beauty brands and emphasizes affordable makeup solutions. Ashlee actively promotes her makeup classes and engages her audience with relatable humor and personal anecdotes.

Favikon Authority Score : 8 720 pts

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09. Bronte-Marie Wesson

Bronte-Marie Wesson is a creative makeup artist and author known for her engaging beauty tutorials and aesthetic content across TikTok and Instagram. She promotes inclusivity in beauty, often highlighting plus-size fashion and self-acceptance. Her upcoming books, 'The Brass Wyvern' and 'The Ascension of Souls', showcase her literary talents. Bronte's content features collaborations with various beauty brands, reflecting her expertise in makeup artistry and her passion for storytelling.

Favikon Authority Score : 8 722 pts

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08. Ava Oetting

Ava is an Australian social media personality based in Gold Coast, known for her engaging TikTok and Instagram content. She shares fashion, beauty routines, and lifestyle moments, often collaborating with brands like Dove and MCoBeauty. Her posts feature makeup tutorials, outfit inspirations, and personal experiences, resonating with a youthful audience. Ava actively encourages her followers to connect with her across platforms, showcasing a vibrant and relatable online presence.

Favikon Authority Score : 8 736 pts

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07. Shani Grimmond

Shani Grimmond is a prominent Australian influencer and founder of the swimwear brand Sylk Swim. Based on the Gold Coast, she shares lifestyle content, beauty tutorials, and personal vlogs across platforms like YouTube and Instagram. Her posts often highlight her fashion choices, travel experiences, and collaborations with brands like Gymshark. Shani engages her audience with relatable content and promotes her swimwear line, showcasing a blend of personal and professional insights.

Favikon Authority Score : 8 738 pts

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06. Isabella Rosa Procida

Isabella Rosa Procida is a Sicilian-Italian and Danish content creator based in Australia, sharing a visual diary of her life through engaging posts on TikTok and Instagram. Her content often features beauty, fashion, and personal experiences, with a focus on makeup tutorials and lifestyle vlogs. She collaborates with brands like Glossier and Maybelline, showcasing products in a relatable manner. Isabella's audience appreciates her authenticity and creativity, making her a notable figure in the beauty and lifestyle niche.

Favikon Authority Score : 8 797 pts

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05. Tina Yong

Tina Yong is a Vietnamese-Australian content creator focusing on beauty, motherhood, and food. She shares her experiences as a mother, including pregnancy and postpartum journeys, while also promoting her beauty brand, The Petite Club. Her content features viral recipes, beauty tips, and lifestyle insights, appealing to a diverse audience interested in family life and culinary adventures. Tina's engaging personality and relatable content resonate with her followers, making her a prominent figure in the beauty and lifestyle niche.

Favikon Authority Score : 8 808 pts

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04. Jayme Jo Massoud

Jayme Jo Massoud is an Australian-Lebanese theatre performer and curly hair enthusiast, sharing her journey in the performing arts and hair care on social media. Her content focuses on curly hair routines, theatre life, and personal experiences, engaging a community of followers who appreciate her authenticity and expertise. She promotes various hair products and brands, often collaborating with beauty companies. Jayme's posts reflect her vibrant personality and dedication to her craft, making her a relatable figure in the curly hair and theatre communities.

Favikon Authority Score : 8 827 pts

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03. Ty Nguyen

Ty Nguyen is a A passionate nail technician based in Whitfords, WA, known for creative nail art and DIY tutorials. Active on TikTok and Instagram, sharing vibrant nail inspirations, seasonal designs, and engaging content that resonates with beauty enthusiasts. The creator's posts often feature trending nail designs and tutorials, showcasing a strong connection with the local Perth nail community. With a significant following and high engagement rates, they effectively promote their work and the salon they represent.

Favikon Authority Score : 8 936 pts

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02. Liceladyrachel

Rach is a Sydney-based lice treatment specialist who creates educational, ASMR-style videos about lice removal, popping, and prevention. Her content centers on kid-friendly scalp checks, practical treatments, and booking links for Sydney residents. She builds credibility as a local health-adjacent service provider with viral tutorials and actionable hair-care tips for families.

Favikon Authority Score : 9 019 pts

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01. Leah Halton

Leah Halton is an Australian content creator known for her engaging TikTok and Instagram posts, often featuring makeup transitions, relatable humor, and personal anecdotes. Her content resonates with a youthful audience, showcasing her lifestyle, summer experiences, and interactions with her followers. Leah's posts frequently include lighthearted themes and personal reflections, contributing to her popularity on social media platforms.

Favikon Authority Score : 9 549 pts

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