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Top 20 Beauty Influencers on Social Media in Egypt in 2025

Egypt’s beauty scene is thriving in 2025, led by influencers who set the tone for makeup, skincare, and fashion. These creators inspire audiences daily and collaborate with leading brands.

August 22, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here's the list of the Top 20 Beauty Influencers on Social Media in Egypt in 2025: 

20. Younes

Younes is a female hairstylist based in Cairo, Egypt, specializing in bridal hairstyles and hair care tips. Her TikTok content features a mix of hairstyle tutorials, bridal vlogs, and engaging interactions with her audience, showcasing her expertise in creating beautiful looks for weddings. With a strong focus on hair care and styling techniques, she has garnered significant engagement through her relatable and informative posts.

Favikon Authority Score : 8 815 pts

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19. Salma Saeed

Salma Saeed is a beauty expert specializing in hair and microblading services. Based in Giza, she promotes her services through TikTok, showcasing various beauty treatments and providing contact information for bookings. Her posts often feature collaborations with local businesses and highlight her expertise in the beauty industry.

Favikon Authority Score : 8 726 pts

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18. Ghada Helalović

Ghada Helalović is a popular TikTok and Instagram content creator with a focus on makeup, fashion, and lifestyle. With 2.6 million followers on TikTok, she shares humorous and relatable content, often featuring her family and personal experiences. Her posts include makeup tips, outfit showcases, and engaging challenges, reflecting her vibrant personality. Ghada also promotes various brands and products, making her a notable figure in the beauty and lifestyle niche.

Favikon Authority Score : 8 734 pts

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17. Amina Shelbaya

Amina Shelbaya is a certified beauty and fashion consultant, as well as a media personality known for her engaging content on etiquette, beauty, and lifestyle. She shares tips on social media platforms, focusing on women's health, fashion, and proper social conduct. Her posts often include humorous takes on etiquette and fashion advice, appealing to a broad audience interested in lifestyle and beauty trends.

Favikon Authority Score : 8 737 pts

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16. Shimaa Waleed

Shimaa Waleed is a lifestyle blogger and makeup artist known for her engaging content on beauty, weight management, and personal transformation. She actively interacts with her audience through TikTok and Instagram, sharing tips on achieving silky hair and effective weight loss methods. Her posts often include product promotions and personal anecdotes, creating a relatable and approachable online presence. Shimaa's content is primarily in Arabic, targeting a female audience interested in beauty and lifestyle improvements.

Favikon Authority Score : 8 740 pts

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15. Marim Sakr

Marim Sakr is a video blogger and influencer focused on lifestyle content, particularly for mothers and women. Her posts often include routines, beauty tips, and personal anecdotes, engaging her audience with relatable experiences. She actively encourages new mothers to join her community and shares practical advice on managing daily life with children. Her content is primarily in Arabic, appealing to a regional audience interested in parenting and self-care.

Favikon Authority Score : 8 787 pts

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14. Neermin Maher

Neermin Maher is an Egyptian actress known for her engaging social media presence. Her posts often feature light-hearted content, showcasing her personality and interactions with fans. She promotes her work in film and engages with her audience through relatable and entertaining posts. Her content includes greetings, expressions of joy, and promotional material for her projects, reflecting a vibrant and approachable online identity.

Favikon Authority Score : 8 794 pts

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13. Marwa Ibrahim Helmy

Marwa Ibrahim Helmy is the reigning Miss Egypt Globe 2023 and a medical doctor. She has a significant presence on TikTok with over 1 million followers, where she shares beauty content, personal reflections, and lifestyle updates. Marwa promotes positivity, friendship, and support for others in her posts, often addressing social issues and encouraging kindness. She is also involved in beauty pageants and serves as a judge for international competitions, showcasing her commitment to empowering women.

Favikon Authority Score : 8 817 pts

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12. Taghreed

Taghreed is a lifestyle and self-care content creator, recognized as a TikTok awards gold winner in 2023. Her posts often engage her audience with fashion, beauty, and personal wellness themes, showcasing her outfits and skincare routines. She interacts with her followers through challenges and personal reflections, creating a relatable and engaging online presence.

Favikon Authority Score : 8 842 pts

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11. Nada El Ghazaly

Nada El Ghazaly is a beauty and lifestyle content creator known for her engaging posts on Instagram and TikTok. She shares beauty tips, personal experiences, and lifestyle vlogs, often highlighting her daily life and beauty routines. Her content resonates with a young audience interested in beauty and personal care, and she actively promotes her own brand, Nada El Ghazaly Natural Care. She frequently collaborates with various brands and showcases her personal style through outfit posts and beauty product reviews.

Favikon Authority Score : 8 855 pts

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10. Dina Rizk

Dina Rizk is a fashion and beauty enthusiast based in Egypt, known for her vibrant social media presence. As the founder of Lila, she shares insights on makeup, family life, and personal style. Her posts often feature her daughter and highlight her brand's offerings, showcasing a blend of personal and promotional content. Dina engages her audience with relatable themes and stylish looks, making her a prominent figure in the beauty and fashion community.

Favikon Authority Score : 8 914 pts

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9. Menna Ehab

Menna Ehab is a beauty and lifestyle content creator on TikTok, known for her engaging posts about Ramadan traditions, family moments, and skincare routines. Her content often features popular brands like L’Oréal Paris and Sensodyne, showcasing her influence in the beauty industry. With a focus on personal experiences and cultural celebrations, she connects with her audience through relatable and heartfelt content.

Favikon Authority Score : 9 002 pts

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8. Hossam Abdullah

Hossam Abdullah is a popular TikTok creator known for engaging content focused on hair care and styling. His posts often feature experiments with hair products, humorous takes on haircuts, and interactions with his audience. With a significant following, he shares tips and tricks related to hair maintenance, showcasing a blend of entertainment and education in the beauty niche. His content resonates well with viewers interested in hair trends and personal grooming.

Favikon Authority Score : 9 016 pts

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7. Rania Alaa | رانيا علاء

Rania Alaa is a makeup artist based in Egypt, showcasing her skills through engaging TikTok videos. Her content primarily focuses on makeup transformations, beauty tips, and salon promotions, often featuring before-and-after looks. She actively interacts with her audience, encouraging them to participate in her content through comments and collaborations. Rania also promotes special offers at her salon, indicating a strong connection to her local beauty community.

Favikon Authority Score : 9 040 pts

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6. Nada Tarek

Nada Tarek is a TikTok creator based in Egypt and the UAE, known for her engaging and heartfelt content that often revolves around love and relationships. Her posts reflect a deep emotional connection with her audience, showcasing themes of romance and personal experiences. She also shares beauty and skincare tips, collaborating with brands like Garnier. Her vibrant personality and relatable content resonate well with her followers, making her a prominent figure in the social media landscape.

Favikon Authority Score : 9 041 pts

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5. Dawlat Farouk

Dawlat Farouk is a popular content creator known for his engaging TikTok videos that often feature humorous skits and relatable scenarios. He actively interacts with his audience, encouraging comments and participation. His Instagram showcases stylish outfits and collaborations with designers, reflecting a keen interest in fashion. With a strong presence on TikTok and Instagram, he appeals to a youthful audience looking for entertainment and fashion inspiration.

Favikon Authority Score : 9 117 pts

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4. Mariam George

Mariam George, known as Mimo, is a prominent figure in the beauty and fashion industry, based in Dubai. As the CEO of MimoTique, she specializes in beauty products and fashion. Mimo is also a former beauty queen, having won titles such as Miss Egypt and Miss Arab World. Her social media presence showcases her lifestyle, motherhood, and collaborations with various brands, particularly in the beauty sector. She engages her audience with personal stories and product promotions, reflecting her dual role as a mother and entrepreneur.

Favikon Authority Score : 9 121 pts

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3. Asallah Kamel

Asallah Kamel is a prominent Egyptian influencer known for her work in modeling, acting, and presenting. With a significant social media following, she shares content related to fashion, beauty, and lifestyle, often collaborating with brands like Dyson and Mercedes Benz. Her posts reflect a blend of personal moments and professional endorsements, showcasing her journey and affirmations of success. Asallah emphasizes positivity and self-empowerment, resonating with her audience through relatable experiences and aspirational content.

Favikon Authority Score : 9 149 pts

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2. Basant Mohamed

Basant Mohamed is a vibrant content creator based in the UAE, known for her engaging TikTok and Instagram posts that often feature humor, lifestyle, and personal experiences. She actively promotes Surge Energy Drink and shares her adventures in Dubai, showcasing local culture and events. Her content resonates with a youthful audience, blending entertainment with relatable moments. Basant also expresses her love for her followers and engages them through interactive challenges and personal anecdotes.

Favikon Authority Score : 9 151 pts

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1. Mayar Najib

Mayar Najib is a prominent video creator and makeup artist with a significant following on TikTok and Instagram. Known for her engaging content, she shares makeup tutorials, personal vlogs, and lifestyle snippets, often highlighting her work with various fashion and beauty brands. Her posts reflect a vibrant personality, showcasing her love for beauty and creativity, while also engaging her audience with relatable content. She actively promotes her makeup services and collaborates with other influencers.

Favikon Authority Score : 9 266 pts

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