Top 20 Beauty Influencers on Instagram in 2026

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Here’s the list of the Top 20 Beauty Influencers on Instagram in 2026:

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20. Maryna Molchanov

Maryna Molchanova is a prominent makeup artist and content creator with a significant following on YouTube and TikTok. She specializes in creating diverse makeup looks, including glamorous, themed, and special effects makeup. Her content often includes tutorials, behind-the-scenes footage, and participation in makeup challenges and trends. Maryna collaborates with brands and other creators, showcasing her skills in various styles and techniques. Her work is characterized by creativity and attention to detail, appealing to a global audience interested in makeup artistry.

Instagram Score : 95.7/100 

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19. Jessica Alba

Jessica Alba is a renowned actress and the founder of The Honest Company, a lifestyle brand focused on ethical consumer products. She shares a mix of personal and professional content, including family moments, fashion shoots, beauty routines, and advocacy work. Her posts often highlight her roles as a mother, entrepreneur, and public figure, with a strong emphasis on family, health, and social causes. She frequently collaborates with brands and participates in high-profile events, blending aspirational content with relatable, everyday experiences.

Instagram Score : 95.8/100 

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18. Lena Bagrowska

Lena Bagrowska, known as Lenkalul, is a UK-based makeup educator and content creator specializing in tutorials, product reviews, and beauty hacks. Her content primarily focuses on makeup application techniques, skincare routines, and beauty trends, often featuring high-end and drugstore products. She collaborates with major beauty brands and shares step-by-step guides for various makeup looks, from everyday routines to special occasions.

Instagram Score : 95.8/100 

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17. Cedra Ammara

Cedra Ammara is a prominent beauty and fashion influencer known for her engaging content across Instagram, TikTok, and YouTube. She frequently shares beauty product demonstrations, fashion hauls, and lifestyle updates, often collaborating with major brands like Vichy, L'Oréal, and Huawei. Her posts showcase her expertise in beauty and fashion, offering style inspiration and product reviews to her followers. Cedra's content often highlights her participation in events and her personal milestones, making her a relatable and aspirational figure in the beauty and fashion community.

Instagram Score : 96.1/100 

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16. Alyssa Daguisé Ghazali

Alyssa Daguisé Ghazali is a content creator known for sharing her personal journey, including her relationship, wedding planning, pregnancy, and motherhood experiences. Her content primarily consists of travel vlogs, maternity updates, fashion posts, and lifestyle content, often featuring her partner. She collaborates with brands for product promotions and shares insights into her daily life, blending aspirational storytelling with relatable moments. Her audience follows her for her authentic and engaging portrayal of her evolving family life.

Instagram Score : 96.2/100 

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15. Pamella Lunardi

Pamella Lunardi is a Brazilian beauty influencer, entrepreneur, and content creator known for her lifestyle, beauty, and pregnancy-related content. She is the founder of her own beauty brand, PAM By Pamella, which she frequently promotes across her social media platforms. Her content includes makeup tutorials, product reviews, personal vlogs, and updates on her pregnancy journey. Pamella engages her audience with relatable and aspirational posts, often sharing her daily life, fashion choices, and travel experiences. She collaborates with various brands and maintains a strong presence on Instagram, TikTok, and YouTube.

Instagram Score : 96.4/100 

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14. Andrea Brillantes

Andrea Brillantes is a Filipino actress, singer, and content creator known for her work in television and film. She actively shares her personal style, beauty routines, and lifestyle on social media, often collaborating with brands like GUESS and Lucky Beauty. Her content includes fashion shoots, behind-the-scenes glimpses of her projects, and promotional posts for her beauty brand. She engages her audience with a mix of aspirational and relatable content, showcasing her life as a young celebrity in the Philippines.

Instagram Score : 96.4/100 

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13. Febby Rastanty

Febby Rastanty is an Indonesian actress, lifestyle influencer, and marathon runner. She shares her personal life, travels, and fashion choices across social media. Febby is known for her active lifestyle, participating in marathons, and her role in the TV show 'Cinta Di Bawah Tangan.' Her content includes travel experiences, fashion posts, running achievements, and behind-the-scenes glimpses of her acting career.

Instagram Score : 96.7/100 

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12. aliona.ess

Aliona is the founder of Aliona Cosmetics, a Slavic-inspired beauty brand based in Dubai. She shares her journey as a business owner, family life with her children, and personal style through fashion and lifestyle posts. Her content includes behind-the-scenes looks at her cosmetics brand, family milestones, and collaborations with brands like Dove and Charlotte Tilbury. She also engages in community events and speaks at conferences, showcasing her expertise in the beauty industry.

Instagram Score : 96.7/100 

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11. Beheshteh Sadeghi

Beheshteh Sadeghi is a hair care specialist and founder of BHESHT, based in Los Angeles. She creates and shares content focused on natural hair care remedies, DIY hair products, and hair growth techniques. Her posts often feature tutorials on using ingredients like coconut oil, bananas, and pomegranates for hair health. She actively engages with her audience on platforms like TikTok and YouTube, promoting her salon services and hair care products. Her content is educational and aspirational, aiming to inspire viewers with hair transformation tips and natural solutions.

Instagram Score : 96.9/100 

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10. Leah Kateb

Leah Kateb is a lifestyle and beauty content creator known for her engaging posts on Instagram, TikTok, and YouTube. She shares a mix of personal experiences, beauty tips, travel vlogs, and pet-related content, often featuring her pets Blue and Voodoo. Leah is also the co-founder and Chief Creative Officer of Skylar Clean Beauty, frequently collaborating with brands and promoting products. Her content reflects her Iranian heritage and advocacy for freedom in Iran, alongside her daily life in Calabasas.

Instagram Score : 97/100 

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09. Satang Kittiphop

Satang Kittiphop is a prominent figure associated with GMMTV, showcasing a vibrant social media presence primarily on Instagram and TikTok. His content often features music covers, personal reflections, and promotional posts for brands like NIVEA and La Roche-Posay. With a focus on entertainment and lifestyle, he engages a youthful audience through relatable and visually appealing posts, often highlighting Thai culture and events.

Instagram Score : 97.1/100 

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08. Faye Peraya

Faye Peraya is a Thai entrepreneur and content creator known for her work in fashion, beauty, and entertainment. She is the founder of Millions Max Official and Khanthong Studio, and is associated with Fabel Entertainment and The Venture Management. Her content spans fashion editorials, lifestyle vlogs, and cultural storytelling, often featuring her personal experiences and collaborations with brands. Faye frequently shares behind-the-scenes glimpses of her projects and promotes Thai culture and tourism initiatives.

Instagram Score : 97.1/100 

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07. Yashi Tank

Yashi Tank is a prominent content creator specializing in beauty, fashion, and lifestyle. She showcases her expertise through makeup tutorials, fashion portraits, and lifestyle vlogs, often incorporating traditional Indian elements. Yashi collaborates with brands like Plum, Tresemme, and Amazon, promoting beauty and skincare products. Her content spans platforms like Instagram, TikTok, and YouTube, where she engages her audience with aspirational and educational posts. She is also the co-founder of Yashnira, a business venture in the fashion and lifestyle space.

Instagram Score : 97.3/100 

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06. Lorena Schuett

Lorena Schuett, known as 'Lalina', is a prominent social media personality from Thailand, primarily active on TikTok and Instagram. Her content features lifestyle vlogs, beauty routines, and fashion insights, often showcasing collaborations with brands like Vaseline and L'Oreal. With a significant following, she engages her audience through relatable and visually appealing posts, often incorporating humor and personal anecdotes. Her work inquiries suggest a professional approach to her online presence.

Instagram Score : 97.4/100 

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05. Tipnaree Weerawatnodom

Tipnaree Weerawatnodom, known as Namtan, is a Thai actress and fashion influencer with a significant presence on Instagram and TikTok. She frequently shares her experiences in fashion, lifestyle, and travel, often collaborating with luxury brands such as Prada, Gucci, and Lenskart. Her content includes promotional posts, personal style showcases, and event appearances, reflecting her role as an aspirational figure in the fashion and entertainment industry. Namtan also engages in brand collaborations and event promotions, particularly in Thailand and Singapore.

Instagram Score : 97.9/100 

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04. Lisa Barcelos

Lisa Barcelos is a Brazilian makeup artist and beauty content creator known for her creative makeup transformations, tutorials, and Halloween-inspired looks. She collaborates with brands like Fenty Beauty, L'Oréal, and Fanta, often promoting products in her posts. Her content primarily focuses on makeup artistry, fashion hauls, and behind-the-scenes glimpses of her creative process, targeting a young, beauty-conscious audience.

Instagram Score : 98/100 

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03. Syifa Hadju

Syifa Hadju is a prominent content creator known for her engaging posts on beauty, fashion, and lifestyle. She frequently shares her skincare routines, makeup tutorials, and fashion choices, often collaborating with brands like Glad2Glow, Coach, and Lotus Gold. Her content spans across platforms such as Instagram, TikTok, and YouTube, where she also documents her travels and personal milestones. Syifa is recognized for her role as a brand ambassador and her ability to connect with her audience through relatable and aspirational content.

Instagram Score : 98.1/100 

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02. Cemre Baysel

Cemre Baysel is a Turkish actress and public figure known for fashion, beauty, and lifestyle content. Her Instagram and YouTube feature makeup tutorials, skincare campaigns (e.g., Yves Rocher), fashion shoots, interview features, and collaborations with TV productions. She engages a global audience with styling, cosmetics, and behind-the-scenes glimpses into her public life.

Instagram Score : 98.2/100 

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01. Franciny Ehlke Maleh

Franciny Ehlke Maleh is a Brazilian content creator known for her extensive presence across social media platforms, including Instagram, TikTok, and YouTube. She primarily shares content related to beauty, fashion, and lifestyle, often featuring makeup tutorials, product reviews, and travel experiences. Her posts frequently highlight luxury travel, beauty routines, and personal life, including her relationship and family moments. Franciny also engages with her audience through Q&A sessions, responds to fan requests, and promotes beauty products, often collaborating with brands. Her content is aspirational, aiming to inspire and entertain her followers while showcasing her expertise in beauty and lifestyle.

Instagram Score : 98.3/100 

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