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Here's the list of the Top 20 Beauty Influencers on Social Media in Serbia in 2025:
20. Lidija
Lidija is a professional makeup artist based in Novi Beograd, specializing in makeup courses and beauty content creation. She actively engages her audience on TikTok and Instagram, sharing tutorials, product reviews, and personal experiences in the beauty industry. Her posts often highlight her work with clients and collaborations with beauty brands, showcasing her expertise and passion for makeup artistry.
Favikon Authority Score : 8 270 pts
19. Ana Pavasović
Ana Pavasović is a professional makeup artist based in Novi Sad, Serbia. She shares her expertise through engaging content on TikTok and Instagram, focusing on makeup tutorials, product recommendations, and zodiac-themed makeup challenges. Her posts often highlight collaborations with brands like NYX and Wet n Wild, showcasing her skills and creativity in the beauty industry. Ana actively engages with her audience, offering tips and hosting giveaways, making her a prominent figure in the makeup community.
Favikon Authority Score : 8 276 pts
18. Irena Drobac
Irena Drobac is a Serbian content creator known for her engaging TikTok videos that often feature humor and relatable themes. She promotes her personal brand, Ireninormaric, and actively engages with her audience through various social media platforms. Her content frequently includes trending hashtags and showcases her personality, making her a popular figure among her followers.
Favikon Authority Score : 8 296 pts
17. Tijana Popović
Tijana Popović is a freelance professional makeup artist and founder of Vanity's Collection, based in Belgrade. Her social media presence showcases her expertise in makeup and fashion, featuring tutorials, outfit inspirations, and behind-the-scenes content from her studio. With a strong focus on beauty trends and personal style, she engages her audience through relatable and visually appealing posts, primarily on TikTok and Instagram.
Favikon Authority Score : 8 297 pts
16. Natalina Klyueva
Natalina Klyueva is a beauty blogger and makeup artist based in Belgrade, Serbia, with a significant following across social media platforms. She shares content related to beauty, travel, and personal experiences, having visited 95 countries. Her YouTube channel features makeup tutorials, product reviews, and educational courses, while her Instagram showcases her beauty looks and recipes. She actively promotes her own cosmetic line and engages in giveaways, reflecting a strong entrepreneurial spirit.
Favikon Authority Score : 8 322 pts
15. Tamara Cosic
Tamara Cosic is a beauty and lifestyle content creator focused on inspiring women to feel beautiful inside and out. She shares tips, tricks, and personal experiences related to beauty, wellness, and self-improvement through her Instagram and YouTube channels. As the founder of 'Lepa svaki dan', she emphasizes the importance of self-care and healthy habits, aiming to empower women to embrace their uniqueness and enhance their lives.
Favikon Authority Score : 8 327 pts
14. Ksenija Milović
Ksenija Milović is the founder of Spicy Media, showcasing her expertise in social media marketing and content creation. With a strong presence on TikTok and Instagram, she engages her audience through relatable posts and beauty product endorsements. Her content often features personal anecdotes, beauty tips, and lifestyle insights, appealing to a young, predominantly female audience. Ksenija actively collaborates with brands like L’Oréal Paris, highlighting her influence in the beauty industry.
Favikon Authority Score : 8 419 pts
13. Mihaela Lakićević
Mihaela Lakićević is a fashion and beauty influencer based in Belgrade, Serbia, and Germany. She is a brand ambassador for Nivea and L'Oréal Paris, sharing content focused on skincare, makeup, and fashion. Her posts often highlight product endorsements and personal experiences with beauty routines, showcasing her expertise in the beauty industry. Mihaela engages her audience with relatable content and tips, making her a prominent figure in the fashion and beauty community.
Favikon Authority Score : 8 525 pts
12. Stefan Subotic
Stefan Subotic is a makeup artist based in Belgrade and Dubai, promoting his exclusive makeup school through engaging workshops and masterclasses. His content focuses on makeup techniques, personal branding, and professional standards in the beauty industry. He actively invites participants to learn and improve their skills, emphasizing a high level of professionalism and creativity. His posts often feature personal transformations and promotional offers for his courses, showcasing his expertise and commitment to empowering others in makeup artistry.
Favikon Authority Score : 8 535 pts
11. Tamara Dimitrić
Tamara Dimitrić, known as Tashlicious, is a beauty and lifestyle content creator focusing on makeup reviews, skincare tips, and product recommendations. Her social media presence is characterized by engaging TikTok videos and Instagram posts showcasing her experiences with various beauty products, often featuring discount codes for her followers. She emphasizes Asian skincare and makeup brands, providing honest reviews and personal insights into her beauty routine.
Favikon Authority Score : 8 560 pts
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10. Andrijana Vujović
Andrijana Vujović is a prominent Serbian influencer and entrepreneur, known for her beauty brand @prettyeveryday_official and health supplement line @usbeautylux. She engages her audience with travel content, personal achievements, and community-building initiatives, celebrating milestones and encouraging positivity. Her posts often reflect her entrepreneurial journey and personal life, resonating with a large following of over 500,000. She actively promotes her brands through giveaways and collaborations, showcasing a blend of lifestyle and business.
Favikon Authority Score : 8 601 pts
9. Tijana Simić
Tijana Simić, known as Tixyca, is a popular content creator on TikTok and Instagram, focusing on trends, lifestyle, and personal fitness. Her posts often engage her audience with interactive questions and challenges, showcasing her personality and humor. She promotes fitness and wellness, sharing her training journey and inviting followers to participate in discussions about various topics. Tijana's content resonates with a youthful audience, reflecting a vibrant and engaging online presence.
Favikon Authority Score : 8 613 pts
8. Mala Veštica
Mala Veštica is a Serbian content creator known for sharing personal experiences and engaging with her audience through relatable topics. Her YouTube channel features a mix of personal stories, challenges, and Q&A sessions, often addressing sensitive issues like sexual violence. She actively promotes her social media presence on Instagram and TikTok, encouraging followers to connect with her across platforms. Her content resonates with young women, focusing on empowerment and community support.
Favikon Authority Score : 8 620 pts
7. Jana Dačović
Jana Dačović is a prominent Serbian YouTuber and social media personality known for her engaging vlogs and lifestyle content. She shares her life experiences, travel adventures, and product reviews, often collaborating with brands like Taft, Gliss, and Sephora. Her content is a mix of humor, education, and entertainment, appealing to a wide audience. Jana's presence on platforms like Instagram and YouTube showcases her influence in the beauty and lifestyle sectors.
Favikon Authority Score : 8 632 pts
6. Elena Rachitskaya
Elena Rachitskaya is a professional makeup artist and hairstylist based in Belgrade, Serbia. She specializes in makeup tutorials focusing on techniques for hooded eyes, offering tips on eyeliner application and lip color combinations. Her content spans various platforms, including Instagram and YouTube, where she shares in-depth tutorials, product recommendations, and beauty hacks. Elena engages her audience with relatable content, emphasizing practical makeup techniques for everyday use and special occasions.
Favikon Authority Score : 8 699 pts
5. Milica Gruber
Milica Gruber is a Serbian content creator known for her engaging presence on TikTok and YouTube, where she shares lifestyle, beauty, and travel content. With a significant following, she often interacts with her audience through challenges and personal stories, showcasing her experiences in America and her cultural roots. Her posts frequently include humor and relatable themes, making her a popular figure among young audiences interested in lifestyle and beauty trends.
Favikon Authority Score : 8 728 pts
4. Lazar Filipovic
Lazar Filipovic is a skincare and psychotherapy enthusiast sharing personal experiences and insights on social media. He engages his audience with relatable content, including skincare tips, personal growth, and reflections on life. His posts often highlight his relationships and experiences, showcasing a blend of humor and sincerity. He actively interacts with followers, answering questions and sharing moments from his life, making him a relatable figure in the wellness and lifestyle space.
Favikon Authority Score : 8 746 pts
3. Adriana Džehverović
Adriana Džehverović is a makeup artist and travel enthusiast, sharing her passion for beauty and lifestyle on social media. Her content includes makeup tutorials, travel experiences, and personal insights into her daily life. She actively engages her audience with giveaways and collaborations, particularly in the beauty sector. Adriana's posts reflect a blend of personal and professional themes, showcasing her creativity and connection with her followers.
Favikon Authority Score : 8 771 pts
2. Lea Stankovic
Lea Stankovic is a 23-year-old content creator and founder of Wainhal, a brand focused on fashion and lifestyle. She shares engaging content across Instagram, TikTok, and YouTube, showcasing her experiences, fashion tips, and personal insights. Lea's posts often highlight her travels, daily life, and her entrepreneurial journey, appealing to a young audience interested in lifestyle and fashion. She actively promotes her brand and engages with her followers through relatable content.
Favikon Authority Score : 8 891 pts
1. Adam Adaktar
Adam Adaktar is a prominent figure in the beauty and cosmetics industry, known for his expertise in eyebrow styling and laser removal services. He actively engages with his audience through humorous and relatable content, often featuring his family and personal life. His posts reflect a blend of professional insights and personal anecdotes, showcasing his journey and experiences. Adam's social media presence is characterized by high engagement, particularly on Instagram and TikTok, where he shares tutorials, family moments, and lifestyle content.
Favikon Authority Score : 8 962 pts
Also See 👀🏆 TOP 200 BEAUTY INFLUENCERS IN THE SERBIAFIND OUT WHO LEADS IN THEIR COUNTRY OR NICHEHOW DOES FAVIKON RANK INFLUENCERS?
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