Top 20 Beauty Influencers on Social Media in Malaysia in 2025

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Here's the list of the Top 20 Beauty Influencers on Social Media in Malaysia in 2025: 

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20. Sofea Shra

Sofea Shra is a Malaysian content creator known for her engaging makeup tutorials and lifestyle posts. She frequently collaborates with brands like Lavue, showcasing beauty products and fashion looks, particularly during festive seasons. Her social media presence emphasizes creativity in makeup, with a focus on soft and fresh looks. Sofea also expresses her support for social causes, including Palestinian rights, indicating a blend of beauty and activism in her content.

Favikon Authority Score : 8 856 pts

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19. Dahlia Rizal

Dahlia Rizal is a Malaysian content creator and entrepreneur, known for her engaging posts about motherhood, family life, and her fashion brand, DSHAZAL.CO. She shares personal experiences, including her journey through pregnancy and childbirth, while also advocating for social causes like Palestinian rights. Her content is a blend of lifestyle, beauty, and family-oriented themes, resonating with a diverse audience. Dahlia's posts often highlight her love for her husband and her commitment to her family.

Favikon Authority Score : 8 876 pts

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18. Nur Salihah Aimuni

Nur Salihah Aimuni is a beauty and lifestyle content creator who shares her personal experiences, including her journey through pregnancy and motherhood. Her TikTok posts often feature product reviews, makeup tutorials, and relatable moments from her daily life, engaging a community of followers with her authentic storytelling. She expresses gratitude for her blessings and offers support to others, particularly those navigating similar life stages.

Favikon Authority Score : 8 883 pts

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17. Fiera Syafiqa

Fiera is a lifestyle content creator known for sharing her experiences as a new mother and wife. Her posts often highlight family moments, beauty routines, and personal reflections, engaging a community interested in motherhood and lifestyle tips. She actively collaborates with brands for product reviews and promotions, showcasing beauty and wellness products. Fiera's content resonates with her audience through relatable parenting insights and personal milestones.

Favikon Authority Score : 8 886 pts

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16. Puteri Sari

Puteri Sari is a prominent TikTok creator with over 6.2 million followers, known for her engaging content that includes product reviews, lifestyle tips, and home decor. She actively promotes various brands, particularly in beauty and home furnishings, showcasing her personal experiences and recommendations. Her Instagram presence complements her TikTok, featuring lifestyle posts and collaborations with beauty brands. Puteri's content resonates with a young audience interested in affordable fashion and home aesthetics.

Favikon Authority Score : 8 888 pts

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15. Nora Danish

Nora Danish is a prominent Malaysian actress and influencer known for her engaging social media presence. Her content often revolves around beauty, lifestyle, and personal reflections, showcasing her sensitive and spiritual side. She actively promotes local brands and products, particularly in the beauty and fashion sectors. Nora's posts reflect a blend of gratitude, personal growth, and community engagement, resonating with her audience through heartfelt messages and collaborations with other celebrities.

Favikon Authority Score : 8 900 pts

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14. Nina

Nina is a Malaysian TikTok creator known for her engaging content that often features fashion, beauty, and lifestyle themes. She promotes various brands and products, including beauty items and clothing, while also sharing personal insights and humorous takes on everyday life. Her posts resonate well with her audience, garnering significant likes and interactions, indicating a strong connection with her followers.

Favikon Authority Score : 8 900 pts

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13. Findy Yong

Findy Yong is a Malaysian content creator active on TikTok and Instagram, known for her engaging lifestyle posts, beauty tips, and personal anecdotes. She shares her experiences in daily life, travel, and relationships, often incorporating humor and relatable content. Her vibrant personality resonates with a young audience, and she frequently collaborates with brands, showcasing products in a fun and approachable manner. Findy emphasizes self-expression and empowerment, making her a relatable figure in the social media landscape.

Favikon Authority Score : 8 901 pts

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12. Iman Alyssa Sahabudin

Iman Alyssa Sahabudin is a Malaysian social media personality known for her vibrant presence on Instagram and TikTok. She shares a mix of personal moments, festive celebrations, and promotional content, often engaging with her audience through relatable and light-hearted posts. Her content includes lifestyle themes, beauty, and music, reflecting her involvement in the entertainment industry. Iman actively promotes brands and events, showcasing her collaborations and partnerships, particularly in the beauty and lifestyle sectors.

Favikon Authority Score : 8 901 pts

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11. Ezzanie

Ezzanie is a prominent TikTok creator known for her engaging content related to the drama series 'Dia Bukan Syurga'. She shares behind-the-scenes moments, emotional reflections, and personal anecdotes, often highlighting her interactions with co-stars. Her posts resonate with a youthful audience, showcasing a blend of humor and heartfelt messages. Ezzanie actively engages with her followers, creating a sense of community around her content.

Favikon Authority Score : 8 902 pts

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10. Rozita Che Wan

Rozita Che Wan is a Malaysian businesswoman and actress known for her vibrant social media presence. She promotes her brand, including scarves and beauty products, while engaging her audience with personal anecdotes and lifestyle content. Her posts often highlight family moments, fashion choices, and self-care tips, resonating with women balancing career and family life. She actively participates in promotional events and showcases her products through engaging storytelling.

Favikon Authority Score : 8 907 pts

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9. Adriana Yeong

Adriana Yeong is a Malaysian content creator known for her engaging TikTok and Instagram posts, focusing on beauty, skincare, and personal experiences. With a significant following, she shares insights into her life, including her journey in culinary school and her love for K-beauty products. Adriana actively promotes her collaborations, such as pimple patches, and engages with her audience through relatable content and humor. Her posts often reflect her cultural background and experiences in Malaysia and Singapore.

Favikon Authority Score : 8 937 pts

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8. Nelysa Norazlan

Nelysa Norazlan is a lifestyle and beauty content creator known for her engaging posts on TikTok and Instagram. She promotes her cosmetics brand, Nely Cosmetics, and shares personal insights about motherhood, home life, and beauty tips. Her content often features family moments, product reviews, and lifestyle updates, resonating with a broad audience interested in beauty and family-oriented themes.

Favikon Authority Score : 8 962 pts

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7. Cili Bling

Cili is a beauty and lifestyle content creator based in Kuala Lumpur, Malaysia. She shares makeup tutorials, modest fashion tips, and personal reflections on her experiences, including wearing the hijab. Her content often highlights her cultural background as a Chinese Muslim and engages with themes of self-acceptance and personal growth. Cili's posts resonate with a young audience interested in beauty, fashion, and cultural identity, particularly during Ramadan.

Favikon Authority Score : 8 966 pts

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6. Rozyana Roslan

Rozyana Roslan is a Malaysian entrepreneur and CEO of ROZEYANA®️ HQ, specializing in cosmetics. Her social media presence highlights her personal life, including motherhood and family milestones, alongside her business endeavors. She shares relatable content about her experiences, including celebrations and challenges, while engaging with her audience through heartfelt messages and humor. Rozyana's posts often reflect her cultural background and personal values, making her a relatable figure in the beauty industry.

Favikon Authority Score : 9 010 pts

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5. Real Qistina Raisah

Real Qistina Raisah is a vibrant TikTok creator known for engaging content that resonates with a youthful audience. Her posts often feature personal anecdotes, beauty tips, and lifestyle insights, showcasing products from various brands. With a strong focus on fashion and beauty, she connects with her followers through relatable humor and trendy challenges. Her content reflects a blend of personal experiences and brand collaborations, making her a notable figure in the Malaysian social media landscape.

Favikon Authority Score : 9 011 pts

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4. Zahirah Macwilson

Zahirah Macwilson is a creative director and founder of Mixy Beauty, actively engaging her audience through lifestyle content on platforms like Instagram and TikTok. She shares personal moments, beauty tips, and family life, often highlighting her partnerships with brands like Ulike and Offspring. Her posts reflect a blend of personal growth, beauty, and motherhood, resonating with a diverse audience interested in lifestyle and wellness.

Favikon Authority Score : 9 021 pts

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3. Dato Seri Vida

Dato Seri Vida is a prominent entrepreneur and CEO of VIDA BEAUTY SDN BHD, actively promoting her beauty products and lifestyle through engaging social media content. Her posts often feature makeup tutorials, product promotions, and personal experiences, particularly highlighting her brand's offerings like salmon skin snacks. She engages with her audience through interactive content and live sessions, showcasing her vibrant personality and business acumen.

Favikon Authority Score : 9 049 pts

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2. Intan Najuwa

Intan Najuwa is a vibrant TikTok creator known for her engaging content centered around family life, motherhood, and beauty routines. Her posts often feature humorous anecdotes about daily life, cooking, and her experiences as a mother. With a strong focus on relatable parenting moments and beauty tips, she connects with her audience through lighthearted storytelling and personal insights. Her content showcases a blend of lifestyle and beauty, appealing to a diverse audience interested in family and wellness.

Favikon Authority Score : 9 131 pts

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1. Nabilah Zulyadaini

Nabilah Zulyadaini, known as Bellaz, is a Malaysian makeup artist and entrepreneur. She shares daily makeup routines, family moments, and cooking tips on TikTok and Instagram. Her brand, BELLAZ, focuses on beauty products, particularly makeup brushes, which she promotes through live sessions and engaging posts. Bellaz expresses support for Palestine in her content, indicating a social awareness. Her posts often feature humor and personal anecdotes, creating a relatable online presence.

Favikon Authority Score : 9 221 pts

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