Top 20 Branding Experts in Australia in 2025
Australia is emerging as a hub for branding excellence in 2025, with experts shaping identity, storytelling, and visibility for businesses and creators. This list highlights 20 experts who are driving creativity, visibility, and lasting impact nationwide.
.png)
All real-time rankings of all platforms and countries are available here.
Here’s the list of the Top 20 Branding Experts in Australia in 2025:
20. Todd Babiak
Todd Babiak is a brand strategist and change leader with extensive experience in narrative-driven strategy across various sectors, including tech startups, banks, and educational institutions. He emphasizes the importance of storytelling in leadership and economic development, particularly in Tasmania, where he currently resides. His work focuses on enhancing community identity and literacy through innovative branding initiatives, making him a key figure in place branding and cultural strategy.
Favikon Authority Score: 3 030 pts
19. Dave McCaughan
Dave McCaughan is a seasoned brand strategist and storyteller based in Bangkok, with over three decades of experience in the Asia Pacific region. He specializes in market research, focusing on the implications of media changes and the aging population. As a speaker and columnist, he has contributed to numerous conferences and publications. He co-initiated Ai.agency, leveraging machine learning for market insights, and has worked with major clients like Unilever and TATA. His recent initiatives emphasize the potential of the 'new lifebuilders' demographic.
Favikon Authority Score: 3 065 pts
18. Sérgio Brodsky
Sérgio Brodsky is a seasoned Brand Strategy and Foresight leader, founder of SURGE Advisory, and a World Economic Forum Agenda Contributor. With over 15 years of experience, he has guided global brands through AI-enabled transformation, strategic foresight, and brand development. A former executive at Landor & Fitch, he is also a regular speaker and author on the future of branding and business transformation. His content highlights how intangible value can be turned into sustainable growth across APAC and worldwide.
Favikon Authority Score: 3 527 pts
17. Katreena Tyson
Katreena Tyson is a marketing leader specializing in brand and customer growth, marketing communications, and strategy. With a strong focus on customer experience and engagement, she has worked with top Australian brands to achieve business outcomes. Katreena is known for her leadership skills, ability to galvanize teams, and her commitment to societal partnerships. She actively participates in initiatives like NAIDOC week, promoting Aboriginal and Torres Strait Islander culture and history.
Favikon Authority Score: 3 674 pts
16. Mo Hamdouna
Mo Hamdouna is the Managing Director of Mo Works, a Melbourne-based B2B branding and digital marketing agency. He shapes energy, construction, manufacturing, and health brands through strategy, design-led thinking, and growth marketing. Co-founder of Hatch Quarter, he builds ecosystems and uses technology to advance markets, empower startups, and deliver customer-centric, measurable outcomes.
Favikon Authority Score: 4 015 pts
15. Simon Gross
Simon Gross is a senior writer and advertising creative known for his engaging storytelling and unique approach to branding. He specializes in making brands relatable and interesting, often using humor and personal anecdotes in his posts. His content frequently explores themes of creativity, the impact of technology like AI, and the nuances of human interactions in professional settings. Simon's posts often reflect a blend of wit and insight, making him a distinctive voice in the advertising and writing community.
Favikon Authority Score: 4 435 pts
14. Wayne Deakin
Wayne Deakin is a Global Creative Principal at Wolff Olins with over 25 years of experience in the creative industry. He has worked with renowned brands like Google, Nike, and Apple, focusing on innovative design and branding solutions. Deakin is also a speaker and writer, contributing to publications like Creative Review. His social media presence highlights his thoughts on creativity, design, and the importance of cultural understanding in branding, often sharing insights from his global experiences.
Favikon Authority Score: 4 858 pts
13. Jenni Romaniuk
Jenni Romaniuk is a Research Professor at the Ehrenberg-Bass Institute, specializing in brand health tracking and distinctive brand assets. She is the author of 'Better Brand Health' and frequently speaks at international conferences. Her research spans various domains, including B2C and B2B marketing. Jenni actively engages with her audience through insightful posts on LinkedIn, sharing her expertise in marketing effectiveness and brand strategy.
Favikon Authority Score: 5 066 pts
12. Beatrice Gutknecht
Beatrice Gutknecht is a brand strategist focused on helping service-based businesses differentiate themselves in competitive markets. She emphasizes the importance of a strong brand identity and operationalizing strategy to achieve business growth. Her content often includes insights on market research, brand positioning, and the use of pop culture in branding. Beatrice engages her audience through relatable storytelling and practical advice, aiming to empower businesses to stand out and thrive.
Favikon Authority Score: 5 187 pts
11. Cass Whitaker
Cass Whitaker is a brand strategist who specialises in storytelling and content marketing. With a decade of experience in agencies and in-house roles, she founded Wordcraft to help businesses craft authentic narratives that resonate with their audiences. Her content focuses on brand strategy, storytelling, and the integration of AI in marketing. Cass emphasises clarity, consistency, and credibility in messaging, aiming to create memorable brand experiences. She actively engages with her audience on LinkedIn, sharing insights and personal reflections.
Favikon Authority Score: 5 217 pts
Recommended tools
Find LinkedIn influencersAnalyze your own LinkedIn profileAnalyze competitors' LinkedIn profiles
10. Frank Mackrill
Frank Mackrill is a branding expert with over a decade of experience, specializing in brand strategy and identity for businesses in tech, health, and FMCG sectors. He emphasizes the importance of creating distinct brand personalities that resonate with consumers. His content often critiques branding practices and offers practical tips for effective branding and marketing strategies. Frank actively engages with his audience on LinkedIn, sharing insights and case studies from his work, and promotes a clear understanding of branding's role in business success.
Favikon Authority Score: 5 284 pts
9. Joel Kleber
Joel Kleber is the CMO of Jim's Group and host of the Franchise Marketer Podcast. An Australian franchise marketing expert, he drives growth for thousands of franchisees using in-house content, AI tools, LinkedIn, and personal branding. His content documents franchise scale, founder-led storytelling, and practical, no-fluff marketing strategies for franchise brands.
Favikon Authority Score: 5 676 pts
8. Simon Mainwaring
Simon Mainwaring is a brand futurist and CEO of We First Inc., specializing in purpose-driven branding and sustainability. He is a bestselling author and keynote speaker, recognized for his insights on corporate responsibility and social impact. His work emphasizes the importance of collective action in addressing global challenges, and he actively engages in discussions around sustainability and business ethics. Simon hosts the 'Lead With We' podcast and contributes to Forbes, sharing strategies for brands to create meaningful change.
Favikon Authority Score: 5 778 pts
7. Roy Kowarski
Roy Kowarski is a Strategic Brand Marketing Expert specializing in promotional products and innovative marketing strategies. He focuses on enhancing brand visibility and engagement for small to medium-sized businesses, leveraging his experience with Fortune 500 companies. His content emphasizes storytelling, creativity, and the importance of clear messaging in branding. Roy actively engages with his audience on LinkedIn, sharing insights and tips to help businesses achieve profitable outcomes through effective marketing solutions.
Favikon Authority Score: 5 873 pts
6. Bree Johnson
Bree Johnson is the co-founder of Frank Body and Managing Partner at Willow & Blake, where she specializes in brand building and marketing. With a background in copywriting, she emphasizes creativity, autonomy, and family in her work. She is passionate about creating brands with personality, purpose, and cultural impact. Beyond her work in beauty and branding, she advocates for women in leadership and champions sustainability in the industry. Her content blends insights on business, creativity, parenting, and personal growth.
Favikon Authority Score: 6 786 pts
5. Dain Irwin
Dain Irwin is a branding expert and CEO of Rivyl, a creative branding agency. He specializes in helping businesses develop their brand identity and strategy, focusing on emotional connections with consumers. Dain is also an author and speaker, sharing insights on personal branding and marketing. His content emphasizes the importance of unique branding and effective communication in a competitive market. He has worked with major brands like Google and Microsoft, showcasing his expertise in brand design and strategy.
Favikon Authority Score: 6 836 pts
4. Malcolm Carfrae
Malcolm Carfrae is the founder of Carfrae Consulting, where he helps fashion, beauty, hospitality, and lifestyle clients elevate their global brand communications. An Australian-born New Yorker, he brings decades of experience in luxury branding, storytelling, and high-profile collaborations. His background spans leadership roles, Netflix projects, and co-op board initiatives, giving him a unique perspective on culture and identity. His content blends career insights with travel, design, and LGBTQ+ visibility.
Favikon Authority Score: 6 867 pts
3. Jacob Cass
Jacob Cass is a branding and design expert with over 17 years of experience, specializing in brand strategy, identity design, and web design. He is the founder of JUST Creative, a leading branding consultancy, and the Brand Builders Alliance. Jacob shares insights on branding through various platforms, including his popular JUST Branding Podcast, which has over 600,000 downloads. He has worked with high-profile clients like Nike and Disney and is known for his engaging content that helps brands stand out in saturated markets.
Favikon Authority Score: 7 103 pts
2. Mark Ritson
Mark Ritson is a marketing professor and founder of MiniMBA, with extensive experience in brand consulting for major global brands. He has a PhD in Marketing and has taught at prestigious institutions like London Business School and MIT. Ritson is a prolific columnist, recognized for his insights on brand management and marketing effectiveness. His social media presence focuses on marketing strategies, brand differentiation, and the impact of AI on creativity, often infused with humor and candid opinions.
Favikon Authority Score: 8 079 pts
1. Eugene Healey
Eugene Healey is a brand strategy consultant, keynote speaker, and educator focused on the intersection of brands, culture, and consumer desire. His content critiques modern marketing practices, exploring themes like authenticity, counterculture, and the evolving nature of status symbols. He engages with audiences through insightful analyses of societal trends and their implications for branding, often addressing the challenges faced by marketers in a rapidly changing digital landscape.
Favikon Authority Score: 8 577 pts
Also See 👀
🏆 TOP 20 COMMUNICATION EXPERTS IN AUSTRALIA IN 2025
🏆 TOP 200 BRANDING EXPERTS IN AUSTRALIA
HOW DOES FAVIKON RANK INFLUENCERS?
Related Articles
See all the articles
Favikon is an influencer marketing sofware. We are not affiliated, associated, endorsed by, or in any way officially connected with the Tiktok, Youtube, LinkedIn or Instagram brand, or any ot ifts subsidiaries or its affliates. The names "Tiktok", "Youtube", "LinkedIn" and "Instagram" as well as related names, marks, emblems and images are registered trademarks of their respective owners.
Copyright © 2025 Favikon | All Rights Reserved
