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Here’s the list of the Top 20 Customer Experience Experts in Brazil in 2025:
20. Robs
Robs is a leading Customer Success consultant and educator with over 20 years of experience in client relations. Recognized as a Top 25 Global Customer Success Influencer, she has helped over 300 companies establish effective customer success strategies. As a podcaster and speaker, she shares insights on customer engagement and retention, emphasizing the importance of a customer-centric culture. Her content focuses on practical advice for professionals in the Customer Success field, making her a key figure in the Brazilian and global CS community.
Favikon Authority Score: 4 941 pts
19. Bruno Rodrigues
Bruno Rodrigues is a prominent figure in Customer Experience (CX) as the CEO and Founder of BCR.CX and 55PBX. He specializes in integrating advanced technologies like AI and CRM into customer service solutions, significantly enhancing client interactions. His expertise is recognized globally, evidenced by multiple awards from Zendesk. Bruno actively engages in industry events, sharing insights on CX innovations and the impact of technology on customer relationships, while also advocating for the importance of human connection in business.
Favikon Authority Score: 4 971 pts
18. Roberto Madureira
Roberto Madureira is the Head of Customer Service, Experience & Relations at Rentcars with over 25 years of experience in customer experience and relations. He specializes in organizational transformation and strategic planning, focusing on enhancing customer satisfaction and operational efficiency. His leadership style emphasizes collaboration and team development, with a strong commitment to achieving results. He has worked across various sectors, including education, finance, and technology, and is passionate about fostering a culture of innovation and engagement within teams.
Favikon Authority Score: 5 059 pts
17. Roberto Madruga
Roberto Madruga is a prominent Brazilian expert in Customer Experience (CX), Customer Success (CS), and Employee Experience (EX), with a Ph.D. and extensive leadership experience. As CEO of Conquist and founder of The Customer Summit, he has led over 1,600 projects across various sectors, including technology and retail. A best-selling author of ten books, he is also an international speaker and educator, known for pioneering initiatives in CX and CS education in Latin America.
Favikon Authority Score: 5 474 pts
16. Eduardo L. Morelli
Eduardo L. Morelli is a strategic business leader with over 20 years of experience in strategic, operational, and commercial management. Specializing in digital transformation, revenue growth, and efficiency, Eduardo has a proven track record of delivering exceptional results. He excels in leading multicultural high-performance teams, developing successors, and managing critical labor in complex multinational environments. Eduardo focuses on evolving relationships between companies and customers, operational efficiency, and profitability improvement across various sectors using methodologies like LS6, Agile, and Design Thinking.
Favikon Authority Score: 5 616 pts
15. Bruno Guimarães
Bruno Guimarães is a prominent figure in the customer experience (CX) field, recognized as a top CX influencer in Brazil. He is the founder of Amigos do CX, the largest CX community in Brazil, and has extensive experience in entrepreneurship and marketing. His work includes advising C-level executives and leading impactful CX projects. He is also a co-author of the international book 'Customer Experience 2' and author of the e-book 'What I Learned with CX?'. His posts highlight the growth of the Amigos do CX community, international CX events, book launches, and practical insights into customer experience and ROI.
Favikon Authority Score: 5 702 pts
14. Euriale Voidela
Euriale Voidela is a prominent figure in Customer Experience and Success, serving as President of AIESC and CEO of Customer Centric Consulting. With over 20 years of experience, she focuses on enhancing customer journeys and corporate strategies. Euriale is also a published author and speaker, advocating for women's representation in business and governance. Her content emphasizes the importance of customer-centric practices and the integration of technology in enhancing customer interactions.
Favikon Authority Score: 5 745 pts
13. Luana Palma
Luana Palma is an Executive Manager specializing in Customer Experience (CX) with over 20 years in the telecommunications industry. She is known for advocating innovative strategies to elevate customer satisfaction and loyalty. Her expertise spans CRM, UX, and design thinking, with a strong focus on leveraging technology to enhance customer interactions. Luana has successfully led major projects that earned national recognition while driving operational cost reductions. She actively shares insights on CX metrics and promotes the value of building a truly customer-centric culture.
Favikon Authority Score: 5 873 pts
12. Monise Tonoli
Monise Tonoli is a Customer Experience expert, educator, and communications specialist passionate about improving user relations and product design through data-driven insights. Monise has been recognized as one of the TOP50 Creators in Customer Experience on LinkedIn Brazil. Her content focuses on customer-centric strategies, leadership, and the importance of human connections in business. She actively participates in industry events and shares her experiences to inspire others.
Favikon Authority Score: 5 970 pts
11. Davidson Correa
Davidson Correa is a Customer Success Coordinator and a recognized LATAM Customer Success Strategist. With over 13 years of experience in customer relations, he specializes in quality and service processes. He actively shares insights on LinkedIn, focusing on customer experience, recruitment strategies, and leadership. Davidson is also a co-author of a leadership book and has developed a GPT tool for customer insights. His content is data-driven and aims to support professionals in the customer success field.
Favikon Authority Score: 6 034 pts
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10. Rodrigo Ramos
Rodrigo Ramos is a Customer Engagement Executive at Numen, specializing in SAP and LeanIX solutions. With over 20 years of experience in strategic planning, logistics, and technology, he emphasizes customer success and operational excellence. Fluent in English, he has a strong background in process management and continuous improvement. His posts highlight project kickoffs, team collaborations, and certifications in cloud and enterprise architecture, showcasing his commitment to innovation and effective business solutions.
Favikon Authority Score: 6 060 pts
9. Tomás Duarte
Tomás Duarte is the Co-founder and CEO of Track.co, a leading company in Customer Experience Management (CXM) in Latin America. He is recognized as a top specialist in Net Promoter Score and has significantly impacted over 200 million customers across 10 countries. His expertise is backed by numerous certifications from prestigious institutions like Disney Institute and Harvard Business School. Duarte is a prominent figure in the CX community, frequently sharing insights and innovations in customer satisfaction.
Favikon Authority Score: 6 089 pts
8. Lui von Holleben
Lui von Holleben is a seasoned Customer Success professional with 9 years of experience, currently leading Customer Success at Asksuite. He is an author of 'Structuring Customer Success' and actively creates content related to customer success strategies. His posts often highlight real-world challenges in the field, share insights from industry experts, and promote educational initiatives. Lui also engages in consultancy and teaching, contributing to the growth of the Customer Success community in Brazil.
Favikon Authority Score: 6 114 pts
7. Rita Midori
Rita Midori is a Brazilian Customer Experience (CX) expert with 23+ years in aviation, hospitality, and tech. Former Azul executive, Disney alum, and advisory board member at ESPM. Renowned speaker and educator (TEDx São Paulo, Flow Palestras, Solides), she translates CX into culture, strategy, and measurable business results. Active content creator on LinkedIn and YouTube sharing CX, leadership, and communication insights; leads Mundo Cabin podcast and CX initiatives across organizations.
Favikon Authority Score: 6 119 pts
6. Ricardo Pena
Ricardo Pena is a Brazilian author and CEO of PeopleXperience, specializing in customer journey mapping and customer experience (CX). With over 20 years of experience, he has been a consultant, director, and speaker, focusing on enhancing client relations through technology and communication. He founded Ducovox, revolutionizing oratory training, and co-founded PeopleXperience, offering tools for mapping customer personas. His book, 'O Caminho do Cliente,' is a bestseller in Brazil.
Favikon Authority Score: 6 149 pts
5. Fabiano Salgado
Fabiano Salgado is a seasoned professional in customer experience and leadership, currently serving as Head of Customer Experience at Unico IDtech in Brazil. With over 15 years of experience in project and people management, he specializes in B2B education and has been recognized in major customer relationship awards. He is also a TEDx speaker and a mentor, guiding thousands in their professional journeys. His content focuses on customer experience, leadership, and innovation in the digital economy.
Favikon Authority Score: 6 208 pts
4. Lucas Fonseca
Lucas Fonseca is a Customer Experience (CX) expert, speaker, and mentor dedicated to transforming organizations into impactful businesses. He is a co-founder of beX - Educação em Centralidade no Cliente and has been recognized as a top professional in global CX. His content focuses on leadership, customer-centric strategies, and personal development, often sharing insights from his extensive experience in the field. Lucas actively engages with his audience through workshops, mentorship, and educational programs, emphasizing the importance of empathy and transparency in customer interactions.
Favikon Authority Score: 6 416 pts
3. Juliana Oliveira
Juliana Oliveira is a Vice President at Seeds of Dreams Institute, specializing in corporate training focused on Customer Experience (CX) and Positive Psychology. With over 14 years of experience, she has led projects across six continents, enhancing client engagement through innovative strategies inspired by Disney's legacy. Juliana is also a co-author of a bestselling book on soft skills and a producer of a documentary about Walt Disney. She divides her time between Brazil and the USA, promoting a global yet locally sensitive approach to CX.
Favikon Authority Score: 6 689 pts
2. Cláudia Vale
Cláudia Vale is a CEO and speaker specializing in B2B customer experience. She leads Flwow, focusing on enhancing customer-centric strategies across various industries. Cláudia actively shares insights on customer experience (CX) methodologies, operational efficiency, and the importance of integrating CX with corporate strategy. Her content emphasizes the significance of quality in customer interactions and the role of leadership in fostering a customer-centric culture. She is also involved in mentoring and training initiatives.
Favikon Authority Score: 6 782 pts
1. Gisele Paula
Gisele Paula is a prominent figure in Customer Experience (CX) in Brazil, recognized as the CEO of Instituto Cliente Feliz and co-founder of ReclameAQUI. She is a bestselling author, with her book 'Cliente Feliz dá Lucro' focusing on enhancing customer relations. Gisele shares insights on customer satisfaction, business strategies, and the importance of empathy in service. Her social media presence emphasizes the transformative power of customer experience, engaging a wide audience with practical advice and motivational content.
Favikon Authority Score: 8 122 pts
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