Top 20 Email Marketers in the UK in 2025

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Here’s the list of the Top 20 Email Marketers in the UK in 2025:

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20. Emma Loveday 

Emma Loveday is an Email Storyteller and Sales Copywriter specializing in crafting engaging, story-driven emails that resonate with readers. With a focus on helping coaches and consultants enhance their email marketing, she emphasizes the importance of personality and relatability in copy. Emma's unique approach combines humor and authenticity, making her content relatable and engaging. She also shares personal anecdotes, including her experiences with social anxiety and health challenges, to connect with her audience on a deeper level.

Favikon Authority Score: 1 302 pts

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19. ‍Helen Perry

‍Helen Perry is a marketing expert focused on helping busy individuals enhance their email and newsletter strategies. She offers workshops and courses aimed at small business owners, emphasizing the importance of effective communication and content creation. Her social media presence includes engaging posts about marketing tips, personal reflections, and community support, often raising funds for charitable causes. Helen also hosts a podcast where she discusses marketing trends and interviews industry professionals.

Favikon Authority Score: 1 660 pts

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18. ‍Russell Goodman 

‍Russell Goodman is a UK-based Email Marketing & Funnel Expert helping DTC ecommerce brands scale revenue through Klaviyo-driven campaigns, AI-enhanced insights, and precise copywriting. He leads multi-channel teams, specializes in retention and LTV, and champions data-driven optimization. A solopreneur who travels and works remotely, he shares practical strategies, case studies, and actionable tips to turn subscribers into loyal customers.

Favikon Authority Score: 1 848 pts

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17. ‍Adam Fraiel

‍Adam Fraiel is a marketing expert specializing in email strategies, with over 10 years of experience and a focus on helping brands optimize their email lists for revenue generation. He emphasizes the importance of human-first copy and strategic automations, having generated over £2M for clients across 17 countries. His content often addresses common pitfalls in email marketing, advocating for personalized communication and effective segmentation to enhance engagement and conversions.

Favikon Authority Score: 2 230 pts

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16. ‍Lee McDermott 

‍Lee McDermott is an email marketing and data strategy expert who helps brands maximize ROI through smarter campaigns, deliverability, and compliance. With experience spanning financial services and household B2C names, he specializes in building scalable strategies that turn data into growth. He works with marketing teams to enhance data collection, streamline tracking, and improve performance across channels. His content highlights industry shifts, data-driven insights, and practical steps to help eCommerce and B2B teams stay ahead.

Favikon Authority Score: 2 657 pts

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15. ‍Kay Peacey

‍Kay Peacey is an Email & Automation Strategist and widely known as the ActiveCampaign Queen. She helps businesses automate more, boost email ROI, and free up time with practical training and support through Slick Business and the ActiveCampaign Academy. As a member of the ActiveCampaign Advisory Board, she combines deep technical expertise with a fun, supportive approach that empowers marketers and business owners. Her content breaks down complex automation into simple and actionable steps with a touch of humor and encouragement.

Favikon Authority Score: 2 701 pts

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14. ‍Bogdan Mihalache

‍Bogdan Mihalache is the founder of Email Kong, a Klaviyo Platinum Agency that helps DTC brands transform email from a cost center into a scalable growth channel. He works with founders and marketing leaders to fix broken flows, build retention systems, and turn campaign calendars into long-term revenue machines. His content highlights practical email strategies, deep dives on Klaviyo, and insights from industry events and conversations with top eCommerce operators. Bogdan shares frameworks that move beyond vanity metrics, focusing instead on sustainable growth and higher LTV.

Favikon Authority Score: 2 803 pts

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13. ‍Georgie Carter

‍Georgie Carter is the founder of Pepped, specializing in email and SMS marketing for DTC lifestyle, health, and wellness brands. With over a decade of experience, she focuses on customer retention and revenue growth. Georgie is recognized as one of The Telegraph's Top 100 Female Entrepreneurs to Watch. Her social media presence emphasizes the importance of work-life balance, mental health, and female empowerment, often sharing insights on entrepreneurship and marketing strategies.

Favikon Authority Score: 2 835 pts

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12. ‍Doug Dennison

‍Doug Dennison is a seasoned email marketing expert and founder of GrowthKit, specializing in helping B2B founders unlock growth through effective email strategies. With over 20 years of experience, he has built a reputation as a leading authority in email marketing, having previously launched one of the first dedicated email marketing agencies, MailNinja. Doug emphasizes the importance of community and systematic approaches to content creation, coaching, and marketing strategies, sharing insights through his LinkedIn posts and GrowthKit platform.

Favikon Authority Score: 4 024 pts

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11. ‍Scot Barlow

‍Scot Barlow is an Email Deliverability Specialist and founder of Fox Red Outbound, where he helps businesses get in front of their ideal customers through sustainable, compliant outbound campaigns. Managing 1.8M emails a month into the primary inbox, he brings deep expertise in list hygiene, infrastructure, and multichannel strategies that drive measurable results. His content breaks down complex deliverability challenges with humor and practical insights, covering topics like spam triggers, domain reputation, and the realities of outreach today. He shares straightforward, data-driven advice designed to help B2B teams scale their email marketing without falling into hype or shortcuts.

Favikon Authority Score: 4 486 pts

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10. ‍Oli Clifford 

‍Oli Clifford is an Email and SMS Marketing Strategist and founder of RIGHT-GOOD EMAILS. He helps eCommerce brands multiply sales by designing and writing email flows that capture lost revenue and drive repeat purchases. With experience working with major brands like Nike and Virgin Atlantic, he combines sharp strategy with engaging copy to scale customer relationships profitably. Oli shares insights on effective email strategies, tone, and storytelling, often highlighting common pitfalls in marketing. He also offers webinars and resources to help businesses get the most value from their customer acquisition efforts.

Favikon Authority Score: 4 636 pts

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9. ‍Kath Pay

‍Kath Pay is a globally recognized email marketing authority, founder, and lead trainer at Holistic Email Marketing. An international #1 bestselling author, keynote speaker, and educator, she pioneered the concept of Holistic Email Marketing, blending psychology, testing, and design to optimize customer journeys. With over a decade of championing consumer-centric strategies, she has helped lead global brands like Facebook, eBay, Tommy Hilfiger, and Barclays achieve measurable results through evidence-based marketing. She shares insights on email strategy, personalization, subject lines, and conversion-focused design, inspiring marketers worldwide to embrace a customer-first approach.

Favikon Authority Score: 4 887 pts

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8. ‍Harrison McIntyre-Miller 

‍Harrison McIntyre-Miller specializes in helping founders grow their email lists and increase MRR using his proven ARC Framework. With over $600K in client sales, he has a strong track record of driving engagement and revenue through effective email strategies. His content often highlights personal growth, productivity, and the importance of a growth mindset, while sharing insights on overcoming challenges and achieving success.

Favikon Authority Score: 4 899 pts

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7. ‍Eman Ismail

‍Eman Ismail is an email strategist and copywriter specializing in helping online business owners and e-commerce brands enhance their email marketing strategies. She is the host of the award-winning podcast 'Mistakes That Made Me,' where she discusses business challenges and successes. Eman emphasizes the importance of authenticity in marketing and has a strong focus on creating inclusive environments in business. She also shares personal insights about balancing motherhood and entrepreneurship.

Favikon Authority Score: 4 952 pts

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6. ‍Rachel Caborn

‍Rachel Caborn is an Email Marketing & Launch Specialist focused on helping holistic coaches and service providers enhance their sales through strategic email campaigns. She emphasizes the importance of understanding audience psychology to create engaging content that builds trust and drives conversions. With experience in crafting high-converting funnels and automated email sequences, Rachel aims to transform email marketing into a powerful sales tool for her clients, ensuring they connect meaningfully with their audience.

Favikon Authority Score: 4 982 pts

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5. ‍Astra Tsangaris

‍Astra Tsangaris is a co-founder of Locorum Media, specializing in retention marketing and email strategies for eCommerce brands. She emphasizes the importance of building long-term customer relationships and creating personalized experiences. Astra shares insights on effective marketing practices, focusing on customer engagement and retention rather than just acquisition. Her content often highlights the challenges of entrepreneurship and the need for resilience and adaptability in business.

Favikon Authority Score: 5 070 pts

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4. ‍Tobi Chapman

‍Tobi Chapman is the founder of Everboost, specializing in retention marketing for DTC brands. His expertise lies in optimizing email and SMS marketing strategies to enhance customer retention and lifetime value. Tobi shares insights on effective acquisition and retention funnels, emphasizing the importance of personalized communication and data-driven strategies. His posts often provide free resources and actionable advice for brands looking to improve their marketing efforts, particularly in the supplement and skincare sectors.

Favikon Authority Score: 5 235 pts

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3. ‍Elliot Scott

‍Elliot Scott is the Founder and CEO of ElliotDigital, a multi-award-winning retention marketing agency specializing in email and SMS marketing for DTC brands. He shares insights on email design, customer retention strategies, and the importance of creativity in marketing. His posts highlight successful campaigns, industry trends, and the agency's growth, showcasing a commitment to high-quality design and effective marketing strategies.

Favikon Authority Score: 5 338 pts

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2. ‍Jonathan Umoru

‍Jonathan Umoru is an Email & Lead Generation Expert focused on helping online businesses scale through automated funnels. He provides actionable insights on email marketing strategies, emphasizing the importance of personalization and effective outreach. His content is tailored for coaches, creators, and CEOs, aiming to help them achieve significant revenue growth. Jonathan shares tips on building effective marketing funnels and lead generation systems, showcasing his expertise in the digital marketing landscape.

Favikon Authority Score: 5 660 pts

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1. ‍Katie Skelton

‍Katie Skelton is an email marketing trainer and writing mentor, focusing on copywriting, sales, and entrepreneurship. She shares insights through daily emails and LinkedIn posts, emphasizing clarity and authenticity in marketing. Katie's content often reflects her personal experiences, including challenges in the workplace and balancing family life with business. She advocates for resilience and resourcefulness, encouraging others to embrace their unique journeys in business and life.

Favikon Authority Score: 6 569 pts

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Also See 👀
‍🏆 TOP 20 COMMUNICATION EXPERTS IN THE UK IN 2025
‍🏆 TOP 200 EMAIL MARKETERS IN THE UK
‍HOW DOES FAVIKON RANK INFLUENCERS?

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