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Top 20 Fashion Influencers in Finland in 2026

This ranking lists the top 20 fashion influencers in Finland for 2026 based on reach and engagement. It highlights creators shaping minimalist style, luxury fashion, and modern trends.

January 29, 2026
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here’s the list of the Top 20 Fashion Influencers in Finland in 2026:

20. Miia Johansson

Miia Johansson is a beauty and fashion expert specializing in color analysis and makeup tips. She provides educational content on responsible fashion choices and offers training in color analysis through her platform. Her Instagram features engaging posts about makeup techniques, product recommendations, and personal style, appealing to a wide audience interested in beauty and sustainable fashion.

Favikon Authority Score : 7 762 

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19. Janita Autio

Janita Autio is a vibrant photographer and content creator known for her colorful aesthetic and engaging social media presence. She has been recognized as the 'Vuoden värikkäin' and 'Vuoden Instagram -vaikuttaja', showcasing her influence in the creative community. Her content often features interior design, personal experiences, and collaborations with brands, reflecting her passion for visual storytelling and lifestyle. Janita actively engages with her audience through relatable posts and creative projects.

Favikon Authority Score : 7 827

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18. Iiris Lusa

Iiris Lusa is a Finnish content creator known for her engaging TikTok and Instagram posts, focusing on beauty, fashion, and lifestyle. She frequently collaborates with brands, offering discount codes to her followers. Her content includes makeup tutorials, fashion hauls, and personal reflections, showcasing her vibrant personality and style. With a significant following, she effectively engages her audience through relatable content and promotions.

Favikon Authority Score : 7 866 

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17. AADA Vedenoja

AADA Vedenoja is a Parisian-inspired fashion and luxury lifestyle creator, founder of atelierserene and artzmencreative, with a strong presence on Instagram, TikTok, and YouTube. Content spans high-end fashion, travel, beauty, and mindset, featuring Parisian chic, old-money aesthetics, and collaborations with luxury brands such as Longchamp. She crafts visually lush, aspirational content across platforms, highlighting lifestyle, styling tips, and premium experiences.

Favikon Authority Score : 7 872 

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16. Sami Sykkö

Sami Sykkö is a Finnish style ambassador, journalist, and podcaster known for his vibrant social media presence. He shares insights on fashion, travel, and lifestyle, often collaborating with brands. His posts reflect a blend of personal experiences and professional engagements, showcasing his love for design and culture. Sami engages with his audience through storytelling, humor, and a focus on Finnish identity, making him a relatable figure in the fashion and lifestyle sectors.

Favikon Authority Score : 7 888 

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15. Ilona Ylikorpi

Ilona Ylikorpi is a content creator based in Helsinki, Finland, focusing on lifestyle, beauty, and wellness. Her social media presence features collaborations with brands like L'Oréal Paris and Vichy, showcasing beauty tips, personal reflections, and product promotions. She engages her audience with relatable content about daily life, self-care routines, and fashion choices, often highlighting her journey towards embracing her natural hair color. Ilona's posts resonate with a community interested in beauty, health, and personal growth.

Favikon Authority Score : 7 914 

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14. Sabina Särkkä

Sabina Särkkä is a Finnish digital creator and yoga teacher known for her engaging content on hair tutorials, beauty tips, and healthy recipes. She frequently collaborates with brands like Kérastase and Dyson, showcasing hair care techniques and makeup tutorials. Her social media presence emphasizes wellness, beauty, and lifestyle, appealing to a diverse audience interested in personal grooming and fitness.

Favikon Authority Score : 7 929 

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13. Matilda Wirtavuori

Matilda Wirtavuori, crowned Miss Suomi 2024 and Miss Universe Europe 2024, is a model and mental health advocate. With a Master's degree in Business Administration, she shares her journey through captivating posts that highlight her experiences in beauty pageants, cultural celebrations, and advocacy for mental health. Her content often features themes of empowerment, sisterhood, and gratitude, resonating with a global audience. Matilda actively engages with her followers, promoting kindness and compassion.

Favikon Authority Score : 8 031 

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12. Sofia Ruutu

Sofia Ruutu is a Helsinki-based beauty, fashion and lifestyle creator who shares curated visuals of style, travel, ballet, and everyday aesthetics. Known for chic looks, product recommendations, and collaborations with luxury and beauty brands, she documents Paris moments, cozy street style, and family life across Instagram, TikTok, and YouTube. She’s an entrepreneur and mother shaping accessible, polished content that blends fashion tips with authentic daily experiences.

Favikon Authority Score : 8 041  

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11. Rosanna Kulju

Rosanna Kulju is a Finnish content creator and podcast host known for her engaging social media presence. She shares insights about her life, fitness journey, and personal experiences, often discussing topics like health, beauty, and self-acceptance. With a background in competitive dance and a history of participating in beauty pageants, she combines her passion for fitness with lifestyle content. Rosanna also runs a business offering staffing services for events, showcasing her entrepreneurial spirit.

Favikon Authority Score : 8 240 

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10. Jenna Gullsten

Jenna Gullsten is a Finnish content creator known for her engaging posts about lifestyle, beauty, and family. She actively promotes various brands through collaborations, showcasing products related to hair care, cosmetics, and family life. Her social media presence includes announcements for events and tours, reflecting her involvement in the entertainment industry. Jenna's content often features personal experiences, making her relatable to her audience, particularly in the context of motherhood and beauty.

Favikon Authority Score : 8 299 

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09. Sini Papananaama

Sini, known as Papananaama, is a Finnish radio host and content creator focusing on lifestyle, beauty, and pop culture. She engages her audience with humorous takes on current events, celebrity fashion critiques, and personal anecdotes. Her content spans various platforms, including YouTube, Instagram, and TikTok, where she shares insights into her life, beauty routines, and social commentary. Sini's vibrant personality and relatable content resonate with a diverse audience, particularly in the Finnish-speaking community.

Favikon Authority Score : 8 325 

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08. Susanne Aalto

Susanne Aalto, known as Pahalapsi, is a Finnish content creator focusing on alternative fashion, lifestyle, and cooking. Her social media presence includes YouTube and TikTok, where she shares personal stories, fashion transformations, and cooking tutorials. She promotes a unique blend of goth and pin-up styles, engaging her audience with vibrant visuals and relatable content. Susanne also emphasizes mental well-being and self-acceptance through her creative expressions.

Favikon Authority Score : 8 328 

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07. Netta Eleonoora Oikkonen

Netta Eleonoora Oikkonen is a Finnish content creator known for her engaging lifestyle vlogs and dance videos on TikTok and YouTube. She shares snippets of her daily life, fashion, and travel experiences, often collaborating with brands. Her content features a mix of humor and personal anecdotes, appealing to a young audience interested in lifestyle and entertainment.

Favikon Authority Score : 8 343 

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06. Rosa Ryyti

Rosa Ryyti is a Finnish social media personality known for her vibrant content focused on fashion, fitness, beauty, and travel. As a Miss Universe Finland 2015 contestant, she promotes brands like Fashion Nova and Bella Barnett through engaging posts showcasing her stylish outfits and fitness journey. Her audience is captivated by her lifestyle, which includes workout programs and travel experiences, making her a relatable figure in the fashion and fitness communities.

Favikon Authority Score : 8 390 

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05. Aino Rossi

Aino Rossi is a Finnish mom and content creator who shares her life experiences, fashion, and family moments on Instagram. She emphasizes female empowerment and the importance of community, often celebrating the women in her life. Aino engages her audience with personal anecdotes, lifestyle tips, and product recommendations, showcasing her love for fashion and family activities. Her posts reflect a vibrant and positive outlook, resonating with a community of women and mothers.

Favikon Authority Score : 8 415 

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04. Sara Sieppi

Finnish lifestyle influencer and podcast host focusing on pregnancy, motherhood, travel, and fashion. Shares personal life, family moments, and brand partnerships across Instagram and TikTok; hosts Sieppi & Särkkä podcast; promotes secondhand fashion, parenting content, and stylish everyday living.

Favikon Authority Score : 8 492 

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03. Sarah Eveliina

Sarah Eveliina is a Finnish social media personality known for her fashion and lifestyle content, primarily on Instagram. Her posts often feature stylish outfits, beauty looks, and personal reflections, showcasing a classy and feminine aesthetic. With a significant following, she engages her audience through visually appealing photography and relatable captions, often highlighting her love for fashion and personal style. Her content resonates with women interested in fashion trends and lifestyle inspiration.

Favikon Authority Score : 8 497 

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02. Sara Manner

Sara Manner is a Finnish entrepreneur and founder of SeeB Activewear, focusing on empowering women through activewear that promotes confidence and comfort. Her social media presence showcases her journey in building her brand, fitness lifestyle, and personal style, with a strong emphasis on body positivity and self-love. She engages her audience with relatable content, including workout tips and fashion inspiration, while actively promoting her brand's upcoming launches.

Favikon Authority Score : 8 869 

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01. Aino Magdalena

Aino Magdalena is a Finnish content creator known for her engaging TikTok and Instagram posts focused on beauty, hair styling, and personal expression. With a significant following, she shares tutorials, product recommendations, and nostalgic content that resonates with her audience. Her vibrant personality shines through her posts, often featuring retro aesthetics and hair care tips. Aino actively engages with her followers, expressing gratitude for their support and sharing her journey in the beauty space.

Favikon Authority Score : 9 139  

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Also See 👀
🏆 TOP 20 BEAUTY INFLUENCERS IN FINLAND IN 2026
🏆 TOP 200 FASHION INFLUENCERS IN FINLAND
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