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Top 20 Fashion Influencers in Germany in 2025

Germany’s fashion scene is thriving with influencers who set the tone for style in 2025. From bold collaborations to creative looks, these 20 creators lead the way.

September 4, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Fashion Influencers in Germany in 2025:

20. Luana

Luana is a vibrant social media creator based in Germany and Brazil, known for her engaging TikTok and Instagram content. She shares lifestyle posts, beauty tips, and personal moments, often featuring collaborations with brands. Her content reflects a youthful and trendy aesthetic, appealing to a diverse audience interested in fashion and skincare. Luana actively promotes products related to beauty and wellness, showcasing her expertise in these areas.

Authority Score : 9 028 pts

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19. Nona Kanal

Nona is a vibrant content creator focused on fashion and lifestyle, primarily engaging with her audience through TikTok and YouTube. She shares relatable and entertaining videos, often highlighting her personal style, beauty tips, and lifestyle experiences. Nona actively promotes various brands, showcasing products in her content while maintaining a strong connection with her community. Her posts reflect a passion for fashion and a commitment to supporting others, making her a relatable figure in the influencer space.

Authority Score : 9 036 pts

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18. Leonie Hanne

Leonie Hanne is a prominent fashion blogger and globetrotter based in London and Germany. She shares her luxurious lifestyle, fashion insights, and travel experiences across multiple platforms, including Instagram and TikTok. Her content often features high-profile events, collaborations with renowned brands, and a focus on bridal fashion. With a significant following, she engages her audience through visually stunning posts and relatable narratives about her life and style.

Authority Score : 9 044 pts

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17. Elena Zoe

Elena Zoe is a vibrant content creator known for her engaging TikTok and Instagram posts that often feature lifestyle themes, beauty tips, and personal anecdotes. She promotes hair care products and fashion collections, showcasing her love for aesthetics and self-expression. Her content resonates with a youthful audience, emphasizing positivity and creativity. Elena actively engages with her followers through interactive posts and giveaways, making her a relatable figure in the beauty and lifestyle niche.

Authority Score : 9 058 pts

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16. Elena Yelizarova

Elena Yelizarova, known as 'woistlena' on social media, is a Berlin-based content creator with a strong presence on TikTok and Instagram. Her content primarily revolves around fashion, makeup tutorials, and humorous takes on everyday life. She frequently engages with her audience through interactive posts, often asking for opinions on outfits or sharing relatable experiences with her younger brother. Her posts are infused with a casual and conversational style, making her relatable to her followers.

Authority Score : 9 063 pts

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15. Jennah Schott

Jennah Schott is a Berlin-based content creator known for her engaging social media presence, focusing on lifestyle and cultural themes. She shares insights into her Muslim faith, including Ramadan planning and personal experiences with wearing a hijab. Jennah also collaborates with brands like Google Pixel, showcasing tech products. Her content is interactive and relatable, often featuring humorous and personal anecdotes, making her a popular figure among her followers.

Authority Score : 9 071 pts

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14. Paula Mooh

Paula is a passionate fashion designer known for her DIY projects and sustainable fashion advocacy. She shares her journey of creating her own clothing line, focusing on upcycling and ethical practices. Her content often features tutorials, personal stories, and insights into the fashion industry, particularly highlighting the importance of handmade clothing and fair labor. With a strong presence on TikTok and Instagram, she engages her audience through humor and relatable experiences in fashion design.

Authority Score : 9 075 pts

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13. Lara Rúnarsson

Lara Rúnarsson is a fashion and lifestyle influencer based in Germany, known for her glamorous style and engaging content across multiple platforms. She shares fashion hacks, outfit inspirations, and personal experiences, often collaborating with brands like H&M and Mercedes-Maybach. Her posts resonate with a youthful audience, showcasing her vibrant personality and love for fashion. Lara's content is characterized by high engagement, particularly on Instagram and TikTok, where she connects with her followers through relatable and stylish posts.

Authority Score : 9 083 pts

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12. Lisa Madeleine

Lisa Madeleine is a fashion content creator known for her realistic everyday outfits, try-on hauls, and engaging 'Get Ready With Me' videos. She actively collaborates with brands like SHEIN and H&M, sharing discount codes and styling tips with her audience. Her content primarily focuses on fashion inspiration, showcasing outfits for various occasions, and promoting a casual, relatable style. Lisa's presence spans Instagram and TikTok, where she connects with her followers through interactive posts and personal insights.

Authority Score : 9 145 pts

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11. Sandra Safiulov

Sandra Safiulov is a vibrant social media personality known for her engaging TikTok and Instagram content. She shares a mix of lifestyle, humor, and promotional posts, often featuring brands and products. Her content includes personal anecdotes, fashion, and food, appealing to a youthful audience. Sandra embraces her body positivity and encourages interaction, inviting followers to connect with her. She is also involved in various brand collaborations, showcasing her influence in the lifestyle and beauty sectors.

Authority Score : 9 161 pts

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10. Rashan MH

Rashan MH is a vibrant social media personality known for her engaging content focused on beauty, fashion, and lifestyle. Her posts often highlight personal experiences, gratitude, and community, resonating with a large audience. She shares outfit inspirations, beauty tips, and moments of joy, fostering a sense of connection with her followers. Rashan's content is visually appealing and often features collaborations with brands, showcasing her influence in the fashion and beauty sectors.

Authority Score : 9 162 pts

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09. Jacob Rott

Jacob Rott is a prominent figure in the fashion and entertainment industry, known for his engaging content across TikTok and Instagram. He shares behind-the-scenes glimpses of fashion events, personal experiences, and humorous posts, often featuring collaborations with brands like Dior and Valentino. His content resonates with a youthful audience, showcasing a blend of lifestyle, humor, and fashion insights. Jacob is also part of the musical group Elevatorboys, further diversifying his creative output.

Authority Score : 9 177 pts

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08. Nils Kuesel

Nils Kuesel is a prominent model and social media personality based in Berlin, known for his collaborations with high-profile brands like Louis Vuitton and Tommy Hilfiger. He actively engages with his audience through TikTok and Instagram, sharing insights into fashion events, personal experiences, and lifestyle content. As an ambassador for Save the Children Mexico, he also demonstrates a commitment to social causes. His content often features humor and personal anecdotes, appealing to a youthful audience interested in fashion and lifestyle.

Authority Score : 9 180 pts

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07. TingTing Lai

TingTing Lai is a Berlin-based social media creator known for her engaging content on fashion, beauty, and lifestyle. She frequently collaborates with high-end brands like Prada, Louis Vuitton, and Lancôme, showcasing her expertise in makeup and style. Her presence spans across TikTok, Instagram, and YouTube, where she shares daily shorts, makeup tutorials, and personal experiences. TingTing is recognized for her vibrant and approachable style, connecting with a wide audience.

Authority Score : 9 198 pts

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06. Naomi Jon

Naomi Jon is a dynamic content creator known for her engaging presence on TikTok and YouTube, where she shares a mix of lifestyle, music, and fashion content. With a focus on her upcoming Europe tour and her album 'Villain Of Your Dreams', she connects with her audience through relatable and entertaining posts. Her content often features makeup, fashion hauls, and personal experiences, showcasing her vibrant personality and creativity.

Authority Score : 9 243 pts

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05. Moritz Hau

Moritz Hau is a German content creator based in Paris, sharing lifestyle and fashion insights through engaging posts on Instagram and TikTok. His content often features personal reflections, travel experiences, and fashion collaborations, showcasing brands like Dior and Prada. With a significant following, he connects with audiences through relatable themes and visually appealing aesthetics, particularly in urban settings.

Authority Score : 9 276 pts

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04. Feli | Videozeugs

Feli is a vibrant content creator known for her engaging posts on TikTok and Instagram, where she shares personal experiences, lifestyle insights, and moments from her life as a mother. Her content often reflects themes of self-love, happiness, and the beauty of everyday life, resonating with a youthful audience. She also hosts a podcast, indicating a focus on personal growth and connection with her followers.

Authority Score : 9 300 pts

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03. Fanar Kheder

Fanar Kheder is a lifestyle creator based in Germany, known for her fashion and outfit inspirations, particularly through collaborations with SHEIN. She shares personal moments and family life, often highlighting her experiences as a mother. Her content includes outfit codes and promotions, engaging a broad audience with relatable themes of motherhood and style. The posts reflect a strong emotional connection with her family, showcasing her life milestones and celebrations.

Authority Score : 9 379 pts

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02. Marlon Noah

Marlon Noah is an emerging fashion influencer known for his engaging TikTok and Instagram content that romanticizes personal style and outfit checks. He frequently collaborates with brands like Zalando, showcasing how to elevate fashion looks. His posts often include humor and relatable commentary, appealing to a youthful audience interested in fashion trends and styling tips.

Authority Score : 9 401 pts

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01. Millane Friesen

Millane Friesen is a fashion enthusiast and creative director of Millane The Label, sharing her love for God, fashion, and cooking. Her social media presence includes engaging TikTok videos and Instagram posts that showcase her personal style, lifestyle tips, and vlogs. She promotes a healthy lifestyle and often collaborates with brands like H&M and Tommy Hilfiger. Millane's content is vibrant and relatable, appealing to a young audience interested in fashion and lifestyle.

Authority Score : 9 551 pts

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