Top 20 Fragrance Influencers in Italy in 2026

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Here’s the list of the Top 20 Fragrance Influencers in Italy in 2026:

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20. Ivan Gallegra

Ivan Gallegra is the founder of Scent Academy Boutique, a niche perfumery based in Termini Imerese, Italy. Through TikTok and Instagram, he reviews artisan fragrances, breaks down scent notes, and educates buyers with technical insights. His content blends product spotlights, exclusive drops, and customer education, building a curated fragrance community and driving boutique sales.

Favikon Authority Score: 5 517 pts

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19. Cristian Cavagna

Cristian Cavagna is a perfume evaluator and consultant, founder of Adjiumi Group, and a prominent figure in the niche fragrance industry. His social media presence focuses on sharing insights about perfumes, including evaluations, projects, and personal creations. He engages with his audience through humor and informative content, often discussing the artistry behind fragrance creation and the emotional connections tied to scents. His posts reflect a deep passion for perfumery and a commitment to quality and creativity.

Favikon Authority Score: 5 723 pts

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18. Domenico Moramarco

Domenico Moramarco is a fragrance enthusiast and influencer based in Milan, Italy. He shares insights on various perfumes, highlighting their unique qualities and the stories behind them. His posts often feature collaborations with renowned fragrance brands and events, showcasing his expertise in olfactory experiences. With a focus on niche perfumes and olfactory storytelling, he engages his audience through detailed descriptions and personal recommendations, making him a notable figure in the fragrance community.

Favikon Authority Score: 5 941 pts

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17. Angela Gorgoglione

Angela Gorgoglione is a beauty and fragrance enthusiast who shares her insights on perfumes and beauty products. She writes for Marie Claire Italia and engages her audience with thoughtful reflections on scent culture, often discussing niche fragrances and their emotional connections. Her content is characterized by a blend of personal anecdotes and informative posts, inviting her followers to explore the world of perfumery. Angela's approach is intimate and conversational, making her a relatable figure in the beauty community.

Favikon Authority Score: 6 299 pts

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16. Laura

Laura is a passionate perfume enthusiast and beauty content creator with a significant presence on YouTube and Instagram. She shares fragrance reviews, recommendations, and discount codes for various perfume brands, catering to a diverse audience interested in beauty and personal care. Her content often includes affiliate links and promotional codes, showcasing her collaborations with brands in the fragrance industry. Laura's posts reflect her love for perfumes and beauty products, making her a go-to source for fragrance lovers.

Favikon Authority Score: 6 301 pts

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15. Mirza Aksamic

Mirza Aksamic is a fragrance enthusiast and collector based in Europe, specializing in perfume unboxings and reviews. His Instagram showcases a diverse collection of luxury and niche fragrances, often providing ratings and personal insights on various scents for different occasions. He engages with a community of perfume lovers, sharing original content and promoting his private collection without selling or paid PR. His posts reflect a deep passion for fragrance, appealing to both casual users and serious collectors.

Favikon Authority Score: 6 313 pts

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14. Tiziana Terenzi

Tiziana Terenzi is an Italian designer and creator known for her luxurious perfumes, artistic candles, and jewelry. She shares her passion for fragrance through her brand Tiziana Terenzi Perfumes, showcasing unique scent compositions and the artistry behind them. Her posts often highlight the beauty of Italian culture, the intricacies of perfumery, and personal reflections on life and nature, engaging a community of fragrance enthusiasts and lifestyle followers.

Favikon Authority Score: 6 557 pts

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13. Vanessa Caputo

Vanessa Caputo is a skincare and perfume expert, founder of Umore Parfum, and a journalist specializing in clean beauty. She shares insights on vintage fashion and sustainable practices, advocating for the environment through her content. Her posts often highlight new brands and products, engaging her audience with personal experiences and recommendations. Vanessa also authored a book on perfumes, showcasing her deep knowledge and passion for the fragrance industry.

Favikon Authority Score: 6 639 pts

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12. Gabriela Dzhalalieva

Gabriela Dzhalalieva is a passionate fragrance enthusiast sharing her love for perfumes on TikTok. Her content focuses on niche fragrances, beauty inspirations, and lifestyle tips, often engaging her audience with personal anecdotes and product recommendations. Gabriela's posts highlight various scent profiles, seasonal favorites, and unique fragrance experiences, making her a go-to source for perfume lovers. She also emphasizes independence and personal growth, blending her passion for scents with motivational insights.

Favikon Authority Score: 6 689 pts

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11. Rocco D'Orazio

Rocco D'Orazio is a fragrance expert and olfactory communicator, sharing his passion for niche perfumes through engaging posts. He highlights the artistry behind fragrances, often connecting them to personal experiences and emotions. His content features detailed descriptions of scents, events in the perfume industry, and insights into the olfactory journey, appealing to fragrance enthusiasts. Rocco promotes a deep appreciation for the stories that perfumes tell, encouraging followers to explore their own scent identities.

Favikon Authority Score: 6 990 pts

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10. Paola Bottai

Paola Bottai is an Italian perfumer, author of the book PROFUMI, and founder of Pagina Bianca. She educates audiences about fragrance creation, ingredients, and scent culture through hands-on tutorials, product insights, and live events. Her online presence centers on demystifying perfumery for consumers and professionals alike across Instagram, TikTok, and her brand website.

Favikon Authority Score: 7 026 pts

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9. Daniele Muratori Caputo

Daniele Muratori Caputo is a niche perfume enthusiast and creator of the olfactory brand Spiritica, focusing on artistic perfumery. His YouTube channel features reviews, unboxings, and insights into luxury fragrances, emphasizing unique scent experiences and personal stories. He engages with his audience through various platforms, offering exclusive discounts and promoting niche perfume brands. Dani's content combines olfactory culture with personal narratives, making it relatable for fragrance lovers.

Favikon Authority Score: 7 131 pts

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8. Pietro Lattao

Pietro Lattao is a professor at the Italian Perfumery Institute, recognized as a Swiss Genius in 2023. He shares insights on perfumery, sensory marketing, and the emotional impact of scents. His posts often highlight various perfumes, their ingredients, and the importance of olfactory marketing strategies. He engages with his audience through educational content and personal reflections on fragrance experiences, emphasizing sustainability and cultural influences in perfumery.

Favikon Authority Score: 7 361 pts

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7. Filippo Sorcinelli

Filippo Sorcinelli is the founder of Atelier Lavs and an artistic perfumer known for his deep reflections on beauty, spirituality, and the intersection of art and faith. His Instagram posts often explore themes of cultural significance, the sacredness of objects, and the emotional resonance of experiences. He engages with his audience through thought-provoking commentary on fashion, art, and personal growth, fostering a community that appreciates beauty and authenticity.

Favikon Authority Score: 7 664 pts

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6. Gisele Souza

Gisele Souza is a fragrance specialist and a proud transgender woman based in Italy. She shares her passion for imported perfumes through engaging content on Instagram and YouTube, focusing on elegant and sophisticated scents. Gisele's posts often include reviews, recommendations, and personal reflections on her journey in the fragrance world, appealing to perfume enthusiasts and beauty lovers alike.

Favikon Authority Score: 7 693 pts

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5. Raffaele Capece

Raffaele Capece, known as Lello Parfum, is a prominent figure in the fragrance industry based in Naples, Italy. His social media presence emphasizes the allure and quality of perfumes, showcasing a variety of products and customer interactions. He engages with his audience through TikTok and Instagram, often highlighting customer satisfaction and product excellence. His posts reflect a strong connection to local culture and community, promoting his business while maintaining an approachable and friendly demeanor.

Favikon Authority Score: 7 794 pts

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4. Sara Salamino

Sara Salamino, also known as Sara La Profumiera, is an Italian beauty and fragrance creator active on Instagram and TikTok. She reviews affordable, designer, and niche perfumes while sharing makeup tutorials, skincare tips, product roundups, and city-based fragrance finds. Her content blends scent culture with personal style through practical how-tos, swatches, sponsored posts, and affiliate recommendations.

Favikon Authority Score: 8 242 pts

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3. Rico Fragrance

Rico Fragrance is an Italian fragrance ambassador and content creator specializing in perfume evaluations and marketing. He shares insights on various fragrances, emphasizing their unique qualities and appeal. His social media presence showcases a blend of personal experiences with perfumes and promotional content for niche brands, particularly focusing on Middle Eastern and luxury scents. Rico engages his audience with informative posts and reviews, making him a notable figure in the fragrance community.

Favikon Authority Score: 8 314 pts

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2. Alessandro Malandruccolo

Alessandro Malandruccolo, aka Alex Perfume, is a fragrance expert and founder of the Alex Perfumes brand, focusing on men's and unisex perfumes. His content includes fragrance reviews, skincare tips, and event promotions, showcasing a passion for olfactory experiences. He engages with his audience through various social media platforms, sharing insights on scent selection and personal care, while also hosting events related to fragrances.

Favikon Authority Score: 8 635 pts

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1. Matilda Morri

Matilda Morri is a fragrance expert and the founder of her own beauty brand, Matilda Morri Beauty. She shares insights on perfumes, beauty routines, and product reviews across TikTok and Instagram, engaging her audience with personal stories and product launches. Her content often features collaborations with well-known beauty brands and highlights her unique fragrance creations. Matilda's posts reflect a deep passion for olfactory experiences and a commitment to connecting with her followers through her expertise in the beauty industry.

Favikon Authority Score: 8 759 pts

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Also See 👀
🏆 TOP 200 FRAGRANCE INFLUENCERS IN ITALY
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