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Here’s the list of the Top 20 Fragrance Influencers in 2026:
20. Alessandro Malandruccolo 🇮🇹
Alessandro Malandruccolo aka Alex Perfume, is a fragrance expert and founder of the Alex Perfumes brand, focusing on men's and unisex perfumes. His content includes fragrance reviews, skincare tips, and event promotions, showcasing a passion for olfactory experiences. He engages with his audience through various social media platforms, sharing insights on scent selection and personal care, while also hosting events related to fragrances.
Favikon Authority Score: 8 651 pts
19. El Güey de los Perfumes 🇲🇽
El Güey de los Perfumes specializes in fragrance reviews and recommendations, focusing on both designer and niche perfumes. With a strong presence on TikTok and Instagram, he engages his audience with tips for selecting scents for various occasions, including formal events and seasonal choices. His content often features comparisons and personal experiences with different fragrances, appealing to both men and women. He actively collaborates with brands and promotes products through engaging posts.
Favikon Authority Score: 8 675 pts
18. Steven Gavrielatos 🇬🇷
Steven Gavrielatos is a fragrance enthusiast and creative director at Navitus Parfums, sharing his passion for perfumes through engaging reviews and recommendations on platforms like TikTok and YouTube. With a significant following, he focuses on both affordable and high-end fragrances, providing insights into the most complimented scents and seasonal favorites. His content includes top 10 lists, reviews, and collaborations with fragrance brands, making him a trusted voice in the fragrance community.
Favikon Authority Score: 8 675 pts
17. Noel Thomas 🇺🇸
Noel Thomas is a fragrance enthusiast based in NYC, focusing on cologne reviews and self-improvement content. His social media presence showcases a blend of fragrance recommendations, fashion insights, and personal growth tips, appealing to a diverse audience interested in lifestyle and grooming. With a significant following on TikTok and Instagram, he engages viewers through entertaining and informative posts about perfumes, often featuring popular brands and trends in the fragrance industry.
Favikon Authority Score: 8 690 pts
16. Вадим Лапай 🇧🇾
Vadim is a Belarusian fragrance blogger who shares insights on perfumes through various social media platforms. He promotes his own perfume shop located in Minsk and engages with his audience by providing recommendations and reviews of different scents. His content primarily focuses on men's fragrances, with a casual and approachable style, often encouraging interaction and feedback from followers.
Favikon Authority Score: 8 690 pts
15. Michella 🇳🇱
Michella is a fragrance enthusiast and owner of Ryziger Parfums, based in Dubai. She specializes in reviewing men's fragrances, particularly oriental and oud scents, and shares her expertise through engaging content on YouTube and TikTok. With a significant following, she promotes her own fragrance, Attraction Fatale, and offers tips on fragrance application. Her content often includes fragrance comparisons and recommendations, appealing to a diverse audience interested in luxury perfumes.
Favikon Authority Score: 8 730 pts
14. Robin James 🇬🇧
Robin James is a prominent figure in men's grooming, specializing in hair, skincare, and fragrance. As the founder of 'Man For Himself', he shares unfiltered insights through engaging content across platforms like YouTube and TikTok. With a focus on male grooming trends, he provides tutorials, product reviews, and street interviews, showcasing the latest in men's fashion and fragrance. His expertise is trusted by a large audience, making him a go-to source for men seeking grooming advice.
Favikon Authority Score: 8 740 pts
13. Cal Cologne 🇺🇸
Cal Cologne is a fragrance content creator with a strong presence on TikTok, Instagram, and YouTube, where he shares reviews, unboxings, and recommendations for various fragrances. With a decade of experience in video production, he combines storytelling and creativity to engage his audience. His content often features niche and affordable fragrance options, appealing to both fragrance enthusiasts and newcomers alike.
Favikon Authority Score: 8 748 pts
12. Elegance Emiratie 🇫🇷
Elegance Emiratie is a fragrance content creator focused on affordable luxury perfumes and scent selection tips. He engages a fragrance-loving community on TikTok and YouTube by sharing product recommendations, personal experiences, and trend insights. His content often includes ASMR elements and interactive discussions, appealing to both dedicated perfume enthusiasts and casual buyers.
Favikon Authority Score: 8 750 pts
11. Matilda Morri 🇮🇹
Matilda Morri is a fragrance expert and the founder of her own beauty brand, Matilda Morri Beauty. She shares insights on perfumes, beauty routines, and product reviews across TikTok and Instagram, engaging her audience with personal stories and product launches. Her content often features collaborations with well-known beauty brands and highlights her unique fragrance creations. Matilda's posts reflect a deep passion for olfactory experiences and a commitment to connecting with her followers through her expertise in the beauty industry.
Favikon Authority Score: 8 759 pts
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10. Emily Meyers 🇺🇸
Emily Meyers is a beauty and fragrance enthusiast based in Arizona, sharing tips and recommendations across Instagram and TikTok, where she has over 390K followers. Her content includes perfume picks, self-care routines, budget-friendly shopping finds, outfit inspiration, and advice on feminine hygiene and wellness products. She also collaborates with brands such as California Naturals and Ulta Beauty, blending practical guidance with everyday beauty inspiration.
Favikon Authority Score: 8 760 pts
9. Warren Tafah 🇨🇲
Warren Tafah is a Cameroon-origin entrepreneur and author who specializes in fragrance dupes and branding. He builds a persona around hygiene-conscious, fashion-forward living, and leverages TikTok and YouTube for fragrance reviews, dupe comparisons, and shopping insights. His content concentrates on affordable luxury, price-to-value storytelling, and practical tips for identifying quality scents and building a personal brand in the beauty space.
Favikon Authority Score: 8 766 pts
8. Anna Luiza Teixeira Santos 🇧🇷
Anna Luiza Teixeira Santos is a Brazilian influencer focused on skincare and perfumes. She shares her expertise through engaging TikTok videos and Instagram posts, often featuring product recommendations and personal experiences. Her content emphasizes fragrance tips, beauty routines, and collaborations with brands, showcasing a vibrant and interactive approach to beauty. She expresses gratitude to God in her bios, indicating a personal belief system that may resonate with her audience.
Favikon Authority Score: 8 769 pts
7. Elijah Yeroushalmi 🇺🇸
Elijah Yeroushalmi is a marketing expert with a strong presence on TikTok and Instagram, focusing on entertainment and fragrance content. He engages his audience with deodorant and fragrance rankings, showcasing products from brands like Old Spice and Louis Vuitton. His posts often feature humor and personal insights, appealing to a broad audience interested in lifestyle and grooming.
Favikon Authority Score: 8 789 pts
6. Olivia VanDerMillen 🇺🇸
Olivia VanDerMillen, known as Olivia Olfactory, is a fragrance enthusiast and content creator specializing in perfumes. Her social media presence focuses on budget-friendly and niche fragrances, offering tips and reviews. She engages her audience with playful content about scent layering and beauty products, often featuring collaborations with various brands. Olivia promotes a vibrant community around fragrance exploration, encouraging followers to discover their unique scent stories.
Favikon Authority Score: 8 817 pts
5. Matías Ross 🇨🇱
Matías Ross is a leading fragrance reviewer in Latin America, known for his engaging content on TikTok and Instagram. With over 1.2 million followers on TikTok, he specializes in perfume reviews, comparisons, and recommendations, often incorporating humor and interactive questions to engage his audience. His posts frequently highlight various perfumes, including niche and popular brands, and he actively encourages audience participation through polls and discussions about fragrance preferences.
Favikon Authority Score: 8 841 pts
4. Paul Fino 🇺🇸
Paul Fino is a prominent fragrance influencer known for his engaging content on TikTok and Instagram, where he shares reviews, routines, and collaborations with brands like Kayali and Rare Beauty. His posts often highlight gourmand scents and body care products, showcasing his expertise in the fragrance industry. With a significant following, he actively engages with fans and promotes various perfume collections, making him a key figure in the beauty and fragrance community.
Favikon Authority Score: 9 042 pts
3. Andrés Croxatto T. 🇨🇱
Andrés Croxatto T. is a fragrance expert and YouTuber known for his detailed reviews and analyses of men's perfumes. He shares insights on various colognes, focusing on those that elicit positive reactions from women. His content spans multiple platforms, including TikTok and YouTube, where he engages with a community interested in men's grooming and style. He also promotes his own perfume line, Croxatto Oud, and provides fashion advice related to men's attire.
Favikon Authority Score: 9 057 pts
2. Mona Monica Kattan 🇦🇪
Mona Monica Kattan is an entrepreneur and founder of Kayali Fragrances, known for her innovative approach in the beauty industry. She actively engages in discussions about social impact, product innovation, and sustainability. Her posts reflect a commitment to authenticity and empowerment, particularly for women in business. Kattan's journey is marked by significant milestones, including global expansion and recognition in Forbes and ELLE. She emphasizes the importance of passion and resilience in entrepreneurship.
Favikon Authority Score: 9 074 pts
1. Maaz Shaikh 🇮🇳
Maaz Shaikh is a perfumer and YouTuber known for his engaging content centered around fragrances. He promotes his perfume brand, Catchysmells, through creative posts that often include humor and interactive challenges. His social media presence is characterized by vibrant visuals and a focus on unique scent experiences, appealing to a diverse audience interested in perfumes and lifestyle. He actively encourages audience participation through giveaways and collaborations.
Favikon Authority Score: 9 414 pts
Also See 👀
🏆 TOP 200 FRAGRANCE INFLUENCERS
FIND OUT WHO LEADS IN THEIR COUNTRY OR NICHE
HOW DOES FAVIKON RANK INFLUENCERS?
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