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Top 20 Fragrance Influencers in Spain in 2026

We’ve selected the top 20 fragrance influencers making an impact on social media in Spain in 2026. From honest reviews to scent inspiration, these creators guide followers in finding their perfect perfumes.

January 26, 2026
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Fragrance Influencers in Spain in 2026:

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20. Javier Gonzalez

Javier Gonzalez, an avid perfume lover, shares his passion for fragrances through his social media presence. He posts videos comparing and reviewing various fragrances, from Versace to Montblanc, providing insights and recommendations to his followers. With a focus on original and alternative scents, Javier's channel features top 10 lists and in-depth analyses of aquatic, citrus, and masculine fragrances. He also collaborates with other enthusiasts to showcase new scents, such as Phantom by Paco Rabanne.

Favikon Authority Score: 4 573 pts

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19. Adriel

Adriel is a passionate perfume collector and reviewer, sharing insights on niche and designer fragrances through his YouTube channel, 'Saludos Aromáticos.' His content includes reviews, unboxings, and promotional codes for trusted perfumeries, engaging a community of fragrance enthusiasts. Adriel emphasizes transparency and quality in the perfume industry, often addressing misconceptions and advocating for genuine products.

Favikon Authority Score: 4 890 pts

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18. Sonia Lorenzo

Sonia Lorenzo, a practitioner of aromatherapy and mindfulness, focuses on corporate well-being. She offers programs for conscious work breaks and emphasizes the transformative power of essential oils. Sonia integrates aromatherapy with bioenergetics for self-awareness, emotional regulation, and inner balance. Her approach combines aroma, energy, and consciousness in experiential learning.

Favikon Authority Score: 5 100 pts

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17. Joe Liberatore

Joe Liberatore specializes in perfume analysis and reviews, focusing on various brands including Zara and niche fragrances. His content includes live programs, unboxings, and comparisons, aimed at helping viewers choose the right scents for different occasions. He actively engages with his audience through YouTube, providing shopping links and encouraging subscriptions for support. Joe's expertise lies in affordable and designer perfumes, making him a go-to source for fragrance enthusiasts.

Favikon Authority Score: 5 189 pts

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16. Gio Perfumes

Gio Perfumes specializes in intelligent reviews of men’s fragrances, with a strong focus on quality and value for money. He presents fragrance as a language that enhances confidence and social interactions. His content includes top perfume lists, seasonal recommendations, and charity initiatives, such as donating a portion of sales to cancer research.

Favikon Authority Score: 5 544 pts

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15. Lili Fragances

Lili is a Spanish perfume reviewer active on YouTube and Instagram, focusing on designer and niche fragrances. She shares unboxings, fragrance comparisons, and honest reviews from her personal collection, while collaborating with other creators and offering discount codes. Her content highlights scent profiles, longevity, and related beauty products within the fragrance niche.

Favikon Authority Score: 5 830 pts

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14. Juanito Lara

Juanito Lara is a Madrid-based beauty and fragrance content creator active on TikTok and Instagram. He shares unboxings, reviews, and promotional content for perfumes, skincare, and cosmetics, while collaborating with major brands and hosting giveaways. His content engages a Spanish-speaking audience and also incorporates lifestyle and cinema-related themes.

Favikon Authority Score: 5 912 pts

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13. Daniel Josier

Daniel Josier is a seasoned perfumer with over 28 years of experience in the fragrance industry. He actively engages with his audience through social media, sharing insights about his perfume creations and collaborations. His posts often highlight product launches, personal anecdotes, and interactions with fans and distributors. Josier's content is rich in visual appeal, showcasing his perfumes and the artistry behind them, while also celebrating personal milestones and relationships.

Favikon Authority Score: 6 078 pts

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12. Marta

Marta is a passionate fragrance reviewer and physiotherapist, known for her engaging content on perfumes. She shares her love for scents through detailed reviews and recommendations on YouTube and Instagram, creating a vibrant community of fragrance enthusiasts. Her posts often include discount codes for niche perfumes, making her a go-to source for fragrance lovers. Marta's content is characterized by a personal touch, inviting her audience to connect over shared interests in perfumes and self-care.

Favikon Authority Score: 6 501 pts

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11. Myriam

Myriam is a Spanish YouTuber specializing in fragrance reviews and home tips. Her channel features detailed insights into perfumes, including designer and niche equivalents, along with discount codes for various products. She engages her audience with practical advice on skincare and beauty, aiming to make everyday life easier. Myriam emphasizes her personal experiences with the products she reviews, fostering a genuine connection with her viewers.

Favikon Authority Score: 6 789 pts

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10. Javier Orgaz

Javier Orgaz is a perfume critic and raw material specialist, providing insightful reviews and commentary on fragrances through his YouTube channel and social media. His content often features a relaxed and contrarian perspective on the latest trends in cosmetics and fashion, engaging viewers with his unique take on various perfumes. He actively encourages audience interaction and feedback, fostering a community around fragrance appreciation.

Favikon Authority Score: 6 917 pts

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9. Antonio | fraganceando

Antonio is a passionate fragrance enthusiast sharing his extensive knowledge of perfumery on his YouTube channel, Fraganceando. He provides in-depth reviews, unboxings, and discussions about various perfumes, including niche and designer options. His content emphasizes personal experiences and aims to foster a community dialogue around fragrances, making it accessible for both amateurs and aficionados. Antonio also offers discount codes for his subscribers, enhancing engagement and value.

Favikon Authority Score: 7 036 pts

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8. Ssiki VaneSsiki

Ssiki VaneSsiki is a Spanish content creator focused on perfumes, providing reviews, opinions, and recommendations. Her YouTube channel features a variety of videos discussing different fragrance collections, discounts, and where to purchase perfumes, particularly Arabic brands. She actively engages with her audience through WhatsApp and Telegram groups, promoting positive vibes and exclusive content. Her social media presence is characterized by frequent discount promotions and collaborations with various perfume retailers.

Favikon Authority Score: 7 059 pts

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7. Anto Parfums

Anto Parfums specializes in niche and designer perfume reviews, focusing on providing insights into various fragrances for men. The content includes comparisons, recommendations, and discount codes for viewers. The creator engages with the audience through a friendly and approachable style, often using humor and personal anecdotes. The channel emphasizes the importance of smelling good and offers a variety of options for different budgets and occasions.

Favikon Authority Score: 7 101 pts

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6. El Perfuminsta

El Perfuminsta is a prominent figure in the fragrance community, sharing insights and reviews on perfumes through engaging YouTube videos and Instagram posts. With over 23k subscribers on YouTube, he focuses on niche and designer fragrances, offering recommendations and personal experiences. His content often includes top lists, first impressions, and interviews with industry experts, showcasing a deep passion for perfumery. He actively engages with his audience, encouraging discussions about scents and personal preferences.

Favikon Authority Score: 7 394 pts

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5. Carlos Rubio Arbó

Carlos Rubio ArbĂł is a fragrance enthusiast and content creator specializing in perfume reviews and lifestyle content. He has a significant following on platforms like TikTok and Instagram, where he shares insights on various fragrances, including budget-friendly options and luxury scents. His posts often engage with humor and memes, appealing to a broad audience interested in perfumes. He also promotes collaborations and has a YouTube channel with over 105,000 subscribers, showcasing his expertise in the fragrance niche.

Favikon Authority Score: 7 947 pts

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4. Silvia Rueda

Silvia Rueda is a Spanish nurse and fragrance enthusiast who runs PasiĂłn por los aromas across Instagram, TikTok, and YouTube. She reviews scents, shares notes and comparisons, highlights budget-friendly finds, and collaborates with perfume brands using discount codes. Her content blends intimate scent storytelling with practical buying tips and occasional sponsored posts.

Favikon Authority Score: 7 979 pts

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3. Jose Gourmand

Jose Gourmand is a fragrance reviewer specializing in personal experiences with perfumes. His YouTube channel features detailed reviews of various perfumes, including niche and designer options, often accompanied by discount codes for his followers. He engages with his audience through social media platforms like TikTok and Instagram, sharing insights on seasonal fragrances and personal favorites. His content is focused on providing honest opinions and recommendations in the world of perfumery.

Favikon Authority Score: 7 985 pts

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2. Mireia López

Mireia LĂłpez is a vibrant content creator based in HellĂ­n, Murcia, focusing on lifestyle and beauty, particularly perfumes. Her social media presence is characterized by engaging posts that blend humor and personal anecdotes, often inviting her audience to share their preferences. She actively promotes various perfume brands, offering discounts and recommendations, and engages with her followers through interactive content. Mireia's posts reflect a passion for beauty and personal care, making her a relatable figure in the beauty community.

Favikon Authority Score: 8 213 pts

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1. Juan Lopez Becerril

Juan Lopez Becerril is a fragrance enthusiast and content creator known for his engaging videos on niche perfumes and fragrance reviews. With a strong presence on platforms like YouTube and Instagram, he shares insights on various scents, often providing discount codes for his followers. His content is characterized by a friendly and approachable style, making the world of fragrances accessible to a wider audience. He emphasizes the emotional and sensory experiences associated with perfumes, fostering a community of fragrance lovers.

Favikon Authority Score: 8 301 pts

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