Top 20 Fragrance Influencers on Social Media in Spain in 2025

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Here’s the list of the Top 20 Fragrance Influencers on Social Media in Spain in 2025:

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20. Anna Vijo

Anna Vijo is an expert in aromatherapy and herbology, sharing knowledge through engaging YouTube videos and Instagram posts. Her content focuses on natural remedies, DIY projects, and the therapeutic benefits of essential oils and plants. She promotes a holistic lifestyle, emphasizing the connection between nature and well-being. Anna also offers online courses and has published books related to her field, making her a valuable resource for those interested in natural health and wellness.

Favikon Authority Score: 4 138 pts

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19. Lili Fragances

Lili's Fragances is a YouTube channel dedicated to fragrance reviews, makeup, and beauty products. The creator shares personal experiences, including living with fibromyalgia, and collaborates with other beauty influencers. The content features recommendations for perfumes, makeup tips, and product reviews, appealing to fragrance enthusiasts and beauty lovers. The channel emphasizes personal opinions and experiences with various scents, aiming to guide viewers in their fragrance choices.

Favikon Authority Score: 4 765 pts

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18. Joe Liberatore

Joe Liberatore specializes in perfume analysis and reviews, focusing on various brands including Zara and niche fragrances. His content includes live programs, unboxings, and comparisons, aimed at helping viewers choose the right scents for different occasions. He actively engages with his audience through YouTube, providing shopping links and encouraging subscriptions for support. Joe's expertise lies in affordable and designer perfumes, making him a go-to source for fragrance enthusiasts.

Favikon Authority Score: 5 367 pts

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17. Adriel | saludosaromaticos

Adriel is a passionate perfume collector and reviewer, sharing insights on niche and designer fragrances through his YouTube channel, 'Saludos Aromáticos.' His content includes reviews, unboxings, and promotional codes for trusted perfumeries, engaging a community of fragrance enthusiasts. Adriel emphasizes transparency and quality in the perfume industry, often addressing misconceptions and advocating for genuine products.

Favikon Authority Score: 5 523 pts

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16. Perfumología

The creator focuses on perfumery, sharing detailed reviews and insights about various fragrances, including niche and designer perfumes. His content often includes comparisons, seasonal recommendations, and discussions about the psychology of fragrance collection. He engages with his audience through YouTube, providing a mix of personal anecdotes and professional evaluations of scents, appealing to fragrance enthusiasts and collectors.

Favikon Authority Score: 5 599 pts

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15. Daniel Josier

Daniel Josier is a seasoned perfumer with over 25 years of experience in the fragrance industry. He actively engages with his audience through social media, sharing insights about his perfume creations and collaborations. His posts often highlight product launches, personal anecdotes, and interactions with fans and distributors. Josier's content is rich in visual appeal, showcasing his perfumes and the artistry behind them, while also celebrating personal milestones and relationships.

Favikon Authority Score:  5 676 pts

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14. Gio Perfumes

Gio Perfumes specializes in intelligent reviews of men's fragrances, focusing on quality and price. The creator aims to present fragrances as a language that enhances social interactions. Their content includes top perfume lists, seasonal recommendations, and charity initiatives, such as donating a portion of sales to cancer research.

Favikon Authority Score: 5 758 pts

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13. El Perfuminsta

El Perfuminsta is a prominent figure in the fragrance community, sharing insights and reviews on perfumes through engaging YouTube videos and Instagram posts. With over 20k subscribers on YouTube, he focuses on niche and designer fragrances, offering recommendations and personal experiences. His content often includes top lists, first impressions, and interviews with industry experts, showcasing a deep passion for perfumery. He actively engages with his audience, encouraging discussions about scents and personal preferences.

Favikon Authority Score: 6 401 pts

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12. Myriam con Acento

Myriam con Acento is a Spanish YouTuber specializing in fragrance reviews and home tips. Her channel features detailed insights into perfumes, including designer and niche equivalents, along with discount codes for various products. She engages her audience with practical advice on skincare and beauty, aiming to make everyday life easier. Myriam emphasizes her personal experiences with the products she reviews, fostering a genuine connection with her viewers.

Favikon Authority Score: 6 513 pts

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11. Alberto Morillas

Alberto Morillas is a renowned master perfumer known for his expertise in fragrance creation. His social media presence showcases his latest creations, including collaborations and collections, while engaging with his audience through personal messages and insights into the perfume industry. His posts often highlight new launches and artistic inspirations, reflecting a deep passion for scent and olfactory art.

Favikon Authority Score: 6 726 pts

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10. Marta | smartiesreviews

Marta is a passionate fragrance reviewer and physiotherapist, known for her engaging content on perfumes. She shares her love for scents through detailed reviews and recommendations on YouTube and Instagram, creating a vibrant community of fragrance enthusiasts. Her posts often include discount codes for niche perfumes, making her a go-to source for fragrance lovers. Marta's content is characterized by a personal touch, inviting her audience to connect over shared interests in perfumes and self-care.

Favikon Authority Score: 6 747 pts

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9. Javier Orgaz

Javier Orgaz is a perfume critic and raw material specialist, providing insightful reviews and commentary on fragrances through his YouTube channel and social media. His content often features a relaxed and contrarian perspective on the latest trends in cosmetics and fashion, engaging viewers with his unique take on various perfumes. He actively encourages audience interaction and feedback, fostering a community around fragrance appreciation.

Favikon Authority Score: 7 128 pts

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8. Anto Parfums

Anto Parfums specializes in niche and designer perfume reviews, focusing on providing insights into various fragrances for men. The content includes comparisons, recommendations, and discount codes for viewers. The creator engages with the audience through a friendly and approachable style, often using humor and personal anecdotes. The channel emphasizes the importance of smelling good and offers a variety of options for different budgets and occasions.

Favikon Authority Score: 7 155 pts

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7. fraganceando | Antonio 

Antonio is a passionate fragrance enthusiast sharing his extensive knowledge of perfumery on his YouTube channel, Fraganceando. He provides in-depth reviews, unboxings, and discussions about various perfumes, including niche and designer options. His content emphasizes personal experiences and aims to foster a community dialogue around fragrances, making it accessible for both amateurs and aficionados. Antonio also offers discount codes for his subscribers, enhancing engagement and value.

Favikon Authority Score: 7 210 pts

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6. Ssiki VaneSsiki

Ssiki VaneSsiki is a Spanish content creator focused on perfumes, providing reviews, opinions, and recommendations. Her YouTube channel features a variety of videos discussing different fragrance collections, discounts, and where to purchase perfumes, particularly Arabic brands. She actively engages with her audience through WhatsApp and Telegram groups, promoting positive vibes and exclusive content. Her social media presence is characterized by frequent discount promotions and collaborations with various perfume retailers.

Favikon Authority Score: 7 311 pts

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5. Jose Gourmand

Jose Gourmand is a fragrance reviewer specializing in personal experiences with perfumes. His YouTube channel features detailed reviews of various perfumes, including niche and designer options, often accompanied by discount codes for his followers. He engages with his audience through social media platforms like TikTok and Instagram, sharing insights on seasonal fragrances and personal favorites. His content is focused on providing honest opinions and recommendations in the world of perfumery.

Favikon Authority Score: 7 755 pts

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4. Mireia López

Mireia López is a vibrant content creator based in Hellín, Murcia, focusing on lifestyle and beauty, particularly perfumes. Her social media presence is characterized by engaging posts that blend humor and personal anecdotes, often inviting her audience to share their preferences. She actively promotes various perfume brands, offering discounts and recommendations, and engages with her followers through interactive content. Mireia's posts reflect a passion for beauty and personal care, making her a relatable figure in the beauty community.

Favikon Authority Score: 7 774 pts

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3. Silvia Rueda

Silvia Rueda is a passionate fragrance enthusiast and nurse, sharing her love for perfumes on social media. Her content focuses on perfume reviews, recommendations, and discount codes for various fragrance brands. She engages her audience with personal opinions and subjective insights, inviting them to explore the world of scents. Silvia promotes niche and affordable perfumes, often providing discount codes for her followers. Her presence is marked by a strong connection to the fragrance community, emphasizing exploration and enjoyment of aromas.

Favikon Authority Score: 7 804 pts

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2. Juan Lopez Becerril

Juan Lopez Becerril is a fragrance enthusiast and content creator known for his engaging videos on niche perfumes and fragrance reviews. With a strong presence on platforms like YouTube and Instagram, he shares insights on various scents, often providing discount codes for his followers. His content is characterized by a friendly and approachable style, making the world of fragrances accessible to a wider audience. He emphasizes the emotional and sensory experiences associated with perfumes, fostering a community of fragrance lovers.

Favikon Authority Score: 8 199 pts

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1. Carlos Rubio Arbó

Carlos Rubio Arbó is a fragrance enthusiast and content creator specializing in perfume reviews and lifestyle content. He has a significant following on platforms like TikTok and Instagram, where he shares insights on various fragrances, including budget-friendly options and luxury scents. His posts often engage with humor and memes, appealing to a broad audience interested in perfumes. He also promotes collaborations and has a YouTube channel with over 105,000 subscribers, showcasing his expertise in the fragrance niche.

Favikon Authority Score: 8 339 pts

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Also See 👀
‍🏆 TOP 20 NAIL INFLUENCERS ON SOCIAL MEDIA IN SPAIN IN 2025
‍🏆 TOP 200 FRAGRANCE INFLUENCERS ON SOCIAL MEDIA IN SPAIN
‍HOW DOES FAVIKON RANK INFLUENCERS?