Top 20 Fragrance Influencers in the UK in 2025

All real-time rankings of all platforms and countries are available here.

‍

‍

Here’s the list of the Top 20 Fragrance Influencers in the UK in 2025:

‍

‍

20. Josephine | Jus de Rose

Josephine is a fragrance expert and lifestyle content creator based in London, UK. With a master's degree in perfumery, she shares her extensive knowledge through engaging TikTok and YouTube videos, focusing on perfume reviews, tips, and lifestyle content. Her platforms boast significant followings, with over 350k on TikTok and 200k on YouTube. Josephine also organizes charity events, donating proceeds to causes like blood cancer research, showcasing her commitment to social responsibility.

Authority Score : 5 587 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

19. Sam Macer

Sam Macer is a perfumery expert who shares extensive knowledge on fragrance creation through his YouTube channel. He offers a perfumery course, supplies, and an app, while also promoting his own perfume brand. His content includes tutorials, raw material guides, and community engagement through Discord. Sam emphasizes practical skills in perfumery and provides resources for aspiring perfumers, making him a valuable figure in the fragrance industry.

Authority Score : 5 683 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

‍

18. Caroline Rose

Caroline Rose is a candle and bath preparation maker, operating The Cabinet of Curiosities in Haworth, Yorkshire. Her social media showcases the enchanting atmosphere of her Victorian apothecary shop, featuring handmade products and seasonal displays. She engages with her audience by sharing behind-the-scenes glimpses of her shop, customer interactions, and product launches, emphasizing a strong connection to her local community and the creative process behind her offerings.

Authority Score : 5 952 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

17. Irma Mikulenaite

Irma Mikulenaite is a passionate perfume lover, writer, and photographer based in the UK. Her Instagram showcases her extensive knowledge of niche fragrances, with a focus on luxury scents and personal favorites. She engages her audience through giveaways, scent recommendations, and photography that captures the essence of perfumes. Irma's content reflects her deep appreciation for the art of fragrance, often discussing the emotional connections and memories evoked by different scents.

Authority Score : 6 118 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

16. Dan Rothschild

Dan Rothschild is a fragrance enthusiast and founder of Soma Parfums, sharing insights on niche perfumes and fragrance reviews. He hosts a podcast, Les Oderants, where he discusses various scent-related topics. His Instagram features a mix of personal commentary and promotional content, often highlighting new releases and his experiences in the perfume industry. With a humorous and casual style, he engages with a community of fragrance lovers, showcasing his expertise and passion for scents.

Authority Score : 6 758 pts

View the AI Powered Profile

‍

15. Alice du Parcq

Alice du Parcq is a UK-based fragrance presenter, writer, and event host, recognized as 'the go-to scentfluencer' by Sunday Times Style. With multiple awards, including the Jasmine Award and CEW Achiever Award, she specializes in decoding perfumes in an engaging and relatable manner. Her content spans Instagram and TikTok, where she shares fragrance recommendations, personal stories, and insights into the perfume industry, often blending humor and personal anecdotes.

Authority Score : 6 817 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

14. MrSmelly1977

MrSmelly1977 is a fragrance reviewer specializing in men's colognes, sharing insights on affordable and classic scents. His content includes fragrance reviews, tips for selecting scents, and promotional codes for fragrance samples. He actively engages with his audience through YouTube and Instagram, focusing on masculine fragrances and lifestyle advice for men over 35. His posts often highlight specific fragrance brands, particularly Naughton and Wilson, and he promotes a sense of sophistication and class in men's grooming.

Authority Score : 6 999 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

13. Freddie Williams

Freddie Williams is a fragrance enthusiast sharing insights on the best fragrances, application techniques, and tips for maximizing compliments. His Instagram features engaging content with a focus on fragrance samples, aftershaves, and fashion, appealing to a community of fragrance lovers. He actively encourages interaction by inviting followers to ask questions about fragrances, showcasing a blend of expertise and accessibility in the fragrance niche.

Authority Score : 7 007 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

12. KatesBeautyStation

Kate is a beauty and fragrance enthusiast based in Newcastle, UK. She shares her passion for perfumes and beauty products through engaging YouTube videos, Instagram posts, and TikTok content. Her social media presence focuses on fragrance reviews, beauty tips, and product hauls, often featuring discount codes for her followers. Kate uploads new content weekly, fostering a community of fragrance lovers and beauty aficionados. She actively engages with her audience, encouraging comments and discussions about her favorite products.

Authority Score : 7 084 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

11. Lyn Harris

Lyn Harris, founder of Perfumer H, is a London-based perfumer known for her unique approach to fragrance creation. Her work emphasizes individuality and craftsmanship, often inspired by nature and personal experiences. Through collaborations and limited editions, she reshapes the fragrance industry, focusing on storytelling and sensory experiences. Her social media showcases her creative process, the materials she uses, and her passion for pottery, reflecting a deep connection to her craft.

Authority Score : 7 160 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

Recommended tools
Find Instagram Influencers‍Analyze your own Instagram profile‍Analyze Competitors' Instagram Profiles

‍

10. Roja Dove

Roja Dove is a British perfumer and founder of Roja Parfums, a luxury fragrance house established in Mayfair, London. He is known for creating exquisite scents that evoke the essence of Mediterranean landscapes and experiences. As a cultural ambassador for the British Government's GREAT Britain Campaign, he promotes British perfumery globally. His social media presence showcases luxurious fragrance collections, sensory experiences, and personal insights into the art of perfumery, appealing to fragrance enthusiasts and luxury consumers.

Authority Score : 7 336 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

09. JurysFragrance

JurysFragrance is a fragrance content creator based in London, UK, with a strong presence on TikTok and Instagram. He shares reviews, ratings, and personal experiences related to various fragrances, often engaging with his audience through interactive content. With over 203k followers on TikTok, he emphasizes his expertise as a fragrance connoisseur and promotes his own fragrance line, Mr. Jury Fragrances. His posts often include humor and personal anecdotes, making fragrance discussions accessible and entertaining.

Authority Score : 7 416 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

08. Sophie King

Sophie King is the founder of SOKI LONDON, a vegan and cruelty-free fragrance brand. With a strong social media presence, she shares her passion for perfumes through engaging content on YouTube and Instagram, where she reviews fragrances and promotes her own products. Her journey from a management consultant to a fragrance entrepreneur is inspiring, and she actively engages with her audience, encouraging them to share their experiences with her scents. SOKI LONDON is known for its unique and long-lasting fragrances.

Authority Score : 7 465 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

07. Chris Fragmental

Chris, known as Fragmental, is a fragrance enthusiast with a strong presence on YouTube and Instagram, where he shares reviews, comparisons, and recommendations for men's fragrances. His content often features collaborations and discussions about popular scents, emphasizing affordability and quality. With over 115K subscribers on YouTube, he engages a community passionate about fragrance, providing insights into both niche and designer perfumes. His posts frequently include discount codes and links to fragrance stores.

Authority Score : 7 788 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

06. Aaron Terence Hughes

Aaron Terence Hughes is a perfumer and chemist known for his fragrance review channel on YouTube. He shares detailed reviews of various perfumes, highlighting their notes and characteristics. His content is focused on niche fragrances, and he engages with his audience through Q&A sessions and promotional events. He emphasizes respect and community among fragrance enthusiasts.

Authority Score : 7 808 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

05. Jo Malone CBE

Jo Malone CBE is the founder and creative director of Jo Loves, sharing her entrepreneurial journey and insights on building successful brands. She emphasizes resilience, adaptability, and the importance of mindset in entrepreneurship. Her content often includes expert advice, personal anecdotes, and engagement with her audience through interactive posts. Jo is also involved in discussions about women's empowerment and business lessons, making her a prominent figure in the entrepreneurial community.

Authority Score : 7 874 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

04. Hayley Clough

Hayley Clough is a fragrance and lifestyle influencer based in London, UK. With a strong presence on Instagram, TikTok, and YouTube, she shares luxury fragrance reviews, collection organization tips, and personal scent recommendations. Her content often highlights affordable alternatives to high-end perfumes, making fragrance accessible to a wider audience. With over 10 years of experience in account management and marketing, she combines her professional expertise with her passion for perfumes, engaging her followers with informative and visually appealing posts.

Authority Score : 8 073 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

03. School of Scent

School of Scent specializes in men's creative perfumery, focusing on unique and affordable fragrance collections. Their social media presence emphasizes engaging content around fragrance reviews, tips for building collections, and promoting their own products. They actively encourage user interaction through hashtags and community features. The brand showcases a blend of niche and designer fragrances, appealing to fragrance enthusiasts looking for quality and creativity in their scent choices.

Authority Score : 8 258 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

02. TJ Talks Scents

TJ Talks Scents is a fragrance and lifestyle creator based in London, UK, with a significant following on TikTok and Instagram. He shares reviews, vlogs, and lifestyle content centered around designer and niche fragrances, engaging his audience with humor and personal anecdotes. His posts often highlight fragrance shopping experiences and product recommendations, showcasing a vibrant and interactive approach to fragrance exploration.

Authority Score : 8 414 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

01. Robin James

Robin James is a prominent figure in men's grooming, specializing in hair, skincare, and fragrance. As the founder of 'Man For Himself', he shares unfiltered insights through engaging content across platforms like YouTube and TikTok. With a focus on male grooming trends, he provides tutorials, product reviews, and street interviews, showcasing the latest in men's fashion and fragrance. His expertise is trusted by a large audience, making him a go-to source for men seeking grooming advice.

Authority Score : 8 669 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

‍

Also See 👀🏆 TOP 200 FRAGRANCE INFLUENCERS IN THE UKFIND OUT WHO LEADS IN THEIR COUNTRY OR NICHEHOW DOES FAVIKON RANK INFLUENCERS?