Top 20 Fragrance Influencers in the UK in 2026

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Here’s the list of the Top 20 Fragrance Influencers in the UK in 2026:

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20. Thomas O'Brien

Thomas O'Brien is a fragrance reviewer with a strong presence on YouTube and Instagram, focusing on a wide range of perfumes for both men and women. His content includes reviews, personal collections, and themed videos, engaging a community of fragrance enthusiasts. He actively interacts with his audience, offering advice and insights into the world of perfumery. His posts often highlight collaborations with brands like Lush, showcasing new products and events.

Favikon Authority Score: 5 121 pts

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19. Paul Maguire

Paul Maguire is a fragrance enthusiast and reviewer, focusing on men's designer, niche, and clone fragrances. His YouTube channel, MAGS FRAGS, offers honest feedback on various scents without any influence from sponsorships. He engages a dedicated audience of fragrance lovers, providing detailed reviews and comparisons of new releases and established favorites, while fostering a community of like-minded individuals passionate about perfumery.

Favikon Authority Score: 5 171 pts

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18. Irma Mikulenaite

Irma Mikulenaite is a passionate perfume lover, writer, and photographer based in the UK. Her Instagram showcases her extensive knowledge of niche fragrances, with a focus on luxury scents and personal favorites. She engages her audience through giveaways, scent recommendations, and photography that captures the essence of perfumes. Irma's content reflects her deep appreciation for the art of fragrance, often discussing the emotional connections and memories evoked by different scents.

Favikon Authority Score: 5 646 pts

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17. Sam Macer

Sam Macer is a perfumery expert who shares extensive knowledge on fragrance creation through his YouTube channel. He offers a perfumery course, supplies, and an app, while also promoting his own perfume brand. His content includes tutorials, raw material guides, and community engagement through Discord. Sam emphasizes practical skills in perfumery and provides resources for aspiring perfumers, making him a valuable figure in the fragrance industry.

Favikon Authority Score: 6 014 pts

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16. Caroline Rose

Caroline Rose is a candle and bath preparation maker, operating The Cabinet of Curiosities in Haworth, Yorkshire. Her social media showcases the enchanting atmosphere of her Victorian apothecary shop, featuring handmade products and seasonal displays. She engages with her audience by sharing behind-the-scenes glimpses of her shop, customer interactions, and product launches, emphasizing a strong connection to her local community and the creative process behind her offerings.

Favikon Authority Score: 6 356 pts

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15. Freddie Williams

Freddie Williams is a fragrance enthusiast sharing insights on the best fragrances, application techniques, and tips for maximizing compliments. His Instagram features engaging content with a focus on fragrance samples, aftershaves, and fashion, appealing to a community of fragrance lovers. He actively encourages interaction by inviting followers to ask questions about fragrances, showcasing a blend of expertise and accessibility in the fragrance niche.

Favikon Authority Score: 6 693 pts

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14. Roja Dove

Roja Dove is a British perfumer and founder of Roja Parfums, a luxury fragrance house established in Mayfair, London. He is known for creating exquisite scents that evoke the essence of Mediterranean landscapes and experiences. As a cultural ambassador for the British Government's GREAT Britain Campaign, he promotes British perfumery globally. His social media presence showcases luxurious fragrance collections, sensory experiences, and personal insights into the art of perfumery, appealing to fragrance enthusiasts and luxury consumers.

Favikon Authority Score: 6 899 pts

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13. Dan Naughton

MrSmelly1977, also known as Dan Naughton, is a fragrance reviewer specializing in men's colognes, sharing insights on affordable and classic scents. His content includes fragrance reviews, tips for selecting scents, and promotional codes for fragrance samples. He actively engages with his audience through YouTube and Instagram, focusing on masculine fragrances and lifestyle advice for men over 35. His posts often highlight specific fragrance brands, particularly Naughton and Wilson, and he promotes a sense of sophistication and class in men's grooming.

Favikon Authority Score: 6 912 pts

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12. The Fragrance Apprentice

The Fragrance Apprentice is a content creator dedicated to the art of fragrance. He shares humorous and informative posts that offer a unique perspective on scents while encouraging followers to embrace the fragrance community through his Fragrance Ministry. Through charismatic and passionate engagement, he provides fragrance insights and fosters a strong sense of community among enthusiasts.

Favikon Authority Score: 6 944 pts

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11. Alice du Parcq

Alice du Parcq is a UK-based fragrance presenter, writer, and event host, recognized as 'the go-to scentfluencer' by Sunday Times Style. With multiple awards, including the Jasmine Award and CEW Achiever Award, she specializes in decoding perfumes in an engaging and relatable manner. Her content spans Instagram and TikTok, where she shares fragrance recommendations, personal stories, and insights into the perfume industry, often blending humor and personal anecdotes.

Favikon Authority Score: 7 308 pts

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10. Kate | KatesBeautyStation

Kate is a beauty and fragrance enthusiast based in Newcastle, UK. She shares her passion for perfumes and beauty products through engaging YouTube videos, Instagram posts, and TikTok content. Her social media presence focuses on fragrance reviews, beauty tips, and product hauls, often featuring discount codes for her followers. Kate uploads new content weekly, fostering a community of fragrance lovers and beauty aficionados. She actively engages with her audience, encouraging comments and discussions about her favorite products.

Favikon Authority Score: 7 328 pts

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9. Sophie King

Sophie King is the founder of SOKI LONDON, a vegan and cruelty-free fragrance brand. With a strong social media presence, she shares her passion for perfumes through engaging content on YouTube and Instagram, where she reviews fragrances and promotes her own products. Her journey from a management consultant to a fragrance entrepreneur is inspiring, and she actively engages with her audience, encouraging them to share their experiences with her scents. SOKI LONDON is known for its unique and long-lasting fragrances.

Favikon Authority Score: 7 442 pts

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8. Alexander

Alexander is a UK-based UGC creator specializing in fragrance, candles, skincare, and lifestyle content. His posts often feature product photography and collaborations with brands like Diptyque and Byredo, showcasing limited edition fragrances and home fragrance products. He engages his audience with detailed descriptions of scents and the artistic inspirations behind them, appealing to fragrance enthusiasts and lifestyle followers.

Favikon Authority Score: 7 477 pts

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7. Hayley Clough

Hayley Clough is a fragrance and lifestyle influencer based in London, UK. With a strong presence on Instagram, TikTok, and YouTube, she shares luxury fragrance reviews, collection organization tips, and personal scent recommendations. Her content often highlights affordable alternatives to high-end perfumes, making fragrance accessible to a wider audience. With over 10 years of experience in account management and marketing, she combines her professional expertise with her passion for perfumes, engaging her followers with informative and visually appealing posts.

Favikon Authority Score: 7 696 pts

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6. Aaron Terence Hughes

Aaron Terence Hughes is a perfumer and chemist known for his fragrance review channel on YouTube. He shares detailed reviews of various perfumes, highlighting their notes and characteristics. His content is focused on niche fragrances, and he engages with his audience through Q&A sessions and promotional events. He emphasizes respect and community among fragrance enthusiasts.

Favikon Authority Score: 7 839 pts

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5. JurysFragrance

JurysFragrance is a fragrance content creator based in London, UK, with a strong presence on TikTok and Instagram. He shares reviews, ratings, and personal experiences related to various fragrances, often engaging with his audience through interactive content. With over 208k followers on TikTok, he emphasizes his expertise as a fragrance connoisseur and promotes his own fragrance line, Mr. Jury Fragrances. His posts often include humor and personal anecdotes, making fragrance discussions accessible and entertaining.

Favikon Authority Score: 7 900 pts

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4. Chris Wilkinson

Chris Wilkinson is a fragrance enthusiast with a strong presence on YouTube and Instagram, where he shares reviews, comparisons, and recommendations for men's fragrances. His content often features collaborations and discussions about popular scents, emphasizing affordability and quality. With over 115K subscribers on YouTube, he engages a community passionate about fragrance, providing insights into both niche and designer perfumes. His posts frequently include discount codes and links to fragrance stores.

Favikon Authority Score: 8 010 pts

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3. Jo Malone CBE

Jo Malone CBE is the founder and creative director of Jo Loves, sharing her entrepreneurial journey and insights on building successful brands. She emphasizes resilience, adaptability, and the importance of mindset in entrepreneurship. Her content often includes expert advice, personal anecdotes, and engagement with her audience through interactive posts. Jo is also involved in discussions about women's empowerment and business lessons, making her a prominent figure in the entrepreneurial community.

Favikon Authority Score: 8 157 pts

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2. TJ Talks Scents

TJ Talks Scents is a fragrance and lifestyle creator based in London, UK, with a significant following on TikTok and Instagram. He shares reviews, vlogs, and lifestyle content centered around designer and niche fragrances, engaging his audience with humor and personal anecdotes. His posts often highlight fragrance shopping experiences and product recommendations, showcasing a vibrant and interactive approach to fragrance exploration.

Favikon Authority Score: 8 360 pts

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1. Robin James

Robin James is a prominent figure in men's grooming, specializing in hair, skincare, and fragrance. As the founder of 'Man For Himself', he shares unfiltered insights through engaging content across platforms like YouTube and TikTok. With a focus on male grooming trends, he provides tutorials, product reviews, and street interviews, showcasing the latest in men's fashion and fragrance. His expertise is trusted by a large audience, making him a go-to source for men seeking grooming advice.

Favikon Authority Score: 8 831 pts

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