Top 20 Fragrance Influencers on YouTube in 2026

All real-time rankings of all platforms and countries are available here.

‍

‍

Here’s the list of the Top 20 Fragrance Influencers on YouTube in 2026:

‍

20. Byrd 🇹🇭

Byrd is a passionate fragrance enthusiast and content creator focused on perfume reviews and recommendations. His YouTube channel, 'Scent of Byrd', features in-depth reviews of various fragrances, including niche and designer brands, with a particular emphasis on their unique qualities and suitability for different occasions. He engages with his audience through informative content, sharing personal experiences and insights into the world of scents, making him a trusted voice in the fragrance community.

YouTube Score: 79.9/100

View the AI-Powered Profile

‍

‍

19. Viktor Mihajlović 🇷🇸

Viktor Mihajlović, known as Čovek Parfem, is a leading fragrance influencer in the Balkans, specializing in perfume reviews and recommendations. His YouTube channel features detailed analyses of various perfumes, including comparisons and unboxings, catering to both men and women. He actively engages with his audience across multiple platforms, including TikTok and Instagram, sharing insights on fragrance trends and tips for selecting the perfect scent. His content is informative and tailored for fragrance enthusiasts.

YouTube Score: 80/100

View the AI-Powered Profile

‍

‍

18. Silvia Rueda 🇪🇸

Silvia Rueda is a Spanish nurse and fragrance enthusiast who runs Pasión por los aromas across Instagram, TikTok, and YouTube. She reviews scents, shares notes and comparisons, highlights budget-friendly finds, and collaborates with perfume brands using discount codes. Her content blends intimate scent storytelling with practical buying tips and occasional sponsored posts.

YouTube Score: 80.5/100

‍View the AI-Powered Profile

‍

‍

17. TJ Talks Scents 🇬🇧

TJ Talks Scents is a fragrance and lifestyle creator based in London, UK, with a significant following on TikTok and Instagram. He shares reviews, vlogs, and lifestyle content centered around designer and niche fragrances, engaging his audience with humor and personal anecdotes. His posts often highlight fragrance shopping experiences and product recommendations, showcasing a vibrant and interactive approach to fragrance exploration.

YouTube Score: 80.7/100

View the AI-Powered Profile

‍

‍

16. Stephanie Geismar 🇺🇸

Stephanie Geismar is a fragrance enthusiast and content creator known for her engaging TikTok and Instagram posts about perfumes. With a significant following, she shares affordable perfume recommendations, reviews, and guides, focusing on sweet and gourmand scents. Her content often features collaborations with various fragrance brands, showcasing her expertise in the perfume industry. Stephanie also promotes her own fragrance line, Nearly Noon, emphasizing its unique scent profile and international shipping options.

YouTube Score: 81/100

View the AI-Powered Profile

‍

‍

15. Luis Jordão 🇧🇷

Luis Jordão is a fragrance expert with over 14 years of experience in curating a collection of more than 2,500 perfumes. He has a significant online presence, boasting 535k subscribers on YouTube and over 1 million followers on Instagram. His content primarily focuses on perfume reviews, recommendations, and promotions, often featuring discounts and partnerships with various fragrance retailers. He engages actively with his audience through social media platforms, sharing insights and tips on fragrances.

YouTube Score: 81.1/100

View the AI-Powered Profile

‍

‍

14. El Perfuminsta 🇪🇸

El Perfuminsta is a prominent figure in the fragrance community, sharing insights and reviews on perfumes through engaging YouTube videos and Instagram posts. With over 23k subscribers on YouTube, he focuses on niche and designer fragrances, offering recommendations and personal experiences. His content often includes top lists, first impressions, and interviews with industry experts, showcasing a deep passion for perfumery. He actively engages with his audience, encouraging discussions about scents and personal preferences.

YouTube Score: 81.4/100

View the AI-Powered Profile

‍

‍

13. Rotten Rebel 🇸🇪

Rotten Rebel is a fragrance enthusiast specializing in men's colognes. His content includes reviews, comparisons, and recommendations for the best men's fragrances, focusing on new releases and popular scents. He engages with his audience through interactive posts, encouraging comments and discussions about fragrance preferences. His platforms include YouTube and TikTok, where he shares insights and tips on fragrance application and selection.

YouTube Score: 82.9/100

View the AI-Powered Profile

‍

‍

12. Robin James 🇬🇧

Robin James is a prominent figure in men's grooming, specializing in hair, skincare, and fragrance. As the founder of 'Man For Himself', he shares unfiltered insights through engaging content across platforms like YouTube and TikTok. With a focus on male grooming trends, he provides tutorials, product reviews, and street interviews, showcasing the latest in men's fashion and fragrance. His expertise is trusted by a large audience, making him a go-to source for men seeking grooming advice.

YouTube Score: 83.2/100

View the AI-Powered Profile

‍

‍

11. Juan Lopez Becerril 🇪🇸

Juan Lopez Becerril is a fragrance enthusiast and content creator known for his engaging videos on niche perfumes and fragrance reviews. With a strong presence on platforms like YouTube and Instagram, he shares insights on various scents, often providing discount codes for his followers. His content is characterized by a friendly and approachable style, making the world of fragrances accessible to a wider audience. He emphasizes the emotional and sensory experiences associated with perfumes, fostering a community of fragrance lovers.

YouTube Score: 83.5/100

View the AI-Powered Profile

‍

‍

Recommended tools
‍Find YouTube influencers‍Analyze your own YouTube channel‍Analyze competitors' YouTube channels

‍

10. Triple B 🇺🇸

Triple B is a fragrance expert and confidence mentor who creates YouTube videos focused on fragrance reviews, clone-dupe comparisons, and grooming tips for men. He educates a global audience across YouTube, Instagram, TikTok, and Twitter with content on scent layering, product unboxings, and giveaways. His platform drives affiliate sales and brand partnerships through trusted fragrance education and product recommendations.

YouTube Score: 84.6/100

View the AI-Powered Profile

‍

‍

9. Ilya Parfumer 🇺🇦

Ilya Parfumer is a fragrance enthusiast specializing in niche and luxury perfumes. He shares insights on various scents, offering reviews, recommendations, and advice primarily targeted at men. His content spans multiple platforms, including TikTok and YouTube, where he engages with his audience through discussions about popular fragrances and personal favorites. He also provides options for purchasing perfumes, showcasing a strong connection to the perfume community in Ukraine.

YouTube Score: 84.7/100

View the AI-Powered Profile

‍

‍

8. Cal Cologne 🇺🇸

Cal Cologne is a fragrance content creator with a strong presence on TikTok, Instagram, and YouTube, where he shares reviews, unboxings, and recommendations for various fragrances. With a decade of experience in video production, he combines storytelling and creativity to engage his audience. His content often features niche and affordable fragrance options, appealing to both fragrance enthusiasts and newcomers alike.

YouTube Score: 85.2/100

View the AI-Powered Profile

‍

‍

7. Muneeb Alwazeer 🇦🇪

Muneeb Alwazeer is a fragrance enthusiast and content creator known for his engaging reviews and insights on perfumes. He shares his passion for scents through various platforms, focusing on niche and luxury fragrances. His content often includes product reviews, fragrance tips, and community giveaways, appealing to fragrance lovers and collectors. Muneeb's presence is marked by a strong connection to the fragrance community, showcasing new releases and personal favorites.

YouTube Score: 85.3/100

View the AI-Powered Profile

‍

‍

6. Warren Tafah 🇨🇲

Warren Tafah is a Cameroon-origin entrepreneur and author who specializes in fragrance dupes and branding. He builds a persona around hygiene-conscious, fashion-forward living, and leverages TikTok and YouTube for fragrance reviews, dupe comparisons, and shopping insights. His content concentrates on affordable luxury, price-to-value storytelling, and practical tips for identifying quality scents and building a personal brand in the beauty space.

YouTube Score: 85.4/100

View the AI-Powered Profile

‍

‍

5. Steven Gavrielatos 🇬🇷

Steven Gavrielatos is a fragrance enthusiast and creative director at Navitus Parfums, sharing his passion for perfumes through engaging reviews and recommendations on platforms like TikTok and YouTube. With a significant following, he focuses on both affordable and high-end fragrances, providing insights into the most complimented scents and seasonal favorites. His content includes top 10 lists, reviews, and collaborations with fragrance brands, making him a trusted voice in the fragrance community.

YouTube Score: 85.4/100

View the AI-Powered Profile

‍

‍

4. Michella 🇳🇱

Michella is a fragrance enthusiast and owner of Ryziger Parfums, based in Dubai. She specializes in reviewing men's fragrances, particularly oriental and oud scents, and shares her expertise through engaging content on YouTube and TikTok. With a significant following, she promotes her own fragrance, Attraction Fatale, and offers tips on fragrance application. Her content often includes fragrance comparisons and recommendations, appealing to a diverse audience interested in luxury perfumes.

YouTube Score: 87/100

View the AI-Powered Profile

‍

‍

3. Paul Fino 🇺🇸

Paul Fino is a prominent fragrance influencer known for his engaging content on TikTok and Instagram, where he shares reviews, routines, and collaborations with brands like Kayali and Rare Beauty. His posts often highlight gourmand scents and body care products, showcasing his expertise in the fragrance industry. With a significant following, he actively engages with fans and promotes various perfume collections, making him a key figure in the beauty and fragrance community.

YouTube Score: 87.8/100

View the AI-Powered Profile

‍

‍

2. Olivia VanDerMillen 🇺🇸

Olivia VanDerMillen, known as Olivia Olfactory, is a fragrance enthusiast and content creator specializing in perfumes. Her social media presence focuses on budget-friendly and niche fragrances, offering tips and reviews. She engages her audience with playful content about scent layering and beauty products, often featuring collaborations with various brands. Olivia promotes a vibrant community around fragrance exploration, encouraging followers to discover their unique scent stories.

YouTube Score: 88.6/100

View the AI-Powered Profile

‍

‍

1. Andrés Croxatto T. 🇨🇱

Andrés Croxatto T. is a fragrance expert and YouTuber known for his detailed reviews and analyses of men's perfumes. He shares insights on various colognes, focusing on those that elicit positive reactions from women. His content spans multiple platforms, including TikTok and YouTube, where he engages with a community interested in men's grooming and style. He also promotes his own perfume line, Croxatto Oud, and provides fashion advice related to men's attire.

YouTube Score: 89.1/100

View the AI-Powered Profile

‍

Also See 👀
‍🏆 TOP 200 FRAGRANCE INFLUENCERS ON YOUTUBE
FIND OUT WHO LEADS IN THEIR COUNTRY OR NICHE
HOW DOES FAVIKON RANK INFLUENCERS?

‍

‍

‍

‍