Top 20 Haircare Influencers in Australia in 2026

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Here's the list of the Top 20 Haircare Influencers in Australia in 2026: 

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20. Melissa Keys

Melissa Keys is a hair educator and salon owner specializing in blonde transformations, balayage, and extensions. With over 20 years of experience, she shares her expertise through engaging content on Instagram, showcasing stunning hair transformations and offering tips for maintaining blonde hair. Her posts often highlight her journey as a stylist and business owner, emphasizing the importance of client relationships and education in hair care.

Favikon Authority Score : 5 518 pts

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19. Bianca LUXXLOXX

Bianca LUXXLOXX is a Award-winning Australian bridal hairstylist and Bellami Educator based on the Gold Coast. Leads LUXXLOXX, specializing in bridal hair, clip-in extensions, and education—1:1 masterclasses and online education for brides and pro stylists worldwide through Instagram and TikTok.

Favikon Authority Score : 5 646 pts

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18. Christina

Christina is a Sydney-based NYT bestselling author and hair blogger Christina runs Hair Romance. She creates quick, easy hairstyles for curly and straight hair, shares curl care routines, product reviews and DIY tips. Her content covers tutorials, curl education, salon color collaborations, and brand partnerships, with ebooks and courses for learning.

Favikon Authority Score : 5 862 pts

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17. Liceladyrachel

Liceladyrachel is a Sydney-based lice treatment specialist who creates educational, ASMR-style videos about lice removal, popping, and prevention. Her content centers on kid-friendly scalp checks, practical treatments, and booking links for Sydney residents. She builds credibility as a local health-adjacent service provider with viral tutorials and actionable hair-care tips for families.

Favikon Authority Score : 5 932 pts

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16. Melissa Howlett

Melissa Howlett is a passionate hairstylist specializing in curly hair and bridal styles. With over 26 years of experience, she runs the first curly hair salon on the Gold Coast, offering personalized curl education and styling sessions. Melissa shares her expertise through tutorials and workshops, focusing on empowering clients to embrace their natural curls. Her content features transformation stories, styling tips, and product recommendations, making her a go-to resource for curly hair care.

Favikon Authority Score : 6 029 pts

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15. Kellie Scott

Kellie Scott chronicles a hair-loss journey, embracing androgenic alopecia with wigs and toppers to restore confidence. She shares her personal experience, reviews and styling tips, plus candid discussions from a feminist perspective. Based in Brisbane, Australia, Kellie collaborates with wig brands, educates about hair loss solutions, and builds a global community around practical wig care and empowerment.

Favikon Authority Score : 6 611 pts

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14. Bec Wyatt

Bec Wyatt is a Master Colourist and O&M Brand Ambassador based at James the Salon. She shares her expertise in hair coloring and styling through engaging posts showcasing transformations, product recommendations, and educational workshops. Her content often features the use of Original Mineral products, emphasizing techniques for achieving vibrant hair colors. With a focus on personal interactions, she encourages direct messaging for appointments, reflecting her hands-on approach to client relationships.

Favikon Authority Score : 6 651 pts

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13. Taylor Hague

Taylor Hague is a digital brand ambassador and owner of @_blondeandco, known for her fun-loving and authentic approach to hairdressing. She shares educational content, team videos, and personal insights, emphasizing the importance of building trust through social media presence. Her posts often highlight her playful energy and connection with clients, making her a relatable figure in the beauty industry.

Favikon Authority Score : 6 815 pts

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12. Missy Veyret Dowd

Australian bridal hair & makeup artist and renovations entrepreneur, Missy Veyret Dowd, builds a collaborative brand around weddings, beauty, and family. With a strong presence in bridal styling, professional collaborations, and home reno content, she blends luxury event aesthetics with everyday motherhood. Content highlights include real wedding looks, BTS of styling, and behind-the-scenes at shoots, plus family milestones and entrepreneurial journeys.

Favikon Authority Score : 7 060 pts

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11. That Happy Soul

That Happy Soul is a  passionate curly hair enthusiast sharing tips and tutorials for managing and styling curly hair, primarily in Hindi. The content focuses on beginner-friendly techniques, product recommendations, and personal hair care journeys. Engaging with a community of curly-haired individuals, the creator emphasizes embracing natural textures and offers insights into effective hair routines and product usage.

Favikon Authority Score : 7 128 pts

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10. Ulyana Aster

Ulyana Aster is a global bridal stylist based in Australia, specializing in hairstyling education for aspiring stylists. She offers tutorials, workshops, and resources to help stylists enhance their skills and grow their careers. Ulyana promotes community support among hairstylists and emphasizes the importance of proper techniques for bridal hairstyles. Her content is rich in practical tips and engaging tutorials, making her a go-to resource for wedding hairstyling.

Favikon Authority Score : 7 952 pts

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9. Natalie Anne Ayoub

Natalie Anne Ayoub is a prominent Australian hairstylist and entrepreneur, known for her expertise in curly hair styling and education. As the founder of Natalie Anne Haircare, she actively shares tips, tutorials, and personal insights on social media, engaging with a community of beauty professionals and enthusiasts. Her content often highlights her journey as a business owner and mentor, emphasizing empowerment and creativity in the hair industry. She collaborates with various brands and promotes her products through engaging posts and videos.

Favikon Authority Score : 8 209 pts

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8. Ovegàn Curls

Ovegàn Curls is an Australian curl-care brand founder sharing actionable, beginner-friendly tutorials on natural hair routines. Across TikTok and Instagram, they teach simple styling methods, DIY curl gels, and behind-the-scenes tips from a growing DTC brand shipping worldwide. Their content highlights product education, step-by-step techniques, and the journey of building a small business—from starter kitchen experiments to selling tens of thousands of curl products.

Favikon Authority Score : 8 281 pts

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7. Belinda Lee Mills

Belinda Lee Mills is a prominent hair artist and ambassador for several hair care brands, including EVO and OLAPLEX. She shares hair transformation tips, styling techniques, and personal stories that inspire confidence and self-care among her followers. Her content often highlights the importance of kindness and community support, showcasing her passion for helping others feel beautiful. With a significant presence on Instagram and TikTok, she engages a wide audience interested in hair care and beauty.

Favikon Authority Score : 8 444 pts

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6. Holly Faller

Profile: Holly Faller (Oh My Holly) focuses on alopecia and wigs, sharing her hair-loss journey, wig tutorials, and empowerment content. She builds a supportive community for people with alopecia and their families, highlights practical wig tips, product recommendations, and confidence-building stories, and advocates for self-acceptance and visibility.

Favikon Authority Score : 8 482 pts

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5. Kaela Tavares

Kaela Tavares is a Sydney-based content creator and Fashion Nova ambassador, sharing lifestyle and fashion content primarily on TikTok and Instagram. Her posts often highlight family moments, pregnancy experiences, and personal style, engaging a community interested in motherhood and fashion. She promotes various brands, showcasing products through relatable and engaging content, while also sharing glimpses of her life in Australia.

Favikon Authority Score : 8 483 pts

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4. Sarah Emilia

Sarah Emilia is a prominent digital influencer and hair extension specialist, recognized as the Digital Influencer of the Year. She shares her expertise in hair styling and education through engaging content on TikTok and Instagram, focusing on hair transformations, consultations, and personal branding. Her posts often include life advice and motivational insights, appealing to a broad audience interested in beauty and personal development.

Favikon Authority Score : 8 511 pts

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3. Jayme Jo Massoud

Jayme Jo Massoud is an Australian-Lebanese theatre performer and curly hair enthusiast, sharing her journey in the performing arts and hair care on social media. Her content focuses on curly hair routines, theatre life, and personal experiences, engaging a community of followers who appreciate her authenticity and expertise. She promotes various hair products and brands, often collaborating with beauty companies. Jayme's posts reflect her vibrant personality and dedication to her craft, making her a relatable figure in the curly hair and theatre communities.

Favikon Authority Score : 8 586 pts

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2. Michelle Wong

Dr. Michelle Wong is a chemistry PhD and cosmetic scientist based in Australia, specializing in beauty science. She educates her audience on the science behind skincare and haircare products through various platforms, including YouTube and Instagram. Her content focuses on debunking myths, providing evidence-based insights, and offering practical advice on product efficacy. She is also the author of 'The Science of Beauty', which aims to simplify complex scientific concepts for consumers.

Favikon Authority Score : 8 676 pts

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1. Olivia Calabio Scanu

Olivia Calabio Scanu is a Sydney-based entrepreneur and CEO of Avilo by Olivia, specializing in curly hair care products. Her social media presence focuses on curly hair tips, self-care routines, and fashion collaborations, particularly with brands like Fashion Nova. Olivia shares personal milestones, including her recent wedding, and engages her audience with relatable content about embracing natural curls. She promotes her brand through tutorials and product launches, fostering a community around curly hair care.

Favikon Authority Score : 8 752 pts

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