Top 20 Haircare Influencers in Brazil in 2026

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Here's the list of the Top 20 Haircare Influencers in Brazil in 2026: 

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20. Ana Lívia

Ana Lívia aka Nali is a Brazilian content creator focused on curly hair care, hairstyles, and self-care. She shares tutorials and tips for managing curly hair, emphasizing easy and accessible styles. Her social media presence is vibrant, featuring engaging posts that resonate with her audience, particularly young women interested in hair care and beauty. Nali promotes products and techniques that enhance natural curls, fostering a community around curly hair empowerment.

Favikon Authority Score : 8 714 pts

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19. Malu Fernandes

Malu Fernandes is a beauty and hair care enthusiast based in Belo Horizonte, Brazil. She shares tips on hair treatments, beauty routines, and personal experiences with products like Biondina and various hair tonics. Her content is engaging and informative, often featuring product recommendations and personal anecdotes about her hair journey. With a strong presence on Instagram and TikTok, she connects with her audience through relatable advice and interactive posts, focusing on self-care and beauty empowerment.

Favikon Authority Score : 8 762 pts

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18. Anna Telles

Anna Telles is a prominent figure in the beauty industry, specializing in products for curly and textured hair. She emphasizes self-care, empowerment, and representation, particularly for women of color. Her social media presence showcases her expertise in hair care, personal growth, and community building, often sharing inspirational stories and advocating for the recognition of hairstylists in Salvador. Anna's content reflects a commitment to promoting beauty standards that celebrate diversity and self-acceptance.

Favikon Authority Score : 8 767 pts

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17. Looren Ribeiro

Looren Ribeiro is a beauty and hair care expert based in Fortaleza, Brazil. She shares insights on hair treatments, styling techniques, and personal experiences related to hair care. Her TikTok content often engages viewers with relatable questions and emotional responses, showcasing her expertise in hair transformations and care routines. With a strong focus on practical advice and personal anecdotes, she connects with her audience through interactive and visually appealing posts.

Favikon Authority Score : 8 795 pts

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16. Fabrice Goffinet

Fabrice Goffinet is a prominent TikTok creator known for his engaging content focused on curly hair care and transformation. His posts often feature tutorials, product reviews, and relatable experiences related to curly hair, attracting millions of likes. He collaborates with brands like Skala Cosméticos and Bali Curls, showcasing hair products and routines. His content resonates with a diverse audience interested in hair care, beauty trends, and personal grooming.

Favikon Authority Score : 8 817 pts

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15. Sarah Alves Moreira

Sarah Alves Moreira is a Brazilian beauty and lifestyle content creator based in São Paulo. She shares engaging content focused on hair care, beauty tutorials, and fashion, often collaborating with brands like M•A•C and Pantene. Her TikTok and Instagram posts showcase her vibrant personality and creativity, attracting a large audience with her relatable vlogs and makeup tips. Sarah's content reflects her passion for beauty and lifestyle, making her a prominent figure in the beauty community.

Favikon Authority Score : 8 819 pts

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14. Michele Passa

Michele Passa is a Brazilian influencer and image consultant with a focus on family life, beauty, and empowerment. She shares insights on natural hair care, fashion, and lifestyle through her platforms, including TikTok and Instagram, where she has a significant following. Her content often emphasizes self-love and confidence, particularly for women, and she engages her audience with relatable family vlogs and beauty tips.

Favikon Authority Score : 8 829 pts

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13. Naiary Mazetto

Naiary Mazetto is a Brazilian content creator focused on beauty tips, hair care, and motherhood. She shares practical advice on maintaining healthy hair and managing parenting challenges through engaging posts and tutorials. Her content often includes personal anecdotes, relatable parenting experiences, and insights into daily routines, appealing to a community of mothers and beauty enthusiasts. Naiary promotes a healthy lifestyle and offers discounts on products she uses, enhancing her connection with her audience.

Favikon Authority Score : 8 839 pts

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12. Murilo Lorran

Murilo Lorran is a Brazilian social media personality known for his engaging content focused on catwalks, humor, and hair styling. With a significant following across TikTok, Instagram, and YouTube, he showcases his expertise in beauty and fashion, often collaborating with brands. His posts frequently feature tutorials, product promotions, and entertaining skits, appealing to a diverse audience interested in beauty and lifestyle trends.

Favikon Authority Score : 8 841 pts

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11. Gabriel Leite

Gabriel Leite is a Brazilian content creator focused on curly hair care, providing tips and tutorials for maintaining and styling curls. His social media presence emphasizes engagement with followers through relatable content about hair care routines, product recommendations, and personal experiences. He often collaborates with brands in the beauty industry, promoting products that cater to curly hair needs. His posts are visually appealing and informative, making him a go-to source for curly hair enthusiasts.

Favikon Authority Score : 8 847 pts

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10. Mestre dos Cachos

Mestre dos Cachos is a Brazilian entrepreneur who draws inspiration from his grandmother's kitchen to develop his products. His social media presence focuses on social issues, including racial prejudice and community support, often sharing personal stories and advocating for social change. He engages with his audience through motivational content and community initiatives, emphasizing the importance of helping others and addressing societal challenges.

Favikon Authority Score : 8 877 pts

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9. Amanda Rubly

Amanda Rubly is a Brazilian content creator focused on self-care and hair care, sharing beauty tips and product recommendations. Her Instagram features engaging posts about hair health, skincare, and personal empowerment, often encouraging her followers to participate in discussions and promotions. With a strong emphasis on beauty and wellness, she connects with her audience through relatable content and interactive calls to action.

Favikon Authority Score : 8 908 pts

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8. Alan Vivian

Alan Vivian is a hair care expert and co-owner of Donna Agency, focusing on scientific approaches to hair care. His social media presence includes product reviews, tips, and educational content about hair treatments, particularly on TikTok and Instagram. He engages with his audience through informative posts and responds to common hair care questions, showcasing a blend of professional insights and personal anecdotes.

Favikon Authority Score : 8 926 pts

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7. Ester Lima

Ester Lima is a Brazilian beauty and lifestyle content creator focused on curly hair care. She shares tips, tutorials, and product recommendations for maintaining healthy curls, often collaborating with brands like L'Oréal and Apice. Her engaging TikTok and Instagram posts showcase various hairstyles and hair care routines, attracting a large audience interested in beauty and self-care.

Favikon Authority Score : 9 007 pts

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6. Beatriz Maria

Beatriz Maria is a vibrant content creator based in Salvador, Brazil, focusing on beauty, particularly curly hair care. With a strong presence on YouTube and Instagram, she shares product reviews, hair care routines, and personal vlogs, engaging her audience with relatable content. Her posts often feature beauty tips, product testing, and lifestyle insights, appealing to a community interested in hair care and self-esteem. Beatriz has a significant following, showcasing her influence in the beauty and lifestyle niche.

Favikon Authority Score : 9 067 pts

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5. Natassia Lima

Natassia Lima is a Brazilian mom-focused content creator sharing durable, kids' hairstyle tutorials. She posts step-by-step hairdos on Instagram, TikTok, and YouTube, showcasing products she uses for styling and offering creative ideas for school, parties, and everyday moments with her children Isa, Daniel, and Mel.

Favikon Authority Score : 9 104 pts

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4. Allana Menezes

Allana Menezes is a content creator focused on curly hair care, hairstyles, and self-care routines. She shares tutorials, product reviews, and personal vlogs, emphasizing authenticity and relatability. Her content often features collaborations with beauty brands, particularly in the hair care sector, showcasing techniques for maintaining and styling curly hair. Allana engages her audience with practical tips and personal experiences, creating a community around curly hair empowerment.

Favikon Authority Score : 9 124 pts

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3. Gue Oliveira

Gue Oliveira is a Brazilian hairstylist and CEO of Gue Art Concept and GAC Education. He connects with audiences through transformative hair experiences, emphasizing self-acceptance and personal growth. His content often features before-and-after transformations, motivational messages, and reflections on beauty and self-image. Gue is also a best-selling author, sharing insights on personal development and entrepreneurship, and actively engages with the LGBTQIA+ community.

Favikon Authority Score : 9 137 pts

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2. Evelyn Noda

Evelyn Noda is a Brazilian content creator focused on hair care, lifestyle, and humor. Her social media presence features tips on hair products, beauty, and relatable comedic content, often highlighting her long hair and personal experiences. She engages her audience with vibrant visuals and interactive posts, promoting hair care products and sharing humorous takes on everyday situations. Her content is popular on platforms like Instagram and TikTok, where she has garnered significant likes and engagement.

Favikon Authority Score : 9 143 pts

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1. Carina Araújo

Brazilian creator Carina Araújo specializes in curly hair care, the hair transition journey, and styling tutorials. She shares daily routines, product tips, and hairstyles for all curl types, with a focus on healthy, vibrant hair. Content covers routine videos, finalization tips, megahair trends, and practical styling ideas, primarily in Portuguese, with a growing global audience.

Favikon Authority Score : 9 196 pts

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