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Top 20 Haircare Influencers in Italy in 2026

This list highlights the Top 20 Haircare Influencers in Italy in 2026. These creators share hair tips, product reviews, routines, and fresh styles across popular platforms.

February 3, 2026
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Here's the list of the Top 20 Haircare Influencers in Italy in 2026: 

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20. Audrey Lozano

Audrey Lozano, known as La Ragazza Riccia, is a curly hair educator based in Italy. She specializes in helping individuals manage and embrace their natural curls through personalized consultations and innovative hair care products. Her social media presence focuses on curly hair education, product recommendations, and community engagement, promoting self-acceptance and empowerment among women with curly hair. She actively shares tips, tutorials, and personal stories to connect with her audience.

Favikon Authority Score : 7 557 pts

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19. Desirè Nicosia

Desirè Nicosia is a 23-year-old content creator from Italy, primarily active on TikTok. Her posts often feature beauty tutorials, hair care routines, and collaborations with beauty brands like TYMO and SHEIN. She engages her audience with relatable content and promotional offers, showcasing her expertise in beauty and lifestyle. Desirè's vibrant personality and interactive style resonate well with her followers, making her a notable figure in the beauty community.

Favikon Authority Score : 7 624 pts

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18. Ilaria Martinelli

Ilaria Martinelli is a hairstylist and creator of Sensual Extensions, specializing in hair extensions and transformations. Based in Cesena, she promotes her products through engaging TikTok and Instagram content, showcasing client transformations and offering personalized consultations. Her posts often highlight the quality and natural look of her extensions, while also addressing common misconceptions in the industry. Ilaria emphasizes empowerment and self-confidence through beauty, making her a relatable figure for those seeking hair enhancements.

Favikon Authority Score : 7 715 pts

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17. Annunziata Tirri

Annunziata Tirri is a beauty and hair care enthusiast, focusing on curly hair techniques and products. She shares her personal hair care routines, product recommendations, and tutorials on Instagram and YouTube, emphasizing the importance of maintaining healthy curls. Her content often features collaborations with hair care brands, showcasing effective products for curly hair. Annunziata engages her audience with relatable tips and personal experiences, creating a community around curly hair care.

Favikon Authority Score : 7 740 pts

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16. Daniele Gigli

Daniele Gigli is a trichologist specializing in hair care and growth, utilizing epigenetics as a foundation for treatment. He offers personal guidance on hair health through engaging TikTok content, focusing on issues like hair loss, growth acceleration, and proper hair washing techniques. His posts often include practical tips and insights, making him a go-to resource for individuals seeking to improve their hair condition.

Favikon Authority Score : 8 056 pts

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15. MyLocks Milano

MyLocks Milano is a Dreadlocks artist based in Milan, Italy, specializing in handmade custom dreadlocks. Promotes a variety of dreadlock styles, including cyberdreads and wavelocks, through engaging TikTok and Instagram content. Offers appointments and shipping across Italy and Europe, showcasing a vibrant and creative approach to hair artistry.

Favikon Authority Score : 8 075 pts

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14. Camilla Guarracino

Camilla Guarracino is a curly haircare expert and mother of two, dedicated to helping others embrace and care for their natural curls. She shares tips and product reviews on platforms like Instagram and YouTube, where she has built a large community focused on curly hair care. As a consultant for The Unique Form, she emphasizes simple and effective methods for styling and maintaining curly hair. Her content often includes product recommendations and personal experiences, making her a relatable figure in the curly hair community.

Favikon Authority Score : 8 112 pts

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13. Maria Soccorsa La Forge

Maria Soccorsa La Forge is a short hair model and beauty enthusiast based in Torino, Italy. Her social media presence focuses on hairstyles, beauty, and fashion, showcasing various short haircuts and styles. She engages her audience with personal anecdotes, family insights, and interactive content, often asking for opinions on hair and fashion choices. Maria promotes self-confidence and empowerment through her posts, encouraging women to embrace short hair and express their individuality.

Favikon Authority Score : 8 133 pts

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12. Virginia

Virginia is a Female Italian curly hair care influencer focusing on tutorials (Bowl Method), lunar calendar hair routines, and product reviews. Shares authentic tips, color and cut guidance, and behind-the-scenes content from fashion events; partners with beauty brands like Garnier Italia; education-oriented and community-driven.

Favikon Authority Score : 8 188 pts

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11. Marlena Wisnios

Marlena Wisnios is a beauty enthusiast focused on hair care, particularly promoting natural remedies for hair growth and health. She shares DIY beauty recipes and tips on platforms like TikTok and Instagram, emphasizing the use of rosemary and other natural ingredients. With a growing audience, she is launching her own hair care brand, engaging her followers with challenges and personal stories about hair care routines. Her content is informative and aimed at empowering others to take care of their hair.

Favikon Authority Score : 8 296 pts

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10. Laura Barbato

Laura Barbato is a beauty and haircare expert focused on helping individuals with curly hair. She shares styling tips, product recommendations, and tutorials primarily on Instagram and TikTok, engaging her audience with relatable content about hair care. Her posts often feature humor and personal anecdotes, making her a trusted source for curly hair advice. She collaborates with brands and promotes products that cater to her niche, showcasing her expertise in enhancing natural curls.

Favikon Authority Score : 8 371 pts

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9. Anna Ianniello

Anna Ianniello is the founder of CHÉRI LAB style&care, focusing on hair care and styling products. Her TikTok content features hair tutorials, personal anecdotes, and lifestyle moments with friends, showcasing her brand's offerings and engaging with her audience through relatable and fun posts. She emphasizes the importance of hair and makeup in boosting mood and shares her experiences in a light-hearted manner.

Favikon Authority Score : 8 413 pts

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8. Viviane

Viviane is a hair, beauty, and fashion influencer based in Italy, showcasing her personal style and hair looks on Instagram. She engages her audience with vibrant posts featuring hair products, styling tips, and fashion insights. Her content often includes collaborations with hair brands, promoting various hair extensions and styles. With a focus on beauty and personal expression, she connects with her followers through relatable captions and interactive content.

Favikon Authority Score : 8 418 pts

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7. Marianna Sicignano

Marianna Sicignano is the founder of Clove Cosmetics, specializing in products for curly hair. She shares tips and tricks for curly hair care, engaging her audience with relatable content and personal experiences. Her posts often highlight her brand's offerings and encourage interaction through voice messages for personalized advice. With a focus on beauty and self-care, she connects with her followers by sharing everyday outfit inspirations and hair care routines.

Favikon Authority Score : 8 430 pts

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6. Sadie Prelezi

Sadie Prelezi is a popular content creator known for her engaging TikTok videos focused on hair styling, particularly curly and straight hair techniques. With a strong following, she shares tips and tricks for hair care, often using relatable humor and trending hashtags. Her content resonates with a young audience interested in beauty and personal grooming, showcasing her expertise in hair styling and product recommendations.

Favikon Authority Score : 8 439 pts

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5. Catalina Ganea

Catalina Ganea is a beauty and makeup enthusiast based in Italy, sharing her passion for haircare and cosmetics across platforms like Instagram, TikTok, and YouTube. Her content often features product reviews, beauty tips, and personal experiences, including participation in beauty events and collaborations with brands. She engages her audience with relatable humor and insights into her daily life, showcasing a vibrant and creative approach to beauty and self-care.

Favikon Authority Score : 8 462 pts

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4. Nicolas Daga

Nicolas Daga is a professional hairstylist and content creator known for his engaging hair tutorials and product reviews on platforms like TikTok and YouTube. With a significant following, he shares personalized consultations and promotes various hair care products, often collaborating with brands. His content focuses on hair styling techniques, product recommendations, and personal experiences in the beauty industry, appealing to a wide audience interested in hair care and styling.

Favikon Authority Score : 8 530 pts

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3. Valentina D

Valentina is an Italian-based makeup artist and lifestyle influencer currently residing in Los Angeles. She specializes in hair tutorials and vegan lifestyle content, promoting self-love and beauty both with and without makeup. Her social media presence is characterized by engaging hair tutorials, DIY projects, and a commitment to veganism, showcasing her passion for beauty and animal rights.

Favikon Authority Score : 8 531 pts

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2. Alessandra Gilioli

Professional in marketing based in Milan, Alessandra Gilioli blends cinema and horror commentary with a fashion-forward social presence. She promotes beauty, nightwear brands, and fashion, while sharing film analysis, celebrity-inspired looks, and industry insights. Active across Instagram, TikTok, and X, she highlights Italian cinema, makeup events, and marketing expertise from Bocconi, creating niche content at the intersection of entertainment and branding.

Favikon Authority Score : 8 567 pts

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1. Mariana Lohin

Mariana Lohin is a beauty and hair care enthusiast focused on wavy hair. She shares tips on hair routines, makeup, and skincare, engaging her audience with interactive posts and product recommendations. Her content often features collaborations with beauty brands, showcasing her expertise in hair care products and techniques. Mariana also runs a YouTube channel, expanding her reach in the beauty community.

Favikon Authority Score : 8 584 pts

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