Top Influencer Marketing Agencies in the Netherlands in 2025

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Here’s the list of the top influencer marketing agencies in the Netherlands in 2025:

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1. IMA – Influencer Marketing Agency

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I amsterdam’s official social-media presence has grown into a city-marketing powerhouse, now engaging more than 330 000 Instagram followers alongside vibrant communities on Facebook, X, TikTok and LinkedIn. Its mission is simple yet magnetic: celebrate the Amsterdam Area while nudging both locals and visitors to explore beyond the canal belt. 

instagram.com

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Expect a rich editorial mix that moves effortlessly from Van Gogh retrospectives and LGBTQ+ festivals to serene polder bike rides and street-food gems. Short reels often stitch archival footage with modern drone shots, while carousel posts invite travellers to wander lesser-known neighbourhoods; every slide carries the #iamsterdam tag to encourage community creations.

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Sustainability threads through the feed—think zero-emission ferries, circular-fashion pop-ups, or tips on responsible tulip viewing—underscoring the city’s climate ambitions. Collaborations with local museums, cultural venues and micro-influencers add an authentic, citizen-led flavour, ensuring the brand remains both an informative guide and a warm, inclusive host.

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Top Customers: Pernod Ricard, Under Armour, Calvin Klein, NIVEA, Heineken, Booking.com

Employee Count:  51–200

Starting Budget: ≥ $50K

Year Founded: 2010

Niches Served: Fashion & beauty, lifestyle, consumer tech

Office Location: HQ Amsterdam | part of global MediaMonks network

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2. Scooperz

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Scooperz pairs European creativity with Silicon Beach agility, operating studios in Breda, Amsterdam and Los Angeles. Its 70-strong team brainstorm, script and ship thumb-stopping creator content at industrial scale, producing more than 5 000 assets a year across TikTok, Instagram, YouTube and Snapchat.

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Rather than one-off flights, the agency builds always-on partnerships where strategists, producers and community managers work side-by-side with vetted talent to iterate in real time. This collaborative feedback loop delivers both brand lift and measurable sales for marquee clients such as L’Oréal, Gymshark and air up, while keeping campaigns culturally relevant from Eindhoven to Hollywood.

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A familiar face at events like Cannes Lions and The Next Web, Scooperz shares backstage insights, creator tips and benchmarking data that position it as a thought partner for marketers navigating the creator economy. Its feeds reflect a clear mission: forge authentic, lasting bonds between brands and the audiences that matter most.

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Top Customers: L’Oréal Groupe, Gymshark, Maxi‑Cosi, air up, Miele

Employee Count: 51–200

Starting Budget: ≥ $10K

Year Founded: 2011

Niches Served: Beauty & FMCG, parenting, e‑commerce

Office Location: Breda (HQ), Amsterdam, Los Angeles

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3. First

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Founded in 2009, We Are First is an independent Amsterdam shop that sets out to “blur the line between brands and people.” Each year it curates campaigns with 1 000-plus creators drawn from Instagram, TikTok and YouTube, ensuring every collaboration feels native and culturally on-point.

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Stand-out work includes the three-phase Snelle Jelle Granola launch that pulled in 5.9 million impressions, plus high-visibility programs for Heineken Silver and the nationwide Kruidvat Squad that kept both heritage brands trending with Gen Z audiences. These roll-outs illustrate First’s signature formula of phased content waves—video skits, photodumps and day-in-the-life Reels—to extend buzz well past launch day. 

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A growing cross-functional team now covers strategy, in-house production, paid amplification and performance reporting, giving clients one partner from creative spark to sales dashboard. Regular Instagram and LinkedIn updates highlighting new hires, creator breakfasts and event takeovers reinforce its image as a hub where both talent and brands want to hang out. 

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Top Customers: Heineken, Kruidvat, Rijksmuseum, Alpro, Douwe Egberts

Employee Count: 11–50 staff

Starting Budget: ≥ $10K

Year Founded: 2009

Niches Served: Retail & FMCG, culture, food‑and‑bev

Office Location: Amsterdam (Canal Ring HQ)

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4. BrainDonors

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BrainDonors positions itself as a performance‑first growth partner, blending media buying, influencer marketing, and conversion‑driven creative to help brands scale across EMEA. With 140+ completed projects for more than 100 international clients and over €270 million in attributed revenue, the agency shows it can translate data into sales at speed.

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Although boutique in size—roughly two dozen specialists—the team’s processes mirror those of far larger networks: multi‑touch attribution dashboards, rigorous A/B testing, and weekly “growth sprints.” Clutch reviewers report boosts in brand awareness of up to 1 500 % and praise BrainDonors’ transparent communication and agile optimisation loops.

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Operating from its Amsterdam and Sofia hubs, BrainDonors steers paid and organic expansion in 20+ markets, handling local compliance, language variants, and influencer vetting. Entry‑level retainers start around €1 000—accessible for scale‑ups yet scalable to enterprise‑level campaigns.

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Top Customers: PulsarVision, Henkel, and Philips

Employee Count: 10-49

Starting Budget: ≥ $10K

Year Founded: 2017

Niches Served: E‑commerce, SaaS, B2B lead‑gen

Office Location: Amsterdam

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5. DEPT®/INFLUENCE

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As one of Europe’s first digital‑native agencies to go global, DEPT® melds software engineering, data science, and creator strategy under one roof. Its 4,000+ specialists in 30+ hubs enable 24/7 production and local cultural insight for brands such as Google, Philips, and Audi.

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The dedicated INFLUENCE unit designs full‑funnel creator programs—from seeding to shoppable Reels—backed by proprietary analytics that tie every post to revenue. Paid social traders sit next to creative directors, allowing real‑time creative iteration and media optimisation during live campaigns.

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DEPT® was the first agency network to achieve both Climate Neutral certification and full B Corp status, and it weaves those values into its influencer work by prioritising purpose‑driven creators and low‑footprint production methods. Its social channels frequently spotlight pro‑bono climate initiatives and DE&I partnerships, reinforcing the agency’s belief that great marketing can also be good business.

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Top Customers:  Google, Philips, Audi

Employee Count: 4000

Starting Budget: ≥ $10K

Year Founded: 2015

Niches Served: Consumer electronics, travel, sustainability

Office Location: Amsterdam & Rotterdam

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6. Content Icons (ACE Group)

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ACE—operating its influencer unit under the banner ‘Club ACE’—positions itself at the intersection of culture and technology. From co‑creating street‑art murals to coding AR filters, the team builds campaigns that live simultaneously on city walls and mobile screens. Strategy, production and talent management are handled in‑house, allowing rapid iterations and data‑backed creative decisions.

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Its social feeds spotlight youth‑led causes such as mental‑health awareness and circular fashion, and collaborations often culminate in live events or pop‑up exhibitions to deepen community ties. Recent partnerships with adidas Originals, Kunstmuseum Den Haag and WWF show how ACE weaves storytelling with measurable impact metrics. A deliberately inclusive casting policy attracts a diverse creator pool, nurturing next‑generation voices while keeping brand narratives authentically grounded.

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Top Customers: Stradivarius, Lounge Underwear, Samsung, Kiko Milano

Employee Count: 11-50

Starting Budget: ≥ $10K

Year Founded: 2019

Niches Served: Fashion, beauty, entertainment

Office Location: Amsterdam

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7. The Cirqle

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Built for performance marketers, The Cirqle’s self‑serve SaaS converts influencer assets into shoppable Partnership Ads in one click, measuring every impression, click and sale in real time across Meta, TikTok and Shopify . Its AI vetting engine predicts ROAS before spend and automates briefings, contracts and usage rights for thousands of vetted creators. As a verified Meta Business Partner, the platform links directly into Ads Manager so growth teams can iterate creative and budgets without leaving the dashboard.

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For creators, The Cirqle functions like a business suite: smart contract generation, instant payouts through an integrated wallet, and transparency on performance‑based bonuses help talents monetise faster while staying focused on content. Hands‑on workshops at the Amsterdam “Creator Academy” teach pricing, storytelling and analytics, and the company publishes quarterly benchmarks so influencers understand what top performers earn.

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Case studies illustrate the flywheel: Subway’s 42‑influencer push delivered 25 million impressions in four weeks and doubled in‑store app downloads, while Loop Earplugs saw a 10 % ROAS uplift after layering Partnership Ads onto its organic creator program. With a 4.8/5 Clutch rating and 100+ public success stories, The Cirqle positions itself as Europe’s answer to US heavyweight creator‑marketing suites.

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Top Customers: Johnson & Johnson, Subway, Manchester City FC, N26, citizenM

Employee Count: 11-50

Starting Budget: ≥ $5K

Year Founded: 2015

Niches Served: DTC e‑commerce, app installs, travel

Office Location: Amsterdam 

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8. Combo

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Combo is a full-service influencer marketing agency headquartered in the Netherlands, where its team of strategists, creatives, and data analysts collaborates closely to craft campaigns that feel as authentic as they are measurable. By curating partnerships with community frontrunners—people whose voices genuinely resonate within their niches—Combo ensures that every activation begins with a story worth telling rather than an ad slot worth filling. This narrative-first philosophy has helped the agency earn trust from both emerging startups and established global brands looking to localize their message for European audiences.

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Beyond selecting talent, Combo engineers entire content ecosystems: from short-form reels and livestream takeovers to long-form podcasts that deepen the conversation long after a launch day hashtag fades away. Their feed frequently spotlights projects that pair product releases with social good, like influencer-led panels on mental health or culture-driven pop-ups celebrating Dutch heritage. Each touchpoint is designed to spark conversation in-platform and ripple outward to earned media, fueling organic growth that can be tracked in real time through the agency’s proprietary analytics dashboard.

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What truly sets Combo apart is its commitment to perception-shifting impact. Instead of chasing vanity metrics, the agency measures success by sentiment lift, community engagement depth, and tangible behavioral change—whether that’s driving first-time brand trials or increasing petition signatures for a nonprofit partner. In doing so, Combo positions itself not merely as an intermediary between brands and influencers, but as a catalyst for campaigns that blur the line between commerce and meaningful cultural contribution.

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Top Customers: HBO Max, Tommy Jeans, Dutch Cancer Soc.

Employee Count: 20

Starting Budget: ≥ $10K

Year Founded: 2020

Niches Served: Gen-Z culture, community co-creation

Office Location: Amsterdam

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9. LIS The Agency

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LIS The Agency leverages its tri-city footprint in Amsterdam, Antwerp, and Lisbon to scout, develop, and promote influencers who resonate beyond their home markets. By combining local cultural insight with a global client roster, the team curates talent portfolios that fit seamlessly into multinational campaigns while still feeling authentic to regional audiences.

Its strategic partnerships with household names—Pandora for jewelry storytelling, H&M for fast-fashion editorials, and Uniqlo for minimalist lifestyle content—illustrate an ability to align creator voices with brand DNA. Each collaboration is amplified through meticulously planned social roll-outs, data-guided audience targeting, and behind-the-scenes storytelling that boosts engagement before, during, and after a campaign.

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Beyond deal-making, LIS positions itself as a creative thought partner, advising on trend forecasting, content ideation, and omnichannel distribution. This holistic approach attracts fashion-forward followers, emerging creators seeking representation, and marketing teams looking for measurable influence in the style and lifestyle sectors.

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Top Customers: C&A, Caudalie, Bugaboo

Employee Count: 2-10

Starting Budget: ≥ $10K

Year Founded: 2018

Niches Served: Fashion, beauty, event activations

Office Location: Amsterdam & Antwerp

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10. MOOI The Agency

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MOOI the Agency combines Dutch design sensibilities with data-driven strategy, positioning itself as a go-to partner for brands that want to stand out in Europe’s competitive beauty, fashion, lifestyle, and health arenas. Its multidisciplinary team blends PR, digital, and event expertise, ensuring that every campaign feels cohesive across paid, earned, and owned channels.

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On social, MOOI curates a scroll-stopping feed that alternates between behind-the-scenes snapshots, bold influencer takeovers, and quick-fire educational reels that unpack product benefits. Strategic hashtag ladders and localized captions help each post reach niche communities, while real-time engagement keeps conversations lively and authentic.

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Beyond the feed, the agency is known for immersive product launches—think pop-up wellness labs or runway-inspired look-books—where press, creators, and consumers mingle in carefully branded spaces. Post-event, detailed analytics reports track reach, sentiment, and ROI, giving clients clear insight into how storytelling converts to brand equity and sales.

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Top Customers: Stokke, Up Agency, Ralf van Veen

Employee Count: 11-50

Starting Budget: ≥ $10K

Year Founded: 2007

Niches Served: Beauty, lifestyle, health

Office Location: Amsterdam

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Also See 👀
‍🏆 TOP  INFLUENCER MARKETING AGENCIES IN SWITZERLAND
🏆 TOP INFLUENCER MARKETING AGENCIES IN THE UK
‍HOW DOES FAVIKON RANK INFLUENCERS?